Program of Master of Entrepreneurship

Prepared by Dr. Aya Mohamed

Master Program

Orientation Lecture
Program
Entrepreneurship Master Program

An outstanding exciting program, that leverage your skills to lead innovation, acquire

negotiations, leadership skills and apply design thinking to drive long-term career

progression, improve business productivity and global competitiveness.

This program is designed with a clear focus on the development of practical skills and

opportunities for the application of knowledge to real-life organizational situations aiming to

generate value and drive sustainable economic, social, technological, and organizational

development.
Program
Entrepreneurship Master Program

The Master of Entrepreneurship is a very good choice for you if you need to:

• Strengthen your ability to live and work in a highly multicultural and international environment.
• Create your entrepreneurial mindset.
• Strengthen your capacity to make innovation a reality
• Gain a strong foundation in Entrepreneurship Essentials.
• Gain a strong understanding and application of design thinking.
Program
Entrepreneurship Master Program

The Master of Entrepreneurship is a very good choice for you if you need to:

• • Secure maximum value for your organization through learning negotiation techniques
• • Advance your business leadership career through product analysis and development.
• • Learn about entrepreneurial finance and budgeting.
• • Prepare for career advancement through your ability to create value and ensure the success
and sustainability of your organization.
• • Learn about Global Entrepreneurship and its impact.
Program
Entrepreneurship Master Program

Program Learning OUTCOMES:

• • Understand entrepreneurship essentials and its application in the recognition and

exploitation of product/service/process opportunities.
• • Explore innovation and the issues associated with developing and sustaining innovation
within organizations.
• • Design creative strategies for pursuing, exploiting and further developing new
opportunities.
• • Apply the latest trends in innovative thinking, learn to test new ideas, excel your creative
problem-solving skills, and drive business growth in any organization or industry.
• • Gain critical skill sets, techniques, and communication methods to become a crafty,
collaborative negotiator.
Program
Entrepreneurship Master Program

Program Learning OUTCOMES:

• • Understand the concepts of design thinking approaches.

• • Secure and manage financial resources in new and established organizations.
• • Become familiar with the process of conceiving a new product, building a minimum viable
product (MVP), develop a complementary business model and plan, and test the market.
• • Critically assess the relationship of brand narratives and imagery with brand resonance.
• • Analyze the effectiveness of brand experiences, considering theoretical advances,
managerial practices, and ethical considerations.
• • Evaluate innovative practices within a global context.
• • Evaluate financial and economical strategic planning models within organizations.
Welcome to the program
Master of Entrepreneurship
Semester One

Subjects
Semester 1
Entrepreneurship Master Program

ENT 511 Entrepreneurship and Innovation 3 Hours

ENT 612 Entrepreneurship Leadership&
Organizational Behavior 3 Hours

ENT 614 Product Analysis and Development 3 Hours

Product Analysis and Development
Prepared by Dr. Aya Mohamed
Lecture 1

ENT 614
Orientation Lecture
ENT 614
Product Analysis and Development

This course provides theoretical and practical concepts of product ideation, design,

management, and development. This course is designed for aspiring and active product

leaders seeking to pursue careers in product analysis and management. Through this course,

you will learn the fundamentals for designing and managing products.
Modules
Product Analysis and Development

Module 1: Product Analysis: Types, Methods, and Examples

Module 2: New Product Development (Part One)

Module 3: New Product Development (Part Two)

Module 4: Product Roadmaps & How to Make Them

Module 5: - Business Model (Part One)

- Product and Brand Strategy (Part Two)

Module 1
Product Analysis: Types, Methods, and Examples

Lecture 1
➢ What is Product Analysis?

➢ What Is Product Analysis in Design and Technology?

➢ Why Is Product Analysis Necessary?

➢ Examining the Difference Between Product Screening and Product Analysis

➢ What Is the Difference Between Customer Analysis and Product Analysis?

➢ Difference Between Ladle Analysis and Product Analysis

Module 1
Product Analysis: Types, Methods, and Examples

Lecture 2
➢ Product Analysis Methods

➢ Competitive Product Analysis

➢ How To Write a Product Analysis Report?

➢ Product Analysis Example

➢ Conclusion
Module 2
New Product Development (Part One)

➢ New-Product Development Strategy Lecture 3 & 4

- Customer-centered new product development

-Team-based new product development

-Systematic new product development

➢ Managing New-Product Development

➢ Product Life-Cycle Strategies

➢ New-Product Development Process

- IDEATION -IDEATION SCREENING

Module 3
New Product Development (Part Two)

➢ New-Product Development Process (Contin…) Lecture 5 & 6

- CONCEPT DEVELOPMENT & TESTING

-MARKETING STRATEGY DEVELOPMENT

-BUSINESS ANALYSIS

-PRODUCT DEVELOPMENT

-TEST MARKETING

- COMMERCIALIZATION

➢ Additional Product and Service Considerations

Module 4
Product Roadmaps & How to Make Them

➢ What Is a Product Roadmap? Lecture 7

➢ Why Use a Product Roadmap?

➢ What To Include in the Product Roadmap?

➢ What Are the Parts of a Product Roadmap?

➢ How to Build a Product Roadmap?

➢ What Are the Different Types of Product Roadmaps?

➢ What Are the Best Practices for Great Roadmaps?

Module 4
Product Roadmaps & How to Make Them

Lecture 8
➢ What Is the Now-Next-Later Approach in Product Roadmap?

➢ Product Roadmap vs. Technology Roadmap

➢ What is the Agile roadmap?

➢ How to create an effective agile roadmap?

➢ Agile roadmap vs. release plan

Module 5
Business Model (Part One)

Lecture 9
➢ What is a business model? The range of business models

➢ The business model and the business plan

➢ The sixteen business model archetypes

- Revenue models - Enterprise models --Industry models

➢ The parts of the business model

➢ The business model dilemma of technology shifts

➢ Considerations in designing a business model

Module 5
Product and Brand Strategy (Part Two)

➢ Product planning and Strategy

Lecture 10
➢ Competitive strategy

➢ The competitive environment

➢ Differentiation and product positioning

➢ Competing with other products

➢ Brand strategy and Brand extensions

➢ Market entry

➢ Launch and continuing improvement

Teaching Strategy & Methodology

ENT 614
Orientation Lecture
Flipped
Learning Online Recorded lectures

• Students can view from home to substitute lecturing in the

classroom
• FLIP represent the four pillars included in this type of
learning:
Flexible environment, Learning culture shift, Intentional
content, and Professional educator.

Flexible Learning Intentional Professional

Environment Culture shift content educator
Plus +
Online Discussions

• Allows for more time in class to be devoted to active

learning rather than instruction

• Different strategies and methodologies will be applied

through the online discussions.

Open Cooperative Project based Real life Case

Feedback
Discussion Learning Learning Study
Assessment Methodology

ENT 614
Orientation Lecture
Assessment Structure

End Lecture 10
Short
Semester
Exams
Post Exam End of
Lecture semester

10 short 1 Exam
exams = 80 = 20
Product Analysis and Development
Prepared by Dr. Aya Mohamed
Lecture 1

Thank You