Project Final

1.
1 Introduction of Industry:In this project hot water requirements of families (comprising of 5-6 members) in medium sized villages or small town are considered. Economic condition of family is considered to be fair enough to buy an SWH (as it is one of the technology alternatives Considered for comparison). It is evident that water heating is energy Intensive job, even for a small family of 5 members. Hence it is better to heat water from Local energy source rather than some remotely generated source, i.e., electricity. Water heating is a thermodynamic process using an energy source to heat water above its initial temperature. Typical domestic uses of hot water are for cooking, cleaning, bathing, and space heating. In industry, both hot water and water heated to steam have many uses. Domestically, water is traditionally heated in vessels known as water heaters, kettles, cauldrons, pots, or coppers. These metal vessels heat a batch of water but do not produce a continual supply of heated water at a preset temperature. The temperature will vary based on the consumption rate of hot water, use more and the water becomes cooler. Although not that popular in America, another type of water heater developed in Europe predated the storage model. In London, England in 1868, a painter named Benjamin Waddy Maugham invented "the first instantaneous domestic water heater which did not utilize solid fuel." Named "the geyser" after an Icelandic gushing hot spring, Maughams invention had cold water at the top flowing through wires which were heated by hot gases from a burner at the bottom. Hot water then flowed into the sink or tub. The invention was somewhat dangerous because there was no fluke to remove heated gases from the bathroom. From Britain to America the water heater is still sometimes called a geyser in the U.K. It is often called an electric water boiler, electric dispensing pot or electric water urn. Maughn's invention influenced the work of a Norwegian mechanical engineer named Edwin Ruud. The electric water heater was invented in 1889 by Ruud after he immigrated to Pittsburgh, Pennsylvania. The Ruud Manufacturing Company, still in existence today, made much advancement in water heater design and operation. In household and commercial usage, most water heaters in North America are of the tank type. Also called storage water heaters, these consist of a cylindrical vessel/container in which water is kept continuously hot and ready for use. Typical sizes for household use
NUPUR GASOLINE PRODUCT PVT. LTD. Page 1
range from 75 to 400 liters (20 to 100 U.S. gallons). These may use electricity, natural gas, propane, heating oil, solar, or other energy sources. Natural gas heaters are most popular in the United States and most European countries, since the gas is often conveniently piped throughout cities and towns and currently is the cheapest to use. Compared to thankless heaters, storage water heaters have the advantage of using energy (gas or electricity) at a relatively slow rate, storing the heat for later use. The disadvantage is that after a while, the water inside the tank will cool down causing the heating system to activate to heat the water back up. Additionally, once the tank's supply of hot water has been exhausted, there is a significant delay before hot water is available again. Larger vessel/containers tend to provide hot water with less temperature fluctuation at moderate flow rates. Volume storage water heaters in the United States and New Zealand are typically vertical, cylindrical tanks, usually standing on the floor or on a platform raised a short distance above the floor. Volume storage water heaters in Spain are typically horizontal. In India, they are mainly vertical. In apartments they can be mounted in the ceiling space over laundry-utility rooms. In Australia, gas and electric outdoor tank heaters have mainly been used (with high temperatures to increase effective capacity), but solar roof tanks are becoming fashionable. In the UK, Electric water heating is often done by an immersion heater fitted near the bottom of the hot water tank. The immersion heater is a metal tube containing an insulated electric resistance heater which is usually rated at 3 kilowatts. Water heaters that have residual hot water storage in a vessel/container heat, electrical water heaters can be a good match for an intelligent electrical power distribution system, heating when the electrical grid load is low and turning off when the load is high. This could be implemented by allowing the power supplier to send load-shedding requests, or by the use of real-time energy pricing.
2.1 Introduction of Company:Mr. Nishit Anil Joshi is the founder and owner of the Nupur gasoline products PVT LTD. It was established in 1992. Before starting his business he was doing job in manufacturing company. After that he started his business with plumbing contract. because they have no own factory. During that he assembled the products and sell in the market. And also work outside approximate 3 yrs.
NUPUR GASOLINE PRODUCT PVT. LTD.
Page 2
In 1992 he hired the land on rent for 3 yrs. for business. And after that he shifted his business at bhatar road opp. L.b.cinema, Surat. At that stage they seen the growth and expand their business. Mr. Munjal Desai took equal responsibility in the firm and officially he was a head of sales department. And Mr. Nishit Anil Joshi took a responsibility of production department. During this period they have seen a growth and expand his business again and hire a new employee and given on the job training for better performance in future. After that 3 yrs. They decided to started business with own property and they have purchased a new office at socio circle, bhatar road, Surat. And also they have purchased manufacturing house within a distance of half kilometer. Mr. Nishit Anil Joshi and Mr. Munjal Desai worked together approximate 10 yrs. After that period a problem arise related with location and infrastructure they have purchased a production house at Ichhapore G.I.D.C., hazira, Surat. And also purchased a new office and storage house at one of the most premium area of Surat at parle point. Area of office is 2000 square feet and storage house is 5000 square feet, production house is 2000 square meter. After that Mr. Nishit Anil Joshi diverted in the field of construction. And after that the company totally operated by Mr. Munjal Desai and took a responsibility at one shoulder. And also they have created a unique symbol with sign of burning burner. With the tag line ENERGY SAVING PEOPLE and behind this tag line they assuring that they can save almost 60% energy compare with another electronic products. And till now they are constantly growing. "NGPPL" is one of the fastest growing company in the field of Gas water heater and other gas related products both in manufacturing and marketing .The top Quality of NGPPL Appliance (Gas Water Heater - 6 liters, 10 liters, 16 liter, bakery Owen, boilers, Furness, powder coating plan) units has been satisfied by local and nationwide users. Since its establishment, NGPPL Company People has been dedicated to developing new products. It has become a specialized manufacturer of multi-serial products such as Gas Water Heater- 6 liters, 10 liters and 16 liters bakery Owen, boilers, Furness, powder coating plan. It has won the unanimous appraisal by customers for its complete specification and excellent services.
Gas Water Heaters Gas is the fastest way to heat water. Its the most economical way too. And its the way homes and establishments across the world heat water. Heating water with a Nupur gas heater costs much less compared to an electric heater. One gets to save as much as 66 percent on water heating and also gets hotter water much faster with gas. Heating water with a Nupur gas heater costs you much less than doing it with an electric heater. In fact you get to save as much as 66% on water heating. You also get hotter water much faster with gas. All thanks to the fact that gas can give you higher temperatures in a jiffy.
2.2 Products
We are a renowned manufacturer, exporter, supplier, wholesaler, retailer and stockiest of Gas Geyser. Our array of products includes in storage gas water, instant gas water and centralize hot water generator. IBR-Boiler, Bakery oven, auto clave and lazing of any kind of boiler job work. All the above products are manufactured using the best quality stainless steel and other raw material that is procured from reliable vendors of the industry.
6 L/min - For domestic and Light commercial use
10 L/Min - For commercial establishments with larger hot water usage and for very cold
Page 4
16 L/Min And one for commercial establishment with larger hot water usage
BOILER WITH 3000 L/MIN. USAGE

