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Chapter 1

Tableau

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13 views22 pages

Chapter 1

Tableau

Uploaded by

isfaq.ans
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Introduction to data

visualization
D ATA V I S U A L I Z AT I O N I N TA B L E A U

Agata Bak-Geerinck
Senior Data Analyst, Telenet
What is data visualization?
A graphical representation of information
Presentation of (complex) data to wide
audiences

Selection of most effective charts and


elements of design

May be considered a form of art

1 Pictures: The Economist, The Financial Times, David McCandless books.

DATA VISUALIZATION IN TABLEAU


Why we need data visualization?

Visual information is here to stay: 90 % of the information absorbed by the


brain is VISUAL.
Humans - visual creatures, made for
pattern & trend spotting

Enhances understanding and retention of


information

Essential in exploratory data analysis

Critical part of the decision-making process


of data-driven organizations

DATA VISUALIZATION IN TABLEAU


Pitfalls of data visualization

What to look out for?

Data is for everyone... proceed with caution


Poor numerical literacy among non-data
professionals

Detachment between data and the context

Lack of experience of data analysts

Misleading visualizations

DATA VISUALIZATION IN TABLEAU


How to succeed in data visualization?

Elements of success:

Experimenting with instant results


Prioritizing useful over beautiful

Always keeping the audience in mind


Challenging oneself and investing in self-
study

1 Check out https://www.storytellingwithdata.com/ and accompanying book by Cole Nussbaumer Knaflic

DATA VISUALIZATION IN TABLEAU


Tableau as one of leading data visualization tools
Advantages of Tableau for data visualization:

Quick development of charts and


dashboards

Focus on simple, intuitive, and highly


interactive outputs

Plenty of formatting features and beautiful


visualizations

Responsive design for various screens and


devices

DATA VISUALIZATION IN TABLEAU


A (wide) variety of charts

DATA VISUALIZATION IN TABLEAU


From basic to advanced data visualization
Chapter 1: Introduction to Data Visualization

Chapter 2: Best Practices in Visualization

Chapter 3: Visualization of Spatial Data

Chapter 4: Advanced Charts and Storytelling

DATA VISUALIZATION IN TABLEAU


Our dataset
Internet Movie Database (IMDb)

Top films and series across the years

Actors and film people

Genres, media types

Ratings, votes, scores, and gross earnings

DATA VISUALIZATION IN TABLEAU


Let's practice!
D ATA V I S U A L I Z AT I O N I N TA B L E A U
Building first
visualizations in
Tableau
D ATA V I S U A L I Z AT I O N I N TA B L E A U

Agata Bak-Geerinck
Senior Data Analyst, Telenet
Let's practice!
D ATA V I S U A L I Z AT I O N I N TA B L E A U
More advanced
visualizations
D ATA V I S U A L I Z AT I O N I N TA B L E A U

Agata Bak-Geerinck
Senior Data Analyst, Telenet
Visualizing for various use cases

DATA VISUALIZATION IN TABLEAU


Box plot - standardized chart for distribution of data

A five-number summary:
Minimum

First quartile (Q1)

Median

Third quartile (Q3)

Maximum

How data is distributed, grouped?

Is it symmetrical/skewed?

Are there any outliers?

DATA VISUALIZATION IN TABLEAU


Waterfall (bridge) chart - contribution and change
A chart explaining the net change in value
between two points, split over categories.

Presents category contribution to the total

Uses color to separate positive versus


negative values

Exposes the complexity hidden behind an


aggregated number

Often used with financial values


Works well with a limited amount of
categories

DATA VISUALIZATION IN TABLEAU


Heat map - density and matrix comparisons
A colored chart for presenting density and
comparisons, often in a matrix form.

Main forms and types of heat maps:

Colored (geo-)map
E.g., density of the population

Matrix comparison (as on the picture)


E.g., comparing temperatures per day
and month

Uses easy-to-understand color gradations

Hard to interpret without detailed labels

DATA VISUALIZATION IN TABLEAU


Scatter plot - relationship and correlation
A chart showing the relationship between
two numerical variables plotted along both
the X and Y axis.

Often used in exploratory data analysis

Used to plot data on a quadrant

Can be multidimensional, with the use of


color, size, and shape

Can store a relatively high number of data


marks

Difficult to communicate the data if they


contain many data marks

DATA VISUALIZATION IN TABLEAU


Get inspired - Tableau's Viz of The Day

1 https://public.tableau.com/app/discover/viz-of-the-day

DATA VISUALIZATION IN TABLEAU


Let's practice!
D ATA V I S U A L I Z AT I O N I N TA B L E A U
Building more
visualizations in
Tableau
D ATA V I S U A L I Z AT I O N I N TA B L E A U

Agata Bak-Geerinck
Senior Data Analyst, Telenet
Let's practice!
D ATA V I S U A L I Z AT I O N I N TA B L E A U

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