A

Summer Training Report

On

STEELMANS BROACHES PVT.LTD

Submitted To

Kurukshetra University,Kurukshetra

in partial fulfilment of the degree of Bachelor of Business Administration

(Session2020-2023)

Submitted to Submitted By
Ms Karishma Grover Priyanshu Manori
Assistant Professor BBA 5th sem
Roll No 20119
Univ. Roll No- 201002414

Technology Education and Research Integrated Institutions

Approved By AICTE & Affiliated to Kurukshetra University

Page 1
Page 2
 Certificate
This is to certify that Priyanshu Manori a student of
Bachelor of Business Administration has worked on
the project Steelmans Broaches Pvt Ltd in partial
fulfilment of the requirement for the program .This
is original work to best of my knowledge
Ms Karishma Grover
Assistant Professor

Page 3
 CANDIDATE’S DECLARATION

I hereby certify that the work which is being presented in the project report entitled
"Steelmans" by Priyanshu submitted to the management department at
Technology Education and Research Integrated Institute (TERII) is an
authentic record of my own work carried out during a period from Aug 16, 2022 to
2 October 2022 under the supervision of Mr. Mani Sharma.

Signature of Student
Name of the student: Priyanshu
Roll No: 201002414

Page 4
 ACKNOWLEDGEMENT

Success is a sweet fruit that everyone strives to taste. To achieve this

goal, one has to put in a lot of physical and mental effort. I couldn’t have
done it without the help of many talented and dedicated people. So, I
wish to express my appreciation to those whose help has been most
valuable. Firstly, I would like to express our gratitude and appreciation
to (HOD) Mr Karan Vadhera and Miss Karishma Grover (Assistant
Professor).

I would also like to thank Mr. Mani Sharma, who is the trainer at
Solitaire Infosys Pvt. Ltd., for their consistent guidance on each and
every step of my project.

Without their support and directions, this project would not have been
completed. Their continuous support and motivation made this project
possible.

Finally, I would like to thank my parents for their support.

Priyanshu

Page 5
 Preface
I did an internship at SOLITAIRE INFOSYS PRIVATE LIMITTED an IT
company. This internship project is a part of my final year Bachelor program at
Eternal University.
I worked on a live projecthttps://www.steelmans.com/) .We used different SEO
techniques to promote the website 1.On page SEO 2.Off page SEO .
We used different techniques
• Social Bookmarking
• Blogging
• Infographics
• Email Marketing

Priyanshu

B.B.A 201002414

5th sem

Page 6
 TABLE OF CONTENT

S No. Description
1 Company Profile
2 Introduction to the topic
3 Literature Review
4 Research Methodology
5 Data Analysis
6 Finding
7 Suggestion
8 Conclusion
9 Bibliography

Page 7
Company Profile

Page 8
 COMPANY PROFILE
Solitaire Infosys Inc. was a dream came into existence over three years
ago with a of becoming a best IT service provider around the globe.
Presently, Solitaire Infosys is already leading the race with its
competitors. Being nurtured by a team of experienced and sensitive
people we try to bond emotionally with our clients and love to go an
extra mile to satisfy their needs, which is the reason that we hold the
edge in the league.

At Solitaire Infosys Inc. we provide the experience, expertise and

capabilities that enable organizations to accelerate their service
processes, deliver more service value and realize breakthrough results in
the markets they serve. Now our clients not only appreciate our
comprehensive range of services, our innovative, streamlined and cost-
effective solutions, but more importantly, they appreciate our high level
of excellent customer service which is unparalleled in the industry.

Page 9
Introduction to the
topic

Page 10
PROJECT STEELMANS BROACHES PVT.LTD.

https://www.steelmans.com

1. INTRODUCTION:

Steelmans Industries, Inc was incorporated in 1957.Serving the broaches,

broaching machines, spline broaches, surface broaches, standard broaches,
spline rolling rack etc.

