RESEARCH PROJECT II

Hamza ZahidBBA:2020-66

Sohni Dharti Seed

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Student’s Declaration

I, Hamza Zahid Roll No. BBA-20-66, Student of Bachelors of Business Administration (BBA),
has completed my internship and formed this internship report at Sohni Dharti Seed International
Pvt Ltd under supervision of Mam Alia Manzoor.

Name of Student: _______________________________

Roll No. ______________________________________

Registration No. ________________________________

Date: _________________________________________

Signature: _____________________________________

Hamza Zahid| Hamza zahid

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Plagiarism Undertaking

I, Hamza Zahid, solemnly accept that this report is fully written by me. I accept the zero
tolerance policy of the Higher Education Commission Pakistan and University of Sahiwal
towards plagiarism. Therefore, I as a Student and creator of the above titled report declare that
any part of my work has not been plagiarized and any material or data used as reference is
properly mentioned in references. Furthermore, I assure you all that the submitted internship
report is as per the plagiarism policy.

Plagiarism (Similarity Index) Details:

Plagiarism report through Turnitin has been attached in appendix.

Overall Similarity Index: _____________

First Source Similarity Index: _________

Name of Student / Author: ___________________________________

Signature of Student / Author: ________________________________

Name of Supervisor: ________________________________________

Signature of Supervisor: _____________________________________

Date: ____________________________________________________

Hamza Zahid| Hamza zahid

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Approval sheet for the submission of internship report

The following statement is to be signed by the candidate, supervisor of the internship report,
internship in charge and chairperson/HOD prior to appear in viva.

Candidate’s Name: __________________________________

Roll No. _______________

Program: _________________________________________

Faculty/Department: _______________________________

Company Name: ___________________________________

I hereby certify that the above candidate’s work that has been completed to my satisfaction is
appropriate for viva. The report has been checked through Turnitin for plagiarism.

Name of Supervisor: ____________________________

Signature: ____________________________________

Date: ________________________________________

The undersigned certify that:

1. The internship report is of a standard and extent appropriate for submission.

2. I have checked the candidate’s work that has been completed to my satisfaction and is
appropriate for Viva.
3. The plagiarism check has been performed. Report
Name & Signature of Internship In charge
is attached.
Name: __________________________
Name & Signature of Chairperson
Signature: _______________________

Date: ___________________________
Name: ___________________________

Signature: ________________________

Date: ____________________________

Hamza Zahid| Hamza zahid

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ACKNOWLEDGEMENT

First of all I thank Allah, who is the holder of my breaths, without his order nothing is possible.

I am highly thankful to my respectable teachers and friends and family members who were my
supporter throughout my educational career, further I thank all the employees of the Sohni Dharti by
Pass Sahiwal Branch, where I have done my internship.

I have set light, an ever-burning flame of gratitude and deep sense of obligation to my
honorable teachers of Department of Finance for their valuable guidance, constructive criticism and
inspiring attitude during my studies. I appreciate and thanks to all the member of the faculty. Besides,
this internship program makes me realize the value of working together as a team and as a new
experience in working environment, which challenges us every minute. Not forget, great appreciation go
to the rest of Sohni Dharti’s staff that helped me to write internship report on Sohni Dharti from time to
time during the project. The whole program really brought us together to appreciate the true value of
friendship and respect of each other.

I would like to express my gratitude to Sohni Dharti Seed Sahiwal International Pakistan for their
invaluable contribution in my project. I am thankful for the support and guidance provided by them
throughout the project. They provided me with the opportunity to work in a friendly and professional
environment and gave me the resources I needed to complete my project. I am grateful for their timely
help and support.

Last words are lacking to express my feelings and indebtedness to my affectionate Family and
Friends for their love, appreciations, which always stand by me mentally and spiritually during all years
of my study.

Hamza Zahid| Hamza zahid

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Table of Contents
Student’s Declaration..................................................................................................................................1
Plagiarism Undertaking...............................................................................................................................2
Approval sheet for the submission of internship report..............................................................................3
Executive Summary.....................................................................................................................................6
Organization Overview:...............................................................................................................................7
 Company Information......................................................................................................................7
 Ownership:......................................................................................................................................7
 Mission Statement...........................................................................................................................7
 Vision Statement.............................................................................................................................7
Stakeholder Analysis and Register:..............................................................................................................7
Developing Stakeholder Register of Sohni Dharti....................................................................................9
Power Influence Grid for Identified Stakeholders:......................................................................................9
Organization Communication Matrix:...................................................................................................10
Work Breakdown Structure (WBS) for Sohni Dharti Pvt. Ltd.:...................................................................11
Market Research and Analysis...............................................................................................................11
Gantt chart for Sohni Dharti Pvt. Ltd.:.......................................................................................................15
Explanation of the Gantt chart:.............................................................................................................15
 Phases and Tasks...........................................................................................................................15
 Milestones:................................................................................................................................15
 Ongoing Tasks:...........................................................................................................................15
Risk Register for Sohni Dharti Pvt. Ltd.......................................................................................................15
Risk Assessment Details.........................................................................................................................15
Lean Waste Identification and Solutions for Sohni Dharti Pvt. Ltd............................................................22
Overproduction.....................................................................................................................................22
Waiting..................................................................................................................................................22
Transportation.......................................................................................................................................22
Over-processing.....................................................................................................................................22
Inventory...............................................................................................................................................23
Motion...................................................................................................................................................23
Defects...................................................................................................................................................23
Processes and Bottlenecks in Sohni Dharti Pvt. Ltd...................................................................................24

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Bottlenecks:...........................................................................................................................................24
Company Brief Introduction......................................................................................................................27
i. Company Structure........................................................................................................................27
Marketing Mix of Sohni Dharti Pvt. Ltd......................................................................................................28
Product..................................................................................................................................................28
Marketing channels adopted by the company..........................................................................................31
Direct Sales:...........................................................................................................................................31
2. Distribution Network.....................................................................................................................31
3. Online Platform..............................................................................................................................31
Social Media:.........................................................................................................................................32
Trade Shows and Exhibitions.................................................................................................................32
Print Media:...........................................................................................................................................32
Radio and Television:.............................................................................................................................32
Educational Workshops and Training Programs:...................................................................................32
Customer engagement and sale stats through existing social media platforms....................................33
Make New Inbound Marketing Campaign for the company by applying SMART philosophy....................34
Campaign Name: Grow Smart AgriBoost...................................................................................................34
Campaign Strategy.................................................................................................................................35
Provide job descriptions and specifications for five distinct positions.......................................................37
Job Advertisement for Sohni Dharti Pvt. Ltd..............................................................................................40
Why Join Sohni Dharti Pvt. Ltd.?............................................................................................................44
Performance Evaluation Criteria for Five Positions at Sohni Dharti Pvt. Ltd..............................................44

