Chapter 1 SSA
Chapter 1 SSA
SUSTAINABILITY AND SUSTAINABILITY REPORTING companies in providing the frameworks to categorize and evaluate the
various ESG topics, and to identify gaps in their platforms and areas
Globally, many leading organizations have moved beyond Corporate for improvement. The common language
Social Responsibility (CSR). Within a period of fifty (50) years, summarizes information accessible to internal audiences, and
organizations' understanding of sustainability has evolved from no reporting's tenet of identifying and measuring quantifiable indicators
knowledge to the development of new management models which has helped bring the subject of sustainable development to the
integrate sustainability. In fact, stakeholders are increasingly boardrooms and other managerial discussions of mainstream business.
interested in understanding the approaches of organizations in
managing their Environmental, Social and Governance (ESG) risks and Sustainability reporting was mainly confined to large, publicly traded
opportunities. Increasing impacts from sustainability related risks (e.g., companies receiving requests from shareholders and fellow large-
scarcity of resources, changing social expectations and new legislative company customers. However, as the concept and success of reporting
requirements in sustainability-related areas) are driving organizations becomes more well-known and reporting becomes more commonplace,
to embed sustainability considerations in response to these risks and it is beginning to spread beyond the largest, publicly traded
their challenges. Further, early movers are likely to gain a competitive companies, into smaller companies and even small and medium-sized
advantage through developing innovative solutions as they respond to enterprises (SMEs), as well as privately held entities. Reporting will
these risks. Therefore, a holistic approach to business management, vary depending on the type of organization, its sector, its size, its
incorporating ESG alongside financial ones, will serve as a sound location, and its intended audiences. Overall, however, sustainability
business model that supports business continuity and competitiveness reporting as a concept also implies a journey of sustainable
over the long term. development, whereby organizations can and eventually will follow the
best practice path.
Moreover, transparent, public reporting of an organization's approach
and performance toward relevant ESG issues has emerged as one of DEFINING SUSTAINABILITY AND SUSTAINABLE
the common practices of large companies globally across all sectors. DEVELOPMENT
Reports communicating ESG content address the convergence of real The notion of sustainability is rooted in the wider concept of
business risks, government and market regulation, and increased sustainable development. There have been numerous attempts to
stakeholder interest. Investors want to know how a company is define what is meant by sustainability and sustainable development.
managing the risks affecting its business such as climate change, However, the most widely used definition was first developed in 1987
human rights, and resource scarcity. Stock exchanges and governments by the also known as the Brundtland World Commission on
have realized the importance of these disclosures to investors, with Environment and Development Commission - in an UN-sponsored study
dozens now mandating that companies report, or explain why they do entitled Our Common Future, which is used by many governments and
not. Corporate customers request similar information as part of their organizations:
own commitments and evaluation of supply chain risks. Increasingly, "Sustainable development is development that meets the needs of the
and especially with the millennial workforce, employees often seek out present without compromising the ability of future generations to meet
companies with purpose and that demonstrate commitments to their own needs."
environmental protection and human well-being. For companies
seeking to be recognized as leaders in corporate responsibility, public It contains within it two key concepts:
reporting serves as the primary medium for comparison ▪ the concept of 'needs', in particular the essential needs of the world's
poor, to which overriding priority should be given; and
▪ the idea of limitation imposed by the state of technology and social ▪ Social performance reflects an organization's impact on people and
organization on the environment's ability to meet present and future social issues, which include
needs. (a) health, skills, and motivation on the people side, and
This report also implored the present generation to take immediate (b) human relationships and partnerships on the social side.
action to avert the risk of irreversible ecological damage. Although the ▪ Environmental performance relates to the natural resources
definition of sustainable development is broad, the report valuably consumed in delivering products and services.
points out that: ▪ Economic performance continues to include financial performance
but will increasingly reflect an organization's wider impact on the
"Sustainable development is not a fixed state of harmony, but rather a economy. This allows organizations and stakeholders to recognize that
process of change in which the exploitation of resources, the direction profitability, growth, and job creation lead to compensation and
of investments, the orientation of technological development, and benefits for families, and tax generation for governments.