A division of this new company was an electric motor repair shop that serviced the
East Texas area. Business quickly increased to the point that a larger process oven
was needed for the rewinding operation. Drawing on their engineering, metal
fabrication, and electrical control experience, Steelman designed and built their
own industrial process oven.

In the early 1980’s Steelman expanded their electrical control line to include rotary
phase convertors and power factor correction equipment.

In 1992, Steelmans entered the heat-cleaning industry by introducing their

Advanced Burn-off Oven with patented Automatic Process Control and Top Down
Heating, which quickly gained the same reputation of quality that has become
synonymous with Steelman.

For more than 60 years Steelman has been constantly working to make their
quality equipment and customer service even better.

Page 11
2. SEARCH ENGINE OPTIMIZATION (SEO)

Why We Use SEO?

SEO is a rising field and it is gaining ground. More people are starting to
realize that the benefits of SEO are extremely high. Your competitors know
this and are starting to take advantage of it. If your competitors are using it
then they will appear before you on Google and get all those hits that can
lead to sales before your website will. Even if your site offers better services
or prices. Hiring a better SEO company or investing in a skilled SEO Staff.

• SEO is a marketing discipline focused on growing visibility in organic (non-

paid) search engine results. SEO encompasses both the technical and
creative elements required to improve rankings, drive traffic, and increase
awareness in search engines.

• SEO will give you results (not immediately but rather quickly) and as be
exactly what is company needs to rank above your competitors in the google
rankings.

• SEO can bring it thousands upon thousands of visitors to your website a day.
This may put your company in a position of needing to expand to a larger
web server to accommodate the traffic and sales to your website. Your
customers may recommend you a product or service that they were looking
for when they visited your website. SEO is a really great investment for your
company and could be what you need to take it to the next level.

3. TECHNOLOGIES IN DIGITAL MARKETING:

• ONLINE ADV: Online advertising is any type of marketing message

that shows up with the help of the Internet. That means it could appear
in a web browser, search engine, on social media, on mobile devices,
and even in email.

Page 12
• SEO: SEO stands for Search Engine Optimization, which is the
practice of increasing the quantity and quantity of traffic to your
website through organic search engine results.

• SEARCH ENGINE MARKETING: SEM refers to the set of tools,

techniques and strategies that help optimize the visibility of websites
and web pages through search engines. In short, the goal of SEM is
to appear better positioned among Google's search results and other
similar sites.

• SOCIAL MEDIA MARKETING: Social media marketing involves

using social platforms as channels for brand promotion, target
audience growth, driving website traffic, and increasing sales. Social
platforms are the center of SMM.

• EMAIL-MARKETING: Email marketing is a way to promote

products or important for customers’ acquisition and retention.

• CONTENT MARKETING: Content marketing is a strategic

marketing approach focused on creating and distributing valuable,
relevant, and consistent content to attract and retain a clearly defined
audience — and, ultimately, to drive profitable customer action.

• WEB ANALYTICS: Web analytics is the collection, reporting, and

analysis of website data. The focus is on identifying measures based
on your organizational and user goals and using the website data to
determine the success or failure of those goals and to drive strategy
and improve the user’s experience.
• MOBILE MARKETING: Mobile marketing is any advertising
activity that promotes products and services via mobile devices, such
as tablets and smartphones. Mobile marketing makes use of features
of modern mobile technology, including location services, to tailor
marketing campaigns based on an individual's location.

Page 13
• AFFILIATE MARKETING: Affiliate marketing is an advertising
model in which a company compensates third-party publishers to
generate traffic or leads to the company’s products and services. The
third-party publishers are affiliates, and the commission fee
incentivizes them to find ways to promote the company.

• GOOGLE ADSENSE: AdSense (Google AdSense) is an advertising

placement service by Google. The program is designed for website
publishers who want to display targeted text, video or image
advertisements on website pages and earn money when site visitors
view or click the ads.

Page 14
Literature Review

Page 15
WHAT IS SEO:

SEO stands for Search Engine Optimization, which is the practice of

increasing the quantity and quantity of traffic to your website through organic
search engine results.

