CORPORATE SOCIAL RESPONSIBILITY

Student Name
Student ID

1
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Table of Contents
1. Executive Summary.....................................................................................................................3

2. Introduction..................................................................................................................................3

3. Organisational Issue in TikTok...................................................................................................4

4. Ethical analysis of organisational Issue.......................................................................................5

5. Management’s analysis................................................................................................................7

6. Future Recommendations On Resolving.....................................................................................8

7. Conclusion.................................................................................................................................10

8. Reference list.............................................................................................................................10
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1. Executive Summary

There are serious privacy issues since this data collection often happens without the express
agreement of the individual who provides it using TikTok in my opinion. Users are often
directed to harsher information by a system that determines which material is displayed to them,
which may be observed as an attempt to manipulate the viewership by creating feedback loops.
TikTok's operations as a company have a wide range of moral ramifications, from violating the
confidentiality of users to using programs that serve to promote discriminating material.
Concerns will be expressed about certain techniques' potential wider effects on confidentiality
and societal standards. In response to the aforementioned worries, I think TikTok has
implemented a number of actions, including improving user confidentiality protections and
changing its content management guidelines. These adjustments are still being made, so it's still
unclear how beneficial they will be. TikTok has to make big changes if it is to keep growing its
user base and market share. These include more visible filtering of information procedures,
improved adherence to international standards, and more explicit data privacy rules. The
challenges that worldwide internet platforms have in maintaining user confidence while striking
a balance between revenue and moral and legal obligations are mirrored in TikTok's story and I
believe TikTok has to properly handle such issues in order to maintain both its operations and
long-term prosperity.

2. Introduction

TikTok, with downloads over 3 billion times since its launch and over 1 billion active users in
2024, has one of the largest fanbases in the modern “Income-generated oer Reels” Industry.
However, I have seen many global governments pass legislation prohibiting social networking
site TikTok provided it becomes available to an authorities-approved purchaser due to
suspicions because the Chinese government may obtain private user information via the
application, which is controlled by the Chinese business ByteDance. Following the federal
Parliament passed the measure giving the likes of ByteDance a period of twelve months to
remove itself from TikTok as per their Corporate Social Responsibility (CSR).
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Western parliamentarians and authorities are becoming more concerned because TikTok along
with the underlying firm, ByteDance, would provide the Chinese government access to private
information about users, such as GPS coordinates. They have referred to legal provisions that
permit the government of China to surreptitiously get knowledge for intelligence-gathering
purposes through their businesses according to me (Bhandari and Bimo, 2022). Additionally, I
think they are concerned that China can spread disinformation via TikTok's material suggestions,
a worry that has grown in the US since the Israel-Hamas conflict and presidential election in
the USA and other countries such as mine in India. Many media houses claim that TikTok
possesses contributed to the rise of prejudice against them.

3. Organisational Issue in TikTok

Background
I think that TikTok, since it on set on the paradigm of the reel industry, has overthrown basic
standards of Organisational Problems in the case of ethics and global standards as explained in
the following figure-

Figure 1: Organisational Issues in TikTok

(Source: Self-Generated)
Organisation Issues
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Data Privacy: Email, mailing addresses, telephone numbers, materials uploaded, audio
circumstances, OS, browsing history, file types, and the spot are just a few of the private details
that the app gathers concerning its users—much of which can be gathered despite knowing
about it (Gray, 2021). The information it gathers includes the contents of communications in my
drive as well as the moments they've been transmitted, obtained, and viewed.
Monetization ethics: Business application of TikTok in case of discrimination and inadequate
content management, are being raised in addition to the condemnation directed against corporate
business ByteDance regarding its phony marketing. Even My snaps of a piece of paper, or
location containing private data in the mobile device can be accessed by the system of TikTok.
Regulatory Compliance: Whenever employing single-sign-on gadgets, and additional data
collecting to the list, TikTok showed very little to no clarification on its regularity compliance.
Additionally, TikTok could indulge in inadvertently divulging confidential data via instant
messaging by 95% (Zhu, 2023). Lastly, the app retains permission to view it regardless of
whether I do not consciously communicate it through TikTok with the same.
Algorithm Moderation: TikTok's algorithm may force consumers to divert a neutral news
newsfeed to engage with every firehose of information, according to investigations done
globally. Tiktok, according to me, may be used by China to effortlessly lead people through any
sort of severe bunny holes as per their changing sections of regulations (Olvera et al., 2021). The
app's architecture places users into "clusters"—also referred to as "filter bubbles"—according to
their personal choices in my view.

4. Ethical analysis of organisational Issue

The factors described by me can have several consequences for ethical standards around TikTok
as follows-

Ethical analysis

Problems Analysis

Data Concerns ● I found that TikTok was fined $16 dollars for their data
distribution issues even from kids in the segments.
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● Many Chinese apps connected with TikTok were able to

assess various search logs and even private images of
users.

Inherently oppressive ● TikTok was extensively criticized for fostering racist

attitudes amongst consumers via its algorithm's
interpretation and monitoring of societal norms in countries
like India (Zeng and Kaye, 2022).
● I believe TikTok's blatant removal of meaningful material
and disregard of racist content looks to be a major
algorithm blunder.

