Scribd
Upload
20 views11 pages

Competitive Analysis-7 March 2018

Document reflecting a competitive landscape taking the retail business as an example

Uploaded by

eman elshorbagy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
20 views11 pages

Competitive Analysis-7 March 2018

Document reflecting a competitive landscape taking the retail business as an example

Uploaded by

eman elshorbagy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 11

Competitive Landscape & Way Forward

GLOBAL HEALTH MOVEMENT


COMPETITIVE LANDSCAPE
PACKAGING ANALYSIS
GEOGRAPHICAL PRESENCE ANALYSIS
PRICING ANALYSIS
KEY TAKEOUTS
GLOBAL BENCHMARKS
WAY FORWARD
COMPETITIVE LANDSCAPE

Competitive Land Scape

Full Fledged Category specialized Stores that offers


Healthy/Organic/Natural Store Healthy/Organic/Natural Store Healthy/Organic/Natural
products as well as others
Categorization vs platform

Online vs Offline
Online Offline Online & Offline

Full Fledged
Healthy/Organic/
Natural Store
Categorization

Category
specialized
Healthy/Organic/
Natural Store

Stores that offers


Healthy/Organic/
Natural as well as
other products
COMPETITIVE LANDSCAPE – PRODUCT CATEGORIES

Fruits/Veg
Butchery
Sea Food
Dairy
Bakery

Groceries Potential categories


Super
Foods

Ready to
eat meals Available soon
Ready to
cook meals
Natural
Cosmetics

Dried Fruits
and Nuts
COMPETITIVE LANDSCAPE – PRODUCT CATEGORIES

Fruits/Veg

Butchery

Dried Fruits
and Nuts
Natural\Health
Groceries

Super Foods

Beauty
SITUATIONAL ANALYSIS – FRESH FOOD MARKET
An upscale market offering fresh gourmet foods and a unique premium
Overview
shopping experience

Strengths/USPs
• The availability of on site gourmet eateries that include a sushi bar, an Italian
Products

deli, a patisserie, a café, and an ice-cream stand


Factors

• Diverse imported and local premium quality products


• Organic and chemical free fresh produce
• High quality butchery supplied by the butcher house
Experience

• Offering a one stop premium shopping experience along with an


Factors

enjoyable freshly made meal


• helpful and qualified staff
• Delivery service available all over Cairo and Giza

Weaknesses
Products
Factors

• Heavy reliance on international brands and imported products even


though the market dynamics are changing
• Offering undifferentiated local products at higher prices
Experience
Factors

• Absence of branches in central and down town areas


SITUATIONAL ANALYSIS – GOURMET

An upscale food store offering high quality gourmet products and a premium
Overview
shopping experience

Strengths/USPs
• Organic & chemical free fruits & vegetables
• High quality butchery
Products
Factors

• Asian section specialty


• Gluten free products
• Offers a wide range healthy products
• Offers ready to cook meals
Experience

• The availability of recipe booklets


Factors

• The availability of online shopping


• Advanced & user friendly website

Weaknesses
•
Products

The butchery prices are higher than competition


Factors

• lack of variety in each category


• Lack of a diverse price range
SITUATIONAL ANALYSIS – OSCAR

A grand store offering a diverse range of product categories along with a set of
Overview
different kind of eateries for an enjoyable shopping experience

Strengths/USPs
Products
Factors

• Affordable prices relative to competition


• Wide range of products
Experience

•
Factors

Availability of coffee bar, sandwich bar, ice cream station,


sea food restaurant, pizzeria & a cafe
• Professional & knowledgeable staff

Weaknesses
Products
Factors

• Low concentration on healthy or super foods


• Low portfolio of organic & chemical free vegetables and fruits
• The logo reflect a lower image store
Experience
Factors

• Absence in west Cairo


• Absence of online shopping
• Absence of delivery services
SITUATIONAL ANALYSIS – SEOUDI
A well established supermarket chain offering a wide range of imported and
Overview
local products with different quality grades

Strengths \ USPs
• Covers a diversified range of products categories
Products

• The availability of a large section of healthy foods and super foods


Factors

• Wide range of imported products


• Presence of several quality grades of products
• Strong presence of Organic\Chemical free fresh produce
Experience
Factors

• Strong geographic coverage and presence


• Reasonable pricing
• Pleasant shopping experience yet the check out is crowded

Weaknesses
Products
Factors

• Inconsistency of product portfolio across branches


• Lacks healthy grades in the butchery section
Experience

• the check out is crowded


Factors

• Weak customer service


• Weak delivery service
SITUATIONAL ANALYSIS – BUTCHER HOUSE

A butchery that provides top quality, professionally prepared and locally-bred


Overview
meat to homes and businesses

Strengths/USPs
• A diverse range of marinated and ready to cook butchery products
Products
Factors

• Different meats are provided in vacuumed packs


• All locally grown, chemical free products
• The sole butchery supplier to the highly recognized Fresh Food Market
Experience
Factors

• Delivery service fully covering all areas of Cairo and Giza

Weaknesses
Products
Factors

• Limited display of products within the main branch


of Maadi
Experience
Factors

• Delivery is limited to 3 days a week for east Cairo areas


and 3 days to west Cairo areas

You might also like