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Social Media Sentiment Project

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rajeevsrivatsa7
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36 views2 pages

Social Media Sentiment Project

Uploaded by

rajeevsrivatsa7
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Analyzing Social Media Sentiment for Brand Monitoring

1. Title:

'Analyzing Social Media Sentiment for Brand Monitoring'.

2. Introduction:

Explain the rise of social media as a platform for consumer opinions. Introduce the concept of

sentiment analysis and why it is valuable for brands to monitor customer sentiments in real time.

3. Objective:

The goal is to analyze social media data (e.g., tweets, Facebook comments) to determine the

sentiment of users towards a specific brand. Identify positive, neutral, and negative sentiments over

time and provide recommendations for brand management.

4. Data Collection:

Source: Twitter API, Facebook Graph API, or publicly available datasets from Kaggle. Description:

Include posts, likes, retweets, and comments, along with timestamp, username, and location if

applicable.

5. Data Cleaning and Preprocessing:

Remove duplicates, irrelevant posts, stop words, and special characters. Convert text to lowercase,

tokenize words, and apply techniques like lemmatization.

6. Exploratory Data Analysis (EDA):

Conduct sentiment distribution analysis: how many posts are positive, negative, or neutral. Visualize

trends over time (e.g., spike in negative comments after a product launch). Use word clouds and bar

charts to show the most frequent words in different sentiment categories.

7. Modeling:

Use Natural Language Processing (NLP) techniques like Bag of Words, TF-IDF, or Word2Vec to
convert text into numerical features. Apply machine learning models like Naive Bayes, Random

Forest, or Logistic Regression for sentiment classification. Train and test the models using labeled

datasets (e.g., positive, neutral, negative).

8. Evaluation:

Evaluate model accuracy using confusion matrix, precision, recall, and F1-score. Discuss any

limitations, such as sarcastic comments that could skew the sentiment analysis.

9. Conclusion:

Summarize findings, such as overall sentiment trends and the impact of certain events or campaigns

on brand perception. Recommend actions for improving brand sentiment and addressing negative

feedback.

10. References:

List the tools, libraries (e.g., Python, NLTK, Scikit-learn), APIs (Twitter, Facebook), and data sources

used.

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