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Executive Summary

This report is about my internship experience. My six weeks internship in Sohni Dharti Sahiwal was a
compulsory part of my degree. Doing internship in Sohni Dharti Sahiwal was a great opportunity for me
as I got platform to acquire practical knowledge and experience and learn the working of Marketing
department. I completed my internship in Marketing Department. The company is continuously moving
towards success. In this report I have discussed the brief history of SOHNI DHARTI, their brands, their
core values, departments in Sahiwal Branch, the working of Marketing Department and most of all I
focused on my learning as an internee in SOHNI DHARTI. I have explained my duties that were assigned
to me during my internship. I completed all the tasks assigned to me. I have discussed those tasks in
detail in this report. I found the people in the Marketing department very cooperative. My supervisor
guided me at every stage and helped me to learn the activities and then practically perform all those
activities. On the basis of my working experience I also did the SWOT analysis of the company specially
focusing on the Sohni Dharti Sahiwal. My internship experience will smooth the progress of my career
specially while entering the professional life, as now I have the practical experience of working in any
organization. I have also thrown light on the aspect that how internship will impact my career.
Internship experience is also a great opportunity in a way that I got a chance to evaluate and examine
the practical implementation of what I have read in my course of Marketing; this will help me further in
my specialization. I have explained all my findings and new knowledge acquired while working as an
internee. In the short span of time Sohni Dharti Seeds are the producer as well as processor of
the seed and the manufacturer of spray implements and plant micronutrients. It has an array of
single and multi-nutrient products that we market. It take pleasure in our level of customer
service and the quality of products that we offer under our own brand names. It conducts
seminars, village meetings to guide the farmers through the course of difficulties.

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Research Project II

Module (A) Project Management & Supply Chain Tasks

Organization Overview:

Sohni Dharti Pvt. Ltd. is a prominent player in the agricultural sector, specializing in the
provision of comprehensive agricultural solutions aimed at boosting farm productivity and
sustainability. Here's an in-depth overview:
 Company Information: Sohni Dharti Pvt. Ltd. was founded with a mission to
revolutionize agriculture by empowering farmers with innovative technologies and high-
quality products. The company operates with a commitment to excellence and integrity,
striving to be a trusted partner for farmers across the globe.
 Ownership: Sohni Dharti Pvt. Ltd. is privately owned, with ownership vested in the
hands of [insert owner(s) name(s) if available]. The company's ownership structure
enables it to maintain agility and flexibility in responding to the dynamic needs of the
agricultural market.
 Mission Statement: Our mission at Sohni Dharti Pvt. Ltd. is to empower farmers with
sustainable agricultural solutions that enhance productivity, profitability, and
environmental stewardship. We are dedicated to driving positive change in the
agricultural sector and contributing to global food security.
 Vision Statement: Sohni Dharti Pvt. Ltd. envisions a future where every farmer has
access to the resources, knowledge, and technology needed to achieve sustainable and
prosperous farming practices. We aspire to be a leading force in shaping the future of
agriculture through innovation, collaboration, and responsible business practices.

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Stakeholder Analysis and Register:

Identifying and understanding stakeholders is crucial for Sohni Dharti Pvt. Ltd. to effectively
manage relationships and achieve its objectives. Here's an analysis of six key stakeholders
associated with the organization:
1. Farmers:
 Role: Primary customers and end-users of Sohni Dharti's agricultural solutions.
 Interest: Seek high-quality seeds, fertilizers, and agronomic support to improve
crop yields and profitability.
 Influence: Their feedback and adoption of Sohni Dharti's products directly impact
the company's success.
2. Suppliers:
 Role: Providers of raw materials, seeds, and other inputs necessary for Sohni
Dharti's product manufacturing.
 Interest: Timely payments, long-term partnerships, and adherence to quality
standards.
 Influence: Supply chain disruptions or quality issues can affect product
availability and quality.
3. Government Agencies:
 Role: Regulators overseeing agricultural policies, standards, and certifications.
 Interest: Compliance with regulations, adherence to environmental standards, and
contribution to food security goals.
 Influence: Legislation, subsidies, and regulatory changes can impact Sohni
Dharti's operations and market access.
4. Investors:
 Role: Financial stakeholders providing capital for business operations and
expansion.
 Interest: Return on investment, growth prospects, and financial performance.
 Influence: Investment decisions, funding availability, and strategic direction.
5. Research Institutions:
 Role: Partners in agricultural research and development, contributing to product
innovation and improvement.

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 Interest: Collaboration opportunities, access to research funding, and knowledge

exchange.
 Influence: Research findings and technological advancements shape Sohni
Dharti's product development roadmap.
6. Local Communities:
 Role: Residents living near Sohni Dharti's operational sites.
 Interest: Employment opportunities, environmental impact mitigation, and
community development initiatives.
 Influence: Public perception, social license to operate, and community relations
efforts.
Developing Stakeholder Register of Sohni Dharti

Stakeholder Role Interest Influence

Farmers Customers High High
Suppliers Providers Medium Medium
Government Agencies Regulators High High
Investors Financial Partners High High
Research Institutions R&D Partners High Medium
Local Communities Community Members Medium Medium
By effectively engaging with these stakeholders and addressing their interests, Sohni Dharti Pvt.
Ltd. can strengthen relationships, mitigate risks, and drive sustainable growth in the agricultural
sector.

Power Influence Grid for Identified Stakeholders:

The power influence grid assesses the power and influence each stakeholder holds within the
organization. Here's the power influence grid for Sohni Dharti Pvt. Ltd.:

Stakeholder Power Influence

Farmers Medium-High High

Suppliers Medium Medium

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Stakeholder Power Influence

Government Agencies High High

Investors High High

Research Institutions Medium Medium

Local Communities Low-Medium Low-Medium

Explanation:

 Farmers: Farmers hold medium to high power as they are primary customers, and their
decisions influence the company's revenue. Their influence is high as their satisfaction
directly impacts brand reputation and market share.

 Suppliers: Suppliers possess medium power as they provide essential inputs, but they
have relatively less influence compared to other stakeholders.

 Government Agencies: Government agencies have high power and influence due to
their regulatory authority over agricultural policies and standards, which significantly
impact the company's operations.

 Investors: Investors wield high power and influence as they provide financial backing
and expect a return on investment. Their decisions can shape the company's strategic
direction and resource allocation.

 Research Institutions: Research institutions hold medium power and influence as they
contribute to product innovation and development but may have less direct impact on
day-to-day operations.

