Module 03: Data and Business Intelligence

True / False

1. Although a database can consist of only a single file, it is usually a group of files.
a. True
b. False
ANSWER: True
RATIONALE: Correct
Although a database can consist of only a single file, it is usually a group of files. A university
database, for example, might have files for students, staff, faculty, and courses. See 3-1: Databases
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

2. A database is a critical component of information systems because any type of analysis that is done is based on data
available in the database.
a. True
b. False
ANSWER: True
RATIONALE: Correct
A database is a critical component of information systems because any type of analysis that is done
is based on data available in the database. To make using databases more efficient, a database
management system is used. See 3-1: Databases
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Database defined
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

3. Labor and population statistics are examples of sources for internal data that are accessed by a database.
a. True
b. False
ANSWER: False
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Module 03: Data and Business Intelligence

RATIONALE: Correct
Labor and population statistics are examples of sources for external data that are accessed by a
database. External data comes from a variety of sources and is often stored in a data warehouse. See
3-1: Databases
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

4. Disks are sequential access devices, whereas tapes are random access devices.
a. True
b. False
ANSWER: False
RATIONALE: Correct
Disks are random access devices, whereas tapes are sequential access devices. In a sequential access
file structure, records in files are organized and processed in numerical or sequential order, typically
the order in which they were entered. In a random access file structure, records can be accessed in
any order, regardless of their physical locations in storage media. See 3-1: Databases
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

5. With the indexed sequential access method (ISAM), records cannot be accessed randomly.
a. True
b. False
ANSWER: False
RATIONALE: Correct
With the ISAM, records can be accessed sequentially or randomly, depending on the number being
accessed. For a small number of records, random access is used, and for a large number, sequential
access is used. See 3-1: Databases
POINTS: 1
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Module 03: Data and Business Intelligence

DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

6. A network model is similar to a hierarchical data model because in both data models records are organized in the same
way.
a. True
b. False
ANSWER: False
RATIONALE: Correct
A network model is similar to a hierarchical model, but records are organized differently. Unlike the
hierarchical model, each record in the network model can have multiple parent and child records.
See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

7. A select operation pares down a table in a relational database by eliminating columns according to certain criteria.
a. True
b. False
ANSWER: False
RATIONALE: Correct
A select operation searches data in a table and retrieves records based on certain criteria. A project
operation pares down a table by eliminating columns according to certain criteria. See 3-2: Logical
Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: True / False
HAS VARIABLES: False

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Module 03: Data and Business Intelligence

LEARNING OBJEC MIS.10e.3.2

TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

8. A database engine converts logical requests from users into their physical equivalents by interacting with other
components of the database management system (DBMS).
a. True
b. False
ANSWER: True
RATIONALE: Correct
A database engine converts logical requests from users into their physical equivalents by interacting
with other components of the DBMS. It is responsible for data storage, manipulation, and retrieval.
See 3-3: Components of a DBMS
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

9. The use of the OR operator in a query form, when using query by example (QBE), means that all conditions must be
met.
a. True
b. False
ANSWER: False
RATIONALE: Correct
With QBE, you request data from a database by constructing a statement made up of query forms.
The use of the OR operator in a query form, when using QBE, means that only one of the conditions
must be met. See 3-3: Components of a DBMS
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
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DATE CREATED: 10/22/2019 1:28 PM

DATE MODIFIED: 10/22/2019 1:28 PM

10. Static Web sites are useful for e-commerce sites that need frequent updates.
a. True
b. False
ANSWER: False
RATIONALE: Correct
Data-driven Web sites are useful for e-commerce sites that need frequent updates. With a data-
driven Web site, users can get more current information from a variety of data sources. See 3-4:
Recent Trends in Database Design and Use
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Summarize three recent trends in database design and use.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.4
TIVES:
TOPICS: Database information uses
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

11. In contrast to the query languages used to interact with a relational database, interaction with an object-oriented
database takes places via methods, which are called by sending a message to an object.
a. True
b. False
ANSWER: True
RATIONALE: Correct
In contrast to the query languages used to interact with a relational database, interaction with an
object-oriented database takes places via methods, which are called by sending a message to an
object. Messages are usually generated by an event of some kind, such as pressing Enter or clicking
the mouse button. See 3-4: Recent Trends in Database Design and Use
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Summarize three recent trends in database design and use.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.4
TIVES:
TOPICS: Database trends
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

12. Data in a database is used for analytical purposes, whereas data in a data warehouse is used for capturing and
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Module 03: Data and Business Intelligence
managing transactions.
a. True
b. False
ANSWER: False
RATIONALE: Correct
Data in a data warehouse is used for analytical purposes, whereas data in a database is used for
capturing and managing transactions. Data warehouses store multidimensional data, so they are
sometimes called “hypercubes.” See 3-5: Data Warehouses
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.5
TIVES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

13. Consolidating information from different departments or functional areas is easier in data marts than in data
warehouses.
a. True
b. False
ANSWER: False
RATIONALE: Correct
Data marts usually have more limited scope than data warehouses, and consolidating information
from different departments or functional areas is more difficult. A data mart is usually a smaller
version of a data warehouse, used by a single department or function. See 3-6: Data Marts
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe the functions of a data mart.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.6
TIVES:
TOPICS: Data marts
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

14. Business intelligence (BI) uses scorecards and dashboards to support decision-making activities, whereas business
analytics (BA) uses data mining tools and predictive modeling.
a. True
b. False
ANSWER: True
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Module 03: Data and Business Intelligence

RATIONALE: Correct
BI uses dashboards, scorecards, online analytical processing, and query reports to support decision-
making activities, whereas BA uses statistical analysis, data mining tools, and predictive modeling.
See 3-7: Business Analytics
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain business analytics and its role in the decision-making process.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.7
TIVES:
TOPICS: Business analytics
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

15. Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform
marketing from a proactive to a reactive process.
a. True
b. False
ANSWER: False
RATIONALE: Correct
Database marketing works by using multivariate analysis, data segmentation, and automated tools
to transform marketing from a reactive to a proactive process. It makes an organization more
responsive to the needs and desires of its customers and also allows the organization to better
respond to changes in the marketplace. See 3-9: Database Marketing
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain database marketing and its business applications.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.9
TIVES:
TOPICS: Database information uses
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

16. Tableau can utilize data from various sources including data files, relational databases, and big data sources.
a. True
b. False
ANSWER: True
RATIONALE: Correct. Tableau is a data visualization tool used for generating business intelligence. It is used to
analyze data for generating trends using graphs and charts. It can utilize data from various sources
including data files (with various formats such as Excel and PDF) and relational databases, as well
as big data sources. See 3-10 Tableau and Power BI: Two Popular BI and Visualization Platforms.
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POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain key features of Tableau and Power BI as two popular bi and visualization platforms
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.10
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/27/2019 2:53 PM
DATE MODIFIED: 11/27/2019 2:56 PM

17. A disadvantage of Power BI is that it only accepts data from a single source.
a. True
b. False
ANSWER: False
RATIONALE: Correct. Power BI from Microsoft is a platform that allows a user to analyze and visualize data from
different sources with different formats. Data may be an Excel spreadsheet, data from the cloud, or
from data warehouses and data marts. See 3-10 Tableau and Power BI: Two Popular BI and
Visualization Platforms.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain key features of Tableau and Power BI as two popular bi and visualization platforms
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.10
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/27/2019 2:59 PM
DATE MODIFIED: 11/27/2019 3:02 PM

18. The earliest users of automated marketing tools included credit bureaus and mail-order catalog companies.
a. True
b. False
ANSWER: True
RATIONALE: Correct. The earliest use of automated marketing tools was by Reader’s Digest, American Express,
mail-order catalog companies, and credit bureaus. Database marketing made call centers and
telemarketing popular. It also became popular with loyalty programs, such as grocery chain club
cards, airline mileage programs, and more recently, My Starbucks Rewards. See 3-9 Database
Marketing.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain database marketing and its business applications.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.9
TIVES:
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KEYWORDS: Understand
DATE CREATED: 11/29/2019 3:00 PM
DATE MODIFIED: 11/29/2019 3:03 PM

19. Conventional computing methods are able to efficiently process and manage big data.
a. True
b. False
ANSWER: False
RATIONALE: Correct.
The result of the exponential growth of data in both public and private organizations, big data is
data so voluminous that conventional computing methods are not able to efficiently process and
manage it. See 3-8 The Big Data Era.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Examine the advantages and challenges of big data and predictive analytics for a
business.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.8
TIVES:
KEYWORDS: Analyze
DATE CREATED: 11/29/2019 4:14 PM
DATE MODIFIED: 11/29/2019 4:17 PM

