REVIEWER in MIL

COMMUNICATION - the act or process of using PERSONAL BARRIERS

words, sounds, signs, or behaviors to express  personal factors of both sender and receiver
or exchange information or to express ideas, may act as a barrier to effective
thoughts, feelings, etc., to someone else communication

PROCESS OF COMMUNICATION – Sender, MEDIA

Message, Channel, Receiver, Feedback
MEDIA - acts as a tool, an intervening agency
MODELS OF COMMUNICATION INFORMATION - supply of communication; news or
HAROLD LASSWELL’S MODEL events that are of public interest
 known as the action model, straight-line
model, or one-way model IMPORTANCE AND VALUES OF MEDIA
 one of the most influential communication PERVASIVENESS - present and noticeable in
models every part of a thing or place.
CLAUDE SHANNON AND WARREN WEAVER’S INFORMATION SOURCE - an undeniable value of
MODEL media because it is the largest source of
 Mother of all communication models information in its respective media platforms.
 Similar to the Linear model in terms of ENTERTAINMENT SOURCE - a recreation value
elements and process of media that offers a lot for the people in its
 includes noise which refers to any physical various types of platforms.
disturbances
PERSUASION FORUM - The media has the power
WILBUR SCHRAMM’S FIELD MODEL
to persuade people. Influence their beliefs, discuss
 gave a closer simulation of interpersonal
human interaction their own opinions and share them with others, and
 A common example of this model is a a channel for debates.
telephonic call BINDING INFLUENCE - people rely on media in
 field of experience influences the their daily lives. From hobby searching to academic
understanding and interpretation of a research, media is the source that binds people to
message media and others.
DAVID K. BERLO’S MODEL
 has an emphasis on the coding and MEDIA AND INFORMATION LITERACY
decoding UNESCO - United Nations Educational, Scientific
 SMCR stands for four components: Sender, and Cultural Organization
message, channel, and receiver. MEDIA AND INFORMATION LITERACY
RAYMIE MCKERROW, BRUCE GRONBECK,  essential competencies that allow citizens to
DOUGLAS EHNINGER, AND ALAN MONROE’S engage with media and other providers
TRANSACTIONAL MODEL OF  set of competencies that empowers citizens
COMMUNICATION to access, retrieve, understand, evaluate
 designed to represent public communication and use, create, as well as share
 consists of the following elements: information and media content in all formats
speakers, listeners, feedback, message, MEDIA LITERACY
channel, and situation  ability to access, analyze, evaluate, create,
and act using all forms of communication
BARRIERS OF COMMUNICATION  its core is an analytical attitude toward
SEMANTIC BARRIER media environments
 use of wrong words, faulty translations,
different interpretations, etc. THE FOUR SKILLS IN MEDIA LITERACY
PSYCHOLOGICAL BARRIERS AESTHETIC AND CREATIVE SKILLS
 state of mind of both sender and receiver  the ability to view, listen to, create, and
ORGANIZATIONAL BARRIERS interpret media contents and can be
 Rules and regulations authority developed by creating media content
relationships, etc. may sometimes act as INTERACTIVE SKILLS
barriers to effective communication  ability to communicate through media and
an ability to identify with different media
roles
  developed through collaborative learning
and doing
CRITICAL ANALYZING SKILLS QUALITIES OF A TECHNOLOGY LITERATE
 skill to give meanings to and understand RESPONSIBLE
different media contents  Does not let technology interfere with face-
SECURITY SKILLS to-face social interactions or conversations
 skill to solve problematic solutions and  Manages own habits around technology use
avoid unpleasant circumstances USE TECHNOLOGY APPROPRIATELY
 protection of one’s privacy and the  movement encompassing technological
avoidance of harmful content and contacts choice and application considering that is
small-scale, affordable, less labor-intensive,
INFORMATION LITERACY energy-efficient, environmentally sound,
 involves recognizing when information is locally autonomous, and easy to use
needed and clearly communicating in EFFECTIVE
various formats  Uses the right technology.
 Applies automation tools when available.
THREE SOURCES OF INFORMATION  Increases work efficiency with the
PRIMARY SOURCES technology tools.
 Original information that does not contain  Uses technology at the right time
interpretation
 Ex: research reports, sales receipts, e- EVOLUTION OF MEDIA
mails, original artworks, manuscripts, TRADITIONAL MEDIA
photos, diaries, personal letters, spoken  conventional means of mass
stories/interviews, or diplomatic records communication practiced by various global
SECONDARY SOURCES communities and cultures from ancient
 Information that has been interpreted, times or embodied in local customs, or lore
analyzed, or summarized  newspapers, magazines, TV, radio and
 Ex: books, journals, and magazines billboards
TERTIARY SOURCES NEW MEDIA
 Information that includes compilations  Technologies that enable or enhance
primary and secondary sources. interaction between users as well as
 Ex: indexes, abstracts, bibliographies, interaction between users and content.
handbooks, encyclopedias, indexes,  any media—from newspaper articles and
chronologies, databases blogs to music and podcasts—that are
TECHNOLOGY LITERACY delivered digitally
 use technology tools to access, manage,
integrate, evaluate, create and PREHISTORIC AGE
communicate information
 around 3,200 BCE (Before Common Era) in
SKILLS IN TECHNOLOGY LITERACY
Mesopotamia and 600 BCE in Mesoamerica