Search engines such as Google and Bing use bots to crawl pages on the web,
going from site to site, collecting information about those pages and putting
them in an index. Next, algorithms analyze pages in the index, taking into
account hundreds of ranking factors or signals, to determine the order pages
should appear in the search results for a given query.

TYPES OF SEO:

1. ON-PAGE OPTIMIZATION:
On-page SEO relates to the content on your website. It includes strategies to
optimize an individual page on a website. These factors help search engines
understand the topic of the content and see that the website is a valuable source that
people would want to find. This type of SEO includes:
• Keyword research: Finding the best keywords to target on a page of content.

• Content creation: Publishing high-quality content focused on target keywords.

• Keyword optimization: Using the target keyword in all the right places and using
good meta tag SEO.

2. OFF-PAGE OPTIMIZATION:
Off-Page optimization techniques help strengthen the influence and relationship of
the website has with other websites. Most off-site SEO relates to high quality
backlinks.

GOOGLE ALGORITHM:

Page 16
Google algorithms are a complex system used to retrieve data from its search
index and instantly deliver the best possible results for a query. The search engine
uses a combination of algorithms and numerous ranking signals to deliver
webpages ranked by relevance on its search engine results pages (SERPs).

In its early years, Google only made a handful of updates to its algorithms. Now,
Google makes thousands of changes every year. Most of these updates are so
slight that they go completely unnoticed. However, on occasion, the search engine

rolls out major algorithmic updates that significantly impact the SERPs such as:

▪ Fred Panda
▪ Rank Brain Humming Bird
▪ Penguin Pigeon

Page 17
Research Methodology

Page 18
 Research Methodology

(https://www.steelmans.com)

1. Domain Statistics of Website:

A Domain age 22 Years 9 Months 14 Day

B Alexa Rank N/A

C Moz Rank 3.3/10

D DA (domain authority) 15/100

E PA (page authority) 33/100

Analysis
As per the analysis above regarding the domain statistics, we have noticed that the website has
22 years, 7 months, and 16 days. The rest of the statistics, such as the website's Alexa rank is 0,
Moz rank is 3.3, Domain Authority is (DA) 15, and Page Authority (PA) is 33. Overall domain
visibility stats are poor at this time.

Recommendation

As stated above, we need to do quality off-page optimization for its better Alexa ranking and
page rank, which in turn will also improve its trust flow. We will do link building by creating
theme-based links to high quality websites and quality backlinks, which will come up with more
improved results in its domain statistics, and that helps to make a strong identity for a website
in search engines.

Page 19
 2. Crawl Statistics of Website

_index google 57 Indexed pages

_index yahoo 46 Indexed pages

_index bing 47 Indexed pages

Analysis
57 indexed pages on Google and Bing. Yahoo has indexed 46 pages on this website. We will
create quality links to index more pages for our website.

Recommendation
In terms of indexability, the website has 47 indexed pages on Google, indicating no sign of
receiving leads or traffic. I will work to make website indexability count better on other search
engines too.

3. Crawl Availability of Website

__ Server Errors NA

__ DNS Errors NA

__ Not Found Errors NA

Analysis
We need Google Webmaster and Google Analytic access to check these errors. We will check
these errors once your website is verified with webmaster and analytic. Please share Google
analytic access to "[email protected]".

Page 20
 4. Accessibility of Website

- Presence of Robots.txt file Present

-
HTTPS Present

-
XML Sitemap Present

-
Site Architecture Good

-
Site Load Speed 4.20 s

Analysis
The Robots.txtfile is found, the HTTPS status code and the XML Sitemap are present on our
website. The loading time is 4.07 seconds, which is acceptable.

Recommendation
The website architecture is good, but it could be better.