 Local Communities: Local communities have low to medium power and influence,
primarily concerning environmental stewardship and community relations, which can
affect the company's reputation and social license to operate.

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Organization Communication Matrix:

The communication matrix outlines communication details within the organization, including
owners, frequency, medium, and audience. Here's a detailed communication matrix for Sohni
Dharti Pvt. Ltd.:

Communication
Aspect Owner(s) Frequency Medium Audience

CEO, Executive
Strategic Updates Team Quarterly Town Hall Meetings All Employees

Customers, Distributors,
Product Launches Marketing Team As needed Email, Social Media Sales Team

Operations Department Heads, Team

Operational Updates Manager Weekly Internal Memo Members

Senior Management,
Research Progress R&D Department Monthly Presentations, Reports Investors

Regulatory Management, Regulatory

Compliance Legal Department As needed Legal Notices, Emails Agencies

Community Community Events,

Engagement CSR Department Monthly Social Media Local Communities, NGOs

CFO, Finance Quarterly, Financial Reports, Board of Directors,

Financial Reporting Team Annually Meetings Investors

Performance
Feedback HR Department Bi-annually Performance Reviews Employees

This communication matrix ensures effective communication flows within the organization,
addressing the needs of various stakeholders and facilitating transparency, collaboration, and
alignment with organizational goals

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Work Breakdown Structure (WBS) for Sohni Dharti Pvt. Ltd.:

Market Research and Analysis

 1.1 Conduct market research on agricultural trends

 1.2 Analyze competitor offerings

 1.3 Identify target customer segments and their needs

2. Product Development

 2.1 Research and develop new seed varieties

 2.2 Test and validate seed performance

 2.3 Formulate specialized fertilizers and agrochemicals

3. Production and Manufacturing

 3.1 Procure raw materials for seed production

 3.2 Process seeds, package, and quality control

 3.3 Manufacture fertilizers and agrochemicals

4. Sales and Marketing

 4.1 Develop marketing strategies and campaigns

 4.2 Train and support sales team

 4.3 Establish and manage distribution network

5. Customer Support and Service

 5.1 Provide agronomic support and advisory services

 5.2 Handle customer inquiries and complaints

 5.3 Offer post-sales service and assistance

6. Regulatory Compliance

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 6.1 Ensure compliance with agricultural regulations

 6.2 Obtain necessary certifications for products

 6.3 Conduct environmental impact assessments

Hamza Zahid| Hamza zahid

 Task ID Task Name Start Date End Date Duration Milestones

115 Market Research and Analysis 01-Jun-24 28-Jun-24 4 weeks Market Analysis Complete

1.1 Conduct market research 01-Jun-24 14-Jun-24 2 weeks

1.2 Analyze competitor offerings 15-Jun-24 21-Jun-24 1 week

1.3 Identify customer segments 22-Jun-24 28-Jun-24 1 week

2 Product Development 29-Jun-24 06-Sep-24 10 weeks Seed Testing Complete

2.1 Research new seed varieties 29-Jun-24 19-Jul-24 3 weeks

2.2 Test and validate seeds 20-Jul-24 23-Aug-24 5 weeks

2.3 Formulate fertilizers 24-Aug-24 06-Sep-24 2 weeks

3 Production and Manufacturing 07-Sep-24 18-Oct-24 6 weeks Manufacturing Complete

3.1 Procure raw materials 07-Sep-24 13-Sep-24 1 week

3.2 Process seeds and quality control 14-Sep-24 04-Oct-24 3 weeks

3.3 Manufacture fertilizers 05-Oct-24 18-Oct-24 2 weeks

4 Sales and Marketing 01-Jun-24 Ongoing Ongoing

4.1 Develop marketing strategies 01-Jun-24 14-Jun-24 2 weeks

4.2 Train and support sales team 15-Jun-24 28-Jun-24 2 weeks

4.3 Establish distribution network 29-Jun-24 Ongoing Ongoing

5 Customer Support and Service 01-Jun-24 Ongoing Ongoing

5.1 Provide agronomic support 01-Jun-24 Ongoing Ongoing

5.2 Handle customer inquiries 01-Jun-24 Ongoing Ongoing

5.3 Offer post-sales service 01-Jun-24 Ongoing Ongoing

6 Regulatory Compliance 01-Jun-24 Ongoing Ongoing

6.1 Ensure compliance 01-Jun-24 Ongoing Ongoing

6.2 Obtain certifications 01-Jun-24 Ongoing Ongoing

6.3 Conduct environmental assessments 01-Jun-24 Ongoing Ongoing

Hamza Zahid| Hamza zahid

7 Research and Innovation 01-Jun-24 Ongoing Ongoing

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7. Research and Innovation

 7.1 Collaborate with research institutions

 7.2 Improve existing products

 7.3 Explore emerging technologies and practices

8. Community Engagement

 8.1 Implement corporate social responsibility initiatives

 8.2 Engage with local communities for sustainable practices

 8.3 Participate in community development projects

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Gantt chart for Sohni Dharti Pvt. Ltd.:

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 Risk
ID
18 Risk Description Likelihood Impact Mitigation Plan Contingency Plan Owner

Crop failure due to Develop drought- Provide insurance

adverse weather resistant seeds; educate options for crop Product
R1 conditions High High farmers on irrigation failure Manager

Stay updated with

Regulatory changes regulatory bodies;
affecting product adapt products Develop a regulatory Compliance
R2 approval Medium High accordingly compliance team Officer

Establish emergency
Supply chain Diversify suppliers; contracts with Operations
R3 disruptions Medium High keep safety stock alternative suppliers Manager

Technological Regular maintenance

failures in production and upgrade of Keep spare parts and Production
R4 machinery Low High machinery backup equipment Manager

Market competition Continuous market

and loss of market research; innovation in Aggressive marketing Marketing
R5 share Medium Medium product offerings and promotions Manager

Implement robust
cybersecurity Backup data regularly;
Data breaches and measures; regular develop a disaster
R6 cyber-attacks Medium High audits recovery plan IT Manager

Adopt eco-friendly Engage in

Environmental practices; obtain reforestation and
impact and sustainability community clean-up
R7 sustainability issues Low High certifications projects CSR Manager

Financial instability Diversify investment Secure lines of credit;

due to economic and revenue streams; create an emergency
R8 downturns Medium Medium budget cautiously fund CFO

Provide health
Regular safety training; insurance and
Workforce health and implement health emergency medical
R9 Zahid
Hamza | Hamza
safety incidents
zahid Low High protocols response HR Manager
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A Gantt chart is a visual representation of the project timeline, including the phases, tasks,
durations, and milestones. Below is a Gantt chart structure that can be created using MS Project
or Project Liber:

Explanation of the Gantt chart:

 Phases and Tasks: Each main phase (like Market Research, Product Development, etc.)
is broken down into specific tasks. Each task has a start date, end date, and duration.

