Multinational Company
Multinational Company
Multinational is made up of two words, "multi" and "national". The word 'multi' refer to
'many' and the word 'national' refers to the country. Hence, The multinational
company refer to that business organization which operates its business activities in
many countries.
Features of Multinational Company
1.Large scale business: The capital of a multinational company is very large, its
assets and sales are also quite large.
2.Global operation: Multinational company operates its production and distribution
activities in two or more countries. The Parent company manufactures and sells its
products and services through its subsidiaries or branches established in different
countries. Hence, it performs its business in the global market.
3.Productive organization: Multinational company is a productive organization,
which is involved in the production and distribution of standard goods and services
at international level.
4.Advanced technology: Multinational company used advanced and sophisticated
technology for the production and distribution of goods and services at competitive
prices.
5.Mass production and distribution: Multinational company produces and
distributes goods and services in a large scale. In order to produce and distribute
goods and services in mass scale, multinational companies invest huge capital,
hire expert manpower, use advanced technology and implement aggressive
promotional strategies.
6. Flexibility:
They need to be able to change and adapt to different situations
happening around the world.
7. Technology Transfer:
They bring in new technologies from their home country and share them
with other countries where they
operate.