institutional change are made
consistent with future as well as present needs." The term ESG, is also used extensively, particularly by the investment
community, reflecting the view that managing environmental and social
Sustainable development in these terms can be seen as a global topics is a governance issue for organizations, a proxy for the quality of
aspiration. The use of the Brundtland definition by many organizations their management teams, and a process to assess whether they are
in their management and reporting on sustainable development and positioned for long-term success. The combination of these three terms
CSR signals a widespread consensus on the central role organizations also provides a more tangible and easily understood set of concepts
have in sustainable development requires the political will of that does not carry any other connotations currently held for the term
governments, organizations, and ensuring future generations can meet "sustainability" or "corporate responsibility". The terms environmental,
their own needs. It evidences an acceptance that communities. social and governance can be explained as follows:
ESG Aggregators and Disseminators WHO ARE THE INTENDED USERS OF SUSTAINABILITY
Another by-product of sustainability reporting is the aggregation and REPORTING?
dissemination of information across platforms. Examples include Reports about a company's social, economic and environmental
CSRHub, which houses data from more than 300 data sources and performance are
nearly 17,000 companies across 133 countries, and the Corporate relevant to a diverse group of stakeholders:
Register, which is an online registry of sustainability reports.
Additionally, ESG frameworks, including the GRI, CDP, UN PRI, and Corporate Customers
UNGC provide repositories for accessing sustainability reports. Other Large corporate purchasers across nearly every sector now ask their
third- party disseminators of information include Google, where suppliers to provide information on ESG policies, performance, and
companies' CDP Climate Change scores are posted as 'key statistics' on commitments. Notable examples include Walmart, which has expanded
public companies' Google Finance pages. its sustainability questionnaires for suppliers from 15 to 100 questions,
and Microsoft, which is specifically requesting that its Tier 1 suppliers
Bloomberg's ESG products provide data on more than 120 indicators produce GRI reports. Other large corporate purchasers that issue
for approximately 5,000 publicly listed companies globally, based sustainability surveys to suppliers include IBM, Airbus, Siemens,
primarily on public disclosures, and are increasing coverage every day. Marathon Oil, British Telecom, Boeing, Volvo, BMW, and Johnson
Bloomberg's products include scoring based on quantity of disclosure Controls.
(not the quality of disclosure or the organization's ESG performance),
robust customized screening, and other portfolio optimization tools. As with investors, corporate purchasers are also using specialized
Additionally, Bloomberg's ESG platform provides investors with access research providers such as EcoVadis, which conducts a survey and
to scores from ESG researchers including Sustainalytics. grades suppliers on sustainability to inform decision- making and
manage their value chain risks. More than 150 companies, including
Thomson Reuters also provides ESG data to its customers, leveraging Accor, Air France-KLM, Coca-Cola, ING Bank, and Michelin, use
its database of more than 60,000 companies and 400 metrics. EcoVadis's supplier scorecards.
Lenders are also increasingly interested in ESG factors, particularly for Sustainability reports are used as an engagement and recruiting tool.
project In addition to
financing, as evidenced by the growth of the Equator Principles as well environmental programs, reporting on workforce and community
as the growing demand to invest in green bonds and pending S&P ESG engagement is of
assessment ratings. particular importance to employee audiences (both current and
prospective).
Regulators and Government Agencies
Communities Companies in Travel & Tourism, particularly cruise lines and aviation,
Communities where an organization has a significant presence are also often identify regulators and government agencies - at the local and
potential national levels - as a prioritized audience for the sustainability report. A
audiences for sustainability reporting. Community audiences are company's sustainability report provides the opportunity to
generally interested in knowing an organization is responsible and demonstrate their commitment to compliance with laws and
strives to make a positive impact in communities while also mitigating responsible business practices, and to describe their management
any potential negative impacts to communities. Information found in approach in addition to key actions and/ or investments to comply with
sustainability reporting can help form the basis of discussion for a laws and regulations. A company's sustainability report also provides
company's social license to operate. the opportunity to explain any challenges that the organization has
experienced about compliance.
