12 INNOVATIONS REDEFINING HOW WE SEARCH FOR TALENT

INNOVATION LOOKBOOK SERIES

 INTRODUCTION
The latest search and sourcing insight at your fingertips
Predictive analytics, social sourcing, Boolean semantic search –
knowing which technology will most improve the quality of hiring can at
times be overwhelming.
Artificial intelligence is now revolutionising the way we match people to
jobs. Chatbots are taking the candidate experience to whole new levels
of engagement.
A vast array of tools can ‘read’ job descriptions and locate suitable
candidates at breakneck speeds and with impressive levels of accuracy.
There are even algorithms that can determine which candidates are
more likely to change jobs!
This Innovation Lookbook is just a taster of the tools that are redefining
search and sourcing.
Having showcased and trialled many of these technologies, the
Innovation team at Resource Solutions shares regular, in-depth research
updates with our clients.

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 IF YOU WOULD LIKE TO KNOW MORE,
OUR INNOVATION PLEASE FEEL FREE TO CONTACT US
COMMITMENT TO YOU
Our Innovation team is dedicated to researching new ideas to Faye Walshe, Global Director of Innovation
enhance our service to our clients. We track consumer trends
and identify early changes in the recruitment market as the
impact hits. We are always happy to book in a time to present
one of our workshops which identify “The Top Recruitment
Trends Now!” and facilitate discussion around priorities for your Tom Lakin, Innovation Manager
organisation, before formulating your own innovation roadmap.

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CONTENTS
2 INTRODUCTION
5 ARYA
6 ENTELO
7 GOOGLE CLOUD JOB DISCOVERY API
8 GOOGLE FOR JOBS
9 HIRETUAL
10 IBM WATSON TALENT INSIGHTS
11 IBM WATSON MYCA (MY CAREER ADVISOR)
12 JOBSTHEWORD
13 PROPHET
14 STACK OVERFLOW
15 TEXTKERNEL

CASE STUDIES
16 ARYA CASE STUDY
17 ENTELO CASE STUDY
18 PROPHET CASE STUDY
19 STACK OVERFLOW CASE STUDY

CONTACT
20 CONTACT US

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ARYA

Arya

- US-based Arya is an AI sourcing platform which automates

much of the early recruitment process
- Arya can ‘read’ uploaded job descriptions, identify key
requirements and then automatically source prospects via
three primary channels – an organisations’ ATS, job boards
and social channels like LinkedIn
- Arya’s machine learning can pick up on feedback to
understand what a good candidate looks like within a
specific company

CLICK HERE TO READ FULL CASE STUDY

“AI is the talent acquisition buzzword of the moment, but

few suppliers have a credible and tested product. Arya is
one of the market leaders globally, and after much research,
Resource Solutions has selected Arya to be one of our AI
sourcing pilot partners. By focussing on accuracy, speed
and costs, our pilots suggest it’s promising but further
developments are needed. With AI, you get out w hat you
put in, so we expect massive improvements next year”

Faye Walshe, Global Head of Innovation

ARTIFICIAL
INTELLIGENCE

CONTENTS 5
ENTELO

Entelo

- Entelo leverages big data, predictive analytics and social

signals to help recruiting organisations find, qualify and
engage talent
- Primarily for technology recruiters, Entelo claims their
predictive “More Likely to Move™” algorithm can identify
which candidates are most likely to change jobs
- Entelo’s Stack product is a sophisticated analytics solution
that enables recruiters to rank job candidates against
open vacancies
- Entelo launched ‘Envoy’ in October 2017. Entelo Envoy
gathers information about a recruiter’s open job. Envoy does
this automatically by parsing the job description and recruiters
can also add additional information that may be useful. After
that, Envoy goes to work in the background, identifying the
best-fit candidates and automatically beginning the
outreach process.
- Clients include Visa, Facebook and Salesforce

CLICK HERE TO READ FULL CASE STUDY

“Enabling true social sourcing from one simple-to-use location”

Tom Lakin, Innovation Manager

CONTENTS 6
GOOGLE CLOUD JOB DISCOVERY API

Google Cloud Job Discovery API

- With Google for Jobs aimed at creating better matching

experiences for job seekers, Google is powering the other side
of recruitment with Google Cloud Job Discovery API
- The API provides access to Google’s machine learning
capabilities to power smarter job search and
recommendations within career sites, jobs boards, and other
job matching sites and apps
- Watch this video to find out more about Google Cloud Job
Discovery https://youtu.be/FvWyXQ9eg6o

“We are talking to Google’s team of product developers to

see how their API can power our ATS, talentsource, and
also improve job searches for our candidates who visit
robertwalters.com. We look forward to sharing results when
they become available as we continue our drive to improve
job seeking experiences for candidates.”