20. Apache Hadoop is the most commonly used platform for big data analytics.
a. True
b. False
ANSWER: True
RATIONALE: Correct.
The most commonly used platform for big data analytics is the open-source Apache Hadoop, which
uses the Hadoop Distributed File System (HDFS) to manage storage. See 3-8 The Big Data Era.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Examine the advantages and challenges of big data and predictive analytics for a
business.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.8
TIVES:
KEYWORDS: Analyze
DATE CREATED: 11/29/2019 4:27 PM
DATE MODIFIED: 11/29/2019 4:28 PM

21. There are, to date, many legal requirements for protecting privacy while using big data analytics.
a. True
b. False
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Module 03: Data and Business Intelligence

ANSWER: False
RATIONALE: Correct. Few legal protections exist for the involved individuals: There are, to date, few (if any)
legal requirements for protecting privacy while using big data analytics. Big data analytics is able to
provide key decision makers with unprecedented decision-making support and great potential for
gaining a competitive advantage. However, this powerful tool could reveal and expose certain
information that puts some people’s privacy at risk. It also may create some legal and ethical
concerns. See 3-8 The Big Data Era.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Examine the advantages and challenges of big data and predictive analytics for a
business.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.8
TIVES:
KEYWORDS: Analyze
DATE CREATED: 11/29/2019 4:43 PM
DATE MODIFIED: 11/29/2019 4:45 PM

22. In the context of business analytics, prescriptive analytics recommends a precise course of action that a decision
maker should follow and shows the likely outcome of each decision.
a. True
b. False
ANSWER: True
RATIONALE: Correct. There are several types of BA methods. Three popular ones are descriptive, predictive, and
prescriptive analytics. Prescriptive analytics goes beyond descriptive and predictive analytics by
recommending a course of action that a decision maker should follow and showing the likely
outcome of each decision. In other words, prescriptive analytics is more specific than predictive
analytics by recommending a precise course of action. See 3-7 Business Analytics.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain business analytics and its role in the decision-making process.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.7
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/30/2019 2:29 PM
DATE MODIFIED: 11/30/2019 2:33 PM

23. In the context of business analytics, mobile analytics is declining in popularity.

a. True
b. False
ANSWER: False
RATIONALE: Correct. As the number of mobile users is increasing on a daily basis, mobile analytics is gaining in
popularity. Some companies build tablet-specific Web sites; some design and optimize their regular
Web sites in order to better fit into the screen size, mobile browser, connection speed, and other
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Module 03: Data and Business Intelligence

capabilities of mobile devices. See 3-7 Business Analytics.

POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain business analytics and its role in the decision-making process.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.7
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/30/2019 2:40 PM
DATE MODIFIED: 11/30/2019 2:42 PM

24. A data mart is designed for an entire organization's use.

a. True
b. False
ANSWER: False
RATIONALE: Correct. A data mart is designed for a specific department or division, and identifying their
requirements and the functions they need is easier. A data warehouse is designed for an entire
organization’s use. See 3-6 Data Marts.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe the functions of a data mart.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.6
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/30/2019 3:35 PM
DATE MODIFIED: 11/30/2019 3:37 PM

25. Data markets focus on business functions for the marketing department of an organization.
a. True
b. False
ANSWER: False
RATIONALE: Correct. A data mart is usually a smaller version of a data warehouse, used by a single department
or function. Data marts focus on business functions for a specific user group in an organization,
such as a data mart for the marketing department. See 3-6 Data Marts.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe the functions of a data mart.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.6
TIVES:
KEYWORDS: Understand
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DATE CREATED: 11/30/2019 3:39 PM

DATE MODIFIED: 11/30/2019 3:40 PM

26. Data marts usually have more limited scope than data warehouses, and consolidating information from different
departments is more difficult.
a. True
b. False
ANSWER: True
RATIONALE: Correct. A data warehouse is designed for an entire organization’s use. Data marts, however,
usually have more limited scope than data warehouses, and consolidating information from different
departments or functional areas (such as sales and production) is more difficult. See 3-6 Data Marts.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe the functions of a data mart.
QUESTION TYPE: True / False
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.6
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/30/2019 3:43 PM
DATE MODIFIED: 11/30/2019 3:45 PM

Multiple Choice

27. Which statement is true of a flat file system?

a. Same data can be stored in more than one file.
b. Programs and data are independent.
c. Complex requests can be handled easily.
d. It requires very less storage space.
ANSWER: a
RATIONALE: Correct. The problem with a flat file organization is that the same data could be stored in more than
one file, creating data redundancy. See 3-1: Databases
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Database defined
Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

28. In comparison with flat file systems, databases:

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Module 03: Data and Business Intelligence

a. minimize data redundancy.

b. are easier to design.
c. have less sophisticated security measures.
d. require more storage space.
ANSWER: a
RATIONALE: Correct. In comparison with flat file systems, databases minimize data redundancy. See 3-1:
Databases
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTIVE MIS.10e.3.1
S:
TOPICS: Database defined
Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

29. In comparison with a flat file system, _____ in a database.

a. storage space is reduced
b. programs and data are interdependent
c. complex requests cannot be handled easily
d. data redundancy is introduced
ANSWER: a
RATIONALE: Correct. In comparison with a flat file system, storage space is reduced in a database. The problem
with flat file organization is that the same data could be stored in more than one file, creating data
redundancy. See 3-1: Databases
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Database management
Hierarchical database models
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

30. In the context of the types of data in a database, which is a source of internal data?
a. Tax records
b. Sales records
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Module 03: Data and Business Intelligence

c. Distribution networks
d. Economic indicators
ANSWER: b
RATIONALE: Correct. Internal data is collected from within an organization and can include transaction records,
sales records, and personnel records. See 3-1: Databases
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Database defined
Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

31. In the context of the types of data in a database, which is a source of external data?
a. Tax records
b. Sales records
c. Transaction records
d. Personnel records
ANSWER: a
RATIONALE: Correct. Tax records, distribution networks, and government regulations are examples of sources
for external data. See 3-1: Databases
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Database defined
Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

32. The _____ method for accessing files is effective when a large number of records are processed less frequently,
perhaps on a quarterly or yearly basis.
a. sequential access file structure
b. random access file structure
c. indexed sequential access
d. physical view access
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Module 03: Data and Business Intelligence

ANSWER: a
RATIONALE: Correct. The sequential access file structure method is effective when a large number of records are
processed less frequently, perhaps on a quarterly or yearly basis. In this method, records in files are
organized and processed in numerical or sequential order, typically the order in which they were
entered. See 3-1: Databases
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Database defined
Databases
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

33. Which file structure is similar to a book index that lists page numbers where certain topics can be found?
a. The indexed sequential access method
b. The indexed network access structure
c. The indexed random access file structure
d. The indexed hierarchical access method
ANSWER: a
RATIONALE: Correct. With the indexed sequential access method, records can be accessed sequentially or
randomly, depending on the number being accessed. This file structure is similar to a book index
that lists page numbers where you can find certain topics. See 3-1: Databases
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Database management
Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

34. In the context of how information is viewed in a database, the _____ involves how data is stored on and retrieved from
storage media.
a. physical view
b. logical view
c. rational view
d. analytical view
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Module 03: Data and Business Intelligence

ANSWER: a
RATIONALE: Correct. The physical view involves how data is stored on and retrieved from storage media, such as
hard disks, magnetic tapes, or CDs. See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

35. For each database, there:

a. is only one physical view of data.
b. are only two logical views of data.
c. are multiple physical views of data.
d. is only one logical view of data.
ANSWER: a
RATIONALE: Correct. For each database, there is only one physical view of data. The physical view involves how
data is stored on and retrieved from storage media, such as hard disks, magnetic tapes, or CDs. See
3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

36. The first step in database design is defining a _____, which determines how data is created, represented, organized,
and maintained.
a. data warehouse
b. data mart
c. data dictionary
d. data model
ANSWER: d
RATIONALE: Correct. The first step in database design is defining a data model, which determines how data is
created, represented, organized, and maintained. A data model includes three components: data
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Module 03: Data and Business Intelligence

structure, operations, and integrity rules. See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

37. Which component of a data model describes methods and calculations that can be performed on data, such as updating
and querying data?
a. Data structure
b. Operations
c. Integrity rules
d. File structure
ANSWER: b
RATIONALE: Correct. Operations, a component of a data model, describes methods and calculations that can be
performed on data, such as updating and querying data. See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

