Project Proposal
Project Proposal
A project proposal is a written document outlining everything stakeholders should know about
a project, including the timeline, budget, objectives, and goals. Your project proposal should
summarize your project details and sell your idea so stakeholders feel inclined to get involved
in the initiative.
First and foremost, a proposal is required to get executive buy-in for a new project,
program, or service at your organization. Secondly, it is used to get everyone on the team
thinking about the same goals and priorities. Lastly, it serves as as way for the organization to
know when they need to make new hiring decisions or budget adjustments. Successful
organizations get granular with their project proposals and engage in project planning before
seeking out budget or executive buy-in.
Clarifies Expectations.
Increase clarity regarding requirements and project roadmap.
Creates Structure.
Structure and organization is established up front, reducing the chance for misalignment.
Increases Budget.
Successful proposals lead to approved budgets and financial support for organizational
growth and project replication.
It is imperative to keep in mind that, regardless of the proposal type, you will always want to
check the following boxes when starting a proposal document.
• Define your audience.
• Determine the problem being solved by your proposal.
• Conduct research on the current state of the issue and potential solutions.
• Proactively determine the effect that this project will have on company success.
• Establish a timeline and determine the type and amount of resources required.
• Begin to outline your proposal document.
SAMPLE PROJECT PROPOSAL OUTLINE
Before you begin writing, you should be able to answer the following questions.
• Why are you doing this project?
• What will you be doing?
• How will you be doing it?
• Who will be doing it?
• Where will it be done?
• How long will it take?
• How much will it cost?
• Project Background This section of the proposal requires a few succinct sentences that clarify
the problem your proposal is tackling. Here, it is critical to explain the current state of the
problem and why your audience should care about solving it. Make sure to include references
and statistics in this section. Best practice is to keep this no longer than 1 page.
• Project Objectives Use this section of the proposal to explicitly list the goals that the project is
trying to achieve.
Section 6: Conclusion
The conclusion section of a project proposal intends to be a brief review of all the points
already discussed. This is your last chance to win over your audience, so ensure that you
incorporate the most important evidence to receive approval. This is also the final moment to
prove you have adequately researched all solutions and your proposed method is the best for
business.
Section 7: Appendix
This section is dedicated to any additional charts, graphs, images, or reports that were
cited in the proposal. Many times, referenced material will go into the appendix as it does not
naturally fall into the main body copy of the proposal.
Final Thoughts:
• Determine your project proposal type first for an effective presentation.
• Make sure your proposal targets your audience and clearly defines the problems it will solve.
• Follow the seven sections of a proposal to more effectively convince your audience.
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service organizations choose Mavenlink for managing projects.