TUTOR TRAINING : CONTENT MAKING AND ONONE PLATFORM AND VIDEO-TOPIC MAPPING

1. Write Content That is Relevant

While this may seem like a no-brainer, you might be surprised just how
often people try to write content that isn’t applicable to their target audience
or doesn’t correlate with their area of focus.

Organizations that want to grow their audiences and draw prospects in,
particularly via organic search results, need to ensure that their topics and
content are relevant to target audience pain-points, needs, or, really,
whatever it is they are searching for.

But, how can you possibly know that kind of information? That’s where
having established buyer personas can help.

2. Tailor the Content for Your Target Audience

In inbound marketing, it is important to focus on writing content that will

reach your target audience. To do this, you’ll first need to know who they
are and what they want. This involves creating and using buyer
personas that you must familiarize yourself with.

These personas will provide guidance as to who your audience is, what
they do, what they are looking for, the types of challenges they face, and
where they are in the buyer’s journey.

Part of this process also is knowing what types of services or products they
use or may be looking to purchase in the future. Create and share content
that speaks to those individuals and their needs.

3. Be Specific and Use Real-life Examples

A common practice I often see on blogs is that they are often written in a
very generic way. While it’s good to make things basic sometimes for
reaching out to top-of-the-funnel (TOFU) readers, it’s also important to
include more detailed or specific examples, as well, for those who are
further down the funnel and desire that kind of detailed information.
When you’re done explaining something, you then can provide a real-life
example to help them understand how that knowledge can be applied.

This provides a chance for you to showcase your industry expertise and
experience in that particular area and how you address challenges in your
processes or solve issues for your clients.

4. Approach the Content from a Different Angle

Give ‘em something they won’t expect. When people are searching online
to learn about a specific topic, they’re bound to come across a mish-mash
of a lot of the same content.

To stand out from the sea of similarity, flex your creative muscles, think
outside the norm, and anticipate some of the questions they may be asking
before they know to ask them.

via GIPHY

5. Use Active and Engaging Content and Language

There are a host of different ways to engage your readers through

language, some of which include the use of humor, or using your words to
paint a mental picture or share a story.

Although this example is more specific to the language used than the type
of content itself, it’s important to at least mention. Use active voice rather
than passive voice whenever possible, as it is more engaging to your
audience. When writing in active voice, it means that the subject (whatever
it may be) performs the action that is stated by the verb.

Active voice example: More than 85% of the users who read our articles
complete a “contact us” form.

Passive voice example: The “contact us” form is completed by more than
85% of the users who read our articles.
6. Choose a Style and Tone and Keep Them Consistent

Decide how you want to approach the content. Do you want to write it from
a first-person perspective? If so, use pronouns like “I,” “we,” and “our” to
keep things consistent throughout the document or blog.

If you choose to write to your audience directly, you’ll likely want to use a
second-person perspective, which would include words like “you,” “your,” or
“yours.” Or, If you choose to use a third-person perspective, this can be
ideal when speaking about other businesses or professionals in your
industry. This would entail using words like “he,” “she,” “it,” “his,” “her,”
“they,” or “them.”

Additionally, you also will want to keep in mind the tone itself of the content.
Are you writing this in a formal tone or a more casual tone? What do your
readers respond best to? And, what tone and style would be most
beneficial to the type of content you’re producing?

Whatever approach you choose to take, just make sure you’re consistent
throughout it.

7. Use Helpful Formatting to Guide Readers

When you’re writing anything that will be displayed on the Internet, such as
a blog or website content, be sure to use title tags and other website page
formatting best practices. This strategy is important and will contribute to
your website’s search engine optimization (SEO), which helps prospects
and other readers find your content.

Another reason for using formatting is that it makes the content easier for
readers to follow. This is especially helpful when writing in-depth or
complicated content.

