Brand Guidelines Greetings!

Bahrain Design Week

2024

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Brand Guidelines Introduction Table Of Contents

Table of About us
Target Audience
Narrative
04
05
Arabic Typeface Overview
Font Family
53
54

Cotents
Tagline 06 Uses, Do’s and Don’ts 56
Brand Approach 07 Billingual Typography Pairing 59
Vocabulary 08 Do’s and Don’ts 60
Brand Promise 11

Visual Identifiers Design Elements

How did it came to be? 13 Patterns 63
Primary Logo 14 Iconography 66
Clearspace, Sizes 15 Photography 71
Do’s and Don’ts 18 Stationary 78
Secondary Logo 20 Merchandise & Giveaways 90
Clearspace, Size 21
Do’s and Don’ts 24
Favicon Logo 26
Grid System &
Clearspace, Sizes 27 Advertising
Do’s and Don’ts 30 Desktop Websites 97
Submark Logo 31 Mobile Websites 112
Clearspace, Sizes 32 Social Media 118
Do’s and Don’ts 35 Print Advertising 121
Vehicle Branding 129
Colors Online Advertising 131
Primary Color Palette 40 Outdoor Advertising 133
Secondary Color Palette 41
Color Combinations 42
Do’s & Don’ts 43 Contact Us 137

Typography
Bilingual Typeface Overview 45
Latin Typefaces 46
Font Family 47
Uses, Do’s and Don’ts 50
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Brand Guidelines About Us Introduction

01
About us
Our Target Audience
Our Tagline
Our Rooted Narrative
Brand Approach
Our Vocabulary
Brand Promise

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Brand Guidelines About Us Target Audience

For Our
Dedicated
Designers To our,

Creative thinkers who

desire a collaborative
and supportive
environment.
Design students and aspiring designers who
are looking for comfort, opportunities, and
mentorships to kickstart and develop their careers.

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04
Brand Guidelines About Us Our Rooted Narrative

Our
Rooted
Narrative
Imagine receiving a warm welcome
and a reassuring greeting that quickly
makes you feel at ease. Imagine now
having the same sense of anticipation
as you enter doors that lead to a place
you can call truly home!

This is the essence of our brand, created with the

intention of making Bahrain Design Week inviting
and a nurturing space for all.

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05
Brand Guidelines About Us Our Tagline

Tag, This is the tagline of our brand representing how we have a lot of
opportunities and a collaborative environment where the people can

You’re It come with all their imaginations, ideas, perspectives and knowledge and
we will provide a platform for them to be able to enhance them and
flourish until they become professionals and a master in their work.

“Where
Imaginations
Meet Mastery”

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06
Brand Guidelines About Us Our Brand Approach

Our Mission
Brand To offer a united atmosphere that stimulates the
sharing of approaches, perspectives, and imaginative
Approach concepts in order to build relationships and generate
unique design breakthroughs through a collaborative
and professional environment.

Vision
To become the preferred platform for connecting,
inspiring, and amplifying the collective talent of
designers worldwide, bringing about significant
growth in the creative industry.

Values
Fostering a Respectful Collaborative Community.
Encouraging Creativity and Growth.
Embracing Diverse Perspectives.
Providing Exceptional Resources.

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07
Brand Guidelines About Us Our Vocabulary

Words That These are some of the words crucial to the brand, they define the tone
and emotional connections that the people must feel for our brand. It is

Define Us the perfect blend between professionalism, friendly and comforting. It

is essential to make sure that even if the synonyms of these words are
used, they have to feel exactly the same.

. Friendly
able

The Vocabulary that Brightens Up Our Brand.

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Brand Guidelines About Us Our Vocabulary

Flourish These are some of the verbal identity that has been created utilizing the
words in a creative manner, it can be literally and metaphorically used.
However, the message and emotions that the audience will perceive
Belonging should be exactly the same, that is significant. There is a very thin line
between professionalism and very kind, the words ought to be chosen

Breakthrough and used in a way that the balance remains.

We are inviting all creative

designers and artists!
Do add only one exclaimation mark when needed for friendliness. Use the appropiate
words as given that showcases collaboration and friendliness.

Join us in an event where

imagination meets mastery.
Do add pronouns such as “We, us, yours, ours” that makes the audience feel
like they are a part of the brand even with the tagline when appropiate.

Symbol of our appreciation,

creatively yours.
Do make the audience feel supported and taken care by using gentle and
inspiring words that are delicate but also firm.

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Brand Guidelines About Us Our Vocabulary

Collaborative We care about how positively our brand should impact the audience.
Hence, the phrases created here are for merchandise, stationary and
collaterals that are personal and targetted specially and directly to the
Supportive people, our target audience. There is a careful execution to it, the phrases
should always match the imagery, icons or the theme and where it is

Friendly being used should be coherant.

For your unique persectives

and creations.
Do make sure that people feel like we will not neglect their ideas and thoughts, they
are akways welcomed to portray what they have.

Ticket to creativity.
Step into a community of
designers.
Where ideas get toted, not
forgotten.
Creativity runs through these
threads.
Do use phrases as such for the merchandise and it’s branding, this has been planned
carefully to combine the friendliness and approachbility of the brand with the use of puns as
well as smart and subtle techniques to make the people happier.

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Brand Guidelines About Us Our Brand Promise

Our
Promise
To You Where Creative Hearts Find Home.

We provide a supportive
and professional
environment for all of
you who want to belong!

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Brand Guidelines Visual Identifiers Introduction

02
Visual
Identifiers How it come to be?
Primary Logo
Secondary Logo
Favicon Logo
Submark Logo
Black & White Logos

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Brand Guidelines Visual Identifiers How did it came to be?

How did The idea was collaboration and building connections among the diversity
that we will have at our event. This is also all about perspectives, it was
also to represent the initials B and D which stands for Bahrain Design. The
the logo end result was something imaginative and it showcases people being
united and waving at everyone, that establishes how approachable,

come to be? friendly and embracing the brand is.

Collaboration

Our Visual
Identifier

Initials B & D
Connections

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Brand Guidelines Visual Identifiers Our Primary Logo

Primary Our brands primary logo, the main esscence of everything we are. It
is a billingual design that establishes legibility and readibility for the
typography. It is eyecatching and structured in a manner that all the
Logo elements of the logo would attract viewers, indivisually and altogether. It
is the perfect balance of professionalism with comfort. This will be used in
majority of the elements in the brand.

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Brand Guidelines Visual Identifiers Primary Logo Clearspace

Primary The logo’s clean, breathing space is achieved through strategic use of
the letter ‘B’ from our chosen typeface. This element with it’s boldness

Logo establishes an optimal zone of clearance, allowing the design to feel

open and inviting. The balanced proportions create a sense of relaxation,
drawing the viewer’s eye seamlessly to the core brand elements.
Clearspace

B
B

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Brand Guidelines Visual Identifiers Primary Logo Sizes

Primary Our primary logo scaling options range from large to small; if necessary,
adjustments can be made among them, but they are important for

Logo Sizes printing. They serve as a reference that enables our logo to be easily
recognized and understood in a variety of applications.

(Print)
Largest
Width:- 79mm
Height:- 70mm

Medium Small Smallest

Width:- 43mm Width:- 28mm Width:- 17mm
Height:- 39mm Height:- 25mm Height:- 16mm
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Brand Guidelines Visual Identifiers Primary Logo Sizes

Primary Our primary logo scale possibilities varies slightly for digital usage due to
the way our visual identity appears on displays. It’s designed to avoid

Logo Sizes overwhelming the audience by being either extremely big or extremely
little. As long as the guidelines are respected, the range is customizable.