5. Indexability of Website

Indexed pages 57
-
-
Page Searches Present
-
Brand Searches Present
-
Search Engine Penalties Need Search console access

Page 21
 -
Cache Sep 06 2022 22:33:50 GM

Analysis
Regarding the indexability concern of the website, it has come up with 47 indexed pages and
needs to check Google penalties from the webmaster too. There was a cache discovered;
however, the website must be retrieved using Google Webmaster Tools.

Recommendation

I will work on pages to improve the Google Index Status. The tasks come under: targeting all the
required pages of the website. Content optimization, new page optimization Next, for brand
reputation, we will focus and work on a strategy to make the brand recognized on the Internet,
and for cache, I will fetch the website using Google Webmaster Tool.

Page 22
Data Analysis

Page 23
 On – Page Ranking Factor
On-page factors are the aspects of a given web page that influence search engine
ranking. There are several on-page factors that we will optimize here to know the
current on-page status of the website that affect search engine rankings. These include:

S.NO Parameters Status

1 Content Overview 14% duplication found

2 URL Structure Good

3 URL Based Duplicate Not Present

Content

4 Meta Title Tags Present (92/65)

5 Meta Description Tags Present (233/320)

6 Image Names and Alt Tags Not Present

7 Google Webmaster Found

Verification

8 Google Analytics Not Present

9 Image Favicon Not Present

Content Overview:
Page 24
One of the most important aspects of a website is web content, which is one of the reasons
that people visit your website. Not only for people, but web content is also extremely
important for search engines as well. Good web content should contain the keywords you wish
to target so that it makes it easy for search engines to index your page and should contain all
the required information that visitors might need.

Analysis
This section analyses how well you’ve identified and targeted the keywords that people use to
find your website. While the site does an excellent job of targeting brand terms, and individual
posts rank well for their page topics,

As per the content analysis, yes, the websites optimized with quality content that helps
crawlers and users visit the website.

Recommendation

14% of duplicate content was found. We need to reduce the duplicate percentage and keep
updating the website with fresh content from time to time. It is good from a crawling and
indexing point of view.
URL Structure

A site’s URL structure is extremely important to both users and search engines. Poor URL
structure can hurt rankings, prevent pages from being indexed and lower your click-through-
rate (CTR).

• It is extremely important that URLs be readable, user-friendly, and contain the keyword
of the page. Always separate keywords with dashes, not underscores.

• URLs should also be relatively short, with 100 characters being the current SEO best
practice. While longer URLs aren't necessarily bad, the shorter the URL, the less likely
that URL is to truncate in search results and the more likely it is to have a positive
impact on SERP click-through rates.

Analysis
URLs are often responsible for the majority of duplicate content on a website because every
URL represents a unique entry point into the site. If two distinct URLs point to the same page

Page 25
(without the use of redirection), search engines believe two distinct pages exist. Our website is
working well with a single URL.

Recommendation

No need to do anything. Our website URL is SEO-friendly.

Meta Titles

The title tag is the second most important place on a page to have the keyword. The title tag is
the first description of the page that search engine users will read, and it is extremely important
to both users and search engines that it contain the keyword they are searching for. This will
not only help your rankings but will also increase your click-through rate significantly.

A proper title tag will

• be 15–65 characters in length (50–65 is ideal).

• Be unique to that page "don’t use the same title tag on multiple pages.

• Use the keyword from that page twice if space permits: once at the start, followed by a
separator such as a colon, hyphen, or pipe, and then once again in a call to action! If the
character limit prevents the use of the keyword twice, use it once in a good call to
action, with the keyword as close to the beginning of the title tag as possible.

Analysis
Meta Tags are found.

Recommendation
We have to modify the title tags as we analysed above. 92 characters are present out of 65
characters, which is not good for the website.

Meta Descriptions

While Meta description tags are not a factor in the ranking algorithm, they are used as the
description that searchers will see in the search engine results. Having the keyword used
properly in the Meta description tags can increase the likelihood that users will click on the link
to the page if the keyword usage matches their search query.

Page 26
Meta descriptions should adhere to the following guidelines:

• Be unique and relevant to that page.

