Data Science

Data science helps

discover hidden patterns
anticipates future occurrences, and

Data Science gets important insights

from the mountains of data surrounding us in our modern society
Tools & Techniques
It converts raw data into valuable knowledge to help us improve our lives.

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Data Science Process Data Science Process - cont

Data Science process involves an iterative process that helps gain an understanding of data. Exploratory data analysis (EDA):
Typically, the steps involved in data science are: Data is examined to understand its characteristics.
Key objectives of EDA include:
Data collection: Identify the distribution across different input variables.

Collecting data from various methods and techniques. Detect patterns and trends to uncover relationships and trends between variables.

It can be through databases, spreadsheets, application programming interface (APIs), images, and videos and from
various sensors.
Modeling:
It is crucial to ensure data accuracy, as it directly affects the integrity of the subsequent analysis.
Apply data-driven algorithms and techniques to build a model that captures the patterns, relationships,
Apart from accuracy, ethical considerations, such as privacy and consent, also need to be considered at this stage. and insights in the data.
The process typically involves:
Preprocessing: Selecting an appropriate algorithm based on the nature of the problem and the available data.
Involves cleaning, transforming, and organizing raw data to make it suitable for analysis. Training the model to make predictions or identify patterns.
Tuning algorithm parameters to optimize the model’s performance.

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Data Science Process - cont Introduction to Data Analytics

Evaluation:
After training the selected model, it’s time to evaluate the performance and effectiveness of Data Analysis Big Data
the model.
This involves selecting appropriate evaluation metrics based on the nature of the problem Learn how to extract useful information Understand the value of large data sets that
and evaluating the model’s performance to test if the predictions align with the actual from raw data and use it to make better can quickly become unmanageable without
outcomes. decisions. proper tools.

Deployment:
Decision Making Applications
After validating the model, the final step is to deploy it to real-world applications.
Make smarter decisions by leveraging data Discover the diverse applications of data
This involves mainly integrating the model into existing systems and setting up the
monitoring system to track the model’s performance in the production phase continuously. analytics to help predict outcomes. analytics in various industries and fields.

This also provides an effective feedback loop that helps improve the model’s performance
and usefulness over time.
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 Data Visualization Techniques
Data Analysis Tools
1 Excel Charts & Graphs Infographics Interactive
Dashboards
Using Excel to analyze data, including how to make charts, graphs, and Learn how to use various Design powerful Create immersive and
pivot tables. chart and graph formats infographics to interactive data
to visually represent your communicate your dashboards to explore
data in an engaging and findings in a clear and data sets and enable
2 Python informative way. concise way. insights.
Use Python for data analysis, including libraries such as Pandas, NumPy,
and Matplotlib.

3 R Programming
Use R for data analysis, including using RStudio, ggplot2, and dplyr.

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Insights and Applications

Machine Learning for Data Analytics of Data Analytics
1 Marketing & Sales
Use data analytics to create tailor-made marketing strategies and optimize
sales.

2 Healthcare
Supervised Learning Unsupervised Learning Reinforcement Learning
Analytics is transforming the healthcare industry to provide better care
Use algorithmic models to Use unsupervised learning Use reinforcement learning to with better outcomes.
make predictions and analyze algorithms to identify create self-learning models
data. patterns and clusters in your that can continually optimize
data sets. across scenarios. 3 Finance
Data is being used to identify and prevent financial risk and detect
fraudulent activities.

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Future of Data Analytics

Data analytics has transformed various industries, and its impact will continue to grow.

1 Quality Decisions 2 Cost Savings Questions

Make better and informed Reduce costs by utilizing data
decisions with the help of analytics analytics to improve targeted
based on empirical information. marketing and eliminate
redundancies.

3 Improved Competitiveness
Gauge competition better and stay ahead by using analytics to make informed
decisions on processes and systems.
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