CREATIVITY AND INNOVATION - technology is
used to demonstrate creative thinking, problem-  generally categorized in three
solving and knowledge construction archaeological periods: the Stone Age,
COMMUNICATION AND COLLABORATION- Bronze Age and Iron Age.
Technology is used to communicate and  Cave paintings, Clay tablets in
collaborate to enhance their learning or the learning Mesopotamia, Papyrus in Egypt, Acta
of others. Diurna in Rome, Codex in Mayan region,
RESEARCH AND INFORMATION FLUENCY- Printing press using woodblocks
Technology is used to find and use accurate, up-to-
date information. INDUSTRIAL AGE
DIGITAL CITIZENSHIP - Technology is used to  encompasses the changes in economic and
understand what it means to be a citizen in the social organization.
digital world and practice ethical behaviour.  characterized chiefly by the replacement of
TECHNOLOGY OPERATIONS AND CONCEPTS - hand tools with power-driven machines
Illustrates understanding of technological systems such as the power loom and the steam
and concepts. engine
  photography, telephone, phonograph, light PRINT MEDIA
bulb, first commercial movie screening,
 Consists of paper and ink
radio broadcasts, public broadcast on
 Is reproduced through a traditional
television, Commercial motion pictures,
mechanical printing process
Motion picture with sound, Telegraph and
 Represents the oldest and most widespread
Punch cards
type of mass media
ELECTRONIC AGE
NEWSPAPERS - Information is printed and
 ushered through the invention of the
distributed on a daily or weekly basis
transistor
MAGAZINES - Cater to a specific type of audience
 onset of the Information Age
who is looking for information based on a particular
 The term “mass media” took its full effect as
subject
it changed the habits of various cultures,
BOOKS - Focused on a particular topic or subject
especially in the 1950s and 1960s.
BROCHURES - A type of booklet that includes
 Long distance communication became more
everything about one company
efficient.
BANNERS - hung on easily-noticed sights to attract
 Transistor Radio, Television, Large
people's attention
electronic computers, Mainframe
BILLBOARDS - Huge advertisements that are put
computers, OHP, LCD projectors, Apple 2
up at a height in strategic locations to draw more
computer, EDSAC
attention
ENIAC
FLYERS - Used mostly by small companies due to
 Electronic Numerical Integrator and
the low cost of advertising
Computer
 the first programmable, electronic, general-
BROADCAST MEDIA
purpose digital computer
 This media reaches its target audiences
 Inventor: John Mauchly and J. Presper
using airwaves as the transmission medium
Eckert
EDSAC BROADCASTING - most frequently refers to the
 Electronic Delay Storage Automatic transmission of information and entertainment
Calculator programming
 An early British computer considered to be
the first stored program electronic computer TELEVISION
 Inventor: Maurice Wilkes  Greek tele (far), and Latin visio (sight).
BABY  The number one broadcasting media
 Nickname of the first graphical computer because it reaches to the audiences.
game RADIO
DIGITAL AGE  One of the oldest means of entertainment
 also known as the Computer Age, New Age,  Types: AM: Amplitude Modulation and FM:
and Information Age Frequency Modulation
 period in human history characterized by FILMS
the shift from traditional industry to an  produced by recording images from the
economy based on information world with cameras
computerization  an important art form
 INTERNET paved the way for faster MOVIES
communication and the creation of the  best type of mass media to promote
social network cultures and spread social awareness
 voice, image, sound, and data are digitized
 FB, Instagram, Twitter, Tumblr, YouTube, NEW MEDIA
Search Engines, Augmented Reality, Smart  term coined to refer to media that developed
phones when the use of technology became
ordinary and common in most parts of the
TYPES OF MEDIA world
MOBILE PHONES
  become a boon to mankind.
 Not only used for interaction, but also for ANONYMOUS SOCIAL NETWORKS
other technical utilities  To gossip, vent, snoop, and sometimes
COMPUTERS bully.
 added speed and multimedia to information  Ex. Whisper
INTERNET
 biggest invention in mass media.
 A global wide area network that connects
computer systems across the world
 Ex. Email, online forums, podcast
SOCIAL MEDIA
 Websites and applications that allow people
to share comments, photos, and videos
SOCIAL NETWORK
 sometimes called “relationship networks”
 help people and organizations connect
online to share information and ideas
 ex. Facebook, Twitter
MEDIA SHARING NETWORKS
 To find and share photos, video, live video,
and other media online
 Ex. Instagram, Snapchat, YouTube
DISCUSSION FORUMS
 To find, discuss, and share news,
information, and opinions
 This is the oldest form of social media
 Ex. Reddit, quora, digg
BOOKMARKING AND CONTENT CURATION
NETWORKS
 To discover, save, share, and discuss new
and trending content and media.
 Ex. Pinterest, flipboard
CONSUMER REVIEW NETWORKS
 To find, review, and share information about
brands, products, and services
 Ex. Yelp, Zomato, TripAdvisor
BLOGGING AND PUBLISHING NETWORKS
 Give people and brands tools to publish
content online
 Ex. WordPress, Tumblr, Medium
SOCIAL SHOPPING NETWORKS
 To spot trends, follow brands, share great
finds, and make purchases
 Ex. Polyvore, Etsy
INTEREST-BASED NETWORKS
 To connect with others around a shared
interest or hobby
 Ex. Goodreads, Houz, Last.fm
SHARING ECONOMY NETWORKS
 To advertise, find, share, buy, sell, and trade
products and services between peers
 Airbnb, Uber, Taskrabbit