Tom Lakin, Innovation Manager

CONTENTS 7
GOOGLE FOR JOBS

Google for Jobs

- Launched in the US in June 2017, Google for Jobs is a

candidate-centric experience. It’s mobile-friendly and allows
users to search for jobs, refine their search, set alerts and apply
directly (Watch a preview here)
- Sites like LinkedIn, Monster, CareerBuilder, Glassdoor and
Facebook allow their job content to be included in Google’s
search results. Only Indeed stands apart – jobs posted natively
on Indeed are not searchable on Google
- Clients will need to ensure job postings on their company
careers sites are discoverable by Google for Jobs. Google has
documentation on how to do this.
- Google for Jobs has now rolled it out in markets including the
UK, Chile, Mexico, Argentina, Brazil, and Colombia.

“At Resource Solutions, we power careers sites via our ATS

talentsource, and we have ensured that our sites are optimised for
Google for Jobs. The jury is out on whether Google for Jobs is shaking
up the market in the way they perhaps expected to – it’s interesting to
note that competitor Indeed’s performance over the past three months
has been exceptionally strong, rising 14 places to be the world’s 156th
most visited site, however we are expecting Google to continuously
expand their product’s functionality. Watch this space!“

Faye Walshe, Global Head of Innovation

CONTENTS 8
HIRETUAL

Hiretual

- Hiretual is a sourcing tool which uses Boolean search, contact

finding and AI. Users can search for candidates on 20+
platforms, including LinkedIn, Facebook, Twitter, Github
and more
- Enables different approaches to search, from simple keywords to
job description parsing (Hiretual can build a Boolean search` in
seconds having ‘read’ the job description)
- Has predictive, synonym capabilities when entering expertise, job
title, related skills, mandatory skills and location
- Includes additional features, like salary estimates and peer
ratings, which is impressive for a low-cost product
- We recommend using only the web version of Hiretual, rather
than the Chrome Extension as a result of security concerns of
Chrome Extensions
“Sourcing hacks and simple tools are common, but Hiretual
stands above its competition with its flexible access and
myriad of features. Its affordable pricing makes it an
appealing option for SMEs looking to upgrade their sourcing
strategy. Since it’s an early stage product, we’d like more
transparency on where its ratings and salary estimates come
from.”

Faye Walshe, Global Head of Innovation

CONTENTS 9
IBM WATSON TALENT INSIGHTS

IBM Watson Talent Insights

- IBM Watson Talent Insights is an HR-data platform which

allows users to make strategic, fact-based decisions on talent
analytics to improve business outcomes
- Facilitates fast analysis when asking questions using natural
language. Powered by Watson Analytics, you can gain
actionable insights without expert-level analytics skills
- One of the key benefits is unearthing significant patterns and
trends which can help predict outcomes

CONTENTS 10
 IBM WATSON MYCA (MY CAREER ADVISOR)

IBM Watson MyCa

- IBM’s chatbot is designed to aid internal mobility and its job

matching feature is a new development enjoying much
pre-launch hype.
- Myca, short for My Career Advisor, is a chatbot that can greet
job seekers on an internal careers or HR career planning site.
It chats with internal applicants planning their next internal
move and looking for assistance. Myca highlights internal job
opportunities relevant to a candidate’s current career
10:30
AM 100% 10:30
AM 100% 10:30
AM 100% 10:30
AM 100% experience (information integrated from internal HR records) or
their planned career path. Myca uses IBM’s Watson

10:30 10:30 10:30 10:30

technology and can chat using Natural Language Understanding.
Sunday, 23
October Sunday, 23
October Sunday, 23
October Sunday, 23
October
- IBM plans to launch Myca with early adopters in the summer
of 2017

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CONTENTS 11
JOBSTHEWORD

JobsTheWord

- UK-based JobsTheWord is a talent data and advertising

platform that provides one of the only sources of both talent
supply and talent demand data
- JobsTheWord has two main products; one is the data and
insights platform and the second is the advertising platform
which allows highly targeted email campaigns to be sent
- The platform is positioned to support the increasing focus on
talent pooling by engaging with talent based on data (e.g.
female Developers near London).

