Unit 3
Unit 3
Total Product (TP) is the number of units a firm can produce with a given
quantity of inputs. You will see total product in the chart below. With 2 workers
the firm has a total product of 6 units of output. With 3 units of labor, the firm has
9 units of total product.Average Product (AP) is the total number of units a firm
produced divided by the quantity of inputs used. At 2 workers, total product is 6,
that means average product is 3 (6/2)
Marginal Product (MP) is the change in total product (the number produced by
all workers) from hiring one more worker. If more than one worker is hired, the
marginal product is the change in output (Q) divided by the change in the
quantity of labor. With 2 workers, the firm has a total product of 6, and with 3
workers the total product is 9. The total product increased by 3 units with the
addition of 1 worker so the marginal product is 3 (3/1).
Below is a short run production function for a firm. You can see the total product,
marginal product, and average product for different units of labor (workers)
employed.
The law of diminishing marginal returns: There are three parts of a marginal
product curve. Part 1 is the increasing returns portion where hiring more workers
increases the marginal product because total product is increasing at an
increasing rate. Increasing returns occurs because of division of labor and worker
specialization. Complicated tasks are broken down and workers get very good at
their individual role in the production process.
Part 2 is the diminishing returns portion where hiring more workers decreases the
marginal product (the Total Product curve is getting less steep) because total
product is still increasing but at a decreasing rate.
Part 3 is the negative returns portion where hiring more workers results in a
negative marginal product (the total Product curve is falling). Take a look at Chart
B and the graph below for an example.
Note: Diminishing Marginal Returns is the cause of the upward sloping portion of
a firm’s marginal cost curve.
A marginal product curve tends to be shape like an upside down marginal cost
curve and an average product curve tends to be shaped like an upside down
average variable cost curve. That is because, for most businesses, the primary
variable cost of production is the cost of labor. Also, when labor is the only
variable cost the marginal cost of labor is the wage divided by the marginal
product (MC=W/MP). So when MP is rising, MC is falling, and when MP is falling,
MC is rising.
What Do I Need to Know About
Cost Curves?
Updated 9/1/2023 Jacob Reed
Costs
Implicit and explicit costs were already covered in the cost revenue, and profit review.
Below are more costs you need to know and each of them includes both implicit and
explicit costs.
The total cost curves are important, but pay special attention to the average cost
curves. They will be important on most of the Micro Graphs.
Fixed Costs: These are costs for a firm which do not change with the quantity
produced (they remain fixed). Rent, loan payments, insurance, etc will generally be the
same whether a firm produces zero units of output or ten thousand. On a graph, FC are
a horizontal line (indicating the same dollar amount for every quantity). A firm will
operate as long as losses are less than fixed costs. Otherwise the firm will temporarily
shut down. That is because fixed costs are “sunk costs” meaning they are already lost.
Variable Costs: These are the costs which change with the quantity produced. Labor,
electricity, and raw materials are all examples of variable costs because as more units
are produced more money will be spent on labor, electricity, and raw materials. If total
revenue is greater than total variable costs, the firm will operate and their losses will be
less than fixed costs. If total revenue is less than total variable costs, the firm will
temporarily shut down.
Total Costs: Variable Costs plus Fixed Costs give you Total Costs. On a graph the TC
curve is the same shape as the VC. The distance between the two curves is equal to
the value of the Fixed costs.
Marginal Cost: Marginal cost is the change in total cost divided by the change in
quantity (MC = ∆TC/∆Q). Usually the change in quantity is just 1 so MC is the cost
associated with producing just one more unit of output. The marginal cost curve
intersects the ATC and AVC at their minimum points. That relationship is because as
long as the cost of producing one more unit of output (MC) is less than the current
average the average will fall. Also, as long as the cost of producing one more unit of
output is higher than the current average, the average will rise.
The Marginal Cost curve looks like the Nike swoosh. At low quantities, the marginal cost
curve is downward sloping. That is due to specialization that causes increasing marginal
returns. The quantity where the marginal cost curve is at its minimum is
where diminishing marginal returns sets in. Diminishing marginal returns causes
marginal costs to rise at higher quantities.
Average Fixed Costs: Add up all of the fixed costs for a firm and divide by the quantity
produced (AFC = FC/Q). Continually decreases. Rarely drawn because the distance
between the ATC and AVC will be equal to the AFC at that quantity. Average fixed costs
continually decrease as output increases.
Average Variable Costs: Add up all of the variable costs for a firm and divide by the
quantity produced (AVC = VC/Q). Decreases until it intersects the MC then increases.
Looks like a smirk. Firms shut down (temporarily) when price falls below the minimum
point on the AVC.
Average Total Costs: Variable costs added to Fixed costs, then divided by Quantity
gives you the Average Total Costs (ATC=TC/Q). It decreases until it intersects the MC
then increases. Looks like a smile. The ATC tends to be a flipped average product
curve. Producing the quantity where the ATC is at its minimum is productively efficient.
