Comprehensive Website Design

Document for Arm Alpha

Table of Contents
1. Introduction
2. Project Overview
3. Objectives and Goals
4. Target Audience
5. Brand Identity and Design Guidelines
6. Technical Requirements
7. Website Structure and Navigation
8. Detailed Page Descriptions
○ 8.1. Lock Screen (Landing Page)
○ 8.2. User Authentication and Profile Creation
○ 8.3. Home Page (Dashboard)
○ 8.4. Company Information Pages
○ 8.5. Secure Messaging Platform
○ 8.6. Strategy Selection and Calculator
○ 8.7. Payment Management
○ 8.8. Contact Options
○ 8.9. Legal and Compliance Pages
○ 8.10. FAQ Page
9. User Experience (UX) and User Interface (UI) Requirements
10. Functional Requirements
11. Non-Functional Requirements
12. Security Considerations
13. Content Management
14. Integration with Third-Party Services
15. Testing and Quality Assurance
16. Deployment and Hosting
17. Maintenance and Support
18. Project Timeline and Milestones
19. Appendices
○ A. Wireframes and Mockups
○ B. User Flows
○ C. Content Inventory
○ D. Glossary of Terms
 ○ E. References and Resources

Introduction
This document serves as a comprehensive guide for the design and development of the website
for Arm Alpha a non-custodial quantitative trading company specializing in providing automated
trading strategies for digital assets. The purpose of this document is to outline all requirements,
specifications, and guidelines necessary for the website development team to build a
cutting-edge, professional, and secure website that meets the company's objectives and
exceeds user expectations.

Project Overview
Company Name: Arm Alpha
Industry: Digital Asset Trading / FinTech
Website Purpose: Provide an exclusive, secure platform for customers to access information
about the company, select trading strategies, manage subscriptions, and interact securely with
the team.

Objectives and Goals

● Primary Objective: Develop a secure, professional, and interactive website that reflects
the company's cutting-edge services in automated trading strategies for digital assets.
● Goals:
○ Provide an engaging and interactive lock screen experience.
○ Ensure secure user authentication and profile management.
○ Offer comprehensive information about the company, services, strategies,
pricing, and legal aspects.
○ Enable customers to select strategies, calculate projected returns, and manage
subscriptions.
○ Facilitate secure communication between customers and the company.
○ Support multiple payment options, including fiat and cryptocurrencies.
○ Build a scalable and maintainable platform using React, Next.js, and Tailwind
CSS.
Target Audience
● Primary Audience: High-net-worth individuals, institutional investors, and experienced
traders interested in automated trading strategies for digital assets.
● Secondary Audience: Crypto enthusiasts and early adopters seeking professional
trading solutions.

Brand Identity and Design Guidelines

Brand Attributes

● Regal and Sophisticated: The design should exude luxury, professionalism, and
exclusivity.
● Cutting-Edge and Futuristic: Reflect the advanced technology and innovation behind
the services.
● Secure and Trustworthy: Emphasize security and reliability in handling digital financial
assets.

Color Palette

● Primary Colors:
○ Gold (#D4AF37): Accents and highlights.
○ Dark Grey (#2C2C2C): Backgrounds and primary elements.
● Secondary Colors:
○ Black (#000000): Text and contrast elements.
○ White (#FFFFFF): Text and backgrounds for contrast.
○ Neutral Tans (#C0C0C0): Subtle backgrounds and UI elements.

Typography

● Primary Font: A modern sans-serif font (e.g., Montserrat, Open Sans).

● Secondary Font: A complementary serif font for headings (e.g., Merriweather, Playfair
Display).

Imagery and Iconography

● Use high-quality, abstract graphics that represent digital assets, data flow, and
technology.
● Incorporate animations and interactive elements that enhance user engagement.
● Maintain consistency in icon styles throughout the website.
Technical Requirements
● Frameworks and Libraries:
○ Frontend: React.js, Next.js
○ Styling: Tailwind CSS
● Backend: Node.js (if applicable)
● Animations: Use libraries like Framer Motion or React Spring for interactive animations.
● Database: MongoDB or PostgreSQL for user data management.
● Authentication: JWT tokens, OAuth 2.0
● API Integration: ( Future:Integrate with 3commas.io, TradingView), payment gateways,
and messaging platforms.
● Hosting: Cloud-based hosting (e.g., Vercel, AWS)
● Version Control: GitHub or GitLab
● Continuous Integration/Continuous Deployment (CI/CD): Set up pipelines for testing
and deployment.

Website Structure and Navigation

Primary Navigation Menu

● Home (Dashboard)
● Strategies
● Services
● Pricing
● Calculator
● Messaging
● FAQ
● Legal
● Contact Us
● Profile/Account Settings

Secondary Navigation

● Footer links to Privacy Policy, Terms of Service, Risk Disclosure, and other legal
documents.
● Quick access links to support and help resources.
Detailed Page Descriptions
8.1. Lock Screen (Landing Page)

Purpose: Provide an engaging and interactive entry point that reflects the brand's sophistication
and exclusivity.