38. _____ is a component of a data model that defines the boundaries of a database, such as maximum and minimum
values allowed for a field, constraints, and access methods.
a. Data structure
b. Schema diagrams
c. Integrity rules
d. File procedure
ANSWER: c
RATIONALE: Correct. Integrity rules is a component of a data model that defines the boundaries of a database,
such as maximum and minimum values allowed for a field, constraints (limits on what type of data
can be stored in a field), and access methods. See 3-2: Logical Database Design
POINTS: 1
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Module 03: Data and Business Intelligence

DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

39. In a(n) _____, nodes with the same parents are called twins or siblings.
a. hierarchical model
b. network model
c. relational model
d. object-based model
ANSWER: a
RATIONALE: Correct. In a hierarchical model, nodes with the same parents are called twins or siblings. In this
model, the relationships among records form a treelike structure. See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

40. In the context of data models, relationships among records in a hierarchical model are called _____.
a. nodes
b. branches
c. roots
d. segments
ANSWER: b
RATIONALE: Correct. In a hierarchical model, records are called nodes, and relationships among records are
called branches. See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False

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Module 03: Data and Business Intelligence

LEARNING OBJEC MIS.10e.3.2

TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

41. In a(n) _____, each record can have multiple parent and child records.
a. network model
b. hierarchical model
c. object-oriented model
d. relational model
ANSWER: a
RATIONALE: Correct. In a network model, each record can have multiple parent and child records. For example, a
customer can have several invoices, and an invoice can be paid by more than one method. See 3-2:
Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

42. In a relational database model, the rows are called _____.

a. tuples
b. attributes
c. branches
d. roots
ANSWER: a
RATIONALE: Correct. In a relational database model, the rows are records (also called tuples), and the columns
are fields (also called attributes). See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
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Module 03: Data and Business Intelligence

DATE CREATED: 10/22/2019 1:28 PM

DATE MODIFIED: 10/22/2019 1:28 PM

43. In a relational database model, the columns are called _____.

a. attributes
b. tuples
c. branches
d. roots
ANSWER: a
RATIONALE: Correct. In a relational database model, the rows are records (also called tuples), and the columns
are fields (also called attributes). See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

44. To begin designing a relational database, you must define the _____ by defining each table and the fields in it.
a. physical structure
b. logical structure
c. primary key
d. foreign key
ANSWER: b
RATIONALE: Correct. To begin designing a relational database, you must define the logical structure by defining
each table and the fields in it. For example, a Students table has fields for StudentID,
StudentFirstName, StudentLastName, and so forth. See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

45. The _____ stores data types for fields, default values for fields, and validation rules for data in each field.
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Module 03: Data and Business Intelligence

a. data dictionary
b. data mine
c. data warehouse
d. data mart
ANSWER: a
RATIONALE: Correct. The data dictionary stores definitions, such as data types for fields, default values, and
validation rules for data in each field. See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

46. In a relational database model, a _____ is a field in a relational table that matches the primary key column of another
table.
a. secondary key
b. foreign key
c. serial key
d. domain key
ANSWER: b
RATIONALE: Correct. In a relational database model, a foreign key is a field in a relational table that matches the
primary key column of another table. It can be used to cross-reference tables. See 3-2: Logical
Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

47. _____ improves database efficiency by eliminating redundant data and ensuring that only related data is stored in a
table.
a. Triangulation
b. Fragmentation
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Module 03: Data and Business Intelligence

c. Normalization
d. Encapsulation
ANSWER: c
RATIONALE: Correct. To improve database efficiency, a process called normalization is used, which eliminates
redundant data and ensures that only related data is stored in a table. See 3-2: Logical Database
Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

48. In a relational database model, which operation searches data in a table and retrieves records based on certain criteria?
a. insert operation
b. join operation
c. find operation
d. select operation
ANSWER: d
RATIONALE: Correct. In a relational database model, a select operation searches data in a table and retrieves
records based on certain criteria or conditions. See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

49. In a relational database model, which operation pares down a table by eliminating columns according to certain
criteria?
a. project operation
b. join operation
c. find operation
d. insert operation
ANSWER: a
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Module 03: Data and Business Intelligence

RATIONALE: Correct. In a relational database model, a project operation pares down a table by eliminating
columns according to certain criteria. For example, users may need a list of students but do not want
to include their ages. This data can be retrieved using the project operation. See 3-2: Logical
Database Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

50. The data _____ component of a database management system (DBMS) is used to create and maintain the data
dictionary.
a. manipulation
b. generation
c. definition
d. administration
ANSWER: c
RATIONALE: Correct. The data definition component of a DBMS is used to create and maintain the data
dictionary and define the structure of files in a database. Any changes to a database’s structure, such
as adding a field, deleting a field, changing a field’s size, or changing the data type stored in a field,
are made with this component. See 3-3: Components of a DBMS
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

51. The data _____ component of a database management system (DBMS) is used to add, delete, modify, and retrieve
records from a database.
a. manipulation
b. generation
c. definition
d. administration
ANSWER: a
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Module 03: Data and Business Intelligence

RATIONALE: Correct. The data manipulation component of a DBMS is used to add, delete, modify, and retrieve
records from a database. Typically, a query language is used for this component. See 3-3:
Components of a DBMS
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

52. When using query by example (QBE) in the data manipulation component of a database management system
(DBMS), the _____ is used when all the conditions in the QBE form must be met.
a. NOT operator
b. AND operator
c. OR operator
d. NOR operator
ANSWER: b
RATIONALE: Correct. When using QBE in the data manipulation component of a DBMS, the AND operator is
used when all the conditions in the QBE form must be met. For example, “Major = MIS AND GPA
> 3.8” means a student must be majoring in MIS and have a GPA higher than 3.8 to be retrieved.
See 3-3: Components of a DBMS
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

53. In the context of the operators used in a query by example (QBE) form, the _____ is used when only one of the
conditions in the QBE form must be met.
a. NOT operator
b. AND operator
c. OR operator
d. NOR operator
ANSWER: c

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Module 03: Data and Business Intelligence

RATIONALE: Correct. When using QBE in the data manipulation component of a database management system
(DBMS), the OR operator is used when only one of the conditions in the QBE form must be met.
For example, “Major = MIS OR GPA > 3.8” means that if a student has a GPA higher than 3.8, he
can be majoring in another field, such as accounting. Alternatively, if a student is majoring in MIS,
she can have a GPA of 3.8 or lower. See 3-3: Components of a DBMS
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

54. Which component of a database management system (DBMS) is used to design elements of an application using a
database, such as data entry screens, interactive menus, and interfaces with other programming languages?
a. application generation
b. application definition
c. application administration
d. application manipulation
ANSWER: a
RATIONALE: Correct. The application generation component of a DBMS is used to design elements of an
application using a database, such as data entry screens, interactive menus, and interfaces with other
programming languages. See 3-3: Components of a DBMS
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

55. The data _____ component of a database management system (DBMS) is used for tasks such as backup and recovery,
security, and change management.
a. manipulation
b. generation
c. definition
d. administration
ANSWER: d
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Module 03: Data and Business Intelligence

RATIONALE: Correct. The data administration component of a DBMS is used for tasks such as backup and
recovery, security, and change management. This component is also used to determine who has
permission to perform certain functions such as create, update, read, and delete. See 3-3:
Components of a DBMS
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

56. In the context of the data administration component of a database management system (DBMS), the acronym CRUD
stands for _____.
a. create, read, update, and delete
b. copy, revise, undo, and define
c. create, repeat, undo, and develop
d. copy, read, update, and define
ANSWER: a
RATIONALE: Correct. The data administration component of a DBMS is used to determine who has permission to
perform certain functions, often summarized as create, read, update, and delete (CRUD). See 3-3:
Components of a DBMS
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

57. A _____ acts as an interface to a database, retrieving data for users and allowing users to enter data in the database.
a. data-driven Web site
b. flat Web page
c. stationary Web page
d. static Web site
ANSWER: a
RATIONALE: Correct. A data-driven Web site acts as an interface to a database, retrieving data for users and

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Module 03: Data and Business Intelligence

allowing users to enter data in the database. A data-driven Web site changes automatically because
it retrieves content from external dynamic data sources, such as MySQL, Microsoft SQL Server,
Microsoft Access, Oracle, IBM DB2, and other databases. See 3-4: Recent Trends in Database
Design and Use
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Summarize three recent trends in database design and use.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.4
TIVES:
TOPICS: Database information uses
Database trends
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

58. Which type of databases is not limited by the data’s physical location?
a. distributed
b. relational
c. multi-structured
d. semi-structured
ANSWER: a
RATIONALE: Correct. Organizations choose a distributed database because it is not limited by the data’s physical
location. Security issues are more challenging in a distributed database because of multiple access
points from both inside and outside an organization. See 3-4: Recent Trends in Database Design and
Use
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Summarize three recent trends in database design and use.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.4
TIVES:
TOPICS: Database information uses
Database trends
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