(Digital)
Largest
Width:- 260.78px
Height:- 230.55px

Medium Small Smallest

Width:- 140.92px Width:- 90.34px Width:- 52.55px
Height:- 127.78px Height:- 80.66px Height:- 49.46px
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Brand Guidelines Visual Identifiers Primary Logo Do’s & Don’ts

Primary Maintain the exact proportions and color scheme, and make sure there
is enough room for the mark. Don’t enlarge, rotate, or change the logo in
any other way. Use only approved versions and never try to make your
Logo Do’s own version of the logo. Following these recommendations will protect
the uniqueness of the logo and improve brand identification.
& Don’ts

Do keep the background in it’s originality. Do use this variation of the logo when needed.

Don’t squish the logo. Don’t stretch the logo. Don’t tilt it in any direction.

Don’t change the colors at all. Don’t cut off any part of the Don’t keep the strokes thick on
logo, it should be whole. smaller sizes, keep it legible.
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Brand Guidelines Visual Identifiers Primary Logo Do’s & Don’ts

Primary With its “Pure Canvas” background, our primary logo appears beautifully
since it draws attention to it, emphasizes it, and enhances its appeal.
However, if it becomes necessary to have it engraved on a piece of
Logo Do’s wood or board, it is acceptable as long as the colors and sizing remain
consistent and the guidelines for logo dos (see page 18) are followed.

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Brand Guidelines Visual Identifiers Our Secondary Logo

Secondary Our unique wordmark is combined with carefully blended visual

elements to create the secondary logo. This allows more flexibility in
the brand identity while allowing for greater application flexibility. The
Logo thoughtful balance of typographic and illustrative elements create a
dynamic and versatile logo that can be used in digital and print.

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Brand Guidelines Visual Identifiers Seconadry Logo Clearspace

Secondary The ideal amount of clean space surrounding the logo is established by
consistently using the ‘B’ letter from our unique typeface. This thoughtful
strategy gives the wordmark plenty of space to breathe, making the
Logo design feel spacious and well-balanced. It also ensures readibility and
legibility without creating a strain on the viewers eyes.
Clearspace

B
B

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Brand Guidelines Visual Identifiers Secondary Logo Sizes

Secondary Our secondary logo scaling options range from large to small;
modifications can be made if needed. However, because they highlight

Logo Sizes the typography and are significant in readability and legibility, they are
vital for printing accurately.

(Print)

Largest
Width:- 130mm
Height:- 41mm

Medium Smallest
Width:- 73mm Width:- 45mm
Height:- 23mm Height:- 14mm

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Brand Guidelines Visual Identifiers Secondary Logo Sizes

Secondary Our secondary logo scale varies slightly for digital usage due to the way
our visual identity appears on displays in regards to typography. It’s

Logo Sizes designed to avoid overwhelming the audience by being either extremely
big or extremely little. As long as the guidelines, readability and legibility
are respected, the range is customizable.
(Digital)

Largest
Width:- 437.29px
Height:- 139.83px

Medium Smallest
Width:- 245.34px Width:- 97.58px
Height:- 77.25px Height:- 32.23px

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Brand Guidelines Visual Identifiers Secondary Logo Do’s & Don’ts

Secondary Remember to stick to the exact creation of and precision while exhibiting
the secondary wordmark logo. Do not resize, rotate, or otherwise modify
the visual elements of the logo. Never try to replicate the wordmark from
Logo Do’s scratch; as it has been created carefully already. Respecting these rules
will protect the brand consistency.
& Don’ts

Do keep the background in it’s originality. Do use this variation of the logo when needed.

Don’t squish the logo. Don’t stretch the logo.

Don’t reduce the spacings and cause elements Don’t tilt it in any direction.
to be in proximity, allow there them to breathe.
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Brand Guidelines Visual Identifiers Secondary Logo Do’s & Don’ts

Secondary Our secondary logo was created with the idea that it would be most
useful when the application has less vertical space but more horizontal
space. It is easier to read, readable, and better when viewed due to it
Logo Do’s being larger and suitable for such situtaions.

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Brand Guidelines Visual Identifiers Our Favicon Logo

Favicon The visual-only favicon logo is suitable in some applications where

a minimalist approach is useful. This simple mark combines the
fundamental elements of the brand into a small, instantly identifiable
Logo logo. When the typography is removed, the eye-catching visual element
takes center stage and effectively communicates our brand identity.

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Brand Guidelines Visual Identifiers Favicon Logo Clearspace

Favicon Consisting of the ‘B’ letters proportions, a consistent clean space idea has
been applied to the favicon logo designs with ease. No matter where the
logos are presented, this method guarantees that each one has the ideal
Logo amount of breathing area to look professional and balanced. The well-
considered negative space strengthens a cohesive visual identity system
Clearspace while letting the unique brand aspects stand out.

B
B
B

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Brand Guidelines Visual Identifiers Favicon Logo Sizes

Favicon Although it is uncommon to utilize our favicon logo in print, adjustments

can be made if necessary. The logo’s sizing possibilities range from large

Logo Sizes to small. Even though we don’t often use them, each of our elements has
guidelines and a cushion of protection in usage.

(Print)

Largest Medium Smallest

Width:- 16mm Width:- 12mm Width:- 9mm
Height:- 56mm Height:- 42mm Height:- 31mm

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Brand Guidelines Visual Identifiers Favicon Logo Sizes

Favicon It’s necessary to use our favicon logo digitally, as it may be altered if
needed, unlike with print. There are several sizes available for the logo.

Logo Sizes They will be utilized on search bars as well as in extremely subtle and
tiny specialized applications.

(Digital)

Largest Medium Smallest

Width:- 52.91px Width:- 36.37px Width:- 13.18px
Height:- 192.75px Height:- 129.90px Height:- 47.51px

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Brand Guidelines Visual Identifiers Favicon Logo Do’s & Don’ts

Favicon When it comes to small digital applications, the favicon logo should be
utilized sparingly and only when a minimalist style is appropriate. Do
not modify the favicon in any way, including stretching or tilting it. It is
Logo Do’s designed for small-screen viewing which must be maintained for brand
familiarity by regularly following these guides.
& Don’ts

Do keep the background in it’s originality. Do use this variation of the logo when needed.

Don’t stretch the logo. Don’t squish the logo. Don’t make the strokes thicker.

Don’t change the perspective. Don’t make the circles bigger Don’t compile any part of the
than the rest of the logo. logo to each other.
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Brand Guidelines Visual Identifiers Our Submark Logo

Submark The submark logo successfully conveys the core characteristics of our
brand through initials and visual elements. This logo is quite expressive
as the visual elements are perfectly blended with the bilingual initials B,
Logo D and W. It acts as a flexible and particular representative of our brand
promise, the submark logo portrays inspiration, passion and support.

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Brand Guidelines Visual Identifiers Submark Logo Clearspace

Submark The area of clear space surrounding the submark logo has been carefully
considered. This logo can be placed on all digital touchpoints, where a
simple, easily identifiable icon can have a powerful effect, such as our
Logo social network accounts, and app interfaces. It can also be essential for
the merchandise of our brand, hence requires the consistent clearspace.
Clearspace
B

B
B
B

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Brand Guidelines Visual Identifiers Submark Logo Sizes

Submark Our submark logo scaling options range from large to small;
modifications can be made if needed. However, because they highlight

Logo Sizes the typography and initials and are significant in readability and legibility,
they are vital for printing accurately.

