e-ISSN: 2582-5208

International Research Journal of Modernization in Engineering Technology and Science

Volume:02/Issue:05/May-2020 www.irjmets.com

ENQUIRY MANAGEMENT SYSTEM ON SALESFORCE.COM

Ram Karma*1, Shubhangi Tomar*2, Uma Joshi*3, Shraddha Dhakad*4,
Phoolsingh Gurjar*5, Dr. Dinesh Jain*6
*1,2,3,4,5
Student, Information Technology, Acropolis Institute of Technology and Research
Indore, India
*6
Associate Professor, Information Technology, Acropolis Institute of Technology and
Research, Indore, India
ABSTRACT
Salesforce is trendy cloud computing technology in IT industry, which is available on cloud, No need install any
software as well as no hardware required. Salesforce.com (SFDC) is a number one on demand CRM, which runs
on force.com platform, as well as CRM is a model used to manage organization interactions like phone calls,
Emails, Meetings and Social media with customers and also prospects penetrating to Sales, Marketing and
Support. In this paper, we are discussing about Introduction to salesforce, introduction to CRM, advantages of
using open system CRM, Salesforce architecture. The aim of this paper is to show mainly importance of
enquiry management system using Salesforce which is a software giant that manages to give the students an
easy to use as well as extremely effective CRM solution.
KEYWORDS: CRM, Information Systems, Cloud Computing, Mobile, Salesforce, Sales Force Automation,
Salesforce.com, multitenant architecture.

I. INTRODUCTION
What is cloud Computing?
Cloud Computing the practice of using a network of remote servers hosted on the Internet to store, manage and
process the data, rather than a local server or a personal computer.

Fig-1

What is Salesforce?
Salesforce is a modern cloud computing technology, which is available on cloud, no need to install any
software as well as no hardware required. You can develop our own applications as well as need any application
on demand, then you can buy from app exchange. App Exchange is a market place to sell our custom
applications as well as to buy applications from app exchange easily Salesforce is a leading CRM (Customer

www.irjmets.com @International Research Journal of Modernization in Engineering, Technology and Science

[556]
 e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:05/May-2020 www.irjmets.com
Relationship Management) software which is served form cloud. It has more than 800 applications to support
various features like generating new leads, acquiring new leads, increasing sales and closing the deals. It is
designed to manage the organization's data focused on customer and sales details. It also offers features to
customize its inbuilt data structures and GUI to suit the specific needs of a business. More recently, it has started
offering the IOT (internet of things) connectivity to the CRM platform.
Salesforce Architecture: Salesforce delivers a highly customized experience to the customers, employees, and
partners of an organization. Such a platform is used to customize standard functionality and create custom pages,
components, apps, etc. Also it is done faster, mainly because of the superb architecture on which it is built.
Below is a brief introduction to the Salesforce Architecture.
The architecture of Salesforce can be put into layers for better understanding. The purpose and function of each
layer is described below –

Fig-2
What is CRM?
CRM Salesforce is trendy technology in IT industry and with CRM, you can easily store customer and prospect
contact information, accounts, leads and sales opportunities in one central location, ideally in cloud so
information is accessible by many, in real time. Customer relationship management (CRM) is a system for
managing a company’s interactions with current as well as future customers. CRM often involves using
technology to organize, automate and synchronize sales, marketing, customer service, and technical support.
CRM cloud apps need to be easy to use for sales, marketing, and service professionals in industry. An effective
CRM infrastructure is based on multitenancy and with multitenancy, you don’t have to worry about application
or infrastructure upgrades because they happen automatically.
CRM is a set of processes and methodologies that has as main objective to bring together a wide range of
information about customers and their consumption behavior. This type of information allows companies to
define groups of users, making possible some sales strategies and campaigns and promotions targeted at
different types of customers.

www.irjmets.com @International Research Journal of Modernization in Engineering, Technology and Science

[557]
 e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:05/May-2020 www.irjmets.com

Fig-3
This project is based on Salesforce where we will generate form of inquiry form for the users, they are supposed
to add there some general information for the given fields. They will be given their required information
whereas the general information provided by the user will be stored in the sales force application EMS. The
authorized admins will receive the information of the users. Admins will generate lead for every users by
contacting personally. They will complete the lead information, while the lead information gets completed
admin will check all the activities of user id fulfilled or not. At the end while completing every process this lead
will be converted into an opportunity. Opportunity signifies the customer has registered successfully for what he
had generated inquiry. This will create transparency between the user and organization.