Some of these formatting tips include the use of:

 Headers and title tags (H1, H2, H3 tags) to create a content

hierarchy;
 Numbered or bulleted lists to break up the copy;
 External website links from trusted sources;
 Bold or italicized typefaces to emphasize important key terms;
 Images and other graphics;
  Alt text that uses your keywords; and
 Internal embedded links to evergreen content on your website

If you’re writing an eBook, it’s a good idea, as well, to include a table of

contents that features corresponding page numbers for each section or
chapter.

8. Cite and Link to Authoritative Resources

A common mistake that some people make when writing educational

content is that they will provide a litany of incredible industry statistics and
other related helpful fact bites—but, they neglect to cite from where they
got the information. In addition to this being a major no-no for writers
(anyone heard of plagiarism?), it’s also a disservice to your readers who
may want to read more of the information.

Don’t just stop a stating where the information came from (the Federal
Bureau of Investigation or a leading industry organization, for example)—
but rather be sure to link directly to that exact resource as well in your
content. In addition to providing your readers with quality resources, you’re
boosting the authority of your own website, as well, by linking to reputable
and authoritative sources.

9. Admit That You Don’t (and Can’t) Know Everything

As a writer, you may find yourself in the same boat as us—often writing
about a variety of different topics and industries for clients. You may find
yourself writing about healthcare concerns, IT security best practices, and
animal care one day, and then need to move on to gardening tips, legal
concerns, and travel recommendations the next.

While it’s important that you invest time to read and research each
business and its corresponding industry, it’s just not possible to know
everything. Research any given topic on Google, as well as your
competitor’s site and blog, to see if there is any helpful information.
However, this is where it a subject matter expert (SME) within your
organization can be a godsend.

A SME is going to be your lifesaver—your go-to person for detailed

information, examples, and organization-specific resources. They can
provide you with incredible insight that you’re likely not going to find by
simply Googling the topic. They also can provide the niche information you
need that is specific only to your organization. So, don’t be too prideful to
reach out to this valuable resource.PHY

10. Re-use the Content and Make It Easy to Share

Content almost always can be repurposed and shared in a variety of other

formats, as well. If you write an eBook, for example, the content can be
repurposed into:

 Brief videos that can be uploaded

 Brochures;
 Podcasts;
 Webinars;
 Infographics; and
 Newsletter or email content

Additionally, one of the best things about writing content in an online format
is that it can (and should) be shared.

Funny teachers rule

Examples poured out fast and furiously: One science teacher likes to light
her lab counter on fire. Another has made use of a marshmallow gun in
demonstrations. (Rest assured their school’s not as dangerous as these
activities might lead you to believe.)

You can think back to my favorite teachers. They, too, were funny. Sense
of humor is a serious teaching tool.

Think about your challenges in creating content. You are tasked with
engaging the audience — pressure that can be intensified when you have
dry material to cover. Can you get a joke in there? An anecdote? How
about a little self-deprecation or stunt of some sort?

You only remember the thinks vividly the ones where you did a fair share of
laughing.
Let your students get their hands dirty

“The best lessons are hands-on.”

Now let’s be realistic. Your content lessons aren’t likely to include the
dissection of frogs, or the creation of an art project (though they are not
outside the realm of possibility). However, you can still find plenty of ways
to inject some “connect the dots” moments into the content you create.

Perhaps you could write something that calls for interaction, and follow up
with the feedback you’ve collected. You could offer a quiz, provide readers
with an exercise to complete, construct a two-way webinar.
The possibilities are many. Instead of approaching the task as one where
your job is to deliver a lesson, think of it as hosting a lesson.
Use your imagination to engage your audience’s imagination.

Predictability is poisonous

We are not suggesting you to bail on your agenda or schedule — I’m

simply advising that you mix things up once in a while.

For example “What if you got to school one Monday and the teacher said,
‘This week, instead of lessons, each day will feature something different: a
movie, an experiment, a magic day, a music day, and game?’ ”

If your content creation routine focuses 100 percent of its efforts on blog
posts (or webinars, or any other single content format), you need to break
out of your rut. Inject video, audio, case studies, cartoons, infographics,
slide shows, or whatever else you can think of to put some variety into your
teaching techniques.