Advocacy Groups and Media
Advocacy groups (including non-governmental organizations) and Additionally, when entering new geographic markets, a sustainability
media are also report can be
important audiences because their assessments of organizations can shared with local and national regulators to demonstrate a company's
create a multiplier effect that influences guest and other stakeholder 'social license to operate'. Furthermore, the sustainability report can
perceptions, and overall reputation. explain the organization's economic, social, and environmental
practices to assist in addressing any potential concerns and/or
These audiences generally seek to easily find information on differentiate an organization from other potential entrants in a market.
management approaches to the economic, environmental, and social
topics about which they care the most. Because reporting is prevalent It is worth noting that regulators and government agencies are also
across sectors, campaign-focused advocacy groups are often able to purchasers of travel services. As with corporate customers, they
engage in sector-wide comparisons regarding key issues utilizing consider ESG practices in purchasing decision making. For example,
sustainability reports as a resource. Examples include Friends of the the US General Services Administration has encouraged potential
Earth and Greenpeace, who publish regular advocacy reports, such as vendors to disclose their environmental performance through
'How Dirty is Your Data?'. Increasingly, leading non-governmental sustainability reports or other mechanisms.
organizations, such as WRI, World Wildlife Fund (WWF) and The
Nature Conservancy also review companies' sustainability reports with Suppliers and Business Partners
a focus less on 'criticism campaigns' and more on identifying Through sustainability reporting, organizations can communicate their
collaboration and partnership opportunities based on sector practices. expectations of suppliers and business partners, and in numerous
instances, where shared values and focus areas exist.
Media, both mainstream and specialized, can refer to sustainability
reports when Industry Peers and Influencers
developing content for mass consumption. For example, Skift - an When reporting on sustainability, organizations should be aware that it
online tourism is very likely that industry peers and influencers will view the
industry news and research firm - publishes stories on environmental information for competitive benchmarking purposes. Through
and social sustainability reporting, organizations can highlight leading-edge
practices in the industry. practices and innovative approaches to industry challenges.
INTERNAL AND EXTERNAL BENEFITS OF SUSTAINABILITY sustainability issues in the organization. This all helps organizations to
REPORTING reach better decisions and can enhance long-term financial prospects.
Stakeholders (who may include investors, customers, employees,
suppliers, NGOs, Sustainability reporting can be a tool to attain cost savings because it
local communities, etc.) are now more aware of the impact that encourages an organization to use natural resources more efficiently,
businesses have on the economy, environment and society. This impact improve process efficiency and use recoverable resources. For
may be positive or negative. For example, agricultural activities may example, paying attention to energy consumption and possible
create a positive economic or social impact (e.g., providing job measures to reduce it can help to reduce energy bills and thus
opportunities; improving quality of life of local communities) but may spending. Indirect savings can occur, for instance, if the need to pay
also create a negative impact on the environment in the form of local or associated environmental taxes is reduced or through reduced
regional air pollution (e.g., haze generated from open burning). This insurance costs.
negative impact may become a reputational risk to the organization
which allowed it to occur and may subsequently affect its ability to 1. Effective management of sustainability risks and
obtain funding. Sustainability- related issues, therefore, can opportunities. The process involved in sustainability reporting allows
significantly affect an organization's risk profile, potential liabilities and companies to know and better understand their sustainability risks and
its value. Hence, there is a need for the business community to respond opportunities. This would in turn result to a more effective assessment
appropriately. Business leaders have also begun to recognize the and management of said risks and opportunities.
benefits of integrating sustainability.
ESG issues are starting to feature more prominently in the
Internal Benefits management of risks. You may consider integrating ESG risks into your
Internal reasons for adopting sustainability reporting usually relate to organization's risk framework.
improving an both by generating additional information that was not Sustainability reporting may serve as a catalyst to prompt
previously available and by improving organization's performance. organizations to assess the ESG risks that may impact their businesses.