(Print)
Largest
Width:- 55mm
Height:- 65mm

Medium Smallest
Width:- 40mm Width:- 21mm
Height:- 46mm Height:- 25mm
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Brand Guidelines Visual Identifiers Submark Logo Sizes

Submark Our submark logo scale varies slightly for digital usage due to the way
our visual identity appears on displays in regards to typography. It’s

Logo Sizes designed to be used on social media profiles, app design and have
the right amount of spacing and placement. As long as the guidelines,
readability and legibility are respected, the range is customizable.
(Digital)
Largest
Width:- 179.72px
Height:- 212.49px

Medium Smallest
Width:- 102.79px Width:- 38.02px
Height:- 125.62px Height:-45.68px

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Brand Guidelines Visual Identifiers Submark Logo Do’s & Don’ts

Submark The guide is to not change the logo in any way, including by extending or
tilting it. Apply the submark consistently as a unified aspect of our brand;
do not reduce the spacings among the elements at all. Following these
Logo Do’s recommendations will guarantee that the submark maintains its visual
impact and upholds our established brand’s identity over all touchpoints.
& Don’ts

Do keep the background in it’s originality. Do use this variation of the logo when needed.

Don’t reduce the spacings. Don’t squish the logo. Don’t stretch the logo.

Don’t make the strokes of the Don’t interchange any of the Don’t add any strokes of any
logo thicker. colors even within the logo. color to the typography.
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Brand Guidelines Visual Identifiers Submark Logo Do’s & Don’ts

Submark The use of the Submark logo is essential for incredibly tiny digital
applications like widgets and app icons on mobile devices, particularly
watches. Because it is intended to be visible at very small sizes, it must
Logo Do’s use the guidelines of the don’ts (see page 31) before being used.

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Brand Guidelines Visual Identifiers Visual Identifiers in B&W

Visual To understand the print requirements for flexible brand implementation,

we have carefully designed each of our logo designs to work just as well
in both full color and black and white. High-contrast black and white
Identifiers versions of the major, secondary, submark, and favicon logos have all
been carefully produced. This guarantees visual impact and constant
In B&W brand recognition whether printed in constrained color palettes.

Primary Logo Submark Logo Favicon Logo

Secondary Logo

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Brand Guidelines Color Palettes Primary Color Palette

03
Color Palettes
Aesthetic of our Colors
Primary Color Palette
Secondary Color Palette
Color Combinations
Color Palette Don’ts

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Brand Guidelines Color Palettes Aesthetic of our Colors

Aesthetic The carefully chosen color scheme for our brand is a significant visual
representation of who we are. This is a mood board that we used to
portray the colors, feelings and community-focused vision where we
Of Our created mood board as a guide to ensure that the audience immediately
feels comfort and a welcoming environment that is what the brand has
Colors promised to be.

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Brand Guidelines Color Palettes Primary Color Palette

Primary Our brand’s carefully chosen main color palette serves as a powerful
expression of our brand identity, establishing a deep connection with
our target audience while faithfully capturing our purpose promise. It is
Color of utmost importance that these colors are implemented flawlessly, as
we never want our audience to feel disconnected from their sense of
Palette belonging within our community.

Ignited Passion Harmonic Oasis Pure Canvas Belonged elegance

Pantone: 1807 C Pantone: 3252 C Pantone: 7541 C Pantone: 504 C
C18, M98, Y86, K8 C76, M4, Y36, K0 C2, M1, Y1, K0 C48, M85, Y65, K70
R189, G38, B51 R0, G178, B176 R247, G247, B247 R64, G18, B28
HEX: #bd2633 HEX: #00b3b0 HEX: #f7f7f7 HEX: #40121c

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Brand Guidelines Color Palettes Secondary Color Palette

Secondary Our target audience connection is strengthened and our brand identity
is further enhanced by our carefully chosen secondary palette, featuring
complimentary colors. These colors create a unified and harmonic visual
Color experience since they were thoughtfully selected to go well with our
primary palette. It is crucial that these colors may be used in support of

Palette BDW colors only, and should not be used prominently in application.

Innovapink Creative Burst Serenity Mist Blackthrough

Pantone: 207 C Pantone: 151 C Pantone: P 88-3 U Pantone: 342 C
C0, M90, Y37, K0 C0, M48, Y100, K0 C22, M34, Y6, K0 C87, M47, Y69, K44
R247, G61, B110 R255, G151, B7 R196, G168, B197 R18, G74, B64
HEX: #f73d6e HEX: #ff9707 HEX: #c4a8c5 HEX: #124a40

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Brand Guidelines Color Palettes Color Combinations

Color Our color combinations have been carefully organized and planned
keeping visibility, legibility and readability in mind for typography but
also for the visual elements and imagery that will be a significant part of
Combination our brand, it is preferred that these guides be followed.

Do’s & Don’ts

Don’t Don’t Do Do

Do Don’t Do for typography Do for visuals only

Do Do for visuals only Do for visuals only Do

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Brand Guidelines Color Palettes Color Do’s & Don’ts

Color We have maintained our visual identity requires using these colors
consistently, whether in print or digital media. To change any part of
our colors can be harmful and weaken the bond we have built with our
Palette audience. These color palette guides will guarantee that our brand is
expressed consistently and effectively across all platforms.
Don’ts
Don’t use the color palettes, primary or
secondary for a gradient of any sort. It does not
align with the visual aesthetic of the brand.

Do Don’t

Don’t replace the original brand colors with other

colors that even resembles them extremely well.
It will always be noticeable, hence it must be the
exact same shade, always. However, the tints
can be used for animations and so on.

Don’t add any personally preferred textures

or patterns to any of the colors, not for the
backgrounds or shapes.

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Brand Guidelines Typography Introduction

04
Typography
Billingual Typograhy Overview
Latin Typeface
Arabic Typeface
Billingual Pairings
Billingual Do’s and Don’ts

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Brand Guidelines Typography Typography Overview

Bilingual We guarantee a professional and encouraging atmosphere as part of

our commitment to everyone looking to fit in. In our brand, we hope to

Typography convey a feeling of coziness, approachability, and originality through the

‫دح‬t‫م‬r‫وخ‬D‫س ه‬
use of the bilingual typefaces which reflects our dedication to creating a
feeling where our brand feels like home, to come to it for your creativity.
Overview

‫ط‬
A‫فب‬‫ ا‬p ‫ع‬B
Wml viH ‫ر‬
‫؛‬‫ل‬.
Peachi & Mirza

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Brand Guidelines Typography Typography Overview Latin

Typeface The choice of Latin typefaces for our brand was a deliberate decision
that aligns seamlessly with our brand persona. They provide a clear

Overview hierarchy and enhance readability. Its balanced weight strikes a

perfect harmony, ensuring that important information stands out while
maintaining consistency throughout our brand materials. The typography
(Latin) on it’s own too represent our entire brand.

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Brand Guidelines Typography Latin Typeface Family

Primary The foundation of our brand’s typographic identity is the Peachi font
family. Peachi exudes originality and approachability with its organic

Font Family impact. These are the guides on which font can be applicable in what
context, it is necessary to maintain these throughout the brand.

(Latin)

Peachi Black
Used for the logo and it’s variations only.

Peachi Bold
For large headlines only.

Peachi Medium
For large subheadings only.

Peachi Light
Decorative, to enhance the other family members.

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Brand Guidelines Typography Latin Typeface Family

Tertiary Our brand has beautifully used the Pangram typeface family to go
with the eye-catching Peachi typeface. The stronger Peachi is elegantly

Font Uses balanced by Pangram’s geometric features. It is suitable in body copy,

subheadings, because of its complementing paring. It is important to only
use pangram and it’s family for the body and subtle details.
(Latin)

Pangram Black
To highlight subtle and significant details.

Pangram Bold
In body paragraphs, as subheading.

Pangram Medium
For body paragraphs only.

Pangram Regular
Another option for body paragraphs.
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Brand Guidelines Typography Why these typefaces?

