Machine Learning

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Machine learning is one of the most common types of AI in development for business purposes
today. Machine learning is primarily used to process large amounts of data quickly. These types of
AIs are algorithms that appear to “learn” over time.
If you feed a machine-learning algorithm more data its modeling should improve. Machine learning
is useful for putting vast troves of data – increasingly captured by connected devices and the
Internet of Things – into a digestible context for humans.
For example, if you manage a manufacturing plant, your machinery is likely hooked up to the
network. Connected devices feed a constant stream of data about functionality, production and
more to a central location. Unfortunately, it’s too much data for a human to ever sift through; and
even if they could, they would likely miss most of the patterns. [Related: Artificial Insurance?
How Machine Learning Is Transforming Underwriting]
Machine learning can rapidly analyze the data as it comes in, identifying patterns and anomalies. If
a machine in the manufacturing plant is working at a reduced capacity, a machine-learning
algorithm can catch it and notify decision-makers that it’s time to dispatch a preventive
maintenance team.
But machine learning is also a relatively broad category. The development of artificial neural
networks – an interconnected web of artificial intelligence “nodes” – has given rise to what is
known as deep learning.
Did you know? Machine learning is useful for putting vast troves of data – increasingly
captured by connected devices and the Internet of Things – into a digestible context for
humans.
Deep learning
Deep learning is an even more specific version of machine learning that relies on neural networks
to engage in what is known as nonlinear reasoning. Deep learning is critical to performing more
advanced functions – such as fraud detection. It can do this by analyzing a wide range of factors
at once.
For instance, for self-driving cars to work, several factors must be identified, analyzed and
responded to simultaneously. Deep learning algorithms are used to help self-driving cars
contextualize information picked up by their sensors, like the distance of other objects, the speed
at which they are moving and a prediction of where they will be in 5-10 seconds. All this
information is calculated at once to help a self-driving car make decisions like when to change
lanes.
Deep learning has a great deal of promise in business and is likely to be used more often. Older
machine-learning algorithms tend to plateau in their capability once a certain amount of data has
been captured, but deep learning models continue to improve their performance as more data is
received. This makes deep learning models far more scalable and detailed; you could even say
deep learning models are more independent.
Common uses of AI
Some of the most standard uses of AI are machine learning, cybersecurity, customer relationship
management, internet searches and personal assistants.
Machine learning
Machine learning is used often in systems that capture vast amounts of data. For example, smart
energy management systems collect data from sensors affixed to various assets. The troves of
data are then contextualized by machine-learning algorithms and delivered to your company’s
decision-makers to better understand energy usage and maintenance demands.
Cybersecurity
Artificial intelligence is even an indispensable ally when it comes to looking for holes in computer
network defenses, Husain said. Believe it or not, AI systems can recognize a cyberattack, as well
as other cyberthreats, by monitoring patterns from data input. Once it detects a threat, it can
backtrack through your data to find the source and help to prevent a future threat. That extra set
of eyes – one that is as diligent and continuous as AI – will serve as a great benefit in preserving
your infrastructure.
“You really can’t have enough cybersecurity experts to look at these problems, because of scale
and increasing complexity,” Husain added. “Artificial intelligence is playing an increasing role here
as well.”
Customer relationship management
Artificial intelligence is also changing customer relationship management (CRM) systems.

Software programs like Salesforce and Zoho require heavy human intervention to remain current
and accurate. But when you apply AI to these platforms, a normal CRM system transforms into a
self-updating, auto-correcting system that stays on top of your relationship management for you.
Tip: For those in brand-new companies, read our Zoho CRM review, or our review of
Salesforce to learn about one of the most popular CRMs.
A great example of how AI can help with customer relationships is demonstrated in the
financial sector. Dr. Hossein Rahnama, founder and CEO of AI concierge company
Flybits and visiting professor at the Massachusetts Institute of Technology, worked with TD Bank
to integrate AI with regular banking operations.
“Using this technology, if you have a mortgage with the bank and it’s up for renewal in 90 days or
less … if you’re walking by a branch, you get a personalized message inviting you to go to the
branch and renew purchase,” Rahnama said. “If you’re looking at a property for sale and you
spend more than 10 minutes there, it will send you a possible mortgage offer. [Related: CRM vs.
Marketing Automation: What’s the Difference?]
Internet and data research
Artificial intelligence uses a vast amount of data to identify patterns in people’s search behaviors
and provide them with more relevant information regarding their circumstances. As people use
their devices more, and as the AI technology becomes even more advanced, users will have a
more customizable experience. This means the world for your small businesses, because you will
have an easier time targeting a very specific audience.
“We’re no longer expecting the user to constantly be on a search box Googling what they need,”
Rahnama added. “The paradigm is shifting as to how the right information finds the right user at
the right time.”
Digital personal assistants
Artificial intelligence isn’t just available to create a more customized experience for your
customers. It can also transform the way your company operates from the inside. AI bots can be
used as personal assistants to help manage your emails, maintain your calendar and even provide
recommendations for streamlining processes.
You can also program these AI assistants to answer questions for customers who call or chat
online. These are all small tasks that make a huge difference by providing you extra time to focus
on implementing strategies to grow the business.
Key takeaway: Rather than serving as a replacement for human intelligence and
ingenuity, artificial intelligence is generally seen as a supporting tool. Humans can use
AI to game out possible consequences and streamline the decision-making process.

Machine Learning

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https://www.businessnewsdaily.

Customer relationship management

Artificial intelligence is also changing customer relationship management (CRM) systems.

Internet and data research

Digital personal assistants

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