“JobsTheWord has been around for years, but it seems to

have found its niche in 2017. JobsTheWord has multiple use
cases: location strategy, talent pooling, salary benchmarking,
diversity data and location marketing. The product resonated
with our clients this year, though we hope to see broader
geographic coverage.”

Tom Lakin, Innovation Manager

ARTIFICIAL
INTELLIGENCE

CONTENTS 12
PROPHET

Prophet

- Prophet is a Chrome Extension** which allows recruiters to

view a candidate’s full social profile in one convenient place
- Prophet searches the web for email addresses so direct
recruiters can contact prospective candidates via email rather
than rely on expensive LinkedIn InMails

CLICK HERE TO READ FULL CASE STUDY

**Please note that Chrome Extensions can pose significant IT risk and as such,
Resource Solutions does not advise the use of these tools.

“Prophet is easy to use, integrates beautifully with LinkedIn

and allows recruiters to reduce their reliance on LinkedIn
InMails”

Tom Lakin, Innovation Manager

CONTENTS 13
STACK OVERFLOW

Stack Overflow

- Stack Overflow is one of the world’s largest communities for

developers to learn and share their programming knowledge
currently attracting 50M+ developers to visit their site
each month
- Employers can access the “quora-style” site for computer
programming to gain insight, knowledge and tools to support
developer attraction and hiring campaigns
- The jobs section on the site assists developers in finding
their next opportunity and it provides a platform for
companies to brand their vacancies and source candidates
from Stack Overflow’s database

CLICK HERE TO READ FULL CASE STUDY

CONTENTS 14
TEXTKERNEL

Textkernel

- Textkernel is a specialist in machine intelligence for matching

people and jobs. Its features include multilingual resume
parsing, semantic search, sourcing, lead-generation and
matching technology
- Textkernel’s ‘Apply With Widget” can overlay clunky applicant
tracking systems to streamline the mobile application process
- The parsing and semantic search functionality provides
intelligent, search-engine-like search for ATS’s

“Textkernel may not be the only parsing tech provider but its
is probably the most user-friendly. Our recruiters loved the
intuitive, clean interface and were impressed by the accuracy
and quality of Textkernel’s semantic search results.”

Tom Lakin, Innovation Manager

ARTIFICIAL
INTELLIGENCE

CONTENTS 15
 ARYA CASE STUDY
Arya
CASE STUDY

In our first four-week trial of Arya for an international banking client,

we tested its ability to independently read job specifications and
source appropriate talent from the social web and one job board CV
database. We raced the machine against our recruiters to measure
performance.

KEY FINDINGS:

• Arya can find 8x more

8x candidates per vacancy than
recruiters in 40 minutes
– that’s 10 hours saved in initial
We will continue testing new AI sourcing tools, and we’ll use our
sourcing per 15 jobs
learnings here in order to:
• Increase recruiter usage to optimise machine
• Arya was more successful in sourcing suitable CVs learning of what success looks like
for volume roles (23% accuracy versus 14% for lateral
• Intergrate with internal databases to test Arya’s ability
level hires)
to match roles for our talent pools
• Arya’s accuracy started off low and this effected
• Integrate with more job boards to test Arya’s accuracy
productivity scores –in weeks 1-3, our recruiters
across more sourcing channels.
sourced more effectively. Due to Arya’s average CV
accuracy at 17%, our experienced recruiters • Extend measures of success and long-term tracking
produce 6 more candidates per hour for their (6+ months) for quality
shortlist (suitable candidates)
Watch this space for more news as the trials progress!
• In week 4, Arya’s shortlist performance closely
matched that of our recruiters which is an exciting
prospect, giving us a glimpse that results could
improve with more time/usage

GO BACK TO ARYA PROFILE PAGE CONTENTS 16

 ENTELO CASE STUDY
Entelo
CASE STUDIES

The Innovation team has assessed many talent aggregators and

it is some of the value-add enhancements of Entelo which really
make it stand above its rivals: the diversity filter allows our recruiters
to strategically source by demographic (female, African American
and military veterans, for example). The email finding function has
resulted in outstanding response rates, whilst the ‘More likely to
move’ function could help improve recruiter productivity.