IN
BUILDING AND APARTMENTS.
BOILER WITH
5000 LITER HEATING WATER.
Industrial Boiler
Page 5
2.3 FEATURES:
Advanced heat exchanger technology to maximize heat efficiency and complete combustion. Simple system of temperature control by regulating the water flow. 3-way temperature control for both summer and winter; wide range of temperatures possible. Hand shower set included. Provision for duct to exhaust flue gases. Powder coated outer body, copper heat exchanger and stainless steel burners
2.4 Our Vision
To enlarge business on country level and provide valuable product and service.
2.5 Mission of the company:

Promoting the product and create awareness in market about us.
2.6 Company Strength:

Company products are appreciated and known worldwide for their quality and industry leading prices. The name Nupur Gas Geyser is synonymous with durability and efficiency and this is the reason that our clients rely on us completely. The factors which have helped us win the undeterred trust and faith of the clients, and have become our pillars of strengths, are as follows: Timely Delivery Qualitative and Innovative range Competitive prices
Page 6
All sorts of packaging and transportation facilities available
2.7 Owner promoter details

Mr. NISHITH ANIL JOSHI is the only owner of the firm. By the time several other member were join him for the promotion of the firm. Mr. MUNJAL DESAI Managing Director & Marketing officer Mr. ANISH RANGREJ Business Development officer
2.7 Objectives of the company

Make fast and batter service for our customer and grow our product in more batter way. This is useful for general people. As per our punch line ENERGY SAVING PEOPLE we maintain nature with our products. Fast and complete service is our best object of our company.
2.8 Functional areas number of plants/units

Head Office: at SURAT near Parle point Factory: Ichhapore G.I.D.C. Hazira Road Storage: at SURAT
2.9 Turnover
Turnover of company is over 6 million rupees. And we are highest turnover client at bank of India at Surat.
2.10 Growth profile

The company wants to grow and expand and IBR-Boiler manufacturing field. It has no plan to diversify. The company has to plan to install additional more machinery for fast and more production.
2.11 Sales volume
Page 7
Sales volume of our company is 15 units per annum of centralize hot water generator and 25 units of storage gas water heater and nearly about 50-60 instant gas water heater this are approximate unites of over annual sales.
2.12 Company Background

Name of Company Type of Company Address : Nupur Gasoline Products PVT.LTD. : Production : Reg. Office: Nupur Gasoline Products Pvt. Ltd G-44, City Center, Sosyo Circle, Udhna Magdalla Road, Surat- 395002
: Work: G-24 Divya Kant App., Opp. HDFC Bank, Parle Point, Surat Contact Person Office Phone & Fax : Aenish Rangrej : Ph: +91 261 2632955, Fax: +91 261 2630461 Bank name, Address & Account No. : Bank of India Add.:Ghoddod Road
Ac. No.: 252602000005
2.13 ORGANIZATION STRUCTURE CHART NO. 1
Page 8
C H A IR M A N
M .D .
D IR EC TO R
V IC E C H A IR M A N
F IN A N C E
M A N U FA C TU R IN G
SA LES
PURCHASE
S TO R E
S E RV I C E
A S S I S TA N T
Q U A L ITY CO N TRO L
D IR E C T
D EA LER
A S S I S TA N T
A S S I S TA N T T E C H N I C I A N S
W O RK ERS
S EA LS M EN S EA LS M EN
2.14 FUTURE PLAN OF NUPUR:

Nupur is committing to demonstrate the leadership in the chosen of their business by focusing all their actions towards customers satisfaction and make significant contribution to its success. The company will continue the innovate their processes for various products to provide value for money in all their efforts both internal & external. Total employees involvement, sincerity of purpose & commitment to objectives are the pillars of this vision where all of them will perform as a team & will perform as a team & will respect & trust each other.
Page 9
3.1 INTRODUCTION OF HR DEPARTMENT