Remove the stress

It is very stressful to to have to learn about stuff they “don’t care about” (for
some it’s math) and their stress is compounded by the fact that they’ll be
tested on the materials.

Of course, some students adore math, yet sleep through music class or
dread gym class and history.
As content marketers, we really don’t have to force anyone into any lesson
or subject. But still, this notion is lost on some.

If content marketing is education, we’ll be far more successful when we

teach what our students covet. Do you know what that is? We propose it’s
incumbent on you to find out. Work with the “class.” Ask them what they
want to learn more about. Ask them if they’re getting bored, or have
become particularly excited by any of your content. Ask them where
you’re succeeding, and where you are failing, in their eyes.

Pay attention to the nonverbal signs, as well. Your successes and

failures will present themselves — if you care enough to perpetually
pay attention, and to take steps to improve. Conduct surveys and exit
reports. Refer to your analytics. Have “teacher/student conferences” .

Your favorite cook knows your tastes — and your audience’s favorite
teacher should, too.

WHAT WE EXPECT FROM YOU?

BEFORE YOU GET INTO LIVE CLASSROOM TEACHING SESSIONS WE NEED YOU TO BE VERY PRECISE
AND EFFICIENT IN DELIVERING YOUR CONTENT AND SUBJECT TOPIC PROPERLY SO WE NEED YOU TO
PRACTISE WITH US TILL YOU ARE DEEMED FIT .

FOR EVERY TOPIC WE PROVIDE WE WOULD WANT YOU TO MAKE A DEMO VIDEO DEMONSTRATION
FOR IT AND WRITE THE CONTENTS THAT IS THE THEORY, FORMULAE, EXAMPLES ETC. YOU HAVE USED
OR YOU WILL LIKE YOUR STUDENTS TO KNOW FROM THE VERY BASIC TO HARD AND ASLO FEW
PROBLEMS BE IT EITHER NUMERICAL/PRACTICALS /SITUATION BASED OR ANYTHING THAT THE TOPIC
DEMANDS FOR A VERY CLEAR UNDERSTANDING OF OUR STUDENTS.

FOR PRACTISE YOU CAN START BY MAKING A VIDEO OF YOUR OWN LECTURES THAT YOU ARE
COMFORTABLE WITH OTHER THAN THE ONE YOU ALREADY USED WITH ITS CONTENT AND PROBLEMS.
YOU CAN SEE WHAT TOPICS IS THERE FOR YOUR SUBJECTS AND YOU HAVE TO UPLOAD THE VIDEO
WITH CONTENTS AND PROBLEMS ON ALL DAYS I.e FOR FOUR DAYS YOU NEED TO UPLOAD VIDEOS
DAILY AND THEN WE WILL GIVE YOU REVIEWS AND WHAT YOU NEED TO IMPROVE. THERE IS A
DIFFERENT PLATFORM FOR UPLOADING VIDEOS AND YOU WILL BE PROVIDED WITH EVERYTHING.

ON MONDAY YOU WILL RECEIVE YOUR TOPICS AND AFTER MONDAY ATTANDENCE WILL BE GIVEN TO
THOSE WHO ARE REGULAR AND UPLOAD THE VIDEO AND VIDEO LENGTH WILL BE TOLD TO YOU ON
TOMORROW’S LECTURES.

FOR EXAMBLE :

The Physics Classroom Topics

1-D Kinematics

The motion of objects in one-dimension are described using words,

diagrams, numbers, graphs, and equations.

Newton's Laws

Newton's three laws of motion are explained and their application to the
analysis of the motion of objects in one dimension is discussed.

Vectors - Motion and Forces in Two Dimensions

Vector principles and operations are introduced and combined with

kinematic principles and Newton's laws to describe, explain and analyze
the motion of objects in two dimensions. Applications include riverboat
problems, projectiles, inclined planes, and static equilibrium.

