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Digital Marketing Course Content

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25 views3 pages

Digital Marketing Course Content

Uploaded by

munzenzimercy2024
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Subject Scope for One-Month Digital Marketing Course for Beginners to Intermediate

Objective:
This course aims to provide beginners with a comprehensive understanding of digital
marketing, covering essential topics such as Content Marketing, SEO, Email
Marketing, Media Buying, Script Writing, and Content Creation. By the end of the
course, participants will be equipped with the enough knowledge and practical skills
to implement effective digital marketing strategies.

Course Outline
Week 1: Introduction to Digital Marketing and Content Marketing
Day 1: Introduction to Digital Marketing
Overview of Digital Marketing
Importance and Benefits
Key Digital Marketing Channels
Current Trends and Future Outlook

Day 2: Understanding Content Marketing


Definition and Importance of Content Marketing
Types of Content (Blog Posts, Videos, Infographics, etc.)
Content Marketing Funnel
Content Marketing Metrics

Day 3: Content Strategy Development


Setting Goals and Objectives
Identifying Target Audience
Content Planning and Calendar Creation
Tools for Content Strategy

Day 4: Creating Engaging Content


Writing Effective Blog Posts
Crafting Compelling Headlines
Visual Content Creation (Images, Infographics)
Video Content Basics

Day 5: Content Distribution and Promotion


Social Media Platforms and Strategies
Guest Blogging and Collaborations
Influencer Marketing
Measuring Content Performance

Week 2: SEO (Search Engine Optimization)

Day 6: Introduction to SEO


What is SEO?
Importance of SEO in Digital Marketing
How Search Engines Work
Key SEO Terminology

Day 7: Keyword Research


Importance of Keywords
Tools for Keyword Research
Identifying Long-Tail Keywords
Keyword Placement and Density

Day 8: On-Page SEO


Title Tags and Meta Descriptions
Header Tags and Content Structure
Image Optimization
URL Structure and Internal Linking

Day 9: Off-Page SEO


Building Quality Backlinks
Social Signals and SEO
Guest Posting and Outreach
Local SEO Basics

Day 10: Technical SEO


Website Speed and Performance
Mobile Optimization
XML Sitemaps and Robots.txt
Structured Data and Schema Markup
Week 3: Email Marketing and Media Buying

Day 11: Introduction to Email Marketing


Importance of Email Marketing
Types of Email Campaigns
Email Marketing Platforms
Building an Email List

Day 12: Crafting Effective Emails


Writing Attention-Grabbing Subject Lines
Email Content and Design
Personalization and Segmentation
Call to Action (CTA) Best Practices

Day 13: Email Campaign Management


Automation and Drip Campaigns
A/B Testing for Emails
Analyzing Email Performance
Managing Unsubscribes and Complaints
Day 14: Introduction to Media Buying
What is Media Buying?
Types of Media Buying (Digital vs. Traditional)
Key Media Buying Platforms (Google Ads, Facebook Ads, etc.)
Setting Media Buying Objectives

Day 15: Planning and Executing Media Buys


Identifying Target Audience
Budget Allocation and Bidding Strategies
Ad Formats and Creatives
Monitoring and Optimizing Campaigns
Week 4: Script Writing and Content Creation

Day 16: Introduction to Script Writing


Importance of Script Writing in Digital Marketing
Types of Scripts (Video, Audio, Written)
Understanding the Audience and Purpose
Basic Structure of a Script

Day 17: Writing Engaging Scripts


Crafting a Strong Opening
Developing the Main Content
Creating a Compelling Conclusion
Call to Action in Scripts

Day 18: Content Creation Tools and Techniques


Tools for Content Creation (Canva, Adobe Spark, etc.)
Techniques for High-Quality Visuals
Basics of Video Production
Editing Tools and Software

Day 19: Social Media Content Creation


Platform-Specific Content (Instagram, Facebook, Twitter, etc.)
Creating Engaging Stories and Posts
Using Hashtags and Trends
User-Generated Content

Day 20: Final Project and Course Review


Participants create a comprehensive digital marketing plan
Presentation and feedback session
Q&A and course review

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