Human Resource Management is that part of management which is concerned with people at work & their relationship within the organization. The term Human Resource Management refers to the management of personnel in the organization of any company to achieve the predetermined goals. The duty of the personnel manager is to look after the personnel department and various functions of the personnel like recruitment, selection, promotion, transfer, etc. Nupur Gasoline Products consider its human resources as the greatest assets. It invests time and money to develop its employees through various HRD mechanisms. Regular inhouse training programs sponsorship to outside training institution, brainstorming, problem solving workshops etc. are conducted for employees at all level. The core objective of this department is as below: To ensure satisfaction to the workers so that they are freely ready to work. To attain maximum individual development. To improve efficiency of the human resources.
Page 10
Realizing that employees are its greatest assets, Nupur Gasoline Products from its very inception has been striving to build up a sound & transparent organizational culture to inclusive to sense of belonging among its employees.
3.2 Department structure Chart No.2
ACTIVITY OF HUMAN RESOURCE DEPARTMENT

Human Resource Department mainly deals with: Manpower Need Why? Where? How? And When? Recruitment & Establishment functions Performance Appraisal Welfare & other services Loans & Claims Industrial Relations and Other miscellaneous functions. Nupur Gasoline Products considers its human resources as greatest assets. It invests time and money to develop its employees through various HRD mechanisms. Regular in-house training
programs sponsorship to outside training institution, problem solving workshops etc. are conducted for employees at all level.
3.3 OBJECTIVES OF HRD AT NUPUR GASOLINE PRODUCTS: Maximize department contribution to Nupur Gasoline Products. To increase Nupur Gasoline Products foundation through increasing in employees contribution. Provide an opening of self- expression and self-development in congruence with organization. Provide need-based training to all employees of the organization. Plan the right working condition for employees progress. Plan and design appropriate training strategies to build competencies of employees Ensure growth and development for all.
3.4 ROLE OF HUMAN RESOURCE IN NUPUR

Alignment of human resource vision with corporate vision. Shift from support group to strategic in business operation human resource as change agent. Enhance productivity and performance by developing employee competency and potential. Developing professional attitude and approach. Developing managers for tomorrow to ensure the role of global players.
3.5 HUMAN RESOURCE PLANNING

Human resource planning is a process of forecasting and future demand for and supply of right type of people in the right number. HRP is the process of forecasting an organizations future demand for, and supply of, the right type of people in the right number.
Page 12
HR planning includes estimation of how many qualified people are necessary to carry out the assigned activities, how many people will be available and what if anything, must be done to ensure that personnel supply equals personnel demand at appropriate point in future. It is the foundation for all personnel functions. In Nupur Gasoline Products, forecast of manpower is based on expected promotion and retirement. In Nupur Gasoline Products, bottom-up approach is used i.e. Manager or department head submit their departmental proposal to Establishment Section, which is forwarded to corporate office.
Page 13
4.1 INTRODUCTION OF PRODUCTION DEPARTMENT

Production is defined as arranging the manufacturing resource for the purpose of conversation of raw material to saleable produces of optimum quality & minimum cost. Thus, production is the systematic conversion of utility in goods. Manufacturing of goods is a highly complex process. Goods in the stock, which are ready to sell, do not just happen they are the result of careful planning & control. The company makes the best use of man, material & machinery for those sole purposes of economical delivery of quality goods to customers. Production management is concerned with decision-making process related to the manufacturing process. If makes the best utilization of raw material available, does necessary processing on it, & coverts it into utility. Production management is concerned with planning, organizing, controlling & co-ordination the manufacturing process, so that resulting goods & services is reduced according to the expectation, in the amount and by the cost. Thus in Production Management is concerned with co-ordination of men, material machine, & money manufacturing goods. In a narrow sense, it means, planning, scheduling & controlling flow of material to a plant.
4.2 ORGANIZATION STRUCTURE Chart No. 3
ACTIVITIES OF PRODUCTION DEPARTMENT IN NUPUR

Production Of Planning Material Requirement Planning Store finished goods & raw material Quality Control Packaging Transporting Regular maintenance of machine
Page 14
4.3 PRODUCTION PROCESS CHART NO. 4
4.4 MANUFACTURING PROCESS CHART NO.5
4.5 Raw Material

After purchase department, raw material arrives at our factory. There the goods are filtered in different way to go for further process.
4.6 Modification:
Raw materials are to being modified in different way like winding, molding, banding etc.
4.7 Combing / Finishing:

Raw material is being modified now. The product is being ready by several processes. Parts are being wielded by different way and different tools. In further process the product is in conditioning process an then it has been sent for final checking which process make sure that product is ready for use or not. If there is any fault in the product it will be resolved and sent it for dispatching.
Page 15
Stand
5.1 INTRODUCTION TO MARKETING DEPARTMENT