 Milestones: Key milestones are marked for critical tasks, such as "Market Analysis
Complete," "Seed Testing Complete," and "Manufacturing Complete."

 Ongoing Tasks: Activities like Sales and Marketing, Customer Support, Regulatory
Compliance, Research and Innovation, and Community Engagement are ongoing,
reflecting their continuous nature within the organization.

The Gantt chart visually schedules and tracks the project's progress, ensuring all tasks and phases
are aligned with the overall project timeline. This structured approach helps in effective project
management and timely completion of milestones.

Risk Register for Sohni Dharti Pvt. Ltd.

A risk register helps in identifying potential risks to the organization and provides strategies for
mitigating these risks. Below is a detailed risk register for Sohni Dharti Pvt. Ltd.

Hamza Zahid| Hamza zahid

 Risk Risk Risk
ID
20 Description Probability Impact Level Mitigation Plan Contingency Plan Owner

Develop multiple Establish emergency

supplier relationships, contracts with
keep safety stock, and alternative suppliers
Supply chain use local suppliers to and maintain higher Supply Chain
1 disruptions Medium High High minimize delays. inventory levels. Manager

Conduct regular
market analysis,
innovate product
offerings, and invest Adjust pricing Sales and
Market in marketing strategies and enhance Marketing
2 competition High Medium High strategies. product differentiation. Manager

Stay updated on
regulations, engage Develop a compliance
with industry bodies, task force to quickly Legal and
Regulatory and comply with all adapt to new Compliance
3 changes Medium High High legal requirements. regulations. Officer

Partner with tech

Invest in R&D, keep companies and adapt
up with technological existing processes to
Technological trends, and adopt new incorporate new
4 advancements Medium Medium Medium technologies. technologies. CTO

Develop climate-
resilient crops,
provide farmer
training on
Climate change sustainable practices, Invest in research for Agricultural
impact on and diversify alternative farming Research
5 agriculture High High High products. methods and crops. Scientist

Implement robust
cybersecurity
measures, conduct Develop an incident

Hamza Zahid| Hamza zahid

regular audits, and response plan and
Data security train staff on data ensure regular data
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Risk Assessment Details

1. Supply Chain Disruptions

 Probability: Medium

 Impact: High

 Mitigation: Developing relationships with multiple suppliers ensures that the supply
chain is not heavily dependent on a single source. Keeping safety stock reduces the risk
of shortages.

 Contingency: Establishing emergency contracts and maintaining higher inventory levels

ensures quick responses to disruptions.

2. Market Competition

 Probability: High

 Impact: Medium

 Mitigation: Regular market analysis helps in understanding competitor strategies.

Innovating and investing in marketing ensures the company stays ahead.

 Contingency: Adjusting pricing and enhancing product features make the offerings more
attractive.

3. Regulatory Changes

 Probability: Medium

 Impact: High

 Mitigation: Staying updated with regulations and engaging with industry bodies help in
early identification of regulatory changes.

 Contingency: Forming a task force allows quick adaptation to new regulations.

4. Technological Advancements

 Probability: Medium

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 Impact: Medium

 Mitigation: Investing in R&D ensures that the company remains technologically

competitive.

 Contingency: Partnering with tech firms and adapting current processes to new tech
provides flexibility.

5. Climate Change Impact on Agriculture

 Probability: High

 Impact: High

 Mitigation: Developing climate-resilient crops and providing training helps in adapting to

changing climates.

 Contingency: Investing in research for alternative methods and crops ensures

preparedness for severe climate impacts.

6. Data Security Breaches

 Probability: Low

 Impact: High

 Mitigation: Implementing robust cybersecurity measures and regular audits secures data.

 Contingency: An incident response plan and regular backups ensure quick recovery.

7. Financial Instability

 Probability: Medium

 Impact: High

 Mitigation: Maintaining cash reserves and diversifying revenue reduces financial risk.

 Contingency: Securing credit lines and partnerships provides financial support during
instability.

8. Talent Acquisition and Retention

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 Probability: Medium

 Impact: Medium

 Mitigation: Competitive salaries and career opportunities help in retaining talent.

 Contingency: A retention program and succession planning ensure continued operations.

9. Product Quality Issues

 Probability: Low

 Impact: High

 Mitigation: Quality control measures and product testing ensure high standards.

 Contingency: A recall plan and quick resolution services manage any quality issues.

10. Customer Dissatisfaction

 Probability: Medium

 Impact: Medium

 Mitigation: High customer service standards and continuous product improvement keep
customers satisfied.

 Contingency: A response plan and compensations maintain customer trust.

This risk register identifies and addresses the major risks that Sohni Dharti Pvt. Ltd. may
encounter, ensuring that appropriate measures are in place to mitigate and respond to these risks
effectively.

Lean Waste Identification and Solutions for Sohni Dharti Pvt. Ltd.

Overproduction

 Waste: Producing more products than demanded leads to excess inventory and
potential waste.

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 Solution: Implement Just-In-Time (JIT) production to align production schedules

closely with demand forecasts, reducing excess inventory.

 Owner: Production Manager

Waiting

 Waste: Idle time for workers or machines waiting for the next process or delivery
of materials.

 Solution: Optimize workflow processes to ensure smooth transitions between

tasks; use predictive analytics to manage inventory and supply chains.

 Owner: Operations Manager

Transportation

 Waste: Unnecessary movement of products between locations increases time and

cost.

 Solution: Streamline supply chain logistics; use centralized locations to minimize

transportation needs.

 Owner: Logistics Manager

Over-processing

 Waste: Adding more features or steps in a process than necessary, increasing

costs without adding value.

 Solution: Conduct value stream mapping to identify and eliminate non-value-

adding steps in processes.

 Owner: Process Improvement Manager

Inventory

 Waste: Excess raw materials, work-in-progress, or finished goods inventory.

 Solution: Implement inventory management systems; use JIT inventory to reduce

excess stock.

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 Owner: Inventory Manager

Motion

 Waste: Excessive movement by employees during tasks, leading to inefficiency.

 Solution: Redesign workplace layout to minimize unnecessary movements; use

ergonomic principles.

 Owner: Facilities Manager

Defects

 Waste: Producing defective products that require rework or scrapping.

 Solution: Implement rigorous quality control systems; adopt Six Sigma

methodologies to reduce defects.

 Owner: Quality Assurance Manager

By addressing these seven wastes of lean, Sohni Dharti Pvt. Ltd. can enhance operational
efficiency, reduce costs, and improve overall productivity.

Processes and Bottlenecks in Sohni Dharti Pvt. Ltd.

