Big Data Engineering and

Management
BDA Term V

Dr Manoj Kumar
 Exploring the use of Big Data in
Business Context
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Data never Sleeps
1.0 (year 2013)
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Data never Sleeps
10.0 (year 2021)
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Amount of Data Created Daily (2024)
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 Steps in Big Data Adoption
Assessment and Strategy Development:
Organizations start by assessing their current data capabilities and defining a clear Big Data
strategy aligned with business goals.
Infrastructure and Tools:
Implementing the right technology stack, including data storage (e.g., data lakes, warehouses),
data processing (e.g., Hadoop, Spark), and analytics tools (e.g., Tableau, Power BI).
Data Governance and Security:
Establishing strong data governance practices to ensure data quality, compliance with
regulations, and data security.
Skills and Training:
Developing the necessary skills within the organization, either by hiring data scientists, analysts,
and engineers or by training existing staff.
Pilot Projects:
Many organizations start with small pilot projects to test Big Data solutions and demonstrate
value before scaling up.
Integration with Existing Systems:
Integrating Big Data solutions with existing enterprise systems (ERP, CRM) to create a seamless
data ecosystem.
Challenges in Big Data Adoption
Data Quality and Management:
Ensuring the accuracy, consistency, and completeness of data is a significant challenge.
Scalability:
As data grows, scaling the infrastructure to handle increased load without
compromising performance is critical.
Data Security and Privacy:
Protecting sensitive data and ensuring compliance with regulations like GDPR is
essential.
Cultural Resistance:
Getting buy-in from stakeholders and overcoming resistance to change within the
organization can be difficult.
Cost:
Implementing and maintaining Big Data solutions can be expensive, especially for
smaller organizations.
 Benefits of Big Data Adoption
Improved Decision Making:
Real-time data analytics enable faster and more informed decision-making processes.
Enhanced Customer Experiences:
Personalization and predictive analytics allow companies to better understand and
cater to customer needs.
Operational Efficiency:
Optimizing processes, reducing costs, and improving resource allocation through data
insights.
Innovation:
Big Data can uncover new business opportunities, product innovations, and market
trends.
Risk Management:
Advanced analytics help in predicting and mitigating risks, from financial fraud to
supply chain disruptions.
Industries Leading in Big Data Adoption
Retail: Personalized marketing, customer behavior analysis, and inventory
management. Ex: Amazon, Walmart, Target, Starbucks
Finance: Fraud detection, risk management, and algorithmic trading.
Ex: JPMorgan Chase, American Express, Goldman Sach, Bank of America
Healthcare: Predictive analytics, patient care optimization, and drug
development. Ex: Mayo clinic, UnitedHealth group, GE healthcare, Johnson
and Johnson
Manufacturing: Predictive maintenance, supply chain optimization, and
quality control. Ex: GE, Siemens, Ford motors, Boeing, Toyota, P&G
Telecommunications: Network optimization, customer service enhancement,
and churn prediction. Ex: AT& T, Verizon, Vodafone, China Mobile, NTT, T-
mobile, Dutch telecome
Future Trends in Big Data Adoption
Artificial Intelligence and Machine Learning:
Integration of AI/ML with Big Data for more advanced predictive and prescriptive
analytics.
Real-Time Analytics:
Increasing demand for real-time data processing and analytics to support
immediate decision-making.
Data Democratization:
Making Big Data tools and insights accessible to non-technical users within
organizations.
Edge Computing:
Processing data closer to the source, especially in IoT applications, to reduce
latency and improve efficiency.
Use of Big Data in Social
Networking
 Use of Big Data in Social
Networking
Following are the area in which decision making processes are
influenced by social networking data:
• Business Intelligence
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• Marketing
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marketing.html
• Product design and Development
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 Use of Big Data in Preventing
Fraudulent Activities
• Credit card fraud
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• Exchange of return fraud
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• Personal Information fraud
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 Use of Big Data in detecting
Fraudulent Activities in
Insurance Sector
• Fraud Detection methods
• Social Network Analysis
• Social Customer relationship management

https://www.verifiedmarketresearch.com/product/insurance-fraud-detection-market/
https://www.cognitivemarketresearch.com/insurance-fraud-detection-market-report
https://www.emergenresearch.com/industry-report/big-data-analytics-in-bfsi-market
Use of Big Data in Retail Industry

• Customer Personalization
• Inventory Management
• Pricing Strategies
• Customer Experience Enhancement
• Supply Chain Optimization
• In-Store Analytics
• Customer Retention and Loyalty
• Product Development and Innovation
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https://www.turing.com/resources/big-data-in-retail