Momentum and Its Conservation

The impulse-momentum change theorem and the law of conservation of

momentum are introduced, explained and applied to the analysis of
explosions and the collisions of objects.
Work, Energy, and Power

Concepts of work, kinetic energy and potential energy are discussed; these
concepts are combined with the work-energy theorem to provide a
convenient means of analyzing an object or system of objects moving
between an initial and final state.

Circular Motion and Satellite Motion

Newton's laws of motion and kinematic principles are applied to describe

and explain the motion of objects moving in circles; specific applications
are made to roller coasters and athletics. Newton's Universal Law of
Gravitation is then presented and utilized to explain the circular and
elliptical motion of planets and satellites.

Thermal Physics

The distinction between heat and temperature is thoroughly explained.

Methods of heat transfer are explained. The mathematics associated with
temperature changes and phase changes is discussed; its application to
the science of calorimetry is presented.

Static Electricity

Basic principles of electrostatics are introduced in order to explain how

objects become charged and to describe the effect of those charges on
other objects in the neighboring surroundings. Charging methods, electric
field lines and the importance of lightning rods on homes are among the
topics discussed in this unit.

Electric Circuits

The flow of charge through electric circuits is discussed in detail. The

variables which cause and hinder the rate of charge flow are explained and
the mathematical application of electrical principles to series, parallel and
combination circuits is presented.
 Vibrations and Waves

The nature, properties and behaviors of waves are discussed and

illustrated; the unique nature of a standing wave is introduced and
explained.

Sound Waves and Music

The nature of sound as a longitudinal, mechanical pressure wave is

explained and the properties of sound are discussed. Wave principles of
resonance and standing waves are applied in an effort to analyze the
physics of musical instruments.

Light Waves and Color

The behavior of light waves is introduced and discussed; polarization,

color, diffraction and interference are introduced as supporting evidence of
the wave nature of light. Color perception is discussed in detail.

Reflection and the Ray Model of Light

The ray nature of light is used to explain how light reflects off of planar and
curved surfaces to produce both real and virtual images; the nature of the
images produced by plane mirrors, concave mirrors, and convex mirrors is
thoroughly illustrated.

Refraction and the Ray Model of Light

The ray nature of light is used to explain how light refracts at planar and
curved surfaces; Snell's law and refraction principles are used to explain a
variety of real-world phenomena; refraction principles are combined with
ray diagrams to explain why lenses produce images of objects.

1-D Kinematics

a. Lesson 1 - Describing Motion with Words

a. Introduction
b. Scalars and Vectors
 c. Distance and Displacement
d. Speed and Velocity
e. Acceleration
b. Lesson 2 - Describing Motion with Diagrams
a. Introduction
b. Ticker Tape Diagrams
c. Vector Diagrams
c. Lesson 3 - Describing Motion with Position vs. Time Graphs
a. The Meaning of Shape for a p-t Graph
b. Meaning of Slope for a p-t Graph
c. Determining the Slope on a p-t Graph
d. Lesson 4 - Describing Motion with Velocity vs. Time Graphs
a. Meaning of Shape for a v-t Graph
b. Meaning of Slope for a v-t Graph
c. Relating the Shape to the Motion
d. Determining the Slope on a v-t Graph
e. Determining the Area on a v-t Graph
e. Lesson 5 - Free Fall and the Acceleration of Gravity
a. Introduction
b. Acceleration of Gravity
c. Representing Free Fall by Graphs
d. How Fast? and How Far?
e. The Big Misconception
f. Lesson 6 - Describing Motion with Equations
a. Kinematic Equations
b. Kinematic Equations and Problem-Solving
c. Kinematic Equations and Free Fall
d. Sample Problems and Solutions
e. Kinematic Equations and Graphs
You can just note how diagrams and contents are introduced:
Journey of a Typical Electron
Journey of a Typical Electron
Resistance
Ohm's Law
Power Revisited
Anelectrochemical cell supplies energy to move a charge from its low
energy, low potential terminal to the high energy, high potential terminal. In
this sense, the cell supplies the energy to establish an electric potential
difference across the two ends of the external circuit. Charge will then flow
through the external circuit in the same manner that water will flow from an
elevated position to a low position. It is the difference in potential that
causes this flow.