Marketing is a total system of business activities designed to plan. Price, promote and distribute want satisfying goods and services to present and potential customers. Marketing includes different activities like marketing research, product development, pricing, selection of channels of distribution, advertising and publicity etc. Application of managerial techniques like planning, directing, controlling etc the activities is known as marketing management. Marketing management means analyzing, planning, implementing and controlling the marketing activities with the objective of making the desired exchange mutually advantageous to the seller and the buyer. Create exchanges that satisfy individual and organization goals. Marketing department main activities is finish goods to promote its and then sales in the market. Marketing is the process of planning & executing the conception, pricing, promotion and distribution of ideas, goods and services to.
Page 16
What matters is the state of mind of the producer/seller - their philosophy of business. If this philosophy includes a concern for customers' needs and wants, an appreciation of the benefits and satisfactions which are looked for, a genuine effort to establish dialogue and build a long term relationship then this is a marketing philosophy irrespective of whether or not the organization possesses any personnel or function designated as 'marketing.' Marketing is a social and managerial process by which individual and group, what they want a need through creating, offering and exchanging product of value with others. The analysis, planning, implementation and control of programmer design to create, built and maintain beneficial exchange with in the target buyers for the purpose of organizational objectives. Marketing department main activities is finish goods to promote its and then sales in the market. Marketing is the process of planning & executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organization goals. In simple sense marketing is concerned with selling. But now a day the concept has enlarged its meaning. THEY know that a product is provided with the aim of sale. Marketing management covers marketing research, new product development and so many other important functions. The important responsibilities of the marketing departments are: Volume sales: - total production to be sold in each season. Price realization: - selling price at level to the consumer (farmer) at MRP. Cost of marketing: - discounts, credit, distribution expenses, traveling and
communication &warehousing expenses, advertising& sales promotion expenses, etc should be minimal. In Nupur marketing management has the task of regulation of level, liming and character of demand in a way that will help the organization to achieve its objectives. The aims of producer totally depend on marketing, without marketing not a single unit can run.
5.2 ORGANIZATION STRUCTURE OF MARKETING DEPARTMENT CHART NO. 6

5.2.1Sales manager:In marketing department sale manager is responsible for sales force management as well as looking after of a set of distribution channels and marketing intermediaries for product and service to the consumers of the organization. He is most vital person who generates revenue by sales through sales force and distribution channel. He is in direct contact with consumers to get feedback about product which will help to develop brand by providing value services and more features according to consumer preferences by an organization.
5.2.2Marketing Executive:
Marketing executives work in bottom of sales management, most active and sales generating by various sales approaches. They are reporting under sales managers direction and have tie up with sales and revenue target for particular periods.
5.2.3Distributor & Dealers:

They are the business service provides directly to various customers through wholesalers, dealers and retailers with complete direct contact for selling of product and services.
5.3 OBJECTIVES OF MARKETING

To increase the yearly sale of Nupur gasoline products. By comparing the last & present data. To monitor the internal & external customers satisfaction level. To monitor the product at their suitable storage condition as per prevailing demand volume of the product by agents.
Training & awareness regarding the product to the customers.
5.4 DISTRIBUTION NETWORK

There is usually a large channel of distribution which includes from producing a product to sell it to whole sellers and the whole sellers give it to the retailers and finally retailers sell it to consumers. This distribution network is for the consumer products. Nupur Gasoline products ltd. has direct distribution on the product for the customer. Sometimes the product sales by agent, broker etc. The company mainly deals with the dealer. The dealer sells the product to the industrial customer and he mainly acts as a guarantee on behalf of the customer for the payment to the company. The sales manager personally does not know any of his customers but he just knows the name of their firms who consumes his product. Thus, they can say that the dealer has a very important role to play here. Chart No. 7
5.5 COMPARISON OF 4PS WITH COMPETITORS 4PS

Product, Price, Place and Promotion are the 4 Ps of any organization. The whole company is greatly depends upon these 4 Ps. The main product of the Nupur is a gas geyser (Hot water generator & boiler) which is the raw material for the production of the stainless steel. The mainly there is no competitor of this company in HOT WATER GENERATOR production. Comparison of 4 Ps is as follows..
Chart No. 8
5.5.1 Product:
A product can be defines as any item or goods that can be offered for sale in the market to satisfy a want or a need. The products that are marketed and offered for sale by NUPUR are as follow.
Gas Water Heater
Industrial Boiler
Bakery Oven
From the above various varieties of products we can say that Nupur has a strong monopoly in the Gas Gasoline Geyser products in the market.
5.5.1 Price
Generally the pricing policy is not disclosed to anyone and so we were not presented the required information about the pricing policy general information regarding to setting of price is it has fixed structure followed by the Rules & Regulations.
Page 20
Taking the rules & regulations as base the price of the product is being set. Here the electricity expenses are also added to it. No additional profit is being charged. Here were setting the price the care is taken that the price of the product of Nupur is kept low equal to the predicting price of the similar product in the market. Price list of product High price: Discount: Payment period: -Up to 5lakh to 7 lakh of Industrial Boiler -Up to 2.5 to 5.0 -Up to 7 days
5.5.1 Place :
Place is the market where the product of the company is sold & exchanged in the form of money. Place is also known as Distribution Channel. There are two types of distribution channels, which are followed by the company, these are described as follows: Aspects to consider: Getting the product in a timely manner Channels of distribution usually result in lower costs than trying to do
Page 21
everything yourself Channels save time for buyers and sellers Raw Materials Manufacturer Wholesalers Retailer Consumers Websites On-line Catalogs Channel of Distribution for Retail Goods
Distribution through Internet
Direct Distribution Channel :Nupur is handling the main office situation near sargam shopping center.
Chart No. 9
Indirect Distribution Channel :Nupur distributers various products that are of geyser, Hot water geyser & bakery oven etc. managing from its own office area.
Information technology at is growing very fast and nupur always stands ahead in technology. Customer should get advantage of these technologies for this reason nupur
had taken the help of internet and various sites which are related in B2B sector E.g.: MFI Trade Link
5.5.1 Promotion
Promotion means any activity done to boost up the sales of the company products promotion activity mainly consists of advertisement. Budget is quit probable. Here advertisement is done through catalogs, broachers, & through internet & survey.
Advertising Direct marketing Public relation Promotion is the persuasive communication about the products by the manufacturers to the buyers. The firms must undertake promotion work like advertising, publicity, personal selling etc. But the Nupur Gasoline makes the switches which is the industrial product so there is no need for the company to do promotional activities. The sales officer of the company takes all the decision about the promotional activities. But they dont do any promotional activity. They sell their product through dealers. So, they can say that dealers are the one kind of promotional tools. They create the good image of company on customers mind.
5.6 PRICING POLICIES

