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Lecture 4

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0% found this document useful (0 votes)
9 views16 pages

Lecture 4

Yh

Uploaded by

5f54pv8vdj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital Video Production

Video scripts

Princess Nourah Bint Abdulrahman University


Applied College
Computer science programs
Asma Alfaifi
Introduction

Creating a stunning video requires a wide variety of skills and talents. One of the key factors in a
video’s success happens long before any lighting decisions are made or the audio recordings need
editing.

Excellent videos require excellent scripts, but writing a script for a video can be one of the most
difficult things for a creator.

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What is a video script?

A video script contains the dialogue, plans, and action for your video. It's a crucial tool that gives
you and your team cues and reminders about the goal, timeline, and results you want for your
video.

2
Why do you need a video script?

1- To get more inspiration

How often have you found that getting words flowing


from your mind onto paper just opens a floodgate? Ideas
and inspiration just seem to multiply once you allow them
to flow. Because of this, the process of writing a video
script can unlock ideas you may otherwise have missed.

So often when we put pen to paper we are able to access


pieces of our imagination that add important elements to
our end product. Writing a video script can be a
springboard for what will make your video impactful.

3
Why do you need a video script?

2- To deliver your message efficiently

Structure and clarity are two non-negotiables for


successful videos. Writing a script for your video is a great
way to make sure that your message follows a logical
pattern and that the viewer is able to clearly understand
the point you are trying to get across.

Writing a video script also helps to make sure that the


message is delivered in a way that is in line with
established brand standards – audience confusion is not
efficient!

4
Why do you need a video script?

3- To save editing time

The script for your video will outline the audio and visual
components that the final product should display. This could
include sound bytes, illustrations, and animations among others.
An editor who is able to work from a prepared video script will
be able to do their job in a more timely way than the editor
who is left to guess where each element belongs.

A narrator or main character who is guided by a full script will


have fewer instances of hesitation or interjections of fillers,
which can significantly impact editing time.

5
Why do you need a video script?

4- To make recording easier

Recording is made infinitely easier when the process is


guided by a well-developed script. If you are recording solo,
having a script to refer to can help calm your nerves and keep
you on topic.

If you are recording an interview, being able to provide the


script to the interviewee in advance can help them prepare,
often resulting in fewer takes and less editing required to
create an excellent end product.

6
How to write a video script?

1- Identify your audience

A key step in video script writing doesn’t involve a pen, paper, or a


video camera. Identifying the target audience for the video being
developed is an all-important first step. Your choices around
language, humor and tone will vary depending on the audience
identified for the video.

Creating a script that is engaging for teenagers is different than


writing a script for a video targeting retirees! If you don’t know
exactly who you are speaking to it is likely that your message won’t
be well received.

7
How to write a video script?

2- Set a goal for your video

The key question to ask yourself at this


pivotal point is “Why is this video being
made?” Is it meant to teach people
something? To unify a group of people? To
establish a brand’s identity? Knowing and
sharing the answer to this question will help
steer your video script writing and the
work that everyone else involved is doing
as well.

8
How to write a video script?

3- Choose the main characters

Good storytelling is key to creating compelling videos, and


what is a story without some engaging and relatable
characters?
If you are struggling to identify the main character, go back
to your target audience and your goal. Think about who that
audience would relate to and want to hear from concerning
the goal you have established for the video.

9
How to write a video script?

4- Write an outline

Starting with an outline helps to give structure to


your video script. An outline is a great starting
place to get all of your ideas out of your head and
onto paper so that you can see which ones fit well
in a structured video script and move you toward
your goal and which ones may actually end up as
distractions.

10
How to write a video script?

5- Generate a script for you

11
The A.A.A.A Formula

Attention (Grab their attention in the first line)

Agitation (Agitate the pain that you can solve)

Activity (Show them how to solve it)

Action (Call them to action and tell them how to get the solution)

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13
Next Week

Writing for Videos 2 | Introduction

14
References

Daniere, C. (2024, September 3). How to Write a Script for a Video. The TechSmith
Blog. https://www.techsmith.com/blog/how-to-write-script-for-video/

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