Lack of diversity ● I can imply with the above section that the algorithms'
virtual echo chambers, racism, and sexism resemble the
minds that developed them.
● The technological gap, analytical preconceptions, and
written management regulations might hinder diversity
promotion on TikTok.

Harmful echo chambers ● According to Miltsov, (2022), TikTok's technology

enhances current discrimination by personalizing
information that promotes consumers' prior beliefs and
preconceptions.
● I think limited interaction may reduce diversity and
exacerbate social differences as well as private difficulties
by 54%.

Monetization concerns ● I can easily say that the move from conventional feedback
systems to electronic channels has transformed Tiktok
and this has not covered the largest problems till date.
● Considering the growth of platforms, consumers have
grown more fractured than previously through TikTok
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making their less concern about monetization visible.

Table 1: Ethical Issues in TikTok

(Source: Self-Generated)
-Table 1, according to me, clearly describes the rising issues in the case of vivid ethics in TikTok
with a global outreach.

5. Management’s analysis

The customization mechanism on TikTok produces suggestions that match the individual's race,
chronological age, and facial traits as well as content category has selected several management
issues as described with proper CSR-
A. Enhanced Privacy Measures: The combination of the utilization of this functionality,
platform consumers may decide whether they want their information treated by the system itself
and outside applications as their CSR. According to me, the Data Accessibility API for TikTok,
which covers data exclusively for customers in the European Economic Area, is accessible
worldwide but is presently restricted to eligible candidates. Organizations deemed by EU
authorities to be "gatekeepers" according to the DMA are required to provide data accessibility.
However, TikTok contests this classification. TikTok still has to be prepared to satisfy DMA
accordance and update its restrictions even if the litigation is still underway just like in my
country India (Miltsov, 2022). I think it is consistent with TikTok's ongoing dedication to
improving customer confidentiality, which includes the most recent rollout of sophisticated
instruments for managing data and the option to turn off application customization.
B.Segmental-Algorithamatic approach: The machine learning system provides people with
tailored material the company thinks they'll like and suppresses stuff that could conflict with
their ideals within TikTok. Furthermore, Echo chambers may restrict discussion in society by
preventing customers from accessing many different viewpoints could create prejudices and
constrain democratic arguments based on Feedback on TikTok. I think, thanks to cutting-edge
technical developments, Privacy-Enhancing Technologies (PETs) are essential for enabling
more data exchange while lowering security and privacy threats (Harriger et al., 2023).
Therefore, in my view, an unsecured coalition of parties' computations represents a single
instance, whereby organizations may exchange information concerning their information with no
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disclosing that information itself. MPC procedures have been used and trusted by companies and
investigators to safely exchange personally identifiable information in view of the CSR.
C.Content Moderation: The Content moderating factors are-
I. Removing Radical and Racial Contents: The efforts TikTok makes to remove offensive or
upsetting categories—which may encompass pictures of aggression, cruelty towards animals,
sexist remarks, and radical Islam, are supported by the newly created Category Facilitators
(Graham et al., 2022). With this, as per my opinion, Material and individuals that break the
community's regulations are removed in order to safeguard their group and business.
II. Age limitations: The cause for erasure is communicated to the producers, in addition to an
option to challenge the change. Furthermore, recommendations for items that belong to the
forme stream are not permitted for anything they determined is inappropriate for the general
population beyond those over the age of 13 as their CSR implementation (Busurkina, 2021).
Thereby, TikTok uses reviewers and automation together to efficiently administer the
neighborhood's standards.
III. Feedback response: I have the option to submit a written request for consideration if I
dispute the choice TikTok made to delete or hide my material or membership. Again, The
material's reviewers are going to examine these appeals and choose whether they will permit the
important to be re-posted on the social network or to recover the user account.
D. Policy Enhancements: According to TikTok, "highly realistic" technologically produced
material of actual individuals, including footage of an actual individual saying phrases that were
either altered or shifted, is considered fake news (Nichols, 2022). I believe that because people
go forward with only material that matches their choices, endorsement algorithms present a
possibility of generating echoes and filtration foam Additionally, in my opinion, that has been
altered or merged in a manner that might deceive someone regarding actual occurrences is
prohibited by the program.
-The aforementioned rules state that TikTok will not accept synthetic content that depicts
realistic situations without clearly disclosing or labeling them in the videos and reels in the
future.
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6. Future Recommendations On Resolving

I believe TikTok can withstand any formative problems in the near future against its competitors in the
rising market-