Pricing policy of the company usually stable, it does not keep on fluctuating with time and the price is decided after taking into consideration the prices of its competitors. In Nupur Gasoline the price of the finished product is decided on the basis of the price of its raw material. Say for example if the demand of petroleum is increased or decreased then
it consequently effects the price of the raw materials and also the prices at times depends on the demand of the product also. The price of the company changes, when the yarn market is in boom period the price tend to be high and vice-versa.
ADVERTISEMENT AND PROMOTION POLICIES

Advertising can be used to build up a long term image for a product. The sales of a product can be increased to a great extent with the help of advertisement. Nupur Gasoline Products LTD. displays their new product sample by direct approach or by direct agent. The company always tries to promote the product in the way by which the price of the product is tried to maintain or reduce and the quality is improved so that they can offer better product to their customer
5.7 Customer Detail

Sukan Residency Raghuvir builders, vesu Shilp residency Raghuvir Builders Ratna Jyoti Residency Ratna Ansh Ashirwad palace. Surat
Page 24
6.1 INTRODUCTION OF FINANCE DEPARTMENT

Finance is the blood of the business. Finance Management is that managerial activity which is concerned with the planning and controlling of the firms financial resources. Finance management is the most important activity of the firm and it means that the firm secures capital, if needs and employees it. Finance management is mainly concerned with raising fund in the suitable manner using the funds as profitably as possible, planning future operations and controlling current performances and future developments through financial accounting, cost accounting, budgeting and other functions. Finance is that administrative area or set of administrative function in an organization which relates the arrangement of cash and credit so that organization may have the means to carry out its objects as satisfactory as possible. Howard and Upton Business finance income statement that business activity to the acquisition and conversion of capital funds in meeting the financial needs of overall object of enterprise. Money is the life-blood at modern business. Money is required to purchase expensive machinery, and day-to-day expenses on raw materials, labor, and operational and administrative needs at business, execution at expansion
Page 25
6.2 ORGANIZATIONAL STRUCTURE OF FINANCE DEPARTMENT

Chart No. 10
OVERVIEW OF FINANCIAL MANAGEMENT

Finance is regarded as the lifeblood of any business organization. The Financial management study of about the process of procuring of financial resources and its judicious utilization with a view to maximizing the wealth. Efficient management of every business enterprise is largely dependent on the efficient management of its finance. Financial Management is concerned with the efficient use of an important economic resource, namely capital funds. From the starting and registration to winding up of a unit, finance play dominate role in each and every business unit. In short financial management is managerial activity, which is concerned with planning and controlling of the firms financial resources. Modern approach of financial management requires four broad decision areas of financial management viz. Investment Decision Financing Decision The dividend policy Decision Working Capital Management
Page 26
7.1 Theoretical aspect of Brand Awareness

Brand Awareness is an important way of promoting commodity related products. This is because for these products, there are very few factors that differentiate one product from its competitors. Therefore, the product that maintains the highest brand awareness compared to its competitors will usually get the most sales. Effective branding gives an edge over competitors and although for smaller businesses expensive branding campaigns are out of the question there are ways to establish a brand and in turn benefit from the perceived value of the brand. Customer pays more for the goods and services of brand name companies, and it is of benefits to your sales force if a potential customer has heard of your company before. A brand allows you to introduce new products or services and concentrate on selling these without having to re-sell the company. Branding is not short term consideration, it is built over an extended period of time and, there can be no doubt that a brand can greatly enhance a company. Start by researching your target market and your competitors. It should be clear what sets you apart from that competition and what it is that your customers are looking for - ensure you deliver this all the time. Once you have this established ensure that you and your staff
build it in to everything that you do and say. Stand by your findings and your continued inclusions as it will display to your customer both professionalism and that they can safely rely on your company for particular products or services. Your logo is not your brand but a very important method with which to underline and enforce it. Logos are symbols that enable instant recognition by those familiar with your company whilst creating that vital first impression for new customers. Influencing how your brand is perceived can be done. It is important to keep control of your brand and how it is advertised. Advertising Editorial content can only ever be partly influenced by your company; both print & broadcast reports are produced from a range of sources. Releases to the press can assist to redress inaccurate stories and give extra highlight to the positive. Today individuals are open to increasing levels of communication and brands are viewed from various personal perspectives. Remember your brand is not solely a marketing asset, it relays company values and these values must be consistently applied over time. All world brands maintain a high and consistent level of communication ensuring the brand stays visible. For these multinationals the brand & related values must be understood globally not just locally. Services and communication must be consistent if your brand is to gain credibility and establish the best perceptions. The level of brand recognition that consumers have of a particular brand and its specific product category. Brand awareness examines three levels of recognition: whether the brand name is the first to come to mind when a consumer is questioned about a particular product category; whether the brand name is one of several that come to mind when a consumer is questioned about a particular product category; and whether or not a consumer has heard of a particular brand name. Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity. When choosing a brand name, consider It should suggest product/service benefits. It should be simple, memorable, and unique. It should fit the image of the company.
Page 28
It should have positive connotations for the target market. It should be easy to pronounce and to picture.
Branding is not a sales and marketing gimmick. Instead it refines and defines corporate culture and identity. A brand must have meaning to its consumers, its organization and its employees. Brand is an emotional link between you and your customer. It is what people Buy when they buy your product or your company. The most important part of a brand's identity is the promise it makes to customers. The essence of branding is simplicity and timelessness.
7.2 Integrating Brand Awareness into Your Exhibit Program