Why These complementary typefaces have been paired to produce visual

harmony that lets each typeface shine in its ideal setting. We have

Peachi & utilized the advantages of both Peachi and Pangram to create a unified
typographic system that improves readability, enhances the essence of
our brand and builds a relationship that is everlasting with our audience.
Pangram?
Peachi is contemporary
memorable
inviting
friendly
versatile
Pangram is accomodating
organized
flexible
reliable
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Brand Guidelines Typography Latin Typeface Usage

Typeface This is an example of the usage of typefaces based on the guidelines

provided and how the different fonts work with each other. It is

Usages important to use the fonts chosen for their particular role. It is perfectly
okay to move the elements around based on the hierarchy, but it is not
possible to use Peachi medium as a heading, for instance.
(Latin)
Embrace Headlines
Peachi Bold

Possibilities,
Flourish and Innovate! Subheads
Peachi Medium

Introduction Body Header

Pangram Bold
Our design hub promotes open communication,
respect, and creativity, fostering a community where
designers can reach their full potential and contribute Body copy
to the growth of the creative industry. Pangram Medium

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Brand Guidelines Typography Latin Typeface Sizes

Typeface Size To have a smooth hierarchy, it is important to implement all the typefaces
with the right size differences when they are displayed together in a
composition. This should be achieved by calculating the sizes according
Comparison to this; The headline size is flexible and can vary, the subheading
however has to be more than 13pt lesser to the headline. Then, the body
(Latin) copy can be 14pt lesser to the subheading.

Headlines 50pt

Peachi Bold

Subheading 35pt

Peachi Medium

Body Copy 22pt

Pangram Medium

50pt - 13pt= 35pt.

36pt - 14pt= 22pt.

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Brand Guidelines Colors Latin Typeface Do’s & Don’ts

Typography It is important that we are consistent with our typography as the

typography is a huge part of our brand throughout our visual identity,

Do’s & Don’ts and that we do not modify them or use them in ways that might effect
readability, legibility or the representation of our brand.

(Latin)
Amplify Amplify Amplify
Talent Talent Talent
Do calculate the leading Do keep the tracking at 20 in Do keep the tracking at -10
by using a line of 4.45mm all sizes to allow the letters to leading to be at 25 for body
between two uppercases. breathe a little. paragraphs.

Amplify Amplify Ampl i fy

Talent Talent Ta l e n t
Don’t make the letters taller. Don’t stretch out the letters. Don’t make the trecking wide.

Amplify Amplify Amplify

Talent
Talent Talent
Don’t keep the leading wide. Don’t tilt any of the letters. Don’t keep the leading too less.

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Brand Guidelines Typography Arabic Typeface Overview

Typeface Our Arabic typeface pairing “Mirza” was chosen with the intention
of reflecting the Latin typeface’s boldness, friendliness and warmth.

Overview Given that the majority of Bahraini people prefer Arabic, a useful and
aesthetically beautiful design is ensured by the typeface’s balanced
proportions and legibility, which highlight our brand’s dedication to
(Arabic) inclusive design and global inspirations.

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Brand Guidelines Typography Arabic Typeface Family

Primary The foundation of our brand’s typographic identity is to make sure the
Arabic and Latin typefaces were used in the same manner. These are the

Font Family guides on which Mirza font family can be applicable in what context, it
is necessary to maintain these throughout the brand. That would ensure
that the billingual designs have the same visuals and emotion.
(Arabic)

‫ م ي�رزا​ ب�ولد‬
Used for the logo and it’s variations only. Mirza Bold

‫م ي�رزا​​س ي�م ب�ولد‬

For large headlines only. Mirza Semi-bold

‫​الم�وسطة‬
​ ‫رزا‬�‫مي‬
‫ت‬
For large subheading only.

‫م ي�رزا​​عادي‬
Mirza Medium

To enhance the other family members. Mirza Regular

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Brand Guidelines Typography Arabic Typeface Family

Tertiary The legible of the Janna LT typeface is ensured by it’s geomertic and no
contrast strokes. It matches the Pangram typeface perfectly to create a

Font Uses consistent, genuine voice in written communications. This preserves the
unique visual style while supporting the brand identity and enabling
clear messaging in bilingual versions.
(Arabic)

‫جانا لت بالك‬
To highlight subtle and significant details. Janna LT Black

‫جانا لت جريئة‬
In body paragraphs, as subheading. Janna LT Bold

‫لمتوسطة لت جنا‬
For body paragraphs only. Janna LT Medium

‫العادية لت جنا‬
Another option for body paragraphs. Janna LT Regular

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Brand Guidelines Typography Arabic Typeface Usage

Typeface This is an example of the Arabic typefaces are used in the same way as
Latin and how the different fonts compliment each other. It is important

Usages to use the fonts chosen for their particular role. It is perfectly okay to
move the elements around based on the hierarchy, but it is not possible
to use Mirza Semibold as a subheaading, for instance.
(Arabic)
‫ع� ن�ق‬ ‫ي‬
�
‫ت‬
Headlines

,‫االح�ماالت‬
Mirza Semi-bold

‫ت‬
! ‫ت� ز�دهر واال ب� ت�اكر‬ Subheads
Mirza Medium

‫مقدمة‬ Body Header

Janna LT bold

‫يعزز مركز التصميم الخاص بنا التواصل المفتوح‬

ً
‫مجتمعا حيث يمكن‬ ‫ ويعزز‬،‫واالحترام واإلبداع‬
‫للمصممين تحقيق إمكاناتهم الكاملة والمساهمة‬ Body copy
Janna LT Medium
‫في نمو الصناعة اإلبداعية‬.

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Brand Guidelines Typography Arabic Typeface Sizes

Typeface Size To have a the same method of implementing all the Arabic typefaces
with the right sizes as well is to calculate it according to this; The headline

Comparison size is flexible and can vary, the subheading however has to be 18pt
lesser to the headline. Then, the body copy can be 17pt lesser to the
subheading. The size of headers can be used to calculate the rest.
(Arabic)

��‫الع�او ي‬
‫ن‬
‫ن‬
54pt

Mirza SemiBold

�‫رع‬
‫ع�وان ف� ي‬
‫ن‬
36pt

Mirza Medium

‫نسخة الجسم‬ 19pt

Janna LT Medium

54pt - 18pt= 36pt.

36pt - 17pt= 19pt.

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Brand Guidelines Typography Arabic Typeface Do’s & Don’ts

Typography It is necessary that we maintain consistency with our Arabic typography

throughout our visual design, as it is essential to our brand. We must also

Do’s & Don’ts take care not to alter or utilize them in any way that could compromise
their readability, legibility, or brand representation. Because of its lettering,
Arabic typography requires more careful consideration.
(Arabic)
‫ت� ض� خ� ي�م‬ ‫ت� ض� خ� ي�م‬ ‫تضخيم‬
‫المواهب‬ ‫المواهب‬ ‫المواهب‬
Do calculate the leading by Do keep the tracking at 20 in Do keep the tracking at 16 and
using a line of 3.5mm between all sizes to allow the letters to leading to be at 20 for body
the letters for all sizes. breathe a little. paragraphs.

‫ت� ض� خ� ي�م‬ ‫� ي�م‬

‫ت� ض� خ‬ ‫ت� ض� خ� ي�م‬
‫المواهب‬ ‫المواهب‬ ‫ا لمو ا هب‬
Don’t make the letters taller. Don’t stretch out the letters. Don’t make the trecking wide.

‫ت� ض� خ� ي�م‬ ‫ت� ض� خ� ي�م‬ ‫ت� ض� خ� ي�م‬

‫المواهب‬ ‫المواهب‬
‫المواهب‬
Don’t keep the leading wide. Don’t tilt any of the letters. Don’t keep the leading too less.

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Brand Guidelines Typography Billingual Typeface Pairs

Billingual The result of combining all bilingual typeface—from headers to body

copy—is this. It confirms how consistently they collaborate with each

Typeface other and how our typeface choices, font pairings and their usages
complement one another.