59. Which approach to set up a distributed database management system (DDBMS) combines the fragmentation approach
and the replication approach?
a. optimization
b. allocation
c. encapsulation
d. normalization
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Module 03: Data and Business Intelligence

ANSWER: b
RATIONALE: Correct. The allocation approach, used to set up a DDBMS, combines fragmentation and
replication. This method improves response time for local users (those in the same location as the
database storage facilities). See 3-4: Recent Trends in Database Design and Use
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Summarize three recent trends in database design and use.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.4
TIVES:
TOPICS: Database information uses
Database trends
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

60. A data _____ is a collection of data from a variety of sources used to support decision-making applications and
generate business intelligence.
a. dictionary
b. pattern
c. mine
d. warehouse
ANSWER: d
RATIONALE: Correct. A data warehouse is a collection of data from a variety of sources used to support decision-
making applications and generate business intelligence. Data warehouses store multidimensional
data. See 3-5: Data Warehouses
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.5
TIVES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

61. Data warehouses are sometimes called hypercubes because they _____.
a. are function oriented
b. store multidimensional data
c. capture raw transaction data
d. manage transactions
ANSWER: b

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Module 03: Data and Business Intelligence

RATIONALE: Correct. Data warehouses store multidimensional data, so they are sometimes called
“hypercubes.” See 3-5: Data Warehouses
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJECTI MIS.10e.3.5
VES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

62. In contrast to data in a database, data in a data warehouse is described as subject oriented, which means that it _____.
a. captures aggregated data
b. manages data transactions
c. focuses on a specific area
d. categorizes based on time
ANSWER: c
RATIONALE: Correct. Data in a data warehouse is subject oriented, which is focused on a specific area, whereas
data in a database is transaction/function oriented. See 3-5: Data Warehouses
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.5
TIVES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

63. Unlike data in databases, data in data warehouses is:

a. function oriented.
b. raw transaction data.
c. collected from a single source.
d. used for analytical purposes.
ANSWER: d
RATIONALE: Correct. Data in a data warehouse is used for analytical purposes, whereas data in a database is used
for capturing and managing transactions. See 3-5: Data Warehouses
POINTS: 1
DIFFICULTY: Challenging
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
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Module 03: Data and Business Intelligence

QUESTION TYPE: Multiple Choice

HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.5
TIVES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

64. In the context of the input component of a data warehouse, _____ collect, integrate, and process data that can be used
by all functional areas in an organization.
a. online analytical processing systems
b. online transaction management systems
c. enterprise resource planning systems
d. data mining analysis systems
ANSWER: c
RATIONALE: Correct. Enterprise resource planning systems collect, integrate, and process data that can be used
by all functional areas in an organization. See 3-5: Data Warehouses
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.5
TIVES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

65. In a data warehouse, _____ is the process of collecting data from a variety of sources and converting it into a format
that can be used in transformation processing.
a. extraction
b. transformation
c. optimization
d. aggregation
ANSWER: a
RATIONALE: Correct. Extraction is the process of collecting data from a variety of sources and converting it into
a format that can be used in transformation processing. See 3-5: Data Warehouse
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.5
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Module 03: Data and Business Intelligence

TIVES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

66. In data warehouses, _____ is information about data-its content, quality, condition, origin, and other characteristics.
a. metadata
b. big data
c. summary data
d. raw data
ANSWER: a
RATIONALE: Correct. Metadata is information about data-its content, quality, condition, origin, and other
characteristics. It tells users how, when, and by whom data was collected and how data has been
formatted and converted into its present form. See 3-5: Data Warehouses
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.5
TIVES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

67. A data _____ is usually a smaller version of a data warehouse, used by a single department or function.
a. domain
b. mine
c. dictionary
d. mart
ANSWER: d
RATIONALE: Correct. A data mart is usually a smaller version of a data warehouse, used by a single department
or function. Data marts focus on business functions for a specific user group in an organization,
such as a data mart for the Marketing Department. See 3-6: Data Marts
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe the functions of a data mart.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.6
TIVES:
TOPICS: Data marts
KEYWORDS: Understand
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DATE CREATED: 10/22/2019 1:28 PM

DATE MODIFIED: 10/22/2019 1:28 PM

68. Which statement is true of data marts and data warehouses?

a. Consolidating information from different departments is easier in data marts than in data warehouses.
b. Data marts have more extended scope than data warehouses.
c. Access to data is often slower in data marts than in data warehouses.
d. Data marts usually perform the same types of analysis as data warehouses.
ANSWER: d
RATIONALE: Correct. Despite being smaller, data marts can usually perform the same types of analysis as data
warehouses. However, data marts usually have more limited scope than data warehouses. See 3-6:
Data Marts
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe the functions of a data mart.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.6
TIVES:
TOPICS: Data marts
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

69. Business analytics uses _____ to gain insight into data and provide decision makers with information they can act on.
a. predictive modeling
b. dashboards
c. query reports
d. application generators
ANSWER: a
RATIONALE: Correct. Business analytics uses statistical analysis, data mining tools, and predictive modeling to
gain insight into data and provide decision makers with information they can act on. See 3-7:
Business Analytics
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain business analytics and its role in the decision-making process.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.7
TIVES:
TOPICS: Business analytics
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

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Module 03: Data and Business Intelligence
70. Which statement is true of big data?
a. It eliminates unethical actions based on interpretations.
b. It can be efficiently processed and managed by conventional computing methods.
c. It has three dimensions, which are value, density, and uniformity.
d. It is the result of the exponential growth of data in both public and private organizations.
ANSWER: d
RATIONALE: Correct. The result of the exponential growth of data in both public and private organizations, big
data is data so voluminous that conventional methods are not able to efficiently process and manage
it. See 3-8: The Big Data Era
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Examine the advantages and challenges of big data and predictive analytics for a
business.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.8
TIVES:
TOPICS: Big data
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

71. The _____ dimension of big data refers to the sheer quantity of transactions, measured in petabytes or exabytes.
a. velocity
b. volume
c. area
d. time
ANSWER: b
RATIONALE: Correct. The volume dimension of big data refers to the sheer quantity of transactions, measured in
petabytes or exabytes. The other dimensions are velocity and variety. See 3-8: The Big Data Era
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Examine the advantages and challenges of big data and predictive analytics for a
business.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.8
TIVES:
TOPICS: The Big Data Era
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

72. The variety dimension of big data refers to the combination of _____.
a. data warehouses and data marts

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b. object-oriented data models and relational data models

c. structured data and unstructured data
d. data definition and data manipulation
ANSWER: c
RATIONALE: Correct. The variety dimension of big data refers to the combination of structured data (e.g.,
customers’ product ratings between 1 and 5) and unstructured data (e.g., customer complaints about
a service or product). See 3-8: The Big Data Era
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Examine the advantages and challenges of big data and predictive analytics for a
business.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.8
TIVES:
TOPICS: The Big Data Era
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

73. Which is a key factor that has contributed to the growth and popularity of big data?
a. Implosion in data growth
b. Brick and mortar businesses
c. Mobile and wireless technology
d. Exponential decay of organizational data
ANSWER: c
RATIONALE: Correct. Mobile and wireless technology, the popularity of social networks, and the enhanced power
and sophistication of smartphones and handheld devices are among the key factors that have
contributed to the growth and popularity of big data. See 3-8: The Big Data Era
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Examine the advantages and challenges of big data and predictive analytics for a
business.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.8
TIVES:
TOPICS: The Big Data Era
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

74. _____ can be described as using an organization’s database of customers and potential customers in order to promote
products or services that an organization offers.
a. Database mining

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Module 03: Data and Business Intelligence

b. Database marketing
c. Data encapsulation
d. Data normalization
ANSWER: b
RATIONALE: Correct. Database marketing can be described as using an organization’s database of customers and
potential customers in order to promote products or services that an organization offers. See 3-9:
Database Marketing
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain database marketing and its business applications.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.9
TIVES:
TOPICS: Database information uses
Database trends
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

75. Which statement is true of database marketing?

a. It works by using univariate analysis to transform marketing from a proactive to a reactive process.
b. It works by utilizing information that can be found outside the organizational database.
c. It makes an organization responsive to the needs of its customers.
d. It allows an organization to resist changes in the marketplace.
ANSWER: c
RATIONALE: Correct. Database marketing makes an organization responsive to the needs and desires of its
customers and also allows the organization to better respond to changes in the marketplace. See 3-9:
Database Marketing
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain database marketing and its business applications.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.9
TIVES:
TOPICS: Database trends
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