Since exhibiting is a powerful extension of your company's advertising, promotion, public relations and sales function that automatically means it is an excellent way to enhance brand awareness. Everything your company stands for, no matter how large or small, is being exhibited on the show floor. This means there needs to be total consistency, congruity, clarity and focus in every aspect of your exhibiting program, before, during and after the show. Here are three important points to consider as you plan to integrate brand awareness into your tradeshow program. Consistency and repetition is vital in creating brand awareness. People buy brands they know and they trust! A brand is a promise that companies make to their customers. Strong branding requires all the levels of communication to agree with one another. Ensure all your marketing and promotions are consistent and that they have your logo, colors, typeface, slogans and characters. Everything you develop should have the same look and feel. Peoples' perception about your company, products, and services is a major factor in their choice of brand preferences and their buying behavior. All perception is subjective and based on experience. Individuals tend to interpret information according to existing beliefs, attitudes, needs and mood.
7.3 Literature Review

Brand awareness is the consumers ability to identified the brand and can be measured with the help of brand recall and brand recognition. Brand recall is ability of consumes to
retrieve the brand from memory, when the product category, the needs fulfilled by the category, or some other type of probe, is given as a cue. Brand recognition reflect the ability of consumers to confirm prior exposure to the brand (Keller, 2007) The Brand name is an important and valuable asset of an enterprise, which identifies and differentiates it from various other competitors in the market. The world brand is derived from the old Norse word brandr, which means to burn as brand were and still are the means by which owners of livestock mark their animals to identify them. A brand, according to American marketing association is defined as a Name, Term, Sign, and Symbol, or Design or a combination of them, intended to identify the goods and services of one seller or group of seller and to differentiate them from those of competition. Now a days brand also includes colors, music, and songs associated with it. According to the Gallup organization, between 1994 and 2004, awareness of some brands more than doubled among affluent consumers in the three big cities of Beijing, shanghai and Guangzhou. Awareness of Mercedes-Benz, for example, went from 39% to 76 %, that of BMW jumped from a mere 11% to 69%, of Panasonic from 60% to 76%, and then of Samsung from 31% to 70%. Movius (2008) found that even the middle class large-city dwellers recognized an average of 63.9 luxury brands, primarily driven by the desire for status, prestige, and social visibility. However, Hollis (2006) found that middle-class urbanites were beginning to move beyond buying brand solely on the basis of brand status (foreign brands) or price (Chinese brands), to valuing brands based on how well they met their specific rational and emotional needs. Perception of leadership and product quality were the main reasons for emotional connections with brands. Building brand awareness is a viable strategy for advertising aimed at increasing brand choice probabilities. Raju et al. (1990) analyzed the role played by brand loyalty in determining the optimal price promotional strategies used by firm in a competitive setting. The analysis suggested that a brands likelihood of using price promotion increase with an increase in the number of competing brands in a product category. The result suggested that weaker brand gains more form price promotion. Krishnamurthy and raj (1991) explored the relationship between consumer brand preference and loyalty or price sensitive than non loyal customer. The author found that loyal customers were less price sensitive than non loyal ones in the choice decision, but more prices sensitive is quantity decision. Laurent et
al. (1995) identified three classical measures of brand awareness-aided, spontaneous, and top-of-mind. The relationships between these measures, across a set of brand in the same product category, were close, but highly nonlinear. Papatla and Krishnamurthy (1996) proposed a brand choice model that provides an estimate of dynamic effects of promotion on loyalty to the brand and customers sensitivity to the price of the brand and measures whether promotional purchase reinforce or reduce subsequent response to the similar promotions. The result indicated that increased purchase using coupons erode brand loyalty and increase price sensitivity. Lau and lee (1999) discussed about the importance of brands in the consumer market. The brand is the interface between consumers and the company, and customer may develop loyalty to brands. The study proposed that trust in a brand is important and is a key factor in the development of brand loyalty. Knox and walker (2001) develop a measure in which both brand commitment and brand support were found to be necessary and sufficient condition for loyalty to exit. Based on this measure, four consumer purchasing style were identified and characterized as loyal, habitual, variety seekers and switchers. Lau et al. (2006) conducted a study on brand loyalty with a sample of 280 students, aged from 18 to 24 years. The study explored the brand loyalty behavior in sportswear and examined key brand loyalty factors: brand name, product, quality, price, style, store environment, promotion and service quality. The consumers were classified into two categories by the degree of their brand loyalty: hard-core brand loyal and brand switchers. The study conducted that brand name. Style and promotion are key factors which distinguish the two classes of loyal consumers. The like hood that consumer recognize the existence and availability of a companys product or service. Creating brand awareness is one of the key steps in promoting a brand.
Page 31
8.1 Research Process Chart No. 11
8.2 Problem Identification

The project is done in order to analyze the Brand Awareness of Nupur gasoline products among the people.
8.3 Primary Objective

To know the Brand Awareness with regards to Nupur gasoline products.
8.3.1Secondary objective
To know the satisfaction of existing customer To provide valuable suggestion in view of the problem faced by customers
8.4 Research Design

Types of Study:- Descriptive Research design The objective of the study is that to measure Brand Awareness of Nupur Gasoline product Method of data collection:- Questionnaire Based on my initial observation, I have prepared a questionnaire to collect the response of customer as primary data. Versatility of the questionnaire will help to cover almost all related factors. Interview takes less time than observation and gives information that is more purposeful.
8.5 Data Collection Design