Pairings
Embrace Possibilities
Flourish and Innovate
Introduction
Our design hub promotes open communication, respect, and creativity, fostering
a community where designers can reach their full potential and contribute to the
growth of the creative industry.

‫االح�ماالت‬
‫ت‬ ‫ان‬ �‫ض‬ �‫اح‬
‫ت‬
‫ � ز�دهر و ا ب� ت�كر‬
‫ت‬
‫مقدمة‬
ً
‫مجتمعا حيث‬ ‫ ويعزز‬،‫يعزز مركز التصميم الخاص بنا التواصل المفتوح واالحترام واإلبداع‬
‫يمكن للمصممين تحقيق إمكاناتهم الكاملة والمساهمة في نمو الصناعة اإلبداعية‬.
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Brand Guidelines Typography Billingual Typeface Do’s & Don’ts

Typography This is a guide for bilingual typography that are necessary to maintain
a consistent visual identity. Respecting these guidelines encourages

Do’s & Don’ts readability and establishes trust and diversity. Our brand familiarity,
professionalism and trust are increased when typographic hierarchy,
space, alignment are consistent and appropiate.
(Bilingual)
Amplify Amplify Amplify
Talent Talent Talent
‫ت� ض� خ� ي�م‬ ‫ت� ض� خ� ي�م‬ ‫ت� ض� خ� ي�م‬
‫المواهب‬ ‫المواهب‬ ‫المواهب‬
Do align both of the billingual Do align the Arabic typeface to Do keep the sizes the same in
typefaces flush left when the rigid right when appropriate apperance, so one is not larger/
suitable to the implementation. while Latin is on the left. smaller than the other.

A‫ب‬plify Amplify Amplify

Talent Talent
‫��� ي�م‬ Talent
‫ ت� ض� خ� ي�م‬A ‫تض خ‬ ‫� ي�م‬
‫ت� ض� خ‬
‫المواهب‬ ‫المواهب‬
‫لمواهب‬
Don’t try to merge the billingual Don’t keep the typography Don’t squish any of the
typefaces with each other in close to each other, allow them typography, it will impact on
the name of creativity within to be breathe and have their them indivisually and the entire
the words or sentences. readibility as well as legibility. look, it will not be genuine.

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Brand Guidelines Typography Typography colors Do’s & Don’ts

Typography This is an additional guide for applying color-based typography, which is

crucial to use for improved readability and to avoid disturbing viewers. It

Colors Do’s is intended to be straightforward, easy to understand, and contrasting.

& Don’ts

Belong, Support, And

Do combine Ignited Passion Do combine Pure Canvas with Do combine Pure Canvas with
with Pure Canvas. Belonged Elegance. Harmonic Oasis.

Flourish With Us.

Do combine Harmonic Oasis Don’t combine Harmonic Oasis Don’t add thick strokes to the
with Belonged Elegance. with Ignited Passion. typography in any version.

Bahrain Design Week

Don’t add any shading to the Don’t create any gradients Don’t divide the text into colors
text box or shadows. even if it is of the color palette. halfway, entirely one color only.

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Brand Guidelines Iconography & Patterns Introduction

05
Iconography
& Patterns Our Patterns
Iconography
Iconography in signage
Iconography in wayfindings

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Brand Guidelines Iconography & Patterns Our Main Pattern

Our Main The most important aspect of our overall brand identity is our brand
pattern. It has been created to perfection of our collobrative nature,

Pattern alignment of perspectives despite the despite the diversity of ideas and
individuals, everyone will be able to discover something with us that
resonates with their creativiity. It is comfortable, flexible and supportive.

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Brand Guidelines Iconography & Patterns Our Main Pattern

Our Main Other than “Pure Canvas,” our pattern can only be used on the
“Belonged Elegance” color. The colors of the elements may not be altered

Pattern or applied in a way that would harm the pattern’s uniqueness or our
brand identity.

Variation

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Brand Guidelines Iconography & Patterns Limited Edition Pattern

Our Patterns In order to further distinguish our brand and give it a more appealing
aspect that would inspire visitors to be involved in our community, we
have also designed a limited-edition pattern. This design represents
Limited Edition both curtains that open to reveal our people’s creative abilities and
doors that open and invite all perspectives and imaginations.

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Brand Guidelines Iconography & Patterns Brand Iconography

Iconography A key element of our brand identity is the iconography, which represents
our brands in an eye-catching manner and makes it instantly identifiable
due to the color application and design. These unique symbols combine
Of Our Brand form and function, they are aesthetically pleasing, distinctive and have
been created for the use of both digital and print. The social media icons
have been changed only in color to make it specific to our brand.

Phone Call Location Visionary Images Communication

Straight Ahead Down Here ToThe Right To The Left Men’s

Washrooms

Parking Wesbite Instagram Tiktok Women’s

Washrooms

Eateries Seminars Exhibitions Email Handicap

Washrooms

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Brand Guidelines Iconography & Patterns Brand Iconography

Iconography As we are never sure of the architecture and the colors of the doors. It is
allowed to change the change the color of the letters M and W based on
the color palette to make the sign prominent. However, the icons should
In Various never change in design as it actually portrays a women in her dress
happily with her arms in the air while for men they are down and more

Collaterals serious in pants and colors based on genders to make it easier.

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Brand Guidelines Iconography & Patterns Signages & Wayfindings

Iconography As our brand is centered around our target audience, their comfort and
ease. It is important to use the icons that were created appropiately

In Signages with the right hierarchy. They would be then placed appropiately, it is
important to be consistent in how easy the information is to absorb as
people look for these signs and want to be informed quickly. These have
& Wayfindings been designed to do just that, make them happy and be informed.

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Brand Guidelines Iconography & Patterns Signages & Wayfindings

Iconography Some more applications of the icons placed all around the event, it also
consists of a map that is very friendly and a perfect guide that does not

In Signages complicate the directions at all. Everything in these way findings have
been designed to be as suitable for the brand and also to make the
people explore and discover what they are looking for. It is a necessity to
& Wayfindings use the same scaling and placements for the best outcomes.

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Brand Guidelines Photography Introduction

06
Photography
Our Creative Community
Our Stimulating Environment
Our Designers Exhibitions

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Brand Guidelines Photography Creative Community

Photography: Our brand places a lot of emphasis on collaborating, forming

connections, and communicating perspectives and ideas. To get that in
pictures is the most significant thing. Every image must be vibrant and
Our creative radiate the same friendliness and emotion as our brand genuinly.
Settings:- ISO- 160, 25mm, F1.8, 1/100s.

community

1. Eye Level Shot - Symmetrical 2. Eye Level Shot - Rule of Thirds

Show the people engaging with each other Observe and capture when our people are
happil, sharing ideas and connecting. discovering their creativity and exploring.

3. High Angle 4. Eye Level Shot

We also provide resources for designers to It is important to record our guests’ exploration
expand their knowledge. It is important to of our designers’ creations since analyzing them
capture while they are learning. builds stronger connections.

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Brand Guidelines Photography Stimulating Environment

Photography: Our brand is also about the platform we provide, how it feels like
home and is comforting and at the same time, innovative. To get that in
pictures is the most significant thing. Every image must be unique and yet
Our stimulating consistent with professionalism and belonging.
Settings:- ISO- 125, 25mm, F1.8, 1/100s.

environment

1. Low Angle Shot

It is necessary to show our atmosphere, such as
the sitting areas where people can eat too.

3. Low Angle - Leading Lines

Use leading lines and perspectives while taking
2. Eye Level Angle - Zoom in photographs, be immersive and unique. It must
It would also be useful to show the variety be visually striking.
of books we have to make the people get
inspiration from.

