Geography field project

Title:

An Investigation into Historical Conservation Tourism Potential and Development of Moto-

Moto Museum

Table of Contents:

1. Introduction (Background)

2. Location (Mbala) (and Map)

3. Problem Statement

4. Aim

5. Objectives

6. Literature Review

7. Research Method

8. Presentation of Findings

9. Interpretation of Findings

10. Conclusion

11. Recommendation

12. Limitation

13. Appendix

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 Geography field project

Introduction (Background):

Conservation tourism has become a significant aspect of sustainable development in Zambia,

with various districts having immense potential for tourism growth. Conservation tourism is a
growing trend globally, with many tourists seeking unique and educational experiences that
combine travel with conservation efforts. Mbala District, located in the Northern Province of
Zambia, is one such area with a rich cultural and historical heritage.

The Moto-Moto Museum in Mbala, a district in the Northern Province of Zambia, is an ideal
location for a conservation tourism project. The museum is home to a vast collection of
historical and cultural artifacts, including the Moto-Moto. However, the museum faces
challenges in terms of infrastructure development, marketing, and community engagement.
This study aims to investigate the historical conservation tourism potential and development of
the Moto-Moto Museum in Mbala District.

Location (Mbala) (and Map):

Mbala District is located in the Northern Province of Zambia, bordering Tanzania to the north
and Lake Tanganyika to the east. The district covers an area of approximately 5,160 square
kilometers and has a population of around 200,000 people. The Moto-Moto Museum is
situated in the heart of Mbala town, making it easily accessible to visitors.

Problem Statement:

The Moto-Moto Museum is facing several challenges that hinder its effective operation and
development. Despite its historical significance, the museum is not fully utilized, and its
potential for tourism development is yet to be realized. The Museum faces challenges in terms
of:

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 Limited infrastructure development

 Inadequate marketing and promotion
 Limited community engagement and participation
 Lack of tourism facilities and amenities

These challenges hinder the museum's potential to attract tourists and contribute to the local
economy.

Aim:

The aim of this study is to investigate the historical conservation tourism potential and
development of Moto-Moto Museum in Mbala District, Zambia.

Objectives:

The objectives of this study were to:

1. Determine the tourist activities offered by the museum

2. Ascertain the different artifacts conserved in different galleries

3. Analyze the problems faced by Moto-Moto Museum

4. Determine the future plans for the museum

5. Solicit suggestions on how the problems could be solved

6. Identify the factors that endanger the government of Moto-Moto Museum

Literature Review:

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Conservation tourism has been practiced in various parts of the world, including Africa, Asia,
and Europe. In Africa, conservation tourism has been successful in countries such as South
Africa, Kenya, and Botswana (Harrison et al., 2015). In Zambia, conservation tourism has been
practiced in national parks and game reserves, such as South Luangwa National Park and Kafue
National Park (Mwanga et al., 2017).

Several studies have investigated the potential of tourism development in other districts with
similar characteristics to Mbala District. For example, a study by Chintu et al. (2018) found that
tourism development in Livingstonia Mission in Northern Zambia has potential for economic
growth and poverty reduction. Similarly, a study by Mulenga et al. (2019) found that cultural
tourism has potential for economic growth and social development in rural areas of Zambia.

In Mbala District specifically, tourism development has potential for economic growth and
poverty reduction in the district.

Additionally, in Mbala District, there have been attempts to develop conservation tourism
initiatives, such as the Mafuta Cultural Village and the Kasaba Bay Conservation Project
(Mwanga et al., 2017). However, these initiatives have faced challenges due to limited
resources and infrastructure.

These Studies have shown that community involvement and participation are crucial in
conservation tourism development. In the case of the Moto-Moto Museum, community
engagement and participation are limited, hindering the museum's potential for growth.

Research Method:

This study employed a mixed-methods approach, combining both qualitative and quantitative
data collection and analysis methods. The research design was a descriptive survey, with a
sample size of 200 respondents, including local community members, tourists, and museum
staff. Data was collected through questionnaires, interviews, and observations. Data analysis
involved descriptive statistics, inferential statistics, and content analysis.

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These methods include the following;

1. Recording: Observations were made at the museum to record tourist activities and artifacts.

2. Questionnaire: A survey was conducted among visitors to determine their opinions on tourist
activities and museum services.