76. In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains
_____.
a. why the buyer buys a product or service
b. who the buyer is

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c. how the buyer buys a product or service

d. where the buyer is
ANSWER: a
RATIONALE: Correct. In the context of database marketing, when a buyer is segmented with respect to the
variable psychographics, it explains “why” he/she buys a product or service. See 3-9: Database
Marketing
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain database marketing and its business applications.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.9
TIVES:
TOPICS: Database information uses
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

77. A data _____ is the structure and organization of data, which involves fields, records, and files.
a. mine
b. mart
c. warehouse
d. hierarchy
ANSWER: d
RATIONALE: A data hierarchy is the structure and organization of data, which involves fields, records, and files.
In a database, a file is a group of related records, and a record is a group of related fields. See 3-1:
Databases
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Database defined
Hierarchical database models
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

78. A _____ is software for creating, storing, maintaining, and accessing database files.
a. database management system
b. data hierarchical system
c. database modelling tool
d. data warehousing tool
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ANSWER: a
RATIONALE: A database management system (DBMS) is software for creating, storing, maintaining, and
accessing database files. A DBMS makes using databases more efficient. See 3-1: Databases
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

79. In a(n) _____, records in files are organized and processed in numerical order.
a. sequential access file structure
b. random access file structure
c. indexed access file structure
d. direct access file structure
ANSWER: a
RATIONALE: In a sequential access file structure, records in files are organized and processed in numerical order.
Records are organized based on what is known as a “primary key.” See 3-1: Databases
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

80. In a(n) _____ access file structure, records can be accessed in any order, regardless of their physical locations in
storage media.
a. sequential
b. random
c. indexed
d. direct
ANSWER: b
RATIONALE: In a random access file structure, records can be accessed in any order, regardless of their physical
locations in storage media. This method of access is fast and very effective when a small number of
records needs to be processed daily or weekly. See 3-1: Databases
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POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Database management
Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

81. The advantage of the _____ access method is that both sequential and random access can be used to access records,
depending on the number being accessed.
a. indexed sequential
b. progressive
c. direct random
d. random-serialized
ANSWER: a
RATIONALE: The advantage of the indexed sequential access method (ISAM) is that both sequential and random
access can be used, depending on the number being accessed. For a small number, random access is
used, and for a large number, sequential access is used. See 3-1: Databases
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Database management
Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

82. The _____ view of a database involves how information appears to users and how it can be organized and retrieved.
a. rational
b. physical
c. logical
d. analytical
ANSWER: c
RATIONALE: The logical view of a database involves how information appears to users and how it can be
organized and retrieved. There can be more than one logical view of data, depending on the user.
See 3-2: Logical Database Design

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POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

83. In a _____ model, the relationships among records form a treelike structure.
a. hierarchical
b. relational
c. network
d. spiral
ANSWER: a
RATIONALE: In a hierarchical model, the relationships among records form a treelike structure. Records are
called nodes, and relationships among records are called branches. See 3-2: Logical Database
Design
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

84. In a relational database, every record must be uniquely identified by a _____ key.
a. primary
b. super
c. remote
d. candidate
ANSWER: a
RATIONALE: In a relational database, every record must be uniquely identified by a primary key. To establish
relationships among tables so data can be linked and retrieved more efficiently, a primary key for
one table can appear in other tables. See 3-2: Logical Database Design
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain logical database design and the relational database model.
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QUESTION TYPE: Multiple Choice

HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

85. A _____ converts logical requests from users into their physical equivalents by interacting with other components of
the database management system (DBMS).
a. database engine
b. data-driven site
c. static site
d. database mine
ANSWER: a
RATIONALE: A database engine, the heart of DBMS software, is responsible for data storage, manipulation, and
retrieval. It converts logical requests from users into their physical equivalents (e.g., reports) by
interacting with other components of the DBMS (usually the data manipulation component). See 3-
3: Components of a DBMS
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

86. In large organizations, database design and management is handled by a database _____.
a. developer
b. evaluator
c. synchronizer
d. administrator
ANSWER: d
RATIONALE: In large organizations, database design and management is handled by a database administrator
(DBA), although with complex databases this task is sometimes handled by an entire department.
The data administration component, also used by IT professionals and database administrators, is
used for tasks such as backup and recovery, security, and change management. See 3-3:
Components of a DBMS
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Define the five components of a database management system.
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Module 03: Data and Business Intelligence

QUESTION TYPE: Multiple Choice

HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

87. In object-oriented databases, grouping objects along with their attributes and methods into a class is called _____.
a. allocation
b. fragmentation
c. encapsulation
d. optimization
ANSWER: c
RATIONALE: Grouping objects along with their attributes and methods into a class is called encapsulation, which
essentially means grouping related items into a single unit. It helps handle more complex types of
data, such as images and graphs. See 3-4: Recent Trends in Database Design and Use
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Summarize three recent trends in database design and use.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.4
TIVES:
TOPICS: Database information uses
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

88. _____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new
data in attributes.
a. Fragmentation
b. Encapsulation
c. Inheritance
d. Counterbalance
ANSWER: c
RATIONALE: Object-oriented databases use inheritance, which means new objects can be created faster and more
easily by entering new data in attributes. For example, you can add a BMW as a Vehicle object by
having it inherit attributes and methods of the Vehicle class. See 3-4: Recent Trends in Database
Design and Use
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Summarize three recent trends in database design and use.
QUESTION TYPE: Multiple Choice

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HAS VARIABLES: False

LEARNING OBJEC MIS.10e.3.4
TIVES:
TOPICS: Database trends
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

89. _____ tools are capable of “drilling up,” proceeding from the smallest unit of data to higher levels.
a. Online analytical processing
b. Online transaction processing
c. Extraction, transformation, and loading
d. Business analytics
ANSWER: a
RATIONALE: Online analytical processing (OLAP) tools are capable of “drilling up,” proceeding from the
smallest unit of data to higher levels. OLAP allows you to analyze information that has been
summarized in multidimensional views. See 3-5: Data Warehouses
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.5
TIVES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

90. _____ analysis is used to discover patterns and relationships.

a. Data mart
b. Data-mining
c. Data pattern
d. Data-toggling
ANSWER: b
RATIONALE: Data-mining analysis is used to discover patterns and relationships. For example, data-mining tools
can be used to examine point-of-sale data to generate reports on customers’ purchase histories. See
3-5: Data Warehouses
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.5
TIVES:
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TOPICS: Data warehouses

KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

91. In the context of segmentation of customers in database marketing, _____ is a variable that includes gender, age,
income, and marital status.
a. strategical information
b. geographical information
c. psychographic information
d. demographic information
ANSWER: d
RATIONALE: While demographics data explain “who” the buyer is, psychographics explain “why” he/she buys a
product or service. Demographic information includes gender, age, income, and marital status. See
3-9: Database Marketing
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain database marketing and its business applications.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.9
TIVES:
TOPICS: Database information uses
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

92. Which of the following are two popular data visualization platforms?
a. Excel and PowerPoint
b. Apache and Cassandra
c. OLTP and OLAP
d. Power BI and Tableau
ANSWER: d
RATIONALE: Correct. Tableau is a data visualization tool used for generating business intelligence. It is used to
analyze data for generating trends using graphs and charts. Power BI is a platform that allows a user
to analyze and visualize data from different sources with different formats. See 3-10 Tableau and
Power BI: Two Popular BI and Visualization Platforms.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain key features of Tableau and Power BI as two popular bi and visualization platforms
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.10
TIVES:
KEYWORDS: Understand

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Module 03: Data and Business Intelligence

DATE CREATED: 11/27/2019 1:45 PM

DATE MODIFIED: 11/27/2019 1:51 PM

93. Which of the following is considered a unique feature of Tableau?

a. Translating coded values, such as replacing Yes with 1
b. In-depth insights and "what-if" analysis
c. Encapsulation
d. Allocation
ANSWER: b
RATIONALE: Correct. Tableau is a data visualization tool used for generating business intelligence. Some of the
unique features of Tableau include: In-depth insights: Users can explore the visualizations and view
the same data from different angles. Users can perform “what-if” analysis in order to explore the
impact of each variable on the entire model. See 3-10 Tableau and Power BI: Two Popular BI and
Visualization Platforms.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain key features of Tableau and Power BI as two popular bi and visualization platforms
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.10
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/27/2019 1:53 PM
DATE MODIFIED: 11/27/2019 2:03 PM