In the wires of electric circuits, an electron is the actual charge carrier.An

electron's path through the external circuit is far from being a straight path.
An electron's journey through a circuit can be
described as a zigzag path that results from
countless collisions with the atoms of the
conducting wire. Each collision results in the
alteration of the path, thus leading to a zigzag
type motion. While the electric potential
difference across the two ends of a circuit encourages the flow of charge, it
is the collisions of charge carriers with atoms of the wire
that discourages the flow of charge. Different types of atoms offer a
different degree of hindrance to the flow of the charge carriers that pass
through it.

In all cases, the collisions of charge carriers in an electric circuit with the
conducting elements of that circuit result in a loss of energy. While most the
electrical energy possessed by a charge carrier is lost when it passes
through an electrical device (often referred to as the load), even the wires
of the circuit themselves act to remove energy from a charge. It is because
of this energy loss in the load and in the wires themselves that the electric
potential of a charge carrier is decreased as it traverses the external circuit.
The electric energy supplied by the electrochemical cells becomes entirely
used up in the external circuit.

In an electric circuit with several electrical devices, there may be multiple

stepwise losses of electric potential as the charge traverses the circuit.
There are several ways that multiple devices can be wired within a circuit;
Regardless of the way in which the devices are wired, the total loss of
electric potential of a single charge as it passes through the external circuit
is equal to the gain in electric potential that it experiences in the battery. As
depicted in the diagram below, a charge carrier traversing the external
circuit from A to H passes through three different light bulbs. Each light bulb
results in a loss of electric potential for the charge. This loss in electric
potential corresponds to a loss of energy as the electrical energy is
transformed by the light bulb into light energy and thermal energy. In
addition to the changes in electric potential and electric energy that occur in
the light bulbs, there is also a smaller amount of electric potential loss in
the wires that connect the light bulbs. This small amount of loss in electric
potential also corresponds to a small loss of energy as the electrical energy
is transformed into thermal energy. The wires get hot - not as hot as the
light bulb, but still measurably hot.

So the journey of an electron through an external circuit involves a long and

slow zigzag path that is characterized by several successive losses in
electric potential. Each loss of potential is referred to as a voltage drop.
Accompanying this voltage drop is a voltage boost occurring within the
internal circuit - for instance, within the electrochemical cell.

Mission EC: Current

Mission EC pertains to the concepts of an electric current. You must know

the units, the meaning, and the fundamental characteristics of electric
current. The mission consists of 37 questions organized into 10 Question
Groups. You must answer one question from each Question Group to
complete the mission. The learning outcomes for this mission are
Learning Outcomes
 The student should be able to recognize current as the rate at which
charge flows past a point, identify the units for electric current, and
perform simple computations regarding electric current.

 The student should be able to identify the conditions which are

necessary for an electric current to be established within a circuit and
recognize that the current is the same everywhere within the circuit.

THIS IS JUST AN EXAMPLE WHICH SHOWS US HOW TOPICS ARE

CATEGORISED AND HOW THERE ARE NASTED TOPICS WITHIN A
TOPIC AND HOW YOU SHOULD DEFINE A TERM AND USE
EXAMPLES AND DIAGRAMS AND YOU SHOULD KNOW THE
OUTCOMES THAT WHAT YOUR STUDENTS SHOULD DEFINITELY
LEARN FROM THESE TOPICS AND NEVER FORGET TO CITE
NUMERICALS OR EXPERIMENTAL OVERVIEW.

FOR EVERY SUBJECT THE CASE IS SIMILAR.