Primary Source:To satisfy the objective of the research it is necessary to get the response respondents, which act as primary source of data. -Questionnaire Secondary Source:I have also used the secondary sources to collect the information like by asking directly to the employees of Nupur Company -Websites -Books -Articles -Newspaper from the
8.6 Statistical Tools

Graphical presentation Percentage Analysis Average, Mean
8.7 Sample size

The sample size of 200 people consisting of people
8.8 Sampling Techniques

In this research work the researcher has used convenience sampling
8.9 Scope of Study

It is useful for company to know the actual customer in the market. It is useful to how company should increase their awareness in Surat.
1.
Do you use gasoline products (Heater)? Table 1
Page 34
Chart 12
Interpretation:Criteria
Yes No Total
Respondent
173 27 200
Percentage
14% 86% 100%
Usage of gasoline product (Gas water heater, Boiler, Geyser) is 86% in Surat. Out of 200 respondent 27 people is not using gasoline product.
1.
Whenever you hear the word gasoline product which brand of gasoline Products come in to your mind?
Criteria Nupur Gasoline Product Indus Industry MR Electronics Season Samrat Laxmi Metal work Total Respondent 94 25 17 13 24 173 Percentage 54% 14% 10% 8% 14% 100%
Table 2
Chart 13
Interpretation: 1. In Surat majority are aware about Nupur gasoline products. In survey 54% are know about Nupur products. In survey 8% of people are know about local brand season.
What thing comes first in your mind when you go for purchase of gasoline Product? Table 3
Criteria Price Quality Service Features Brand Total Respondent 75 46 38 21 20 200 Percentage 37% 23% 19% 11% 10% 100%
Chart 14
Interpretation: Today also in India cost is the primary factor that people look into. But advertisements and promotions also play a vital role in selling of products In survey 35% of respondent are looking for price while purchasing product.
1.
Do you know the brand Nupur?

Page 36
Criteria Yes No Total
Respondent 166 7 173
Percentage 96% 4% 100%
Table 4 Chart 15
Interpretation: Nupur gasoline products are very famous in local brand 96% of respondent are aware about Nupur.
1.
How did you come to know about Nupur? Table 5

Criteria Heard from Someone Television Internet Exhibition, Demo Other Total Respondent 89 10 15 23 29 166 Percentage 54% 6% 9% 14% 17% 100%
Page 37
Chart 16
Interpretation: Majority of respondent know from heard from someone In India internet is not as successful as other mediums in generating awareness. In survey 14% respondents are know from exhibition, demo.
1.
Since when you are aware about Nupur products?

Criteria 6 months 8 months 12 months Above 1 year Total Respondent 64 39 32 31 166 Percentage 39% 23% 19% 19% 100%
Table 6
Chart 17
Interpretation: Majority of respondents are using Nupur product from 6 to 8 months. In survey 19 % of respondents are using Nupur product since 1 year and above 1 year.
1.
Which brand of gasoline products you would consider as a good one?
Page 38
Criteria Nupur Gasoline product Indus Industry M R Electronic Season Samrat Laxmi Metal work Total
Respondent 95 14 23 14 20 166
Percentage 57% 9% 14% 8% 12% 100%
Table 7 Chart 18
Interpretation: In Surat majority of respondent are consider Nupur gasoline products as a good one. Nupur gasoline products are considered as a good one in local brand.
1.
Is Nupur products available in the nearby areas?

Criteria Yes No Total Respondent 89 77 166 Percentage 54% 46% 100%
Table 8
Chart 19
Interpretation:NUPUR GASOLINE PRODUCT PVT. LTD. Page 39
In majority of areas Nupur products are available This gives the indication of the growth of Nupur in Surat. Nupur has taken care to dig deep into the market of Surat and create for itself a local brand image.
9. How familiar are you with Nupur products? Table 9

Criteria Not Familiar Somewhat Familiar Familiar Very Familiar Total Respondent 50 36 50 30 166 Percentage 30% 22% 30% 18% 100%
Chart 20
Interpretation: In survey 30% of respondent are familiar with Nupur product. In survey 22 % of respondent are somewhat familiar.
9. When I say Nupur what are the first associate that come to your mind? Table 10
Page 40
Chart 21
Interpretation:Criteria Good performer at low price Good performer at high price Easy to use Easily Available Durable Variety Total Respondent 18 43 28 29 28 20 166 Percentage 11% 26% 17% 17% 17% 12% 100%
In survey 17% of respondents are saying that Nupur gasoline products are ease to use, easily available and durability is more than other local brand product. But one thing is price of Nupur is very high. 26% of respondent are saying that good performance but high price.
11. How favorable is your attitude towards superiority of Nupurs performance in comparison to other brands products?
(Rate the highly favorable=5 and highly unfavorable=1)
Table 11
a. Nupur Gasoline product Pvt. Ltd. Criteria Quality 1 10 2 15 3 19 4 45 5 77 Total 166
Averag e Mean
Rank 1
662
3.99
Page 41
Service Price Availability Ease to use Size Appearance and look
15 45 46 25 38 49
10 25 45 30 26 29
24 56 26 19 29 35
50 30 23 37 35 28
67 10 26 55 38 25
166 166 166 166 166 166
642 433 436 565 507 449
3.87 2.61 2.63 3.4 3.05 2.7
2 7 6 3 4 5
Chart 22
Table 12
b. Season industry Criteria Quality Service Price Availability Ease to use Size Appearance and look 1 66 56 55 35 35 26 56 2 55 50 25 56 45 35 30 3 15 25 46 26 29 32 35 4 10 16 19 23 19 35 25 5 20 19 21 26 38 38 20 Total 166 166 166 166 166 166 166
Avera ge Mean
Rank 7 6 4 3 2 1 5
361 390 424 447 478 522 421
2.17 2.35 2.55 2.69 2.88 3.14 2.54
Page 42
Chart 23
Table 13
c. MR Electronics Criteria Quality Service Price Availability Ease to use Size Appearance and look 1 46 35 26 25 35 38 28 2 35 35 16 15 45 34 19 3 45 45 25 29 29 28 21 4 25 25 46 46 38 29 65 5 15 26 53 51 19 37 33 Total 166 166 166 166 166 166 166
Avera ge Mean
Rank 7 5 1 2 6 4 3
426 470 582 581 459 491 554
2.56 2.83 3.6 3.5 2.76 2.96 3.33
Chart 24
Table 14
d. Indus Industry
Criteria Quality Service Price Availability Ease to use Size Appearance and look
1 37 35 29 28 36 35 28
2 48 45 27 25 45 48 49
3 29 28 19 20 28 25 39
4 25 29 45 40 29 29 18
5 27 29 46 53 28 29 32
Total 166 166 166 166 166 166 166
Avera ge
Mean
Rank 5 4 2 1 4 7 3
455 441 550 563 466 438 475
2.74 2.66 3.31 3.39 2.81 2.64 2.86
Chart 25
Table 15
e. Laxmi metal work Criteria Quality Service Price 1 39 48 45 2 28 29 38 3 29 35 34 4 37 33 26 5 33 21 23 Total 166 166 166
Averag e Mean
Rank 4 6 7
495 448 442
2.98 2.7 2.66