94. Which of the following is not considered an advantage of Power BI?

a. Analytics may be misinterpreted and offer support for a decision that may not be ethical
b. Seamless integration with other data and existing applications
c. Creation of personalized dashboards for different users with diverse information needs
d. Delivery of actionable information with high speed, accuracy, and security
ANSWER: a
RATIONALE: Correct. Power BI from Microsoft is a platform that allows a user to analyze and visualize data from
different sources with different formats. Advantages of Power BI include: Seamless integration with
other data and existing applications; Creation of personalized dashboards for different users with
diverse information needs; Delivery of actionable information with high speed, accuracy, and
security. See 3-10 Tableau and Power BI: Two Popular BI and Visualization Platforms.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain key features of Tableau and Power BI as two popular bi and visualization platforms
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.10
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/27/2019 2:08 PM
DATE MODIFIED: 11/27/2019 2:13 PM
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Module 03: Data and Business Intelligence

95. The Power BI platform's major components include:

a. An online SaaS (software as a service)
b. Tableau Server
c. Microsoft Access
d. SAS Big Data Analytics
ANSWER: a
RATIONALE: Correct. Power BI from Microsoft is a platform that allows a user to analyze and visualize data from
different sources with different formats. Major components of Power BI include: A Windows
desktop application called Power BI Desktop; An online SaaS (software as a service) service called
the Power BI service; Power BI mobile apps for Windows, iOS, and Android devices. See 3-10
Tableau and Power BI: Two Popular BI and Visualization Platforms.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain key features of Tableau and Power BI as two popular bi and visualization platforms
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.10
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/27/2019 2:18 PM
DATE MODIFIED: 11/27/2019 2:26 PM

96. Tableau and Power BI are best described as ____________.

a. Data marts
b. Data warehouses
c. Data visualization tools
d. Data-driven Web sites
ANSWER: c
RATIONALE: Correct. Tableau is a data visualization tool used for generating business intelligence. It is used to
analyze data for generating trends using graphs and charts. Power BI is a platform that allows a user
to analyze and visualize data from different sources with different formats. See 3-10 Tableau and
Power BI: Two Popular BI and Visualization Platforms.

POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain key features of Tableau and Power BI as two popular bi and visualization platforms
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.10
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/27/2019 2:29 PM
DATE MODIFIED: 11/27/2019 2:34 PM

97. In the context of a database marketing campaign, _______ tells a business how much it should spend to maintain a
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Module 03: Data and Business Intelligence
relationship.
a. enterprise resource planning (ERP)
b. extraction, transformation, and loading (ETL)
c. recency, frequency, and monetary analysis (RFM)
d. customer lifetime value (CLTV)
ANSWER: d
RATIONALE: Correct. A successful database marketing campaign calculates customer lifetime value (CLTV)—
This model predicts and generates an estimate of what the lifetime relationship of a typical customer
will be worth to a business. Based on this value, a business would know how much it should spend
in order to keep this relationship. See 3-9 Database Marketing.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain database marketing and its business applications.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.9
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/29/2019 3:10 PM
DATE MODIFIED: 11/29/2019 3:21 PM

98. In the context of database marketing, demographics data explains which of the following?
a. Why the buyer buys a product or service.
b. Who the buyer is.
c. Which product generated the highest sales.
d. How buyers interact with an app.
ANSWER: b
RATIONALE: Correct. Customers can be segmented by many variables, including demographics, geography,
benefits sought, psychographics, price sensitivity, and socioeconomic characteristics.
While demographics data explain “who” the buyer is, psychographics explain “why” he or she buys
a product or service. Demographic information includes gender, age, income, and marital status.
Psychographic information includes habits, hobbies, spending patterns, and values. See 3-9
Database Marketing.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain database marketing and its business applications.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.9
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/29/2019 3:24 PM
DATE MODIFIED: 11/29/2019 3:32 PM

99. In the context of big data, velocity is _________.

a. the speed with which the data has to be gathered and processed
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Module 03: Data and Business Intelligence

b. the trustworthiness and accuracy of the data

c. the value that the collected data brings to the decision-making process
d. the quantity of transactions, measured in petabytes or exabytes
ANSWER: a
RATIONALE: Correct. There are five dimensions to big data, known at the 5 Vs: Volume, variety, velocity,
veracity, and value. Velocity—The speed with which the data has to be gathered and processed. See
3-8 The Big Data Era.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Examine the advantages and challenges of big data and predictive analytics for a
business.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.8
TIVES:
KEYWORDS: Analyze
DATE CREATED: 11/29/2019 4:20 PM
DATE MODIFIED: 11/29/2019 4:24 PM

100. Risks associated with big data technology include which of the following?
a. Finding unseen patterns that can be used for forecasting and planning.
b. Monitoring of vehicles to improve fuel efficiency and delivery routes.
c. Increase of RoI by providing real-time analytics.
d. Privacy breaches, loss of anonymity, and discrimination.
ANSWER: d
RATIONALE: Correct. Big data analytics is able to provide key decision makers with unprecedented decision-
making support and great potential for gaining a competitive advantage. However, this powerful
tool could reveal and expose certain information that puts some people’s privacy at risk. It also may
create some legal and ethical concerns. The following list describes the risks associated with this
technology: Discrimination, privacy breaches and embarrassments, unethical actions based on
interpretations, loss of anonymity, few legal protections. See 3-8 The Big Data Era.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Examine the advantages and challenges of big data and predictive analytics for a
business.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.8
TIVES:
KEYWORDS: Analyze
DATE CREATED: 11/29/2019 4:34 PM
DATE MODIFIED: 11/29/2019 4:41 PM

101. In the context of business analytics, which method reviews past events, analyzes the data, and reports on what
happened in a given period?
a. Predictive analytics
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Module 03: Data and Business Intelligence

b. Descriptive analytics
c. Prescriptive analytics
d. Web analytics
ANSWER: b
RATIONALE: Correct. There are several types of BA methods. Three popular ones are descriptive, predictive, and
prescriptive analytics. Descriptive analytics reviews past events, analyzes the data, and provides a
report indicating what happened in a given period and how to prepare for the future. Thus, it is a
reactive strategy. See 3-7 Business Analytics.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain business analytics and its role in the decision-making process.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.7
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/30/2019 2:19 PM
DATE MODIFIED: 11/30/2019 2:24 PM

102. In the context of business analytics, which method prepares a decision maker for future events?
a. Descriptive analytics
b. Prescriptive analytics
c. Predictive analytics
d. Mobile analytics
ANSWER: c
RATIONALE: Correct. There are several types of BA methods. Three popular ones are descriptive, predictive, and
prescriptive analytics. Predictive analytics, as the name indicates, is a proactive strategy; it prepares
a decision maker for future events. As an example, it might indicate that if a current sales trend
continues, a company will need a certain number of salespeople in the coming years. See 3-7
Business Analytics.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Explain business analytics and its role in the decision-making process.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.7
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/30/2019 2:26 PM
DATE MODIFIED: 11/30/2019 2:28 PM

103. Advertising and marketing analytics, in-app analytics, and performance analytics are three popular types of
________ analytics.
a. data
b. prescriptive
c. Web
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Module 03: Data and Business Intelligence

d. mobile
ANSWER: d
RATIONALE: Correct. There are three popular types of mobile analytics:

 In-app analytics—Determines who your users are and how they interact with the app
 Performance analytics—Ensures the app’s functional and operational success by measuring
the app uptime and app responsiveness
 Advertising and marketing analytics—Determines which ad a user clicked that led the user
to install the app on his or her device

See 3-7 Business Analytics.

POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain business analytics and its role in the decision-making process.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.7
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/30/2019 2:35 PM
DATE MODIFIED: 11/30/2019 2:39 PM

104. Which of the following is not an advantage that data marts have over data warehouses?
a. Access to data is often faster because of their smaller size.
b. They are less expensive.
c. Response time for users is improved.
d. They are larger and often more complex.
ANSWER: d
RATIONALE: Correct. Data marts have the following advantages over data warehouses:

 Access to data is often faster because of their smaller size.

 Response time for users is improved.
 They are easier to create because they are smaller and often less complex.
 They are less expensive.
 Users are targeted better because a data mart is designed for a specific department or
division; identifying their requirements and the functions they need is easier. A data
warehouse is designed for an entire organization’s use.