Figure 2: The Rapid Rise Of TikTok

(Source: Statista.com)
-to properly see the growth of TikTok as per Figure 2 within 2025, and to run against its
competitor Facebook and others with higher margin stats of approach 2606, enabling the
following modules is necessary-
3rd Party Removal: Separating the responsibility for an unusual task away from 3rd party
applications that currently do regular work duties must be done. This, in my opinion, can
guarantee that the undertaking gets the time and energy it needs to be implemented
successfully and relieves a great deal of anxiety for the users of TikTok (Zhu, 2023). Consider
perhaps the most tense individual I have ever encountered. Taking out 3rd party modules and
websites can be the finest choice TikTok can ever make.
Influencer Trust: In my opinion, one of the main advantages of influencer advertising is the
potency of personal suggestions among celebrities that can enhance the image of users.
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Furthermore, TikTok may contact prospective consumers more honestly and effectively, which
can boost confidence and improve sales conversions by using the impact and confidence of
ambassadors.
Partnership Steps: TikTok branding label is used in a sponsored relationship publication, also
known as promotional material, to reveal to viewers the TikTok page identity of the company
that is the sponsor (Qureshi, 2022). I can say that the piece of content that contains meta-data
has the Paid label assigned to it and like alongside a regular TikTok advertisement, a
Sponsorship designation displays whether the piece of content has been increased or a
conventional unreleased ad.
AI and Transparency Policy: Transparency develops confidence among subscribers, consumers,
and those who are involved in TikTok. Therefore, I believe whenever people are aware of the
manner in which artificial intelligence (AI) tools work and have faith in their impartial and moral
operation, they feel far more likely to interact contact these advancements or companies that
employ an AI support department (Bhandari and Bimo, 2022). This will lead to the eventual
growth of the organization.

7. Conclusion

The difficulties faced by international internet businesses in the current digital environment are
reflected in TikTok's trajectory as per my believes. I think, that, for the sake of sustainable
operations and trust, user participation must be balanced against legal and moral standards, and
in the future, TikTok and ByteDance may use various tactics to address these problems. I believe
TikTok should greatly improve in a number of areas, including content control procedures,
privacy measures, and clarity around data consumption. The globe is keeping an attentive eye on
TikTok as it traverses these difficulties to see whether it's going to change and grow amid the
backdrop of increasing criticism. Stricter data protection laws, open moderating procedures, and
maybe reorganizing TikTok's administration are some of the suggested remedies. Information
that fits the user's tastes might be prioritized by the machine learning system, therefore could
lead to amplifications and the reinforcement of preexisting ideas. Although, in my opinion, they
are nevertheless in the early stages, TikTok is launching a number of efforts targeted at
improving customer information safety and accountability in my opinion.
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8. Reference list

Statista.com, 2024. “The Rapid Rise Of TikTok”.Available

at:https://www.statista.com/chart/28412/social-media-users-by-network-amo/[Accessed on: 29th
April, 2024]
Bhandari, A. and Bimo, S., 2022. Why’s everyone on TikTok now? The algorithmized self and
the future of self-making on social media. Social media+ society, 8(1),
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Zhu, F., 2023. Why I Think Tik-Tok Would Be Dominant In The Future: Research on Company
Background, Current Strategy & Future of Tik-Tok in China. Advances in Economics and
Management Research, 4(1), pp.298-298.https://www.atlantis-press.com/proceedings/icprss-
21/125961743
Miltsov, A., 2022. Researching TikTok: Themes, methods, and future directions. A. Quan-Haase
& L. Sloan. The SAGE Handbook of social media research methods, pp.664-
676.https://www.torrossa.com/en/resources/an/5409559#page=695
Harriger, J.A., Thompson, J.K. and Tiggemann, M., 2023. TikTok, TikTok, the time is now:
Future directions in social media and body image. Body Image, 44, pp.222-
226.https://www.sciencedirect.com/science/article/abs/pii/S1740144523000050
Busurkina, I.P., 2021. Ethics and values in the digital environment: By the example of parody
videos on TikTok. Galactica Media: Journal of Media Studies, 3(3), pp.374-
389.https://galacticamedia.com/index.php/gmd/article/view/137
Nichols, K., 2022. What are the ethical considerations of using video social media platforms
such as TikTok in your dental practice?. The Journal of the American Dental Association,
153(12), pp.1191-1192.https://jada.ada.org/article/S0002-8177(22)00502-5/fulltext
Qureshi, A., 2022. Impact of TIKTOK and snackvideo apps on social, psychological, educational
state and on moral and ethical values among teenagers and youth in Pakistan. International
Journal of Innovation and Applied Studies, 35(2), pp.436-
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origsite=gscholar&cbl=2031961
Graham, S., Huffer, D. and Simons, J., 2022. When TikTok Discovered the Human Remains
Trade: A Case Study. Open Archaeology, 8(1), pp.196-
219.https://www.degruyter.com/document/doi/10.1515/opar-2022-0235/html
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Olvera, C., Stebbins, G.T., Goetz, C.G. and Kompoliti, K., 2021. TikTok tics: a pandemic within
a pandemic. Movement Disorders Clinical Practice, 8(8), pp.1200-
1205.https://movementdisorders.onlinelibrary.wiley.com/journal/23301619
Gray, J.E., 2021. The geopolitics of" platforms": The TikTok challenge. Internet policy review,
10(2), pp.1-26.https://www.econstor.eu/handle/10419/235963
Zeng, J. and Kaye, D.B.V., 2022. From content moderation to visibility moderation: A case
study of platform governance on TikTok. Policy & Internet, 14(1), pp.79-
95.https://onlinelibrary.wiley.com/doi/full/10.1002/poi3.287