Process 1: Product Development

Description: The product development process at Sohni Dharti Pvt. Ltd. involves research and
development (R&D) of new seed varieties and agrochemicals. This process includes several
stages: ideation, prototype development, testing, and commercialization.

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Bottlenecks:

1. Lengthy Testing Phases: Due to the stringent testing requirements to ensure seed
viability and agrochemical efficacy, the development timeline is extended.

2. Regulatory Approvals: Obtaining necessary certifications and regulatory approvals can

be time-consuming, delaying the product launch.

Process 2: Supply Chain Management

Description: The supply chain management process encompasses procurement of raw materials,
production scheduling, inventory management, and distribution of finished products to the
market.

Bottlenecks:

1. Supplier Reliability: Inconsistent quality and timely delivery from suppliers can disrupt
production schedules.

2. Logistics Challenges: Inefficiencies in transportation and distribution networks lead to

delays and increased costs.

Conclusion Using Gibbs' Reflection Model

1. Description

Product Development Bottlenecks:

 Testing phases are extended due to rigorous quality assurance processes.

 Regulatory approval delays hinder the timely launch of new products.

Supply Chain Management Bottlenecks:

 Supplier reliability issues cause disruptions in the production timeline.

 Logistics inefficiencies result in delayed deliveries and increased costs.

2. Feelings

 Frustration: The team feels frustrated by the prolonged product development cycles,
impacting the company's ability to compete.

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 Concern: There is concern over supply chain disruptions affecting the company's ability
to meet market demand.

 Determination: Despite these challenges, there is a determination to find solutions and

improve processes.

3. Evaluation

 Positive Aspects: The rigorous testing ensures high-quality products. Diverse suppliers
can mitigate risks.

 Negative Aspects: Lengthy development times and regulatory delays hinder innovation.
Supplier and logistics issues can significantly impact operations.

4. Analysis

Product Development:

 Strengths: High-quality products due to thorough testing.

 Weaknesses: Delays in product launch due to extended testing and regulatory approvals.

Supply Chain Management:

 Strengths: Diverse supplier base to mitigate risks.

 Weaknesses: Inconsistent supplier performance and logistical inefficiencies.

5. Conclusion

Product Development:

 Streamlining testing procedures without compromising quality could reduce development

time.

 Proactively engaging with regulatory bodies can expedite the approval process.

Supply Chain Management:

 Strengthening supplier relationships and performance monitoring can improve reliability.

 Optimizing logistics through better planning and technology can reduce delays and costs.

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6. Action Plan

Product Development:

 Short-term: Review and streamline testing protocols, enhancing efficiency.

 Long-term: Establish a dedicated regulatory affairs team to navigate approval processes

more effectively.

Supply Chain Management:

 Short-term: Implement a supplier performance management system to ensure timely and

quality deliveries.

 Long-term: Invest in logistics technology and infrastructure to optimize distribution

networks.

Conclusion

Reflecting on the processes and bottlenecks in Sohni Dharti Pvt. Ltd. using Gibbs' Reflection
Model highlights the importance of continuous improvement and strategic planning. Addressing
the identified bottlenecks in product development and supply chain management can enhance
operational efficiency and competitiveness. By implementing the action plans, the organization
can better navigate challenges and drive sustained growth.

Module (B) Project Description: Social Media Marketing Manual

Company Brief Introduction

Sohni Dharti Pvt. Ltd. is a leading provider of agricultural solutions dedicated to advancing
farming practices and enhancing crop yields. Established with a vision to empower farmers and
transform the agricultural landscape, Sohni Dharti Pvt. Ltd. offers a comprehensive range of
products and services tailored to meet the evolving needs of the agricultural community. These

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include high-quality seeds that are specifically bred for different climates and soil conditions to
ensure robust crop growth and resilience. The company also supplies a range of agrochemicals,
such as fertilizers, pesticides, and herbicides, designed to improve soil health and protect crops
from pests and diseases. Additionally, Sohni Dharti provides advanced agricultural equipment
that enhances farming efficiency and productivity. To further support farmers, the company
offers expert consulting services, guiding them in implementing best practices and modern
farming techniques for sustainable agriculture. Through continuous investment in research and
development, Sohni Dharti Pvt. Ltd. remains at the forefront of agricultural innovation,
addressing the dynamic challenges faced by farmers and driving growth and prosperity in the
agricultural sector.

i. Company Structure:
In bellow illustration it is showed that in Sohni Dharti Seed how the company structure exists. It
show that on very first theirs and Board Members then all committee exist and further.

Board
Members

Board
Director /
Chairman

Audit
CSR Commitee Finance Heads
Commitee

Operations Finance HR

Sales Marketing

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Marketing Mix of Sohni Dharti Pvt. Ltd.

Product

High-Quality Seeds:

 Sohni Dharti Pvt. Ltd. offers a variety of seeds tailored to different climates and soil
conditions, ensuring high yields and resilience against pests and diseases. The seeds are
developed through rigorous R&D to enhance productivity and sustainability.

Agrochemicals:

 The company provides a range of agrochemicals, including fertilizers, pesticides, and

herbicides, which are designed to improve soil health, protect crops, and boost yields.
These products are formulated to be effective and environmentally friendly.

Agricultural Equipment:

Sohni Dharti supplies advanced agricultural machinery and tools that enhance farming efficiency
and productivity. This includes everything from simple hand tools to sophisticated mechanized
equipment.

Consulting Services:

 The company offers expert consulting services to guide farmers on best practices and
modern techniques. This includes soil testing, crop planning, and pest management
strategies to ensure sustainable and profitable farming.

Price

Competitive Pricing:

 Sohni Dharti Pvt. Ltd. employs a competitive pricing strategy to make its products and
services affordable for farmers while ensuring quality and reliability.

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Value-Based Pricing:

 The company focuses on value-based pricing, ensuring that the prices reflect the quality
and benefits of the products, such as higher yields and reduced crop losses.

Bulk Discounts:

 Discounts and special pricing packages are offered for bulk purchases, encouraging
farmers to buy in larger quantities and fostering long-term customer loyalty.

Place

Distribution Network:

 Sohni Dharti Pvt. Ltd. has an extensive distribution network that ensures products are
readily available to farmers across various regions. This includes partnerships with local
distributors and direct sales channels.

Online Presence:

 The company has an online platform where farmers can order products and access
consulting services. This digital presence expands the company’s reach and provides
convenience to tech-savvy farmers.

Regional Offices and Dealers:

 Regional offices and authorized dealers are strategically located to provide easy access to
products and support services, ensuring timely delivery and local support.

Promotion

Advertising:

 Sohni Dharti utilizes various advertising channels, including print media, radio, and
television, to reach a broad audience of farmers.

