Rural Tourism

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"Discover Rural India: Embrace the

Heartbeat of Tradition"
About-
Rural tourism in India, highlighting art,
culture, and rural life, has vast potential to
drive economic growth and social change. It
complements job creation, new businesses,
and revitalizes local arts and crafts, aligning
with the vision of "Atmanirbhar Bharat"
and the "Vocal for Local" mantra.
Mission - To facilitate an enabling environment comprising of
Government, Industry, NGO, Community for development and promotion of
rural tourism in the Country.

Vision - To leverage India's rural heritage in creating a vibrant


and responsible tourism segment by creating engaging rural experiences
thereby promoting indigenous jobs, and preserving local culture and
heritage.

Objectives
 To identify strategies for development of Rural Tourism and
stimulate job creation
 To bring synergy and convergence in the Central and State programs
for development and promoton of Rural lourism in the Country
 To facilitate coordination of rural tourism development initiatives
amongst relevant stakeholders
 To create a platform to share knowledge of best practices,
development opportunities and challenges in rural areas for tourism
development
 O ldentify and recommend strategic areas clusters for tourism
development in rural areas tn te sector

Key Strategic Pillars


 Model policies and best practices for tural tourism.
 Digital technologies and platforms for rural tourism
 Developing clusters for rural tourism
 Marketing support for nural tourism
 Capacity building of stakehotders
 Governance and institutional Framework

### Fun Facts about Rural Tourism in


India:
- **222+ Rural Homestays**: Experience authentic village life with cozy and
welcoming homestays.

- **314+ Rural Tourism Villages**: Explore the charm and culture of


diverse rural communities across India.

To succinctly convey the key aspects of rural tourism in India, you can use
the following 8 types of images:

1. **Traditional Art and Crafts**

- Images of local artisans creating traditional crafts or art pieces.


2. **Cultural Festivals and Performances**

- Photos of village festivals, dances, and other cultural performances.

3. **Agriculture and Farming**

- Pictures of farmers working in fields, planting, or harvesting crops.

4. **Local Cuisine**

- Shots of traditional food preparation and meals being enjoyed.

5. **Tourist Experiences**

- Images of tourists participating in rural activities such as pottery,


weaving, or fishing.
6. **Stakeholder Meetings**

- Photos of government, industry, NGO, and community stakeholders in


discussions or planning sessions.

7. **Training and Workshops**

- Pictures of capacity-building activities such as training sessions,


workshops, or educational programs for stakeholders.

8. **Maps of Tourism Clusters**

- Maps or diagrams highlighting strategic tourism clusters and


development areas in rural regions.
These images will effectively highlight the mission, vision, and strategic
pillars of rural tourism while providing a comprehensive visual
representation.

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