II. PROBLEM IN EXISTING SYSTEM

Now a days students have to search about college to visit different college, it takes time and money and also
physical energy. Along with institute also have to face the problem to track the Record of student’s admission
process. To visit college and complete the paper work it takes time and create problem of data redundancy. Our
application which is based on salesforce solves this problem and give a user friendly environment to end user In
case of manual system they need a lot of time, manpower etc. Here almost all work is computerized. So the
accuracy is maintained.

www.irjmets.com @International Research Journal of Modernization in Engineering, Technology and Science

[558]
 e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:05/May-2020 www.irjmets.com
III. MODELING AND ANALYSIS

Fig-4

IV. METHODOLOGY
4.1 PROPOSED WORK
In this application Salesforce.com cloud platform would be used which provides college enquiry services to the
students. As it is cloud based, it is the big advantage related with the security of the data. We will generate
customize reports. These reports are dynamically interactive. Second important thing is multitenant architecture
of the salesforce.com where database is single but can be accessible to number of end users. We can provide the
security to the data enter by user. With the Apex platform, salesforce.com has delivered the first on-demand
platform. This paper is based on Salesforce where we will generate a form of inquiry form for the users, they are
supposed to add there some general information for the given fields. They will be given their required
information whereas the general information provided by the user will be stored in the salesforce application
EMS. The authorized admins will receive the information of the users. Admins will generate a lead for every
users by contacting personally. They will complete the lead information, while the lead information gets
completed admin will check all the activities of user id fulfilled or not. At the end while completing every
process this lead will be converted into an opportunity. Opportunity signifies the customer has registered
successfully for what he had generated inquiry. This will create an transparency between the user and admin and
will help to manage every information related to them. This online enquiry management system will do the best
for the needful who are at very large distance and will clear information about the process so that enquiry can be
implemented in an smooth way and by reducing the efforts and by increasing the efficiency in the college work
process.
The Enquiry management system is an automated version of manual Student Management System. It can handle
all details about a student. The details include college details, student personnel details, academic details,
maintaining backup is very easy. It can do with in a few minutes. Our system has two type of accessing modes,
administrator and user. EMS is managed by an administrator. It is the job of the administrator to insert update
and monitor the whole process. When a user log in to the system?

www.irjmets.com @International Research Journal of Modernization in Engineering, Technology and Science

[559]
 e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:05/May-2020 www.irjmets.com
V. FUTURE SCOPE
The current system stands apart from other systems since its platform on which it is developed is quite new with
use of sales force. In future we will develop this app for others colleges for maintaining students enquiries.
Proper management, feedback system and running events update makes this project unique from others.

VI. CONCLUSION
Salesforce is a great platform and, easy to use, powerful, quick as well as have good community. This paper
showed in the above text, what concept of cloud computing and Salesforce is all about. After reading this paper
you easily know, that Salesforce offers a conclusive concept to deliver an easy to use CRM Software as a service
using a dynamic scale free cloud computing approach and also how to make enquiry management system using
salesforce. So Salesforce.com is an excellent example for an e-Commerce company, management of information
in college, universities, With mobile friendly Salesforce application, these reports would be accessible
anywhere, anytime.

ACKNOWLEDGEMENTS
I am thankful to all the teachers and principal sir for their valuable guidance. I would like to thank the Prof.
Dinesh Jain whose knowledgeable guidance helped me to make this paper more descriptive. At last I would like
to thank my team and friends for their support.

VII. REFERENCE
[1] https://lab.getapp.com/crm-architecture/(fig2)
[2] SalesforceURLhttp://www.salesforce.com/
[3] http://www.salesforcegeneral.com/
[4] http://www.salesforcefoundatiUon.org/
[5] www.tutorialspoint.com/salesforce/index.html
[6] https://www.salesforce.com/blog/2019/06/customer-engagement-trends.html
[7] salesforcewebsite-http://www.salesforce.com/in/platform/services/what-you-build
on/?d=70130000000lzio&internal=true
[8] http://www.developerforce.com/media/Forcedotcom_Whitepaper/WP_Forcedotcom-
InDepth_040709_WEB.pdf
[9] “Extremely effective CRM Solution Using Salesforce” by Rakesh Kumar, Yougeshwary Sharma, Sonu
Agarwal, Pragya, Bhanu Bhushan Parashar Journal of Emerging Technologies and Innovative Research
(JETIR) www.jetir.org.
[10] “OPEN SOURCE CRM SYSTEMS FOR SMES” by Marco Tereso and Jorge Bernardino Polytechnic
of Coimbra – ISEC, Coimbra, Portugal [email protected], [email protected]
[11] “New Technologies for Mobile Salesforce Management and CRM “From Massachusetts Institute of
Technology, Cambridge, MA, USA published in American Journal of Industrial and Business
Management, 2017, 7, 548-558
[12] “The MULTITENANT APPLICATION BASED on SALESFORCE.COM” published in International
Journal of Computer Science and Mobile Computing Available Online at www.ijcsmc.com

www.irjmets.com @International Research Journal of Modernization in Engineering, Technology and Science

[560]