Digital Marketing:

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 The company engages in digital marketing through social media platforms, online ads,
and an informative website that offers resources and updates on new products and
farming techniques.

Trade Shows and Exhibitions:

 Participation in agricultural trade shows and exhibitions allows Sohni Dharti to showcase
its products and interact directly with farmers, receiving valuable feedback and building
relationships.

Field Demonstrations:

 Conducting field demonstrations and trials allows farmers to see the effectiveness of
Sohni Dharti’s products in real-world conditions, building trust and demonstrating value.

Educational Programs:

 The company runs educational programs and workshops to train farmers on the latest
agricultural practices and how to effectively use its products, fostering knowledge sharing
and community engagement.

Conclusion

Sohni Dharti Pvt. Ltd. leverages a well-rounded marketing mix to effectively reach and serve its
target market. By offering high-quality products, employing competitive and value-based
pricing, maintaining an extensive distribution network, and utilizing a mix of traditional and
digital promotional strategies, the company ensures it meets the evolving needs of the
agricultural community. This comprehensive approach not only supports farmers in enhancing
their productivity but also strengthens Sohni Dharti’s position as a leader in the agricultural
solutions industry

Marketing channels adopted by the company

Sohni Dharti Pvt. Ltd. employs a variety of marketing channels to reach its target audience in the
agricultural sector. These channels include:

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Direct Sales:

 The company utilizes direct sales channels where its sales representatives directly
engage with farmers, agricultural cooperatives, and other stakeholders to promote
products and services.

2. Distribution Network:

 Sohni Dharti has an extensive distribution network comprising local distributors,

retailers, and dealers strategically located in rural and agricultural areas. These
partners help in reaching farmers in remote locations and ensuring product
availability.

3. Online Platform:

 The company maintains an online platform, such as a website or e-commerce

portal, where farmers can explore products, place orders, and access information
about agricultural solutions offered by Sohni Dharti. This digital presence
enhances accessibility and convenience for tech-savvy farmers.

Social Media:

 Sohni Dharti engages with its audience through various social media platforms
like Facebook, Twitter, and Instagram. Social media is used to share updates,
educational content, success stories, and promotional campaigns, fostering
community engagement and brand awareness.

Trade Shows and Exhibitions:

 The company actively participates in agricultural trade shows, exhibitions, and

farmer fairs. These events provide opportunities to showcase products,
demonstrate new technologies, interact with farmers directly, gather feedback,
and establish partnerships with industry stakeholders.

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Print Media:

 Sohni Dharti utilizes print media channels such as agricultural magazines,

newspapers, and journals to advertise products, share success stories, and
distribute informative content related to farming practices and solutions offered
by the company.

Radio and Television:

 Radio and television advertisements are used to reach a wider audience of

farmers, especially in rural areas where these traditional media channels are still
popular. These platforms are utilized to promote products, announce special
offers, and raise brand awareness.

Educational Workshops and Training Programs:

 The company conducts educational workshops, training programs, and farmer

field days to provide hands-on experience, share knowledge about modern
farming techniques, and demonstrate the effectiveness of Sohni Dharti's products
and services.

By leveraging these diverse marketing channels, Sohni Dharti Pvt. Ltd. ensures comprehensive
coverage and effective communication with its target audience, ultimately driving awareness,
engagement, and sales in the agricultural market

Customer engagement and sale stats through existing social media platforms

To create graphs using Excel for customer engagement and sales stats through existing social
media platforms, you would first need to gather the relevant data. This may include metrics such
as the number of followers, likes, comments, shares, and sales attributed to each social media
platform over a specific period. Once you have collected the data, you can follow these steps to
create graphs:

1. Open Excel: Launch Microsoft Excel on your computer.

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2. Enter Data: Input the gathered data into an Excel spreadsheet. Organize the data into
columns, with each column representing a different social media platform and each row
representing a specific metric (e.g., followers, likes, sales) for a particular time period.

3. Select Data: Highlight the cells containing the data you want to include in your graph.

4. Insert Graph: Go to the "Insert" tab on the Excel ribbon and select the type of graph you
want to create. For customer engagement metrics like likes, comments, and shares, you
might choose a clustered column or stacked column chart. For sales stats, a line graph or
bar chart could be appropriate.

5. Customize Graph: Once the graph is inserted, you can customize it by adding titles, axes
labels, legends, and data labels as needed. You can also adjust the colors, styles, and
formatting to make the graph visually appealing and easy to understand.

6. Analyze and Interpret: After creating the graphs, analyze the data represented in the
graphs to identify trends, patterns, and insights. This analysis can help inform your social
media marketing strategies and decision-making processes.

7. Save and Share: Save the Excel file containing the graphs, and consider sharing the
insights with relevant stakeholders or team members involved in social media
management and marketing.

By following these steps, you can create informative graphs in Excel to visualize customer
engagement and sales stats through existing social media platforms

Make New Inbound Marketing Campaign for the company by applying

SMART philosophy

Sure, let's create a new inbound marketing campaign for Sohni Dharti Pvt. Ltd. applying the
SMART philosophy, which stands for Specific, Measurable, Achievable, Relevant, and Time-
bound. Here's how we can develop the campaign:

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Campaign Name: Grow Smart AgriBoost

SMART Objectives:

1. Specific:

 Increase website traffic by 30% within the next six months.

 Generate 500 new leads through content downloads and newsletter sign-ups.

 Increase social media engagement by 50% across all platforms.

2. Measurable:

 Use website analytics tools to track the increase in website traffic.

 Utilize CRM software to monitor lead generation and conversion rates.

 Track social media metrics such as likes, comments, shares, and followers.

3. Achievable:

 The objectives are realistic and attainable based on past performance and industry
benchmarks.

 Allocate sufficient resources, including manpower, budget, and technology, to

support the campaign.

4. Relevant:

 The campaign aligns with the company's goal of empowering farmers and
advancing agricultural practices.

 Increased website traffic, lead generation, and social media engagement are
directly related to reaching and engaging with the target audience.

5. Time-bound:

 The campaign will run for six months, with clear milestones and checkpoints to
assess progress and make adjustments as needed.

Campaign Strategy:

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1. Content Marketing:

 Develop high-quality, informative content such as blog posts, articles, and guides
focused on agricultural best practices, crop management tips, and product usage
tutorials.

 Create downloadable resources like e-books, whitepapers, and case studies to

capture leads and provide valuable insights to farmers.

2. Search Engine Optimization (SEO):

 Optimize website content and Meta tags with relevant keywords to improve
search engine rankings and increase organic traffic.

 Publish regular blog posts and articles to enhance website visibility and attract
inbound traffic.