Features:

● Interactive Animation:
○ Visual Concept: A dynamic technical analysis candlestick chart featuring a
shooting star candle.
○ User Interaction: Users slide the shooting star candle upward, transforming it
into a hammer candle to unlock the screen.
○ Animation Details:
■ Candle changes from red to green to gold as it moves.
■ Upon locking into place, the candle expands into a rectangle with a blank
text box (password entry).
● Access Control:
○ Password Entry: Users must enter a unique password provided (e.g., from an
affiliate or referral) to proceed.
○ Error Handling: Display appropriate messages for incorrect passwords.
● Design Elements:
○ High-resolution graphics with smooth animations.
○ Background music or sound effects (optional and should be mute by default).

8.2. User Authentication and Profile Creation

Purpose: Securely authenticate users and collect necessary information while ensuring
compliance with confidentiality agreements.

Features:

● Registration Process:
○ User Details: Name, email, phone number (optional), preferred contact method.
○ Password Creation: Secure password requirements.
○ Confidentiality Agreement: Users must agree to terms before proceeding.
■ Display: Present the agreement prominently with a checkbox for
acceptance.
● Authentication:
○ Multi-Factor Authentication (MFA): Options for email verification, SMS codes,
or authenticator apps.
● Profile Management:
○ Dashboard Access: Users can access and update their profile information.
 ○ Security Settings: Options to change password, enable/disable MFA.
● Data Privacy Compliance:
○ Ensure compliance with GDPR, CCPA, and other relevant regulations.

8.3. Home Page (Dashboard)

Purpose: Provide an overview of the user's account and quick access to key features.

Features:

● Welcome Message: Personalized greeting.

● Account Overview:
○ Subscription status.
○ Active strategies.
○ Recent activity or notifications.
● Quick Access Links:
○ Strategies
○ Calculator
○ Messaging
○ Payment Management
● Announcements: Display important updates or news.

8.4. Company Information Pages

Purpose: Inform users about the company, its services, strategies, and pricing.

Sections:

● About Us: Company mission, vision, team profiles.

● Services: Detailed descriptions of services offered.
● Strategies: In-depth information on available trading strategies.
○ Visuals: Charts, performance metrics, screenshots.
● Pricing: Subscription tiers, fees, and what's included.
● FAQ: Common questions and answers.

8.5. Secure Messaging Platform

Purpose: Enable secure communication between customers and the company.

Features:

● Messaging Interface:
○ Compose Message: Users can send messages to the support team.
○ Inbox: View and manage received messages.
● Webhook Secret Key Submission:
 ○ Form Field: Dedicated area for users to paste their 3commas.io webhook secret
keys.
○ Instructions: Provide guidance on how to obtain and submit the secret key.
● Security Measures:
○ End-to-end encryption for all messages.
○ Notifications for new messages or responses.
● File Attachments: Allow users to attach files if necessary (with security scans).

8.6. Strategy Selection and Calculator

Purpose: Allow users to select trading strategies and calculate projected returns and
subscription payments.

Features:

● Strategy Selection Interface:

○ Filters: By coin, timeframe, risk level.
○ Strategy Details: Description, performance metrics, screenshots.
● Calculator:
○ Inputs:
■ Selected coin and timeframe.
■ Starting capital.
○ Outputs:
■ Projected return.
■ Estimated subscription payment.
○ Assumptions Disclosure: Clearly state that projections are estimates and
include disclaimers about risk.
● User Experience:
○ Interactive and responsive design.
○ Visual representations of potential returns (graphs, charts).
● Future Automation:
○ Design the system to accommodate future automation of strategy deployment.

8.7. Payment Management

Purpose: Enable users to manage their payment options and view billing history.

Features:

● Payment Methods Supported:

○ Fiat and Crypto:
■ PayPal (fiat and crypto).
■ Stripe (fiat and credit card).
■ MoonPay.
■ Hel.io.
 ● Payment Options:
○ Add, edit, or remove payment methods.
○ Set default payment method.
● Subscription Management:
○ View current plan details.
○ Upgrade or downgrade subscription.
○ View next billing date.
● Billing History:
○ List of past transactions with details.
○ Downloadable receipts or invoices.
● Security:
○ PCI DSS compliance for handling payment information.
○ Secure storage of payment data using tokenization.

8.8. Contact Options

Purpose: Provide users with multiple ways to contact the company.

Features:

● Contact Form:
○ Fields: Name, email, subject, message.
○ CAPTCHA to prevent spam.
● Live Chat:
○ Integration with a live chat platform (e.g., Intercom, Zendesk Chat).
● Messaging Apps Integration:
○ Links to Telegram, WhatsApp, Discord channels or support.
● Contact Information:
○ Email addresses for support, sales, and general inquiries.
○ Phone number (if applicable).
● Office Address:
○ Physical address with a map (optional).

8.9. Legal and Compliance Pages

Purpose: Ensure users have access to all legal documents and disclosures.