Reporting processes can help increase the quality of information, Managing ESG risks can help in:
information and improve management systems and the quality of
management information. and safeguard sustainable growth in the long a. Reducing exposures to sustainability-related risks -
run. Therefore, the process of producing a Paying attention to Businesses are increasingly exposed to environmental and social
sustainability can help to drive innovation, developing new market changes, including population growth, climate change, ecosystem
offerings sustainability reports can be a very valuable exercise for decline, etc. Failure to manage sustainability-related risks (e.g., floods
organizations internally. arising from extreme weather or strikes arising from unsafe working
conditions) may result in an organization incurring losses or costs (e.g.,
Sustainability reporting can also improve organizations' ability to disruptions to production). Therefore, if an organization proactively
understand and manage sustainability related risks and help them recognizes and manages sustainability-related risks, it can be better
better anticipate changing societal expectations. The effective placed to avoid and reduce cost impacts resulting from these risks.
management of natural resources, for instance, affects current Businesses are increasingly recognizing that non-financial risks may
performance and the failure to plan may risk prospects. Further, have financial impact, directly or indirectly. For example, financial
reporting can act as a tool for leadership, increase employee institutions are particularly vulnerable as they could be exposed to
satisfaction and make organizations attractive to new employees. credit risks because of ESG issues such as long- term impact of climate
Sustainability reporting can also improve the internal awareness of
change, adverse weather conditions or the valuation of fossil fuels
faced by their clients which may be unpredictable. 4. Motivated workforce. Creating a sustainability report requires a
concerted effort from companies' employees, exposing them to the
b. Staying ahead of emerging sustainability risks and disclosure companies' commitment to sustainability. Knowing that the company is
regulations - For example, when a new requirement emerges for environmentally and socially conscious increases morale and motivates
greenhouse gas ("GHG") emissions information, an organization which the workforce to work hard for the company.
has already considered GHG emissions as material I would have
already factored this into its risk considerations and will be ready to When sustainability efforts, such as employee engagement programs or
respond. health and
safety programs, go beyond basic compliance with labor standards (for
c. Reducing the cost of capital through a lower risk profile - example,
There is a tendency for investors to favor organizations which incorporating other benefits), an organization can expect to improve its
demonstrate good ESG risk management. This in turn can enhance attractiveness to recruit and retain top talent and enhance employee
corporate value and diminish risk, resulting in a lower cost of capital. and supplier productivity. This can lead to longer- term benefits such as
This is because investors add risk premiums to the cost of capital for customer attraction, improved reputation, stronger operating margins,
firms with questionable environmental and social practices. and optimized capital expenditure. If sustainability efforts fail, such as
in relation to health and safety, the impacts may include interruption in
2. Sustainable vision, strategy and business plans. Sustainability production, investigations by relevant government agencies, fines and
reporting encourages companies to assess, and if necessary to update, negative publicity. Further, considering sustainability risks and
their visions, strategies and business plans to ensure that sustainability opportunities may lead to cost efficiencies.
is embedded in their organizations. It gives companies the opportunity
to determine the necessary changes in their vision strategies and External Benefits
performance goals/targets for more sustainable operations. External reasons to disclose sustainability information deal mostly with
stakeholder communication and providing transparency on risks,
As sustainability considerations increase, an organization that opportunities and performance, as well as establishing trust with
recognizes the opportunities and has the capacity to innovate will drive stakeholders. The management of reputation is also an important
growth through new products, services and customers. The motivation. Thus, it is no surprise that most of the reporters are large
introduction of sustainability-driven products and services can carve companies and firms having severe environmental impacts.