3. Social Media Marketing:

 Share engaging content, including blog posts, info graphics, videos, and user-
generated content, across social media platforms like Facebook, Twitter,
Instagram, and LinkedIn.

 Run targeted advertising campaigns to reach specific demographics and

geographic regions.

4. Email Marketing:

 Nurture leads through personalized email campaigns, delivering relevant content

based on their interests and preferences.

 Send regular newsletters with updates, promotions, and educational content to

keep subscribers engaged.

5. Website Optimization:

 Improve website user experience by optimizing site speed, mobile responsiveness,

and navigation.

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 Implement clear calls-to-action (CTAs) and lead capture forms to encourage

visitor interaction and conversion.

Implementation Plan:

 Month 1-2:

 Conduct keyword research and SEO optimization.

 Develop content calendar and create initial content assets.

 Launch social media campaigns to build awareness and attract followers.

 Month 3-4:

 Launch email marketing campaigns to capture leads and nurture prospects.

 Analyze campaign performance and make adjustments based on insights.

 Continue to publish regular blog posts and social media updates.

 Month 5-6:

 Monitor and track website traffic, lead generation, and social media engagement.

 Optimize campaign elements based on performance data.

 Finalize campaign report with key metrics and results.

Conclusion:

The "Grow Smart AgriBoost" inbound marketing campaign for Sohni Dharti Pvt. Ltd. is
designed to increase website traffic, generate leads, and enhance social media engagement using
a SMART approach. By setting specific, measurable, achievable, relevant, and time-bound
objectives, and implementing a well-defined strategy and implementation plan, the campaign
aims to effectively reach and engage with the agricultural community, driving growth and
success for the company.

Module (C) Project Description: HRM Manual

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Provide job descriptions and specifications for five distinct positions.

Certainly! Below are the job descriptions and specifications for five distinct positions at Sohni
Dharti Pvt. Ltd., focusing on roles relevant to an agricultural solutions provider:

1. Agricultural Research Scientist

Job Description: The Agricultural Research Scientist is responsible for conducting research and
experiments to develop new agricultural products and improve existing ones. This role involves
collaborating with other scientists, analyzing data, and publishing research findings.

Key Responsibilities:

 Design and conduct experiments to develop new agricultural solutions.

 Analyze data and interpret results to inform product development.

 Collaborate with cross-functional teams to integrate research findings into product

offerings.

 Publish research findings in scientific journals and present at industry conferences.

 Stay updated with the latest advancements in agricultural science and technology.

Job Specifications:

 Education: Ph.D. in Agricultural Science, Plant Biology, or a related field.

 Experience: Minimum of 3 years of experience in agricultural research.

 Skills: Strong analytical skills, proficiency in statistical analysis software, excellent

written and verbal communication skills.

2. Sales and Marketing Manager

Job Description: The Sales and Marketing Manager is responsible for developing and executing
marketing strategies to promote Sohni Dharti Pvt. Ltd.’s products and services. This role
involves managing the sales team, overseeing marketing campaigns, and building relationships
with key clients.

Key Responsibilities:

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 Develop and implement sales and marketing strategies to achieve business goals.

 Manage and mentor the sales team to improve performance.

 Oversee the creation and execution of marketing campaigns.

 Build and maintain relationships with key clients and stakeholders.

 Analyze market trends and competitor activities to inform strategies.

Job Specifications:

 Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

 Experience: Minimum of 5 years of experience in sales and marketing, preferably in the

agricultural sector.

 Skills: Strong leadership and team management skills, excellent communication and
negotiation skills, proficiency in marketing software and tools.

3. Supply Chain Manager

Job Description: The Supply Chain Manager is responsible for overseeing and managing the
company’s supply chain and logistics strategy and operations to maximize efficiency and
productivity.

Key Responsibilities:

 Develop and implement supply chain strategies to meet business objectives.

 Manage relationships with suppliers, manufacturers, and logistics providers.

 Monitor and improve supply chain performance through KPIs.

 Ensure compliance with regulatory requirements.

 Collaborate with other departments to forecast demand and manage inventory.

Job Specifications:

 Education: Bachelor’s degree in Supply Chain Management, Logistics, or a related field.

 Experience: Minimum of 5 years of experience in supply chain management.

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 Skills: Strong analytical and problem-solving skills, excellent organizational and

planning skills, proficiency in supply chain software.

4. Field Agronomist

Job Description: The Field Agronomist provides on-site support and expertise to farmers and
clients, helping them to implement best practices for crop management and optimize yields.

Key Responsibilities:

 Conduct field visits to provide agronomic support to farmers.

 Advice on crop management practices, pest control, and soil health.

 Collect and analyze soil and crop samples.

 Develop and deliver training programs for farmers.

 Stay updated with the latest agronomic research and technologies.

Job Specifications:

 Education: Bachelor’s degree in Agronomy, Agricultural Science, or a related field.

 Experience: Minimum of 3 years of experience in field agronomy.

 Skills: Strong knowledge of crop management practices, excellent communication and

interpersonal skills, ability to work independently.

5. Digital Marketing Specialist

Job Description: The Digital Marketing Specialist is responsible for developing and executing
digital marketing campaigns to promote Sohni Dharti Pvt. Ltd.’s products and services online.

Key Responsibilities:

 Develop and manage digital marketing campaigns across various platforms.

 Optimize content for SEO and manage pay-per-click (PPC) advertising campaigns.

 Analyze and report on campaign performance using digital analytics tools.

 Manage social media accounts and engage with the online community.

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 Collaborate with the content team to create compelling digital content.

Job Specifications:

 Education: Bachelor’s degree in Marketing, Digital Media, or a related field.

 Experience: Minimum of 2 years of experience in digital marketing.

 Skills: Proficiency in digital marketing tools (Google Analytics, SEMrush, etc.), strong
analytical skills, excellent written and verbal communication skills.

These job descriptions and specifications provide a clear outline of the roles and responsibilities,
as well as the qualifications and skills required for each position at Sohni Dharti Pvt. Ltd

Job Advertisement for Sohni Dharti Pvt. Ltd.

Join Our Team at Sohni Dharti Pvt. Ltd. - Innovating Agriculture for a Better Tomorrow

Are you passionate about agriculture and ready to make a difference in the farming community?
Sohni Dharti Pvt. Ltd., a leading provider of agricultural solutions, is expanding our team! We
are looking for dedicated professionals to join us in our mission to advance farming practices and
enhance crop yields. Explore our exciting career opportunities below:

1. Agricultural Research Scientist

Location: [City, State]

Type: Full-Time
Experience: Minimum 3 years

Responsibilities:

 Conduct innovative research to develop and improve agricultural products.