Pages:

● Privacy Policy
● Terms of Service
● Confidentiality Agreement
● Risk Disclosure Statement
● Cookie Policy
● Data Protection Policy
 ● API License Agreement (if applicable)

Features:

● Easy Accessibility: Links in the footer and during registration.

● Acknowledgment: Require users to accept terms where necessary.
● Compliance: Content reviewed and approved by legal counsel.

8.10. FAQ Page

Purpose: Provide answers to common questions to assist users.

Features:

● Search Functionality: Allow users to search for specific topics.

● Categories: Organize FAQs into sections (e.g., General, Services, Payments).
● Expandable Accordions: For a clean and organized layout.
● Contact Prompt: Encourage users to reach out if their question isn't answered.

User Experience (UX) and User Interface (UI)

Requirements
UX Requirements

● Intuitive Navigation: Users should easily find information and navigate between pages.
● Consistency: Maintain consistent design elements throughout the website.
● Accessibility: Adhere to WCAG 2.1 guidelines to ensure the site is accessible to all
users.
● Responsive Design: Optimize for all devices (desktop, tablet, mobile).
● Fast Load Times: Aim for page load times under 3 seconds.

UI Requirements

● Interactive Elements: Use animations and interactive components to enhance

engagement.
● High-Quality Graphics: Utilize professional images and icons that align with the brand
identity.
● Readable Typography: Ensure fonts are legible and sizes are appropriate.
● Effective Use of Color: Use the color palette strategically to highlight key elements and
calls to action.
Functional Requirements
Authentication and User Management

● Secure user registration and login.

● Password recovery and reset functionality.
● Profile management with editable personal information.

Strategy Selection and Calculator

● Display list of available strategies with filters.

● Interactive calculator with real-time updates based on user input.
● Ability to select strategies for deployment (future automation considerations).

Messaging Platform

● Send and receive messages securely.

● Notification system for new messages.
● Submission of webhook secret keys.

Payment Processing

● Integration with multiple payment gateways.

● Subscription management with automatic billing.
● Secure handling of payment data.

Content Management

● Dynamic content loading for company information pages.

● Easy updating of content by non-technical staff (consider a CMS integration).

Notifications and Alerts

● Email and in-platform notifications for important events (e.g., subscription renewal,
messages received).

Non-Functional Requirements
Performance

● Optimize for fast load times and efficient resource usage.

 ● Scalable architecture to handle increased user load.

Security

● Implement best practices for web security (OWASP Top Ten).

● Regular security assessments and penetration testing.

Reliability

● Ensure high availability with minimal downtime.

● Implement backup and recovery procedures.

Maintainability

● Clean, well-documented codebase.

● Modular design to facilitate updates and new feature integration.

Security Considerations
● Data Encryption: Use HTTPS/SSL for all data transmission. Encrypt sensitive data at
rest.
● Access Control: Implement role-based access control (RBAC) for different user roles.
● Input Validation: Prevent SQL injection, XSS, and other injection attacks.
● Session Management: Secure session handling with appropriate timeouts and
protections against session hijacking.
● Compliance: Adhere to PCI DSS, GDPR, CCPA, and other relevant regulations.

Content Management
● CMS Integration: Consider using a headless CMS (e.g., Contentful, Strapi) for
managing dynamic content.
● SEO Optimization: Implement SEO best practices, including meta tags, structured data,
and sitemap generation.
● Content Updates: Provide an interface for content managers to update website content
without developer assistance.

Integration with Third-Party Services

3commas.io and TradingView

● API Integration: Utilize APIs for strategy deployment and data retrieval.
● Webhook Handling: Securely handle webhook secret keys and data transmission.

Payment Gateways

● PayPal: Support for fiat and crypto transactions.

● Stripe: Credit card and fiat payments.
● MoonPay and Hel.io: Cryptocurrency payment processing.

Messaging Platforms

● Live Chat Integration: Use platforms like Intercom or Zendesk Chat for real-time
support.
● Messaging Apps: Provide links or integrations with Telegram, WhatsApp, Discord.

Testing and Quality Assurance

● Unit Testing: Write tests for individual components and functions.
● Integration Testing: Ensure that different parts of the system work together correctly.
● End-to-End Testing: Simulate user interactions to verify overall functionality.
● Performance Testing: Assess website performance under various loads.
● Security Testing: Conduct vulnerability scans and penetration testing.
● Accessibility Testing: Verify compliance with accessibility standards.

Deployment and Hosting

● Hosting Platform: Use a reliable cloud hosting provider (e.g., Vercel for Next.js
applications).
● Continuous Integration/Continuous Deployment (CI/CD): Set up pipelines for
automated testing and deployment.
● Environment Management: Separate environments for development, staging, and
production.
● Domain Management: Configure DNS settings for the domain (e.g., armalpha.xyz).

Maintenance and Support

● Ongoing Maintenance: Regular updates to frameworks, libraries, and dependencies.
● Monitoring: Implement monitoring tools to track website uptime, performance, and
security incidents.
● Support: Establish processes for handling technical issues and user support requests.