Shifting Cost Curves: Changing a variable cost like per unit taxes or subsidies, labor
costs or raw material costs will shift the ATC, AVC, and MC upward if it is a cost
increase or downward if it is a cost decrease.
Changing a fixed cost like lump sum taxes or subsidies, rent payments, or insurance
payments, will only shift the ATC upward if it is a cost increase or downward if it is a
cost decrease.
Long-run Costs
Between the downward sloping and upward sloping portions of the long run average
total cost curve there is often a flat portion where the firm is experiencing neither
economies of scale or diseconomies of scale. This area is called constant returns to
scale. Here, as the business expands production capacity, the long run average costs
do not change. The smallest quantity of output where the LRATC is at it’s lowest is also
called “Minimum Efficient Scale.” This is the production capacity a firm must reach in
order to produce at it’s most competitive cost.
Returns to scale: One of the reasons for economies of scale is that small firms can
often increase resources used by a small amount while increasing output much more.
This is called increasing returns to scale. Some firms may increase output at the same
rate as they increase resources. That is called constant returns to scale. Other firms
may increase output at a smaller rate as they increase resources. This is called
decreasing returns to scale.
The easiest way to figure out if a firm is experiencing increasing, decreasing or constant
returns to scale is to double all inputs and see what happens to output. If output also
doubles, the firm is experiencing constant returns to scale. If output more than doubles,
it is experiencing increasing returns to scale. If output less than doubles, it is
experiencing decreasing returns to scale.
After you read through this, practice your calculations with the 20 question Cost, Profit,
and Revenue Review game.
Revenue
Revenue is money a firm brings in from sales. Total Revenue is Price times Quantity
(TR = P x Q). You already learned about total revenue in the elasticity review.
Marginal revenue is the change in Total Revenue divided by the change in Quantity
(MR = ∆TR/∆Q). Most often the change in quantity is just one, so marginal revenue is
usually the revenue a firm brings in for producing one more unit of output.
Costs
There are two types of costs you need to know in microeconomics. Explicit costs and
implicit costs. These ideas were touched on in the opportunity cost review, but here we
are going to use terminology as it relates to a firm (business).
Explicit cost: Explicit costs are the out of pocket costs paid by the business owner.
Explicit costs for this website are the hosting fees, the cost of the software, etc.
Implicit cost: Implicit costs are the implied costs, or the value of opportunities lost
(aside from out of pocket money costs). The implicit costs associated with producing
this website include the value of my evening leisure time.
Profit
In microeconomics there are actually two types of profit you need to know: accounting
profit and economic profit.
Accounting Profit: Accounting Profit is what most people think of as profit and
although it isn’t nearly as important as economic profit, it shows up on many economics
exams.
Accounting profit is total revenue minus explicit costs. For this website, accounting profit
would be the revenue generated for the ads minus the web hosting fees and the cost of
the software.
Note: Firms cannot enter or exit the market in the short run. The number of firms can
only change in the long run.
Perfectly Competitive Market and Firm Short-Run Profit to Long-Run
Allocatively Efficient: Yes, because price equals marginal cost in both the short-run
and long-run.
Productively Efficient: Productive efficiency occurs when the firm is producing at the
minimum of the average total cost (ATC) curve (where it intersects the MC). In the short
run, perfectly competitive firms are not productively efficient, but in the long run they
are.
Firm’s supply curve: Below the ATC there is an average variable cost curve (AVC)
that isn’t always drawn in . The minimum point on the AVC correlates to the lowest price
a firm would be willing to accept. If the market price is above the AVC, the firm will
produce the quantity where MR=MC. As the price falls, profit will fall but the firm will
continue to produce where MR=MC. If the price continues to fall, the firm will produce
lower quantities as long as the price stays above the AVC.
Note: This is true for all firms. The supply curve for all firms is the MC above the AVC.
Perfect competition total revenue and total cost: Profit maximizing firms produce
where MR=MC. An alternative way to find the profit maximizing quantity is to look at a
firm’s total cost and total revenue. A perfectly competitive firm’s total revenue curve
rises at a constant rate (it is an upward sloping straight line). That is because the
marginal revenue is equal to the price and does not change. When you graph total cost
and total revenue on the same graph, you can also find the profit maximizing quantity by
finding the quantity where the total revenue is farthest above the total cost. In the graph
above, Qf would be the profit maximizing quantity. Q1 and Q2 both result in an
economic loss.
Increasing cost industries occur because the long run average total cost curve for the
industry as a whole is upward sloping. Precious metals are an example increasing cost
industry because as more gold and silver is produced (through mining) the cost of
producing more constantly increases; as gold and silver become more and more difficult
and costly to mine.
A decreasing cost industry is just the opposite. Cost curves will shift downward as
industry output increases. This is as a result of the industry’s long-run average total cost
curve sloping downward. These industries capture economies of scale. Microchips are
an example of a product in a decreasing cost industry. The more that are produced, the
cheaper production typically gets.