Data marts, however, usually have more limited scope than data warehouses, and consolidating
information from different departments or functional areas (such as sales and production) is more
difficult. See 3-6 Data Marts.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe the functions of a data mart.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.6
TIVES:
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Module 03: Data and Business Intelligence

KEYWORDS: Understand
DATE CREATED: 11/30/2019 3:19 PM
DATE MODIFIED: 11/30/2019 3:27 PM

105. A data mart is usually _______ a data warehouse.

a. larger than
b. the same size as
c. smaller than
d. more expensive than
ANSWER: c
RATIONALE: Correct. A data mart is usually a smaller version of a data warehouse, used by a single department
or function. Data marts focus on business functions for a specific user group in an organization,
such as a data mart for the marketing department. Despite being smaller, data marts can usually
perform the same types of analysis as a data warehouse. See 3-6 Data Marts.
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Describe the functions of a data mart.
QUESTION TYPE: Multiple Choice
HAS VARIABLES: False
LEARNING OBJEC MIS.10e.3.6
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/30/2019 3:29 PM
DATE MODIFIED: 11/30/2019 3:34 PM

Essay

106. Discuss how data was stored in flat files in the past. Explain the disadvantages associated with the flat file
organization.
ANSWER: Answers will vary. In the past, data was stored in a series of files that were called flat files because
they were not arranged in a hierarchy, and there was no relationship among these files. The problem
with this flat file organization was that the same data could be stored in more than one file, creating
data redundancy. For example, in a customer database, a customer’s name might be stored in more
than one table. This duplication takes up unnecessary storage space and can make retrieving data
inefficient. Updating a flat file system can be time consuming and inefficient. Data might not be
updated in all files consistently, resulting in conflicting reports generated from these files.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Databases
Hierarchical database models
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Module 03: Data and Business Intelligence

KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

107. Discuss the advantages of a database over a flat file system.

ANSWER: Answers will vary. A database has the following advantages over a flat file system:
a. More information can be generated from the same data.
b. Complex requests can be handled more easily.
c. Data redundancy is eliminated or minimized.
d. Programs and data are independent, so more than one program can use the same data.
e. Data management is improved.
f. A variety of relationships among data can be easily maintained.
g. More sophisticated security measures can be used.
h. Storage space is reduced.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY MODE: Basic
LEARNING OBJECTIVES: MIS.10e.3.1
TOPICS: Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

108. Discuss some examples of sources for external data.

ANSWER: Answers will vary. The following are examples of sources for external data:
• Competitors, customers, and suppliers
• Distribution networks
• Economic indicators (e.g., the consumer price index)
• Government regulations
• Labor and population statistics
• Tax records
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY MODE: Basic
LEARNING OBJECTIVES: MIS.10e.3.1
TOPICS: Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

109. Describe how records are accessed in a random access file structure.
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Module 03: Data and Business Intelligence

ANSWER: Answers will vary. In a random access file structure, records can be accessed in any order,
regardless of their physical locations in storage media. This method of access is fast and very
effective when a small number of records needs to be processed daily or weekly. To achieve this
speed, these records are often stored on magnetic disks.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe a database and use of a database management system.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.1
TIVES:
TOPICS: Databases
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

110. Explain how information in a database is observed through the physical view and the logical view.
ANSWER: Answers will vary. Before designing a database, you need to know the two ways information is
viewed in a database. The physical view involves how data is stored on and retrieved from storage
media, such as hard disks, magnetic tapes, or CDs. For each database, there is only one physical
view of data. The logical view involves how information appears to users and how it can be
organized and retrieved. There can be more than one logical view of data, depending on the user.
For example, marketing executives might want to see data organized by top-selling products in a
specific region; the finance officer might need to see data organized by cost of raw materials for
each product.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

111. Briefly explain a relational model.

ANSWER: Answers will vary. A relational model uses a two-dimensional table of rows and columns of data.
Rows are records (also called tuples), and columns are fields (also referred to as attributes). To
begin designing a relational database, you must define the logical structure by defining each table
and the fields in it. The collection of these definitions is stored in the data dictionary. The data
dictionary can also store other definitions, such as data types for fields, default values for fields, and
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Module 03: Data and Business Intelligence

validation rules for data in each field.

In a relational database, every record must be uniquely identified by a primary key. To establish
relationships among tables so data can be linked and retrieved more efficiently, a primary key for
one table can appear in other tables. In this case, it is called a foreign key.
Data stored in a relational model is retrieved from tables by using operations that pick and combine
data from one or more tables. There are several operations, such as select, project, join, intersect,
union, and difference.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

112. Describe the tasks performed in the first normal form (1NF) stage of normalization to improve database efficiency.
ANSWER: Answers will vary. To improve database efficiency, a process called normalization is used, which
eliminates redundant data and ensures that only related data is stored in a table. Normalization can
go through several stages, from first normal form (1NF) to fifth normal form (5NF). Typically,
however, only stages 1NF through 3NF are used. The following tasks are performed in the 1NF
stage:
a. Eliminate duplicated fields from the same table.
b. Create separate tables for each group of related data.
c. Identify each record with a unique field (the primary key).
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

113. Describe how data stored in a relational model is retrieved from tables.
ANSWER: Answers will vary. Data stored in a relational model is retrieved from tables by using operations
that pick and combine data from one or more tables. There are several operations, such as select,
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Module 03: Data and Business Intelligence

project, join, intersect, union, and difference. The first three operations are the most commonly
used.
A select operation searches data in a table and retrieves records based on certain criteria (also called
conditions). A project operation pares down a table by eliminating columns (fields) according to
certain criteria. A join operation combines two tables based on a common field (e.g., the primary
key in the first table and the foreign key in the second table).
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain logical database design and the relational database model.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.2
TIVES:
TOPICS: Relational database design
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

114. Explain the function of the data definition component of a database management system.
ANSWER: Answers will vary. The data definition component of a database management system is used to
create and maintain the data dictionary and define the structure of files in a database. Any changes
to a database’s structure, such as adding a field, deleting a field, changing a field’s size, or changing
the data type stored in a field, are made with this component.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

115. In the context of the data manipulation component of a database management system (DBMS), briefly explain
structured query language (SQL).
ANSWER: Answers will vary. The data manipulation component is used to add, delete, modify, and retrieve
records from a database. Typically, a query language is used for this component. SQL is a standard
fourth-generation query language used by many DBMS packages, such as Oracle Database 12c and
Microsoft SQL Server. SQL consists of several keywords specifying actions to take. The basic
format of an SQL query is as follows:
SELECT field FROM table or file WHERE conditions After the SELECT keyword, you list the
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Module 03: Data and Business Intelligence

fields you want to retrieve. After FROM, you list the tables or files from where the data is retrieved,
and after WHERE, you list conditions (criteria) for retrieving the data.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.3
TIVES:
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

116. Briefly explain the responsibilities of a database administrator (DBA).

ANSWER: Answers will vary. A DBA’s responsibilities include the following:
a. Designing and setting up a database
b. Establishing security measures to determine users’ access rights
c. Developing recovery procedures in case data is lost or corrupted
d. Evaluating database performance
e. Adding and fine-tuning database functions
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Define the five components of a database management system.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY MODE: Basic
LEARNING OBJECTIVES: MIS.10e.3.3
TOPICS: Database management system components
KEYWORDS: Remember
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

117. Discuss why an organization might choose a distributed database.

ANSWER: Answers will vary. A distributed database management system (DDBMS) stores data on multiple
servers throughout an organization. Here are some of the reasons an organization would choose a
distributed database:
• The design better reflects the organization’s structure.
• Local storage of data decreases response time but increases communication costs.
• Distributing data among multiple sites minimizes the effects of computer failures. If one database
server goes down, it does not affect the entire organization.
• The number of users of an information system is not limited by one computer’s capacity or
processing power.
• Several small integrated systems might cost less than one large server.
• Accessing one central database server could increase communication costs for remote users.
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Module 03: Data and Business Intelligence

Storing some data at remote sites can help reduce these costs.
• Distributed processing, which includes database design, is used more widely now and is often
more responsive to users’ needs than centralized processing.
• A distributed database is not limited by the data’s physical location.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Summarize three recent trends in database design and use.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.4
TIVES:
TOPICS: Database trends
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

118. Describe the fragmentation approach to setting up a distributed database management system (DDBMS).
ANSWER: Answers will vary. The fragmentation approach to setting up a DDBMS addresses how tables are
divided among multiple locations. Horizontal fragmentation breaks a table into rows, storing all
fields (columns) in different locations. Vertical fragmentation stores a subset of columns in different
locations. Mixed fragmentation, which combines vertical and horizontal fragmentation, stores only
site-specific data in each location. If data from other sites is needed, the DDBMS retrieves it.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Summarize three recent trends in database design and use.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.4
TIVES:
TOPICS: Database information uses
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