We identified and talent pooled female talent who were

underrepresented in Switzerland for a global banking client:

• Achieved a 60% response rate from

60% candidates – double the response rate
expected from LinkedIn

• 16 CVs identified and added to talent pool for

8 / 10 future roles, and 8 interviews conducted in
only 10 days

Identified hard-to-find tech talent in the UK for a financial

services client:

• Highly targeted sourcing resulted in a 33%

33% conversion from response to CV’s
• Received highly favourable feedback from
hiring community regarding the high quality
of the talent sourced via Entelo.

Robert Walters USA also piloted Entelo by identifying hard-to-

find talent in a highly-competitive market on the west coast:

“Entelo has enabled us to surface new and diverse talent

• The team approached talent differently by
with the right skills quickly”
696 sending a higher volume of email in their
campaigns: 696 emails sent achieved a
69% open rate, which met expectations Tom Lakin, Innovation Manager

GO BACK TO ENTELO PROFILE PAGE CONTENTS 17

 PROPHET CASE STUDY
Prophet
CASE STUDY

We trialled Prophet for one our clients***, conducting searches

for prospective candidates through LinkedIn and contacting them
through the email address sourced by Prophet. We compared
our Prophet response rates to LinkedIn response data to see if
candidates responded to emails more than InMails:

KEY FINDINGS:

60% response rate (more than

60% 2x the averaged LinkedIn InMail
response rate of 29%)

Prophet used 100 times by

100 Direct Recruiters to source
email addresses

63 63 times Prophet successfully

found an email address

25 times an incorrect email address

25x was found (bounce back)

38 individuals responded to
38 emails sent

12 times Prophet did not find an

12 email address

***in a stand-alone, off-network environment to minimise risk.

GO BACK TO PROPHET PROFILE PAGE CONTENTS 18

 STACK OVERFLOW CASE STUDY
Stack Overflow
CASE STUDY

When one of our clients needed to attract hard-to-find IT talent in the

North West of England and Scotland, we created a branded ad page
and purchased 20 job ad slots for 4 months. We observed above
average results for a relatively short campaign:

KEY FINDINGS:

Average of 95 views per job posting (total 2955 views across

95 31 jobs)
Compared with results from client efforts:

4% apply click-through rate (conversion from views to

4% application clicks), compared to 6% from a finance competitor
who committed to a 12-month campaign 656 Average of 656 views per job posting (total 1970
views across 3 jobs)

74% 23/31 (74%) of job postings received application clicks

3% apply click-through rate across 3 jobs
3%

116 applications received,

116 Of the 57 applications received, 5 placements made
57 in 2016 (9%)
44 (38%) candidates were shortlisted
38%

GO BACK TO STACK OVERFLOW PROFILE PAGE CONTENTS 19

CONNECT WITH US

Resource Solutions is a provider of Recruitment Process Outsourcing

linkedin.com/company/resource-solutions
(RPO) and Managed Service Provider (MSP) solutions. We have delivered
these solutions to leading organisations since 1997 and manage a
recruitment budget of over £2 billion on behalf of our clients. As part of
@RSOutsourcing the Robert Walters Group, our business has considerable resources at its
disposal. With a truly global footprint across 28 countries, we are able to
work in close partnership with organisations and manage everything from
ResourceSolutionsRPO global accounts with demanding resourcing strategies to single sites with
lower recruitment volumes.
Resource Solutions’ dedicated Innovation team
provides market intelligence, research, insights and
trend reporting to all clients globally. For further
information, please contact a member
of the Innovation team directly:

Faye Walshe, Director of Innovation

[email protected]

Tom Lakin, Innovation Manager

[email protected]

For enquiries about recruitment outsourcing

solutions for your business contact:
Joanna Fagbadegun, Sales Director
[email protected]

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