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Brand Guidelines Photography Stimulating Environment

Photography: Our brand is also about the platform we provide, how it feels like
home and is comforting and at the same time, innovative. To get that in
pictures is the most significant thing.
Our stimulating Settings (Image 4):- ISO- 64, 13mm, F2.2, 1/50s.
Settings (Image 25):- ISO-50, 25mm, F1.8, 1/20s.

environment

4. Low Angle - Framing 5. Eye Level - Symmetry

Use our environment and atmosphere and focus If there are shadows and lighting as such, it is
on how to mesmerize our viewers and show okay to have the images be dark. However, the
how our brand has design breakthroughs. way the audience feels should remain constant.

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Brand Guidelines Photography Design Exhibitions

Photography: Our brand not only promotes but also achieves results that will change
the creative industry. Because the exhibits are the creations of our
creative individuals, it is especially important to pay close attention to
Our designers how they are displayed and developed.
Settings (Image 1 & 2) :- ISO- 50, 25mm, -1.2ev, F1.8, 1/100s.

exhibitions Settings (Image 3) :-ISO- 160, 13mm, F2.2, 1/50s.

1. Close Up Shot
Details, no matter how subtle are always
beautiful, observe and capture them in works.

3. Eye Level - Symmetry

If there are light displays as such, utilize
2. Eye Level Angle reflections and symmtery and make sure the
Along with th details, it is preferred to take outcome will be remembered.
images of the entire artworks as well, then it can
be used to zoom in and crop details for usage.

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Brand Guidelines Photography Design Exhibitions

Photography: Our brand consists of diversity, in people and what they do. Hence,
the exhibitions also vary, it is important to capture that variety, from
contemporary designs to traditional handicrafts, everything must be
Our designers captured and portrayed.
Settings :- ISO- 50, 25mm, -1.2ev, F1.8, 1/100s.

exhibitions

4. Eye Level 5. Eye Level - Close Up

Contemporary art that is subjective to the eye All the interesting elements in our creative
must also be captured, it shows how modern our designers works must be highlighted and
brand and the diversity we have. focused upon creatively.

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Brand Guidelines Photography Design Exhibitions

Photography: Our brand consists of diversity, in people and what they do. Hence,
the exhibitions also vary, it is important to capture that variety, from
contemporary designs to traditional handicrafts.
Our designers Settings (Image 6):- ISO- 200, 25mm, F1.8, 1/50s.
Settings (Image 7):- ISO- 200, 20mm, F10, 1/80s.

exhibitions Settings (Image 8):- ISO- 64, 13mm, F2.2, 1/101s.

6. Eye Level Shot

Our blend of creativity sitting must also be
portrayed in all it’s vibrant colors and details.

8. Low Angle Shot

We have displays of professionals as well that
7. Eye Level Angle - Symmetrical will help the beginner designers to be more
There must be an effort to make our images enthusiastic, hence it is important to capture.
symmterical when possible as that shows how
organized ans detail orientated our works are.

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Brand Guidelines Stationary Introduction

07
Stationary
Letterhead Buisness Cards
Notebook Envelopes
Notepad Complimentary slips
Binders All Stationary
Folders Badges

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Brand Guidelines Stationary Letterhead

Letterhead, Letterheads are more than just a plain piece of paper with some
information on it; they are also one of the most important components of

never ordinary our brand and must reflect our core values through design elements. The
paper must be memorable to our consumers everywhere it is used and
distributed, not only through the logo but also through our patterns.

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Brand Guidelines Stationary Notebook

Brand Since our brand inspires our designers and creative thinkers to be
imaginative and embrace every perspective, our notebooks were

NoteBook designed with their needs in mind. It is essential that they have
notebooks for their ideation that will support their greatest potential of
creativity. It needs to have the feel of a mature but personal diary.

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Brand Guidelines Stationary Notepad

Notepad for your In order to make creative thinkers more at ease, our notepad—which
is used for organizing and drawing the many ideas that our community

perspectives has is also especially dedicated to them. Notepads may often be

frightening because of all these empty pages. For this reason, we need to
make it more welcoming and encouraging. There should also be plenty of
blank pages and a to-do list to help our users.

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Brand Guidelines Stationary Binders & Form

Binders & Our brand binders and the application form that participants must
complete, is assembled collectively in accordance with our brands’ visual

Form identities are all contained in this design of binder and form that has
been created to be easy for all.

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Brand Guidelines Stationary Folder & Invoice

Folder & Since it should be very easy for consumers to find their way to us
through our logo or pattern, something simple and frequently used as

Invoice an invoice must also comply to our brands design. For this reason, we
included both in our invoices, considering ease of use into consideration
for a variety of scenarios. Consistency is required so that the folder look
like the binder as well.

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Brand Guidelines Stationary Business Cards

Regular & Our regular cards will have a horizontal layout that reflects the
professional and collaborative spirit of our brands while yet providing

Executive Cards our staff with easy access to the information. We designed the executive
cards to be vertical in order to stand out and make them extremely
memorable. It will have individualized barcodes and information and has
been developed with the elegance of our brand in mind.

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Brand Guidelines Stationary Envelopes

Eyecatching Our brand visuals feature patterns, and our A4-sized envelopes are no
exception. Nothing on our stationary should be taken out of character or

A4 Envelope used to represent who we are not. The atmosphere we have needs to
be consistent—supportive, contemporary, and motivating.

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Brand Guidelines Stationary Envelopes

DL & A3 In order for our DL and A3 sized envelopes to be visually appealing and
sophisticated, they need buttons and strings to be able to be opened to

Envelopes introduce the contents. They beautifully capture the uniqueness of our
brand due to this design.

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Brand Guidelines Stationary Complimentary Slips

From us, The language on our complimentary slips is significant; it is not enough
to say “thank you,” as that is not genuine nor appropriate for who we

Complimentary are. When it comes to involving our audience and giving them a sense
of belonging, we must be consistent in our approach. Therefore, the
complimentary slip is also a personal expression of appreciation.
Slip

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Brand Guidelines Stationary Compiled Stationary

Entire This is a collection of all of our stationery; we additionally offer

abstracted, yet brand-consistent, customized pens and erasers. Every

representation one of our stationary pieces has a consistent yet unique appearance,
each with unique features that all work together to form the same
overall design. througout.

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Brand Guidelines Stationary Badges

Badges: The word “visitor” on the visitor’s badge is unsuitable; it conveys hostility
and lacks emotion. When the badge is seen, it will show that the guests

Participants, are introducing themselves and the reason they are there, which fosters
comfort and a sense of participation. Both the staff and participant
badges must have the same design but color-coded. To aid with
Staff & Vistors recognition, they must have both information and imagery.

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Brand Guidelines Collaterals Introduction

08
Collaterals
Giveaways
Merchandise
Beanie & Socks
Phone Cases
Pillows
Apparels
Limited Edition Bag

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Brand Guidelines Collaterals Giveaways

Memorable Our brand features a unique bag that holds all of the giveaways and
has a goodie bag inside of it which contains the ename pins and

Giveaways keychain. This really establishes a meticulous and considerate approach

to handling and distributing our products. In addition, we have a mug
that carries the identity of our brand and an uniquely scented candle
that will help people remember us due to it’s look and smell.

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Brand Guidelines Collaterals Merchandise

Comforting Our beanie is made to be as minimalist as possible, with our primary

visual identifier located on the left side and nowhere else. In addition,

Beanie & Socks we provide two different styles of socks to suit each person’s tastes. It is
essential to use our phrases that are especially created for the purpose
of socks; they have a lighthearted and engaging tone that encourages
people to buy them.

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Brand Guidelines Collaterals Merchandise

Remarkable We offer our pattern-adorned phone cases in two distinct color options.
The casing is made of leather and has a matte, textured appearance,

Phone Cases thus it is highly important to preserve the material. Since our brand
has a connection to individuality and that this is more impressive and
professional, it must be displayed on this high-quality product.