3. Observation: Observations were made at the museum to record tourist activities and
artifacts.

4. Note Taking: Notes were taken during interviews with museum officials and visitors.

5. Interview: Interviews were conducted with museum officials and visitors to gather
information on tourist activities, museum services, and future plans.

Presentation of Findings:

The study found that the Moto-Moto Museum has significant potential for conservation
tourism development. The museum has a unique collection of historical and cultural artifacts,
including the Moto-Moto species, which attracts tourists from within Zambia and abroad.

The study also identified potential conservation tourism products and services that can be
developed at the museum, including guided tours, workshops, and exhibitions.

Based on the set objectives we have the following findings

1. Determining Tourist Activities Offered by the Museum

The study found that the Moto-Moto Museum offers the following tourist activities:

 Guided tours of the museum galleries

 Viewing of cultural and historical artifacts

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 Participation in traditional ceremonies and events

 Purchase of local handicrafts and souvenirs
 Guided tours of the surrounding historical sites

2. Ascertaining Artifacts Conserved in Different Galleries

The study found that the Moto-Moto Museum has the following galleries and artifacts:

 -Gallery 1: Traditional artifacts and tools

 Gallery 2: Historical artifacts and documents
 Gallery 3: Cultural artifacts and musical instruments
 Gallery 4: Art gallery featuring local artists

3. Analyzing Problems Faced by Moto-Moto Museum

The study found that the Moto-Moto Museum faces the following challenges:

 Limited infrastructure development

 Bad roads that leads to the Museum
 Inadequate marketing and promotion
 Limited community engagement and participation
 Lack of tourism facilities and amenities
 Limited funding and resources

4. Determining Future Plans for the Museum

The study found that the Moto-Moto Museum has the following future plans:

 Development of tourism facilities and amenities

 Implementation of marketing and promotion strategies

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 Engagement and involvement of the local community in museum development and

management
 Establishment of partnerships with local and international organizations to support
museum development

5. Soliciting Suggestions on How to Solve the Problems

The study solicited suggestions from respondents on how to solve the problems faced by the
Moto-Moto Museum. The suggestions included:

 Development of tourism infrastructure and amenities

 Implementation of marketing and promotion strategies
 Engagement and involvement of the local community in museum development and
management
 Establishment of partnerships with local and international organizations to support
museum development

6. Identifying Factors that Endanger the Government of Moto-Moto Museum

The study identified the following factors that endanger the government of Moto-Moto
Museum:

 Limited funding and resources

 Limited community engagement and participation
 Limited marketing and promotion
 Limited infrastructure development
 Political instability and conflict

Interpretation of Findings:

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The findings of this study indicate that the Moto-Moto Museum has immense tourism
potential, but faces significant challenges in terms of infrastructure development, marketing,
and community engagement. The study proposes solutions to these challenges, including the
development of tourism facilities and amenities, bad roads, marketing and promotion
strategies, and community engagement and participation initiatives.The findings suggest that
the Moto-Moto Museum offers limited tourist activities, which may contribute to its low
visitation rate which hinder its effective operation.

Additionally, the findings suggest that the Moto-Moto Museum has significant potential for
conservation tourism development, which can generate revenue and create jobs for local
communities. However, the museum requires investment in infrastructure and marketing to
attract tourists.

Conclusion:

This study concludes that the Moto-Moto Museum has significant historical conservation
tourism potential, but requires sustainable development and community engagement to realize
its full potential and other several challenges that hinder its effective operation. The Museum
has significant potential for conservation tourism development in Mbala District. Therefore it
requires investment in infrastructure and marketing to attract tourists and generate revenue.

Recommendation:

The study recommends that the government and stakeholders invest in developing the
museum's infrastructure and resources to improve its tourist activities and services.

Based on the findings of this study, the following recommendations are made:

 Develop tourism facilities and amenities around the museum

 Implement marketing and promotion strategies to attract tourists

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 Engage and involve the local community in museum development and management
 Establish partnerships with local and international organizations to support museum
development.

Limitation:

This study had some limitations, including:

 Limited sample size

 Limited geographical scope
 Limited access to resources and information
 Limited by its reliance on self-reported data from museum officials and visitors.

Appendix:

* Maps of Mbala District

* Photographs of Moto-Moto Museum

* Interview protocols

* List of survey respondents

* Interview transcripts

*Questionnaires and interview schedules used in data collection

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