• It should be written as a descriptive ad text with a call to action.

• No more than 320 characters in length, including spaces and punctuation.

• It should contain 1-2 complete sentences with correct punctuation and no more than 5
commas.

• Use the keyword once per sentence, as close to the start of each sentence as possible.

Analysis
We can add more keywords as per targeted pages and keywords.

Recommendation
We need to add more keywords in Meta descriptions. It will help the website rank better on
Google or other platforms.

Image Names & Alt Tags

For the benefit of search engines, code compliance, and visually impaired users, every image
MUST have an ALT tag. The ALT tag should accurately describe the image and should contain a
keyword, but only if the keyword is relevant to the image as well.

Analysis
Alt Tag is not present in the site.

Recommendation
We have to add the alt tags on the website.

Google Web-Master Verification Code

The Webmaster code on your site will ensure that you are running a healthy website with the
utmost efficiency.

Basic Benefits

Page 27
 • Access to search statistics on Google

• The latest data regarding incoming links and internal links

• It notifies you if your site has crawl errors (misdirection) or malware (spam, viruses,
etc.).

• It shows you the keywords you are targeting and how effective they are.

• Insights into crawling and indexing activity on the site

Google Analytic Script

Google Analytics can be a valuable tool for monitoring and tracking the efficiency of your online
campaigns and getting the best results from your marketing efforts.

Analysis
Not Found

Recommendations
We need to add the Google analytic script to our website to get the best results.

Image Favicon
The favicon.ico file is a little picture, e.g., with a logo of a company, which is placed just before
the Internet URL in your web browser.

Analysis
Image Favicon icon is not present in website.

Recommendations
Changes are required. We need to add the image favicon to our websites.

6. Off – Page Ranking Factor

S.NO Parameters Status

Page 28
 A
Backlink Profile 3121
B
Alexa Traffic N/A
D
Domain Moz Rank 3.3/10
E
Indexed Pages 57
F
Website Grade 53

Analysis
As I have analyzed currently, our website's Alexa traffic is at N/A. To increase the quality of our
website, we need to create quality back-links for our website.

Recommendations
For the improvement of your website, we will do theme-based off-page tasks that will improve
the traffic of your website, and quality off-page work will increase the site's linking.

7. Mobile Responsive Website

There is no doubt that responsive web design is very important for today’s web design point of
view. As smartphone and tablet adoption rapidly increases, so does the importance of mobile-
friendly websites. Smartphones and tablets have changed the approach towards design and
user experience. With the explosion of mobile device usage in recent years, it is imperative that
businesses develop a mobile strategy that is in line with business priorities. If your website has
not been optimized for an audience on-the-go with a smaller screen, i.e., smartphones,
Androids, and tablets, you are missing out on a huge opportunity to drive physical traffic to
your business.

Analysis
As per analysis, our website is mobile responsive website.

Recommendations
No need to change anything

Page 29
Findings

Page 30
 ON-PAGE OPTIMIZATION:

• Robots.txt File:

The robots.txt file is present and there are no changes in the file.

• Sitemap:
The sitemap is present in the file. And no changes in the file.

Page 31
⚫ Site Load Speed
Loading speed within 4.20 Second which is good.

• Index-Pages:

Page 32
 As per regarding the Indexability concern of website, It has come
up with 46 Indexed pages and Need to check Google penalties
from Webmaster too.

• Brand Searches:

Page 33
• Cache:

• Website Grader:

• URL Structure:

Page 34
• Meta Title Tags:

6. KEYWORD RANKING:
Ranking in SEO refers to a website position in the search engine
result page. There are various ranking factors that influence
whether a website appears higher on the SERP based on the
content relevance to the search term, or the quality of backlinks
pointing to the page.

Page 35
 OFF-PAGE OPTIMIZATION:
• Off- Page Activities: -

Deliverable Remarks Description

in
On-Page
SEO

Page 36
Targeted Done A Keyword is a word or phrase - typically a
Number of Key
phrase of two or three words - which has been
Phrases
identified as one which potential customers use
when they are searching the internet.

