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Data Mart
A data mart is a subset of a data warehouse focused on a particular line of business,
department or subject area. Data marts can improve team efficiency, reduce costs and facilitate smarter tactical business decision-making in enterprises. Data marts make specific data available to a defined group of users, which allows those users to quickly access critical insights without wasting time searching through an entire data warehouse. For example, many companies may have a data mart that aligns with a specific department in the business, such as finance, sales or marketing.
Benefits of a Data Mart
Data marts are designed to meet the needs of specific groups by having a comparatively narrow subject of data. And while a data mart can still contain millions of records, its objective is to provide business users with the most relevant data in the shortest amount of time. With its smaller, focused design, a data mart has several benefits to the end user, including the following: Cost-Efficiency: There are many factors to consider when setting up a data mart, such as the scope, integrations, and the process to extract, transform, and load (ETL). However, a data mart typically only incurs a fraction of the cost of a data warehouse. More Trustworthy Data Data marts create a “single source of truth” regarding a certain subject or department. This gives your teams a collective view of the data and allows them to focus on finding insights, making decisions, and taking action rather than sharing spreadsheets and wondering which data is accurate. Easier Access To Data Since data marts hold a subset of data, you can access the data you need with less effort than dealing with a cluttered data warehouse. Plus, by establishing connections to the appropriate data sources, you can access live data anytime without waiting for IT to perform periodic extracts. Faster Insights & Decisions The focused nature of a data mart also allows you to more quickly leverage your analytics and business intelligence tools because you’re only working with a relevant, frequently needed data set. Easier implementation & maintenance Unlike data warehouses, which require integration with a wide variety of internal and external data sources, data marts only contain data essential to the particular business unit or department. This makes for faster and easier implementation and maintenance because you’re serving the needs of a specific business team rather than your entire organization. Better support short-term projects As noted above, you can quickly and cost-effectively establish a data mart, so they are well-suited for short-term data analysis projects such as determining the effectiveness of an advertising campaign. Better data access control Data in your mart is partitioned from the broader data warehouse. This gives you the ability to control data access privileges at a granular level.
Types of Data Marts
There are three types of data marts that differ based on their relationship to the data warehouse and the respective data sources of each system. 1. Dependent Data Marts Dependent data marts are partitioned segments within an enterprise data warehouse. This top-down approach begins with the storage of all business data in one central location. The newly created data marts extract a defined subset of the primary data whenever required for analysis. 2. Independent Data Marts Independent data mart act as a standalone system that doesn't rely on a data warehouse. Analysts can extract data on a particular subject or business process from internal or external data sources, process it, and then store it in a data mart repository until the team needs it.
3. Hybrid data marts
Hybrid data marts combine data from existing data warehouses and other operational sources. This unified approach leverages the speed and user-friendly interface of a top-down approach and also offers the enterprise-level integration of the independent method. Key Challenges The key steps and challenges of creating and maintaining data marts include: Designing and building the mart. Loading source data into the data warehouse and mart. Keeping the data in the warehouse and the mart in sync with the continuously changing source database systems. Delivering in an agile way to keep pace with constantly changing business and analytical requirements.
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