BUSINESS
BUSINESS
BUSINESS
Introduction:
Executive Summary:
The marketing and sales strategy delineates how the business will attract
and retain customers, differentiate itself from competitors, and achieve
revenue targets. This section outlines marketing channels, pricing strategies,
promotional tactics, and sales forecasts, aligning them with the overall
business objectives.
Every business faces risks, from market volatility and regulatory changes to
operational disruptions and competitive threats. A robust business plan
identifies potential risks and outlines strategies to mitigate them, such as
diversification, insurance, and contingency plans. This proactive approach
demonstrates preparedness and resilience in the face of uncertainty.
**Conclusion:**