Initial Review Done We provide to client a report on particular

& Analysis
website in which all parameters are given on
which website tested or checked.

In-depth Site Done Site analysis is a preliminary phase of

Analysis architectural and urban design processes
dedicated to the study of the climatic,
geographical, historical, legal, and
infrastructural context of a specific site.

Content Done Duplicate content generally refers to

Duplicity
substantive blocks of content within or across
Check
domains that either completely match other
content or are appreciably similar. Mostly, this
is not deceptive in origin

Page 37
Initial Done Analysing backlinks is a messy and time-
Backlinks consuming business. When we perform SEO
Analysis
penalty assessments and link pruning services
for our clients, the most tedious part is
manually evaluating the individual backlinks.

Google Penalty Done A Google Penalty is the negative impact on

Check any Website's Search Engine Ranking Position
impact based on updation released by Google
in their search algorithms and/or manual
review.
Reason of Penalty are: --
→ Buying Backlinks from Bad Sites.
→ Duplicate Content
→ Keyword Stuffed Content

Title Tag Done The <strong>title</strong> tag is required in

Optimization all HTML documents and it defines the title of
the document. This tag displays the page title
in browsers toolbar and in the search-engine
results (SERPs).
It also provides a title for the page when it is

Page 38
 added to favorites. A descriptive
<strong>title</strong> tag is important in
helping search engines determine your web
page&#39; s relevancy for certain keywords.

Meta Tags Done The meta description tag is meant to be a short

Optimization and accurate summary of your page content.
This description can affect your search engine
rankings and can also show up directly in
search engine results (and affect whether or not
the user clicks through to your site).

SERP Analysis Done Check how your page might look in the
Google search results page (SERP&#39;s). A
Google search result uses your webpage title,
URL, and meta-description in order to display
relevant summarized information about your
site. If these elements are too long, Google will
truncate their content, so you are advised to set
your webpage title under 70 characters and
your webpage description under 160 characters
in order to optimize readability.

Page 39
H1 Header Tag Done This indicates if any H1 headings are used in
Optimization
your page. H1 headings are HTML tags than
can help emphasize important topics and
keywords within a page.

H2 Header Tag Done This indicates if any H2 headings are used in

Optimization
your page. H2 headings can be helpful for
describing the sub-topics of a page.

Robots.txt Done Check if your website is using a robots.txt file.

Creation/Analy
Search engines send out tiny programs called
sis
spiders or robots to search your site and bring
information back so that your pages can be
indexed in the search results and found by web
users. If there are files and directories you do
not want indexed by search engines, you can
use the "robots.txt" file to define where the
robots should not go.<br />These files are very
simple text files that are placed on the root

Page 40
 folder of your website:
www.yourwebsite.com/robots.txt.<br /> There
are two important considerations when using
"robots.txt":<br /> - the "robots.txt" file is a
publicly available file, so anyone can see what
sections of your server you don&#39;t want
robots to use;<br /> - robots can ignore your
"robots.txt", especially malware robots that
scan the web for security vulnerabilities;

HTML & Done This test will check if your website is using a
XML Sitemap
"sitemap" file: sitemap.<g class="gr_ gr_7 gr-
alert gr_spell undefined Contextual Spelling
ins-del multi Replace" id="7" data-gr-
id="7">xml</g>, sitemap.xml.gz or <g
class="gr_ gr_8 gr-alert gr_spell undefined
ContextualSpelling ins-del multiReplace"
id="8" data-gr-
id="8">sitemapindex</g>.xml.<br />Sitemaps
are an easy way for webmasters to inform
search engines about pages on their sites that
are available for crawling. In its simplest form,
a sitemap is an XML file that lists URLs for a

Page 41
 site along with additional metadata about each
URL (when it was last updated, how often it
usually changes, and how important it is,
relative to other URLs <g class="gr_ gr_9 gr-
alert gr_gramm undefined Grammar multi
Replace" id="9" data-gr-id="9">in</g> the
site) so that search engines can more
intelligently crawl the site.