out a niche market for the organization. General Electric's ("GE") Traditionally, active reporters have come from sectors such as
Ecomagination initiative is one of the leading examples of driving chemicals and pharmaceuticals, computers and electronics,
business growth through sustainable products and services automobiles, utilities, and oil and gas. One indication of the investment
perspective is the creation of socially responsible investment tools,
3. Improved management systems. Sustainability reporting involves such as the Dow Jones Sustainability Index that tracks the stock
tracking and gathering data which when evaluated can identify the performance of companies in terms of economic, environmental and
areas that need improvement. In addition, public reporting on social criteria.
performance motivates companies to improve in succeeding reporting
periods, thus, resulting in improvement in management systems, such 1. Investor attractiveness. Institutional investors are now looking at
as streamlining of processes, reduction of costs and overall the ESG practices of companies and makes this a key element in their
improvement in efficiency and productivity. investment analysis and decisions. In CFA Institute Survey done in
2017, 73% of the survey respondents answered that they consider ESG respect for the company. Thereby, improving company reputation and
issues in their investment analysis and decisions. Sustainability brand value.
reporting, thus, provides institutional investors easy access to ESG
information of companies. At the same time, it allows companies to It is widely accepted that reputation and brand can create value by
discuss their sustainability performance in a clear and concise manner. generating demand and securing future earnings for organizations.
Issues such as sourcing of raw materials; energy and water usage; and
Traditionally, investors have looked at an organization's financial human rights are increasingly impacting organizational brand and
performance to drive their investment decisions. However, it is fast reputation. Therefore, organizations will need to identify associated
becoming the norm for investors to evaluate ESG factors alongside risks and opportunities and assess their impacts.
financial data when determining their investments. From 2012 to 2014,
the global sustainable investment market increased by 61% to US$21.4 Stakeholders respond positively to organizations that conduct
trillion. In Asia specifically, responsible investment grew by 32% over themselves in a
this period.12 In Malaysia, local investors are beginning to consider sustainable and ethical manner. This can lead to increased confidence
sustainability factors in their investment decision-making processes. and trust among stakeholders, enhanced brand value and reputation, as
well as improved customer loyalty.
Recognizing the increasing demand from investors for quality
sustainability information, mainstream research providers such as 3. Stakeholder engagement. The process of sustainability reporting
Bloomberg, MSCI, and Thomson Reuters have begun to offer provides
sustainability performance analysis to the market, in particular companies with opportunities for stronger engagement with their
investors. Given the increasing focus by investors, improving stakeholders, which in turn can result in better relationships with them.
sustainability performance and disclosures may provide organizations Stakeholders would feel empowered while the companies can gain
increased access to capital, locally and globally. valuable insights beneficial to their sustainability journey.
The increasing investor focus also led to FTSE and Bursa Malaysia A "license to operate" (also known as "social license to operate") refers
introducing an ESG Index for the Malaysian market called the to implicit
FTSE4Good Bursa Malaysia Index which is part of the globally community-approval of an organization's business operations. It does
benchmarked FTSE4Good Index Series. The main objectives of the not refer to a legal or regulatory license to operate.
FTSE4Good Bursa Malaysia Index are to provide support to investors in
making ESG investments in listed issuers; increase the profile and Organizations are increasingly recognizing the link between ongoing
exposure for organizations with leading ESG practices; encourage best business success and their 'license to operate', especially in the natural
practice disclosures and draw capital allocation and investment interest resources sector (e.g., mining) where the concept has been central for
for those investors focused on ESG risks. some years. A "license to operate" can help organizations realize
opportunities (e.g., the local community co-managing a project with the
2. Improved company reputation and brand value. Having a organization) and manage risks to their business (e.g., boycotts or legal
sustainability report indicates the companies' commitment to full challenges). Communities and various stakeholders are likely to be
transparency and accurate and complete reporting on both positive and more supportive of organizations that engage and openly communicate
negative news. Moreover, it shows the companies' efforts towards their management of EES matters.
sustainability. This improves the company's image and builds trust and
4. Competitive advantage. Awareness on sustainability reporting is
still quite low for most Philippine companies. As such, having a
sustainability report may provide companies with a competitive
advantage. This competitive advantage may be in any of the above
mentioned internal and external benefits.