 Design and execute experiments, analyze data, and interpret results.

 Collaborate with product development teams to apply research findings.

 Publish research in scientific journals and present at conferences.

 Stay updated on advancements in agricultural science.

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Qualifications:

 Ph.D. in Agricultural Science, Plant Biology, or related field.

 Proficiency in statistical analysis software.

 Strong analytical and communication skills.

Apply Now: [Link to application]

2. Sales and Marketing Manager

Location: [City, State]

Type: Full-Time
Experience: Minimum 5 years

Responsibilities:

 Develop and implement sales and marketing strategies.

 Lead and mentor the sales team.

 Oversee marketing campaigns and build client relationships.

 Analyze market trends and adjust strategies.

Qualifications:

 Bachelor’s degree in Marketing, Business Administration, or related field.

 Strong leadership and strategic planning skills.

 Excellent communication and negotiation abilities.

Apply Now: [Link to application]

3. Supply Chain Manager

Location: [City, State]

Type: Full-Time
Experience: Minimum 5 years

Responsibilities:

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 Develop and implement supply chain strategies.

 Manage supplier, manufacturer, and logistics relationships.

 Monitor and improve supply chain performance using KPIs.

 Ensure compliance with regulatory requirements.

Qualifications:

 Bachelor’s degree in Supply Chain Management, Logistics, or related field.

 Strong analytical and problem-solving skills.

 Proficiency in supply chain management software.

Apply Now: [Link to application]

4. Field Agronomist

Location: [City, State]

Type: Full-Time
Experience: Minimum 3 years

Responsibilities:

 Conduct field visits to assess crop conditions and provide advice.

 Advise on crop management, pest control, and soil health.

 Collect and analyze soil and crop samples.

 Develop and deliver training programs for farmers.

Qualifications:

 Bachelor’s degree in Agronomy, Agricultural Science, or related field.

 Knowledge of crop management practices.

 Excellent communication and interpersonal skills.

Apply Now: [Link to application]

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5. Digital Marketing Specialist

Location: [City, State]

Type: Full-Time
Experience: Minimum 2 years

Responsibilities:

 Develop and manage digital marketing campaigns.

 Optimize website content for SEO and manage PPC advertising.

 Analyze and report on digital marketing performance.

 Manage social media accounts and engage with the community.

Qualifications:

 Bachelor’s degree in Marketing, Digital Media, or related field.

 Proficiency in digital marketing tools (Google Analytics, SEMrush, etc.).

 Strong analytical and communication skills.

Apply Now: [Link to application]

Why Join Sohni Dharti Pvt. Ltd.?

 Be part of a visionary company transforming the agricultural landscape.

 Work in a dynamic and collaborative environment.

 Enjoy opportunities for professional growth and development.

 Make a meaningful impact on the farming community.

Interested candidates can apply directly through our website at [Company Website/Career Page
Link]. For any inquiries, please contact our HR department at [HR Contact Information].

Sohni Dharti Pvt. Ltd. is an Equal Opportunity Employer. We celebrate diversity and are
committed to creating an inclusive environment for all employees.

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Join us in our journey to empower farmers and enhance agricultural productivity!

Apply Now and Make a Difference!

This advertisement provides a clear and comprehensive overview of each position, including
specific details about responsibilities, qualifications, and how to apply. It also highlights the
benefits of working with Sohni Dharti Pvt. Ltd., aiming to attract top talent in the agricultural
field.

Performance Evaluation Criteria for Five Positions at Sohni Dharti Pvt. Ltd.

1. Agricultural Research Scientist

Criteria:

 Research Quality and Innovation:

 Development of new products or significant improvements to existing ones.

 Novelty and relevance of research published in scientific journals.

 Data Analysis and Interpretation:

 Accuracy and thoroughness in analyzing experimental data.

 Ability to derive actionable insights from research findings.

 Collaboration and Communication:

 Effectiveness in working with product development teams.

 Clarity and impact of presentations at conferences and internal meetings.

 Professional Development:

 Staying current with advancements in agricultural science.

 Participation in relevant professional organizations and conferences.

2. Sales and Marketing Manager

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Criteria:

 Sales Performance:

 Achievement of sales targets and growth metrics.

 Expansion of customer base and market penetration.

 Marketing Strategy and Execution:

 Effectiveness of marketing campaigns in driving brand awareness and sales.

 Innovation and creativity in marketing strategies.

 Team Leadership:

 Ability to lead, motivate, and develop the sales and marketing team.

 Success in fostering a collaborative and high-performing team environment.

 Market Analysis and Adaptation:

 Proficiency in analyzing market trends and adjusting strategies accordingly.

 Responsiveness to competitive challenges and opportunities.

3. Supply Chain Manager

Criteria:

 Operational Efficiency:

 Optimization of supply chain processes to reduce costs and improve efficiency.

 Timeliness and reliability in product delivery.

 Supplier and Logistics Management:

 Effectiveness in managing supplier and logistics relationships.

 Success in negotiating favorable terms and ensuring compliance.

 Performance Metrics:

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 Achievement of key performance indicators (KPIs) such as inventory turnover,

order accuracy, and lead times.

 Continuous Improvement:

 Implementation of initiatives for continuous improvement in supply chain

operations.

 Adoption of new technologies and best practices.

4. Field Agronomist

Criteria:

 Technical Expertise and Advice:

 Quality and relevance of advice provided to farmers.

 Success in improving crop yields and sustainability practices among clients.

 Field Assessments and Reporting:

 Accuracy and thoroughness in conducting field assessments and analyzing

soil/crop samples.

 Timeliness and clarity in reporting findings and recommendations.

 Training and Education:

 Effectiveness in developing and delivering training programs for farmers.

 Engagement and satisfaction levels of training participants.

 Farmer Relationships:

 Strength and quality of relationships built with farmers and agricultural

communities.

 Responsiveness to farmer needs and feedback.

5. Digital Marketing Specialist

Criteria:

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 Campaign Performance:

 Success in developing and managing digital marketing campaigns (measured by

KPIs such as click-through rates, conversion rates, and ROI).

 Ability to drive traffic to the website and social media platforms.

 SEO and PPC Management:

 Effectiveness in optimizing website content for SEO.

 Performance of PPC advertising campaigns.

 Social Media Engagement:

 Growth in social media followers, likes, and engagement.

 Quality and reach of content posted on social media.

 Data Analysis and Reporting:

 Proficiency in analyzing digital marketing performance data.

 Ability to generate insightful reports and actionable recommendations.

These performance evaluation criteria are designed to align with the key responsibilities and
expected outcomes of each role, ensuring a comprehensive and fair assessment of each
employee’s performance at Sohni Dharti Pvt. Ltd

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