Scribd
Upload
24 views5 pages

Assignment 2 (LA)

Uploaded by

Nikhil Nagar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
24 views5 pages

Assignment 2 (LA)

Uploaded by

Nikhil Nagar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Intro to Entrepreneurship (LA313)

- Prof. H.K. Sardana

Mayank Pal (AD23B1031)


Introduction:
Our restaurant venture aims to fulfill the diverse needs and desires of customers,
focusing on delivering a unique dining experience. The journey from identifying
societal gaps to transforming those into opportunities forms the core of this
business. By leveraging technology, industry standards, and a distinct brand
identity, our restaurant will cater to emerging demands with sustainable solutions
and innovative culinary experiences.

Style Statement (Founding Statement)


"Bridging the gap between tradition and modern taste, we serve a fusion of
flavors that not only satisfy cravings but also create meaningful dining
experiences. Our commitment to quality, sustainability, and innovation
transforms every meal into a celebration of culture and community."

Justification:
Our restaurant thrives on filling the gaps in the market—combining authentic
culinary traditions with contemporary dining preferences. By focusing on unique
selling points (USP), such as sustainable sourcing of ingredients and creative,
culturally-infused dishes, you’ll stand out in a competitive environment. The
statement communicates this blend of tradition, innovation, and sustainability,
appealing to both your team and your future customers.

Tagline :

"From Farm to Flavor: Where Tradition Meets Innovation."


Tagline Justification:
This tag line reinforces the long-term vision of connecting sustainable practices
(farm-to-table approach) with culinary creativity. It reflects a 360-degree
business model where our restaurant doesn't just serve food but delivers an
experience rooted in cultural richness and modern tastes.

As your restaurant grows, the tagline evolves from our initial solution-driven
approach to a customer-centric narrative. After five years, people won’t just come
to our restaurant for food—they’ll come for an experience that marries
traditional flavors with modern culinary techniques, positioning your
restaurant as a leader in the market.
Logo:

Logo Justification:
For the logo, imagine a design that reflects both tradition and innovation. A
modern emblem that combines a stylized cooking utensil (e.g., spoon or fork)
with abstract elements, such as a flame or leaf, symbolizing freshness and
creativity, and innovation. The color scheme could integrate earthy tones
(greens, browns) for sustainability and vibrant accents (red, orange) for energy
and excitement.

Reference Product:

A great reference for this restaurant concept could be something like Chipotle,
which combines a focus on sustainability and fresh ingredients with modern
dining experiences. They’ve built their brand around providing an innovative and
consistent dining option while maintaining a clear commitment to ethical
sourcing and customer engagement

You might also like