119. Describe the features and benefits of an object-oriented database.

ANSWER: Answers will vary. Like object-oriented programming, an object-oriented database represents real-
world entities with database objects. An object consists of attributes (characteristics describing an
entity) and methods (operations or calculations) that can be performed on the object’s data. For
example, a real-world car can be represented by an object in the Vehicle class. Objects in this class
have attributes of year, make, model, and license number, for example. You can then use methods
to work with data in a Vehicle object, such as the AddVehicle method to add a car to the database.
Thinking of classes as categories or types of objects can be helpful.
POINTS: 1
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Module 03: Data and Business Intelligence

DIFFICULTY: Moderate
REFERENCES: Summarize three recent trends in database design and use.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.4
TIVES:
TOPICS: Database information uses
KEYWORDS: Apply
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

120. List and describe the features of data in a data warehouse in contrast to data in a database.
ANSWER: Answers will vary. Data in a data warehouse is described as having the following characteristics in
contrast to data in a database:
a. Subject oriented: Data in a data warehouse is focused on a specific area, such as the home-
improvement business or a university. Data in a database is transaction/function oriented.
b. Integrated: Data in a data warehouse comes from a variety of sources, whereas data in a database
usually does not.
c. Time variant: Data in a data warehouse is categorized based on time, such as historical
information, whereas data in a database only keeps recent activity in memory.
d. Type of data: Data in a data warehouse captures aggregated data, whereas data in a database
captures raw transaction data.
e. Purpose: Data in a data warehouse is used for analytical purposes, whereas data in a database is
used for capturing and managing transactions.
POINTS: 1
DIFFICULTY: Challenging
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.5
TIVES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

121. In the context of data warehouses, briefly explain extraction, transformation, and loading (ETL).
ANSWER: Answers will vary. ETL refers to the processes used in a data warehouse. Extraction means
collecting data from a variety of sources and converting it into a format that can be used in
transformation processing. The extraction process can also parse (divide into pieces) data to make
sure it meets the data warehouse’s structural needs. Transformation processing is done to make sure
data meets the data warehouse’s needs. Loading is the process of transferring data to the data
warehouse. Depending on the organization’s needs and the data warehouse’s storage capacity,
loading might overwrite existing data or add collected data to existing data.
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Module 03: Data and Business Intelligence

POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Analyze the four major functions of a data warehouse and their use for businesses.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.5
TIVES:
TOPICS: Data warehouses
KEYWORDS: Analyze
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

122. Discuss the advantages of data marts over data warehouses.

ANSWER: Answers will vary. Data marts have the following advantages over data warehouses:
a. Access to data is often faster because of their smaller size.
b. Response time for users is improved.
c. They are easier to create because they are smaller and often less complex.
d. They are less expensive.
e. Users are targeted better, because a data mart is designed for a specific department or division;
identifying their requirements and the functions they need is easier. A data warehouse is designed
for an entire organization’s use.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Describe the functions of a data mart.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.6
TIVES:
TOPICS: Data marts
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

123. Briefly explain the role of business analytics (BA) in decision making and compare it to business intelligence (BI).
ANSWER: Answers will vary. BA uses data and statistical methods to gain insight into the data and provide
decision makers with information they can act on. BA is increasingly used for data-driven decision
making that leverages and explores the data in a database, data warehouse, or data mart system.
Compared to BI, BA is more forward looking; it tells the user what is going to happen in the future
rather than what has happened in the past. BI can help determine what happened, what the problem
is, and what decisions need to be made based on the available data. BA can help determine why this
is happening, what it will mean if the sales trend continues, and what actions should be taken.
POINTS: 1
DIFFICULTY: Moderate
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Module 03: Data and Business Intelligence

REFERENCES: Explain business analytics and its role in the decision-making process.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.7
TIVES:
TOPICS: Business analytics
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

124. Briefly explain the types of business analytics (BA) methods.

ANSWER: Answers will vary. There are several types of BA methods. Three popular ones are descriptive,
predictive, and prescriptive analytics. Descriptive analytics reviews past events, analyzes the data,
and provides a report indicating what happened in a given period and how to prepare for the future.
Thus, it is a reactive strategy. Predictive analytics, as the name indicates, is a proactive strategy; it
prepares a decision maker for future events. As an example, it might indicate that if a current sales
trend continues, a company will need a certain number of salespeople in 2018. Prescriptive
analytics goes beyond descriptive and predictive analytics by recommending a course of action that
a decision maker should follow and showing the likely outcome of each decision. In another words
prescriptive analytics is more specific than predictive analytics by recommending a precise course
of action.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain business analytics and its role in the decision-making process.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.7
TIVES:
TOPICS: Business analytics
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

125. Briefly discuss the advantages and disadvantages of database marketing.

ANSWER: Answers will vary. Database marketing offers several advantages, including improved profitability,
increased sales, improved marketing communications, and improved product development. High
startup costs, such as hardware and software, and the ongoing operational costs are among the
drawbacks of database marketing. And for effective utilization and operation of a successful
database marketing program, employees with technical knowledge are needed. This may put this
technology out of reach for small organizations that have limited budget.
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Explain database marketing and its business applications.
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Module 03: Data and Business Intelligence

QUESTION TYPE: Essay

HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.9
TIVES:
TOPICS: Database trends
KEYWORDS: Understand
DATE CREATED: 10/22/2019 1:28 PM
DATE MODIFIED: 10/22/2019 1:28 PM

126. Explain key features and uses of Tableau in the context of business intelligence and data visualization.
ANSWER: Answers will vary. Tableau is a data visualization tool used for generating business intelligence. It
is used to analyze data for generating trends using graphs and charts. Tableau users can:

 Explore and find quick patterns in data

 Reproduce and further analyze data patterns
 Create multiple charts to get meaningful insight in data

Tableau is a powerful platform for performing visual analytics that helps design visualizations that
users with minimal analytics backgrounds can easily understand and use. It can utilize data from
various sources including data files (with various formats such as Excel and PDF) and relational
databases, as well as big data sources. It is extensively used by both private and public sectors
including academic researchers, businesses, and many government agencies. Some of the unique
features of Tableau include:

 Superb visualizations: Users can switch between different visualizations in order to zero in
on a particular data point by drilling up and down.
In-depth insights: Users can explore the visualizations and view the same data from
different angles. Users can perform “what-if” analysis in order to explore the impact of each
variable on the entire model.
 User-friendly interface: Most of the features and visualization in Tableau are accessed by
drag-and-drop and no programming is needed to use this platform.
 Working with disparate data sources: Users can connect, use, and analyze data from various
data sources including data warehouses, data marts, spreadsheets, and big data sources.
 Adding data sets to existing data: New data sets from various sources could easily be added
and blended to the existing data for further analysis.

POINTS: 1
DIFFICULTY: Challenging
REFERENCES: Explain key features of Tableau and Power BI as two popular business intelligence and
visualization platforms.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.10
TIVES:
KEYWORDS: Understand
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Module 03: Data and Business Intelligence

DATE CREATED: 11/27/2019 2:36 PM

DATE MODIFIED: 11/27/2019 2:45 PM

127. Explain key features and uses of Power BI in the context of business intelligence and data visualization.
ANSWER: Answers will vary. Power BI from Microsoft is a platform that allows a user to analyze and
visualize data from different sources with different formats. Data may be an Excel spreadsheet, data
from the cloud, or from data warehouses and data marts. Visualization allows the user to discover
patterns and understand important points in the data that may not be easily understood otherwise.
Power BI is for extensive modeling and real-time analytics. It allows users to create, share, and
utilize business insights for effective decision making. It may be used for many different purposes
by many different users. As an example, a finance executive may use it for number-crunching and
creating business reports. A marketing executive may use it to monitor sales trends and achieve
sales goals. Yet a production and operation executive may use it in order to spot production
efficiency and meet production goals. Advantages of Power BI include:

 Seamless integration with other data and existing applications

 Creation of personalized dashboards for different users with diverse information needs
 Delivery of actionable information with high speed, accuracy, and security

Major components of Power BI include:

 A Windows desktop application called Power BI Desktop

 An online SaaS (software as a service) service called the Power BI service
 Power BI mobile apps for Windows, iOS, and Android devices

POINTS: 1
DIFFICULTY: Challenging
REFERENCES: Explain key features of Tableau and Power BI as two popular business intelligence and
visualization platforms.
QUESTION TYPE: Essay
HAS VARIABLES: False
STUDENT ENTRY Basic
MODE:
LEARNING OBJEC MIS.10e.3.10
TIVES:
KEYWORDS: Understand
DATE CREATED: 11/27/2019 2:48 PM
DATE MODIFIED: 11/27/2019 2:51 PM

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