Data Center College of the Philippines of Laoag City, Inc.

A.G. Tupaz cor. M.V. Farinas Streets, Brgy. 8 San Vicente, Laoag City

Fundamentals of Information Management

DATA QUALITY AND DATA GOVERNANCE

DATA
is used for operations, customer management, marketing analysis, and decision making.
DATA UTILITY
It is describing the value of a given data release as an analytical
resource. This comprises the data’s analytical completeness and its
analytical validity.
DATA UTILITY
-refers to the state of qualitative or quantitative pieces of information
Stages of Data Utility & Value
• Knowable. Nearly everything is knowable, although sometimes very difficult to learn or discern.
o There is a wealth of potentially knowable data and information in the universe. And little
of that was ever recorded anyway.
• Recorded. In some sharable, objective medium and not just in some human brain.
o What we chose to record depends upon our expectations of later utility or interest.
Students take notes in academic lectures.
• Accessible. With the right resources and technology.
o The very availability and access to data can be a major issue. Of all the knowledge and
information ever recorded, much was confined to letters and personal journals.
• Navigable. It may be there but is it easy to find.
o There is a wide range of navigability in data and information particularly in unstructured
information.
• Understandable. Language, culture, technology, etc.
o Data and information can be recognized as existing, and the metadata may be known, but
the content of the information may not be understandable.
• Of sufficient quality. For the intended use
o The quality of data is something that can be objectively measured, without reference to an
intended use.
• Topically relevant to needs. Perceived needs and unknown needs.
o A final issue must be mentioned and that is relevance and usability of data and/or
information to a particular need. Data which is not relevant can be distracting, or actually
be considered “noise”.
DATA QUALITY
Refers to the overall utility of dataset/s as a function of its
ability to be easily process and analyzed for other uses, usually by a
database, data warehouse or data analytics system.
Poor data quality
wastage of time and money, poor decision and frustration.
POOR DATA QUALITY EXAMPLE
1. Invalid Addresses Missed opportunities
2. Incomplete dataset Misguided business decisions
3. Duplicate contacts Low customer satisfaction
4. Non-standard format Negative company image

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 Data Center College of the Philippines of Laoag City, Inc.
A.G. Tupaz cor. M.V. Farinas Streets, Brgy. 8 San Vicente, Laoag City

Fundamentals of Information Management

Data Quality Management Process

1. Profile/ Data Profiling
➢ First step of the data quality process
➢ Performed by Data Steward
➢ Identify and measure data quality
➢ Important to understand data issues to lay the foundation for
the business and processes that will be put in place.
2. Define Rules
➢ Part of the Analysis phase
➢ Performed by Data Steward
➢ Focus on the data quality target, not source
➢ Consider metrics to include for score carding.
3. Design/ Design Data Quality Improvement Process
➢ Translate the business rules to data quality reusable rules
➢ Leverage the rules developed in existing or new profiles and scorecards.
➢ Develop processes for implementing validation and manipulation

4. Implement/ Implement Data Quality Improvement Process

➢ Collaboration with the Data Steward and
Developer are key
➢ Automate process.
➢ Manage exceptions
➢ Perform de-duplication after standardization.
5. Monitor / Monitor Data Quality
➢ Ability to monitor data quality process provides a snapshot of the health of the data
➢ View trends of how well the data quality process is working
➢ Determine if rules need to be updated or created.
➢ Create scorecards with metrics
➢ Create automated notifications
5 Tips to Improve Data Quality in Surveys
• Use Technology to Your Advantage. Whether it's qualitative or quantitative in nature, technology does
have its perks to ensuring data quality.
• Incorporate Consumer Language.
• Avoid Bias.
• Incorporate Human Monitoring.
• Set Standards and Develop Processes.
5 Key Reasons Why Data Quality is Important
1. Completeness
• Ensuring there are no gaps in the data from what was supposed to be collected and what
was actually collected.
2. Consistency
• The types of data must align with the expected versions of the data being collected.
3. Accuracy
• Data collected is correct, relevant and accurately represents what it should.
4. Validity
• Validity is derived from the process instead of the final result.
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 Data Center College of the Philippines of Laoag City, Inc.
A.G. Tupaz cor. M.V. Farinas Streets, Brgy. 8 San Vicente, Laoag City

Fundamentals of Information Management

5. Timeliness
• The data should be received at the expected time in order for the information to be utilized
efficiently.
DEFECT FREE/ ZERO DEFECT
It is referred to as a philosophy, a mentality or a movement. It is
not a program nor does it have distinct steps to follow or rule to take by.
Also, It Is technically not possible in any sizable or complex
manufacturing project.
THE THEORY AND IMPLEMENTATION
Zero defects theory ensures that there is no waste existing in a project. Waste refers to all unproductive
processes, tools, employees and so on. Anything that is unproductive and does not add value to a project should
be eliminated, called the process of elimination of waste.
The zero defects theory is based on four elements for implementation in real projects.
1. Quality is a state of assurance to requirements. Therefore, zero defects in a project mean fulfilling
requirements at that point in time.
2. Right the first time. Quality should be integrated into the process from the beginning, rather than solving
problems at a later stage.
3. Quality is measured in financial terms. One needs to judge waste, production, and revenue in terms of
budgetary impact.
4. Performance should be judged by the accepted standards, as close to perfection as possible.
CONFORMANCE TO SPECIFICATIONS
▪ Does product/service meet targets and tolerances define by designers.
SUITABILITY TO PURPOSE
The lower end of this list reflects uses most common in today's colleges and universities. The list begins
with Apodictic Quality, the most ancient among uses of the term, progresses to a mid-point in which quality
appeals to continuous improvement.
ISO STANDARDS
• ISO 9000 Standards
o Certification developed by International Organization for Standardization
o Set of internationally recognized quality standards
o Companies are periodically audited & certified
o ISO 9000:2000 QMS – Fundamentals and Standards
o ISO 9001:2000 QMS – Requirements
o ISO 9004:2000 QMS - Guidelines for Performance more than 40,000 companies have been
certified
• ISO 14000
o Focuses on a company’s environmental responsibility