Broken Links Done Check your website for broken or dead links.
This tool scans your website to locate internal
and external broken links that are not only
frustrating to your visitors, but damaging to
your websites overall ranking with the major
search engines.

Make SEO Done Check if your webpage URLs are SEO

Friendly URL
friendly. In order for links to be SEO friendly,
Structure
they should be clearly named for what they are
and contain no spaces, underscores or other
characters. You should avoid the use of
parameters, when possible, as they are making
URLs less inviting for users to click or share.

Page 42
 <a
href="https://support.google.com/webmasters/
answer/76329">Google&#39; s suggestions
for URL structure</a> specify using hyphens
or dashes (-) rather than underscores (_).
Unlike underscores, Google treats hyphens as
separators between words in a URL.

Images and Alt Done Check images on your webpage for required
tag alt attributes. If an image cannot be displayed
(wrong source, slow connection, etc), the alt
attribute provides alternative information.
Using keywords and human-readable captions
in the alt attributes is a good SEO practice
because search engines cannot really see the
images. For images with a decorative role
(bullets, round corners, etc) you are advised to
use an empty alt or a CSS background image.

Inline CSS Done Check if your webpage is using old,

Test deprecated HTML tags. These tags will
eventually lose browser support and your web

Page 43
 pages will render differently. Check this <a
href="http://www.w3schools.com/tags/default.
asp" target="_blank">list</a> with all HTML
tags.

Google Done Check if your page is connected with Google

Analytics Analytics. Google Analytics is the most
popular analytics package for websites, this
tool provides you with great insights about
your site visitors, demographics and very
comprehensive metrics that help you analyze
every aspect of your site. It is a good practice
to use analytics in order to learn how your
visitors behave and gain tips on how to
continuously improve your website.

Favicon Test Done Check if your site is using and correctly

implementing a favicon. Favicons are small
icons that appear in your browser&#39; s URL
navigation bar. They are also saved next to
your URL&#39; s title when bookmarking that
page and they can help <a

Page 44
 href="http://www.seositecheckup.com/articles/
86" target="_blank">brand your site</a>,
making it easy for users to navigate to your site
among a list of bookmarks.

JS Error Done Check your source code for JavaScript errors.

Checker These errors may prevent users from properly
viewing your pages and impact their user
experience. Sites with poor user experience
tend to rank poorly in search engines.

Social Media Done Check if your page is connected to at least one

Check of the most important social networks. Social
signals are getting increasing importance as
ranking factors for search engines because it
leverages the social intelligence (via our
interactions) to determine more accurate
relevancy for searches. That&#39; s why
connecting your website to a social network is
a must nowadays to make sure your site is
social enabled.

Page 45
Website Page Done Website Page Load Optimization is a process
Load
in which we check our website's page loading
Optimization
time and other factors like Optimize Image
Size and Format, Optimize Dependencies,
Avoid Inline JS and CSS files, Optimize
Caching, avoid render blocking scripts, Avoid
Redirects, Reduce HTTP Requests, Reduce
Cookie Size

Website Done Content optimization gives you the insight to

Content
Review create relevant, engaging content by adding
relevant keywords to the pages of the website
will help you increase SEO rankings, drive
more online traffic and boost conversions.

Sitemap Done Google Webmaster provides you the detailed

Submit in
reports about your pages' visibility on Search
Google
Webmaster Engine. It also helps for better website
indexing and checking errors in website.

Sitemap Done It helps for better websites indexing and

Submit in
checking errors in websites.
Yahoo/Bing
Webmaster

Page 46
Keywords Done Keyword Density is known as the number of
density Set
times a keyword or phrase used in a page
compared to the total number of words present
in it. While writing an article/content for your
business page you have to make sure that your
content is rich in keywords.