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Brand Guidelines Collaterals Merchandise

Feels like home? If you refer to our brand narrative and promise (pages 7 and 12), we
promise to have an environment that makes our target audience feel at

Throw Pillows home and like they belong. This is for everyone who love throw pillows
and would like to preserve the feeling of community they get from our
brand to be with them in their own cozy space.

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Brand Guidelines Collaterals Merchandise

Our Unique These are apparel items that represent our brand; they combine
elegance, simplicity, originality, and lightheartedness while using language

Apparels that is appropriate (refer to pages 9–11). To broaden and diversify our
brand, we have also used our secondary logos and submark. Our tote
bags will be available in two distinct styles and fabrics, allowing our
people to select the one that best suits their personal preferences.

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Brand Guidelines Collaterals Merchandise

Limited Edition This is our unique, limited-edition tote bag, made only for special
occasions and available in a small amount. It is not a major aspect of

Totebag our brand identity; rather, it is a subtle support. Although occasionally, it’s
nice to have something fresh, which is why we made this.

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Brand Guidelines Grid Systems Introduction

09
Grid Systems
Presentation Slides
Websites
Social Media
Posters

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Brand Guidelines Grid Systems Presentations Layout

Digital Grids For our presentations, we have chosen to create a modular grid. It has
6 columns and 6 rows, hence a 6x6 grid with 4mm gutter and 12.7mm

(Presentations) margins. Modular grids are extremely flexible in terms of layout and how
we can place the elements in it. Additionally, this grid’s modular design
enables us to organize imagery and typography in a unified, responsive
style for print, mobile, and desktop applications.

Our Grid

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Brand Guidelines Grid Systems Presentations Layout

Digital Grids This is the cover page layout for our presentation. It is informative in
terms of displaying the imagery on the top creating a visual satisfaction

(Presentations) for the viewers and then combined with the typography that has been
planned and organized to have hierarchy. We also chose to have our
logo in the middle end so it would uphold our brands visual identitiy.

Our Cover Page

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Brand Guidelines Grid Systems Presentations Layout

Digital Grids If there is an important typography element to add, such as the taglines,
mission, vision and values. This is the layout of the slide, there are no

(Presentations) images or distracting elements. It has been thoughtfully created to make

the readibility quick and emphasized upon. It is centered to not let the
viewers eyes move around at all, it helps in reading the text faster.

Insert an image here to cover the entire background

Our Typography Page

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Brand Guidelines Grid Systems Presentations Layout

Digital Grids It is always better to start the presentations and introduce the audience
to the topic gently and slowly instead of displaying a lot of information

(Presentations) at once. It would also not be appropriate to our brand to make the
information complex and heavy on the eyes or a hierarchy that is
difficult to navigate, hence this layout with its white space and scaling is
perfect for the audience to go through.

Our Introductary Page

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Brand Guidelines Grid Systems Presentations Layout

Digital Grids A perfectly organized layout that has typography and some more
images, it is an easy way to make the audience understand the

(Presentations) presentation when they see the images. Presentations are more effective
through images than to make the viewers read a lot, hence this is quite
suitable for our brand. It is also balanced and pleasing to look at which
will capture the attention better of our audience.

Our Informative Page

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Brand Guidelines Grid Systems Presentations Layout

Digital Grids This is the final outcome of the presentation slides layout that will
be repeated throughout the presentation, it is minimal and modern.

(Presentations) It consists of the right amount of information, not overbearing and

entirely professional with the addition of our decorative elements as
well to make the presentations be more representative of our brand. It is
important to follow these for an impressive impact.

Our Presentation Slides

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Brand Guidelines Grid Systems Dekstop Wesbites

Digital Grids For desktop websites, the 12-column grid system with 15px gutters
maximizes responsiveness and content arrangement. It allows flexible

(Dekstop layouts and aesthetic harmony while 15px gutters promote legibility and
de-clutter. The header has open space that creates the sophisticated
and approachable look our brand has. The entire screen will be covered
Website) with imagery that has a significant role in displaying our brand.

Our Homepage

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Brand Guidelines Grid Systems Dekstop Wesbites

Digital Grids The imagery that must be used should encourage designers to
participate, discover themselves, and connect with people of diverse

(Dekstop perspectives. The visuals used in our website evokes an emotional

response, empowering designers to bring their creative visions to life.
This imagery acts as a support, showing the brand’s core values of
Website) participation, self-discovery, and imaginative possibility.

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Brand Guidelines Grid Systems Dekstop Wesbites

Digital Grids To make the website more dynamic and visually appealing, upon
scrolling the image will get smaller, this will increase the legibility and

(Dekstop readability of the header, make the logo more prominent and make the
website more comfortable for exploring. It is crucial to implement this as
the rest as the layout is in accordance to this interactive element of the
Website) imagery getting into a frame, as it is after all a design event.

Our Homepage

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Brand Guidelines Grid Systems Dekstop Wesbites

Digital Grids This is the final symmetrical outcome of how the homepage must be,
everything is prominent in the header and there is a lot of space around

(Dekstop the imagery that emphasizes the visuals and header more. It makes
the homepage easier to navigate hence increasing user experience. It is
notable that the image should have rounded corners for friendliness and
Website) to not have sharp edges that would seem hostile.

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Brand Guidelines Grid Systems Dekstop Wesbites

Digital Grids As there would be reading material on this page, we chose left alignment
as that is the most natural form of reading in Latin. This would make the

(Dekstop information easier to absorb and increase readability while the imagery
on the right displays the mood of the typography elements through
visuals. That would create a combination where words and images both
Website) match each other and the message displayed..

Our Story Page

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Brand Guidelines Grid Systems Dekstop Wesbites

Digital Grids This is how the elements will come together with the typography that
has been used according to the given guides (refer to page 44) that

(Dekstop are aligned to the header. There is also a design for call to action
(CTA) button if someone is interesting in reading more. The design and
placement is to make it eye catching. On the right, round cornered image
Website) on the right that creates a comfortable and consistent visual appeal.

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Brand Guidelines Grid Systems Dekstop Wesbites

Digital Grids An imagery based layout that is asymmetrically balanced and still
consists of space and room to breath. It is important to understand

(Dekstop how the typography here has used pangram because it is a body text
and peachi will not be appropiate in this size for digital applications,
especially websites. To make sure the content is readible, we insist that
Website) Pangram be used (refer to page 47).

Our Calender Page

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Brand Guidelines Grid Systems Dekstop Wesbites

Digital Grids As our design event is diverse and welcomes all variations of design
including artworks, handicrafts and even architectural elements, it is

(Dekstop helpful to showcase our brand strategy and what we stand for through
imagery that shows what we say. This page is the most important
because it shows instead of telling, it is how we portray who we are
Website) visually which is captivating,

Our Calender Page

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Brand Guidelines Grid Systems Desktop Wesbite

Digital Grids This is how the website should look when viewed on a laptop:
beautifully centered, with expressive spaces on all sides to highlight our

(Desktop content and give it a smooth, minimalist appearance.

Website)

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Brand Guidelines Grid Systems Mobile Wesbite

Digital Grids For mobiles, it is a 8-column grid system with 20px gutters that maintains
the legibility and de-clutter. The header has shifted now to a hamburger

(Mobile menu so there isn’t an intense amount of elements on the screen. The
layout still has to represent our brand in the same manner as dekstop.

Website)

Our Homepage

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Brand Guidelines Grid Systems Mobile Wesbite

Digital Grids The final result is appropriate given that the website is centered and
has a lot of empty space because the artwork goes smaller but is now

(Mobile vertical rather than horizontal. Because mobile devices have smaller
displays, it is more important to ensure that the layout is easy to use, so
we made sure to take that into account when designing the layout.
Website)

Our Homepage

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Brand Guidelines Grid Systems Mobile Wesbite

Digital Grids We came to the decision that it would be preferable to show the
photographs one at a time because the screen featured vertical scrolling.

