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Ws Plan

wholesale plan

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merjanium99
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18 views6 pages

Ws Plan

wholesale plan

Uploaded by

merjanium99
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Executive Summary

This operational plan outlines the day-to-day functioning of a pharmaceutical wholesale


business. It details key activities procurement, inventory management, regulatory compliance,
sales strategies, human resources, and financial projections to ensure a successful operation.

Key activities:-
1. Procurement:

 Sourcing pharmaceutical products from licensed manufacturers and distributors.


 Establishing partnerships with major pharmaceutical companies and negotiating bulk
purchasing agreements to receive discounts and credit purchase facilities.
 Monitoring the quality and regulatory compliance of suppliers.

2. Storage, Warehousing & Inventory Management:

 Use of temperature-controlled storage to ensure product integrity (cold chain


management for vaccines, insulin, etc.).
 Regular checks and inventory audits to maintain accurate stock levels.
 Implementing first-in, first-out (FIFO) and first-expired, first-out (FEFO) systems to
minimize wastage and expiry date.
 Using inventory management software to track stock levels, expiration dates, and product
locations.
 Setting minimum stock levels to trigger automatic reordering.
 Regular physical counts and reconciliation with the software system.

3. Sales and Marketing Strategy


 Segment customers based on purchase size, order frequency, and specialized needs (e.g., our
hospitals needing specific drugs).
 Expand retail pharmacy customer base and increase sales revenue from fast
moving products.
 Enhance customer service and complaint resolution to improve customer
satisfaction.
 Leverage technology and data analytics to optimize sales and marketing efforts.
4. Supply (sister companies) Bethel General Teaching Hospital&
kemise hospital:
 Working aggressively with our sister companies and selecting product purchase up
on their demand and expanding to other markets.
 Streamline procurement processes to reduce lead times and costs.

5. Human Resources
 Healpharm Manager: Developing sales strategies and managing the sales team.
 Technical Manager: Overseeing procurement, warehousing, and distribution operations.
 Sales and marketing teams:-expanding customer base, selecting and segmenting
customers, act before sales and after sales processes.
 Store manager:-keeps all regulatory issues according to EFDA standards
 Logistics Coordinator (car driver): Managing deliveries, route planning, transportation
and record keeping.
 Customer Service Team: Handling customer orders, complaints, and follow-ups.

 Employee Performance Monitoring:

Setting clear monthly sales and collection targets and follow up performances

o Monthly performance reviews to assess sales targets, operational efficiency, and


customer satisfaction.

SWOT ANALYSIS
2. Goals & Objectives
2.1Increase sales and market share

Goal: Expand market presence by acquiring new clients and territories

 Objective: Increase retail pharmacy customer base through effective marketing, sales
strategies, and geographical expansion. by 100% by the end of the fiscal year (from 58 to
120), while maintaining a customer satisfaction rating of 80% or higher.
 Objective: Increase retail pharmacy sales by 700% by the end of the fiscal year (from
$4,335,593.10 to $30,000,000).
 Objective: Increase sister company (Bethel general and teaching hospital and kemise
hospital) sales by 100% by the end of the fiscal year.

 .

2.2 Ensure Efficient Distribution of Pharmaceuticals


 Goal: Deliver high-quality pharmaceutical products to pharmacies, hospitals, and sister
companies in a timely and efficient manner.
 Objective: Achieve an on-time delivery rate of 90% by optimizing logistics, inventory
management, and supplier relationships. And supplying 50% of requests for sister companies.

2.3 Guarantee Product Quality and Safety

 Goal: Maintain the integrity and safety of all pharmaceutical products from procurement to
delivery.
 Objective: Adhere to Good Distribution Practices (GDP) and ensure 100% compliance with
regulatory standards of EFDA for storage, handling, and transportation.

2.4 Build Strong Client Relationships

 Goal: Foster long-term partnerships with pharmacies, hospitals, healthcare providers and sister
companies.
 Objective: Attain a customer retention rate of 85% by offering competitive pricing, reliable
service, and tailored solutions.
2.5 Optimize Inventory Management
 Goal: Maintain optimal stock levels to meet demand while minimizing waste and obsolescence.
 Objective: Implement an inventory turnover ratio of 4-6 times per year, ensuring products move
efficiently and reducing expired stock to less than 1%.

2.6 Ensure Regulatory Compliance


 Goal: Fully comply with all pharmaceutical regulations of EFDA.
 Objective: Pass all regulatory audits with zero compliance violations and implement a
continuous compliance review process every six months.

2.7 Achieve Financial Profitability


 Goal: Generate sustainable revenue growth and profitability.
 Objective: Reach a break-even point and maintain a gross profit margin of 10%-15%.
3. Budget

3.1. Financial Analysis

 Current financial health: currently we have ~1,000,000 birr stock on hand and ~300,000 birr
cash in the bank and unmatured check amount~450,000 birr, and bounced check amount
~250,000 birr, with a total budget of ~1,900,000 bitt with average monthly sales ~400,000 birr.

3.2. Business Growth Objectives

 Expansion goals: To expand our market geographically and customer base we need additional
budget of 8,000,000 birr for expected stock amount (value) and minimum item list.

 Target market: To identify new markets or customer segments and to serve our sister companies
(bethel .T.G.H and kemise hospital).
 Sales:- To expand our monthly average sales of 2,500,000 birr, with a minimum stock level of
3,000,000 birr

 Projected costs: Capital needed for the expansion, such as:


o Product purchasing
o Wage and salary expenses
o Regulatory compliance (e.g., Good Distribution Practices)
o Marketing and sales efforts
o Transportation and logistics (fleet, delivery systems, etc.)
Risk Management

Healpharm wholesale has identified key risks that could impact its operations, including
regulatory, supply chain, financial, operational, and market risks. To mitigate these
risks, the company has implemented various strategies such as:

 EFDA Regulatory compliance: Continuous monitoring, strong relationships with


regulatory authorities, and regular risk assessments.
 Supply chain resilience: Supplier qualification, diversified supply chain,
contingency planning, and quality control.
 Financial stability: sales control and management, credit checks, cash flow
management and comprehensive financial planning.
 Operational efficiency: Process improvement, advanced inventory management,
product purchase acceleration, customer feedback, and risk assessment.

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