Internal link Done A good internal links structure includes a

structuring &
complex system of interlinking on a site that
optimization
that includes types of internal links:

Navigational links serve to put a website’s

navigation into a structured order. These can
include menu links, sidebar links or
breadcrumb links.
Footer links are often sitewide links that serve
as a sitemap and help new users find quick
access to the most valuable pages on a site.
Contextual or editorial links are links located
in the body of a page and surrounded by
relevant copy

Page 47
Google & Bing Done We will check the Google webmaster account
Webmaster
to track the performance of your website on
Tools
Google Search Engine.

Directory Done Check if your server allows directory

Browsing Test
browsing. If directory browsing is disabled,
visitors will not be able to browse your
directory by accessing the directory directly (if
there is no index.html file). This will protect
your files from being exposed to the public.
Apache web server allows directory browsing
by default. Disabling directory browsing is
generally a good idea from a security
standpoint.

Server
Done Check if your server&#39; s signature is ON.
Signature Test
A server signature is the public identity of your
web server and contains sensitive information
that could be used to exploit any known
vulnerability, so it&#39; s considered a good

Page 48
 practice to turn it OFF as you don&#39; t
wants to disclose what software versions you
are running.

Safe Browsing Done Check if your website is listed with malware or

Test
phishing activity. Any site containing malware
or suspicious for phishing activity is seen as a
threat and risk to the online community and
hence will get a lower ranking. This test
checks if the most relevant online databases
that track malware and phishing list your
website.

Disallow Done Check if the robots.txt file is excluding some

Directive
parts of your website. Search engines will look
Checker
for a robots.txt file in the root of your domain
whenever they crawl your website. The
Disallow directive is used when you want to
advise a search engine not to crawl and index a
file, page, or directory.

Page 49
No Follow Tag Done Check if your webpage is using the No follow
Checker meta tag. This tag will tell search engines not
to crawl any outgoing links from your
webpage.

Safe Browsing Done Check if the robots.txt file is excluding some

Test
parts of your website. Search engines will look
for a robots.txt file in the root of your domain
whenever they crawl your website. The
Disallow directive is used when you want to
advise a search engine not to crawl and index a
file, page, or directory.

Page 50
Suggestion

Page 51
 OFF-PAGE OPTIMIZATION TASKS:

• Search Engine Submission:

Search engine submission is an effective tool of web promotion. It refers to the

direct submission of a website to a search engine. It is a form of internet marketing
that helps a webmasters increase the rankings of a web pages or pages.

• Blog Posting:

Submitting a blog to a search engine is commonly parallel to the method of

submitting a website. There are still positive different procedures, which if
properly taken into account would enable you to get your blog indexed more
proficiently. You should submit your blog site maps to blog directories that feed
google the grades for its blog search.

Page 52
⚫ Social Bookmarking:

Social bookmarking is the process of tagging a website page with a browser-based

tool so that you can easily visit it again later. Instead of saving social media posts
to your browser bookmarks, you can use different platforms’ features to bookmark
posts. Because the bookmarks are online, you’ll be able to access them anywhere,
from any device with an internet connection.

⚫ Infographic:

Infographics are graphic visual representations of information, data, or knowledge

intended to present information quickly and clearly. They can improve cognition
by utilizing graphics to enhance the human visual system's ability to see patterns
and trends

Page 53
Page 54
Conclusion

Page 55
 Conclusion: -
Overall, we found that the SEO situation on https://www.steelmans.com
is not so good. We need to work on some major ON-Page factors, i.e.,
Meta Tags, Alt Tags, etc., and also need to create quality backlinks for
our website. That said, there is still room for improvement. By working
to fix the issues identified in this audit, we’ll surely be able to achieve
more accurate or desired ranking results for our website.

Page 56
Bibliography

Page 57
 Bibliography
• https://www.steelmans.com

• https://www.reddit.com

• https://www.pinterest.com

• https://blogger.com

• https://tumblr.com

Page 58