(Mobile It is recommended against attempting to view the photographs one after

another. We are an inclusive brand, thus we must take into account the
experiences of those who may have vision problems.
Website)

Our Calender Page

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Brand Guidelines Grid Systems Mobile Wesbite

Digital Grids This page’s typography and visual elements has completely shifted from
flush left to centered, making it suitable for right-handed thumb and left

(Mobile handed thumb scrolling and preventing accidental taps on the call to
action (CTA) button. Everything is easily navigable and accessible to suit
the needs and preferences of the our viewers.
Website)

Our Story Page

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Brand Guidelines Grid Systems Mobile Wesbite

Digital Grids The homepage of the website looks like this on an iPhone; it is really
focused and elegant, yet it is also practical and consistent with our

(Mobile brand. We want to reach out to our target audience, their emotions and
help them reach their potential with our event and that is our goal.

Website)

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Brand Guidelines Grid Systems Mobile Wesbite

Digital Grids The rest of the website layouts on an iPhone; it portrays the openness,
unity and collective talent that our brand has and mainly; professional.

(Mobile
Website)

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Brand Guidelines Grid Systems Social Media Layout

Digital Grids Our Instagram feed design features a geometric pattern layout to provide
a memorable experience. Our Instagram feed features carefully selected

(Social Media typography—variations but consistent overall—combined with images

that enhances the brand’s meaning and conects better with the text.

Layout)

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Brand Guidelines Grid Systems Social Media Layout

Digital Grids Our primary logo’s intricate design may cause visibility issues, so we
need to use the submark logo as the profile image for clarity and for it

(Social Media to be memorable. Our official Instagram page engages with our audience
by inviting, educating, and sharing news through the stories feature. It is
important to always have consistency in the instagram feed.
Layout)

Our Instagram Our Instagram Story

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Brand Guidelines Grid Systems Social Media Layout

Digital Grids The mock-ups for our brand’s Instagram where all the posts, visuals and
profile picture is clear and can be viewed without any issues in regards

(Social Media to legibility or readability.

Layout)

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Brand Guidelines Grid Systems Posters Layout

Print Layouts We used the same grid to guide two alternate element placements
for our poster advertisement. Its 8 columns and 11 rows that provide

(Posters) designers more creative freedom, and both posters have the same
structure for total consistency—even when the parts are arranged
differently, they still relate to one another.

Poster 1 Poster 2

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Brand Guidelines Grid Systems Posters Layout

Print Layouts This serves as a guide for the arrangement and blending of
typographic and visual elements. It was thoughtfully designed to be

(Posters) unique and memorable, eye-catching, and an ideal example of our

brand’s approachability, friendliness, and warmth while maintaining
professionalism. It personally connected to our people, which encourages
them to engage with our brand and learn more about us.

Poster 1 Poster 2

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Brand Guidelines Branding & Advertising Introduction

10
Branding &
Advertising Print Advertisement
Brochure
Magazine
Tickets
Vehicles Branding
Online Advertisements
Outdoor Advertisements

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Brand Guidelines Branding & Advertising Print Advertising

Print Our elegant and visually appealing posters serve a practical purpose
while softly yet effectively promoting our brand. We place a strong

Advertising emphasis on using the right vocabulary and encourage users to stick
with it because it is important to how we communicate with those we
serve.If the posters have frames, they should match our color palettes.
(Posters)

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Brand Guidelines Branding & Advertising Print Advertising

Print Advertising People should want to hold and explore our signature brochure because
it so delicately combines everything of our persona, emotions, and

(Signature thoughts. In order to build our brand, we included the shapes of our logo
into the covers and outside. The content within has carefully blended
photography with informative typography that follows a hierarchy to
Brochure) guide the viewers without intimidating them.

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Brand Guidelines Branding & Advertising Print Advertising

Print Our brand’s magazine stands out from ordinary rectangular layouts
because to its square format which must be used as it draws attention

Advertising to it and has a memorable presentation of content. It is a new approach

for page compositions and the use of visually engaging imagery that
makes the magazine not only professional but personal as well, like an
(Magazine) addition to peoples life, homes and bookshelves.

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Brand Guidelines Branding & Advertising Print Advertising

Print Our brand’s roots are in helping designers realize their potential by
allowing them to flourish with their imaginations and ideas. Therefore,

Advertising our magazine must also feature some amazing designs and artwork, we
need to highlight how they were successful using our platform and will
receive the resources and opportunities they hoped for.
(Magazine)

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Brand Guidelines Branding & Advertising Print & Digital Advertising

Our Printed & This shape and size must be used for our printed tickets that vary in
color based on the type of ticket. This is distinct and exclusive to our

Digital Tickets brand since we want each item we make to be remarkable and stand
out from others. In order to improve our visitors’ experience, verbal
language must also be used consistently. We also provide digitally
readable and usable online tickets that follow the same design.

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Brand Guidelines Branding & Advertising Vehicles Branding

Vehicle The primary logo must be used on cars, regardless of their models,
shapes, or sizes, and it must be placed on the door on the left side of

Branding: the vehicle. It must be centered on the vehicle and have a delicate,
professional-looking pattern on the back that is toward the back tire.

Cars

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Brand Guidelines Branding & Advertising Vehicles Branding

Vehicle Since everyone is welcome at our brand, there is no discrimination. It is

also represented in the branding of our cars. It will appear on trucks and

Branding: campers alike, displaying the professionalism and versatility of our brand
across all mediums and interpretations.

Camper & Trucks

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Brand Guidelines Branding & Advertising Online Advertising

Website pop up & We made the choice to add pop-up advertisements to our website,
which provide a better user experience and improve interaction rates

Advertising Video by introducing our merchandise and offering a discount to visitors who
sign up. In addition, we created a video combining imagery and our
appropiate verbal language to describe our brand and what we do, it
will be uploaded to YouTube.

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Brand Guidelines Branding & Advertising Online Advertising

Advertisement on One of the greatest and most efficient ways to advertise is through
Instagram’s stories feature, which is quick and effective. We choose to

Instagram Stories maintain the element of surprise and curiosity by using hinting close-ups
and zoomed-in photographs, followed by an announcement of what will
be offered with a visually appealing and informative text.

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Brand Guidelines Branding & Advertising Outdoor Advertising

Banners & These are some of the banners and screens that are outside, promoting
our brand and extending an invitation to everyone to come and take

Screens part. In order to swiftly and properly reach the audience, the goal was to
keep it simple, rely on imagery that is shaped like our logo, and perfectly
deliver the verbal language. We also insist on using secondary logo for
the banners and patterns as an additional banner.

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Brand Guidelines Branding & Advertising Outdoor Advertising

Friendliest When studying various modes of transportation, such as cars, bikes,

trucks, or running, one can still catch a glimpse of our billbord. For this

Billboards reason, we have focused mostly on greeting “Hello,” as it shows attention

and approachability. It will draw visitors’ interest in the topic of the board,
allowing them to examine it more closely and make the right choice while
Variations also being familiar with our brand.

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Brand Guidelines Branding & Advertising Outdoor Advertising

Captivating We want to make a lasting impression, and we will work hard to do

so such as with this window banner. Even if someone isn’t interested in

Window our event, they should still find our advertising and design fascinating
and remarkable. It is important to remember us for our uniqueness,
compassion and attractiveness.
Banners

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Brand Guidelines Contact Details Bubye, dear creatives

To our innovators,
We hope your
imaginations has no
limits and you flourish
with uniqueness.
Until we meet again.

Don’t be a stranger, stay in touch!

+973 17290312 @bahrain.dw

[email protected] @designsby.min

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Designer:- Minahil Shakeel

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