Page 44
Availability Ease to use Size Appearance and look
29 38 15 19
35 48 29 27
39 29 38 25
29 25 38 29
34 26 46 66
166 166 166 166
502 451 531 594
3.02 2.72 3.2 3.58
3 5 2 1
Chart 26
Interpretation:
Most of respondent have select Nupurs performance as a good compare to other brand Nupur products are good by quality and service. In survey 61% of respondent have select Nupur gasoline products. 39% of respondent are user of other company like season, Indus, MR, & laxmi MR electronic has fair price compare to other company.
12. How favorable is your attitude towards Nupurs performance with respect to following option?
(Rate highly favorable=5 to highly unfavorable= 1) Gas water heater
Table 16
Criteria Availability Price Quality Usability Service 1 5 33 25 22 15 2 45 29 34 25 52 3 10 40 15 30 25 4 40 44 20 40 30 5 66 20 72 49 44 Total 166 166 166 166 166 Average 615 487 578 567 534 Mean 3.7 2.93 3.48 3.42 3.22
Page 45
Rank 4 5 1 2 3
Chart 27
Boiler
Table 17
Criteria Availability Price Quality Usability Service 1 44 25 21 21 25 2 30 30 25 31 20 3 20 66 65 32 25 4 20 25 25 55 25 5 52 20 30 27 71 Total 166 166 166 166 166 Average 504 483 516 534 595 Mean 3.03 2.91 3.11 3.22 3.58 Rank 4 5 3 2 1
Chart 28
Steam boiler
Table 18
Chart 29
Furness
Table 19
Page 47
Chart 30
Bakery Owen
Table 20
Chart 31
Interpretation: In survey most of respondents prefer gas water heater. Usability of gas water heater is more. Most of respondent says service of boiler is good. Bakery Owens is availability is more than other product. Service and quality of Furness is good Bakery ovens usability and availability is high but quality not so good.
Page 48
13. Nupur as brand is.

(1.Strongly agree, 2.Agree, 3.Neutral, 4.Disagree, 5.Strongly Disagree)
Table 21
Criteria Innovative Trustworthy Likable Admirable 1 72 25 21 27 2 65 74 51 47 3 26 53 63 38 4 3 14 20 49 5 0 0 5 5 Total 166 166 166 166
Chart 32
.
Interpretation: Nupur gasoline products as a brand is strongly agree with innovative. In survey agree and strongly agree are 65 to 72 respondents. In survey majority of respondent have trust on Nupur. In look or likable of Nupur product respondent are with neutral. But in admirable of Nupur products respondent are not more satisfied.
14. How likely would you be to recommend Nupur product to others? Table 22
Criteria Very Likely Likely Respondent 32 51 Percentage 19% 31%
Page 49
Neutral Unlikely Very likely Total
48 8 27 166
29% 5% 16% 100%
Chart 33
Interpretation: In survey found that majority of respondents are likely to recommend to others or friends. And 29% of respondents are neutral for recommend Nupur product to others.
Findings: The gasoline products are more preferred by people day to day because day by day standard of living is increasing. And some of people are using gasoline product of Nupur in local brand because Nupur is good in quality among the all local brand. Most of respondent says Nupur product is quite expensive than other local brand. Because most of all people are giving first preference to price while purchasing any product. Most of the respondents are aware of Nupur because majority of them knew it from hoardings and heard from someone.
Most of respondents are consider Nupur as a good local brand because respondent found that Nupurs products service is good. Most of respondents are more satisfied with performance of Nupur products because Nupur is maintaining his performance in quality with low maintenance. Most of respondents are agree with Nupur is innovative and trustworthy brand because Nupur company is continuously expanding their product with best features. Nupur products are not more aware in Surat because people are using most branded product in Surat.
Page 50
Nupur has less awareness because Nupur Company is not much advertising its products.
Suggestion: Nupur gasoline product Pvt. Ltd has to create more awareness of product in Surat region because companys users are in limited area of Surat. Company should more promote his products via internet and television advertisement to expand their market in Surat and other city. Nupur Company should make more availability of their products in resident area to cover huge market. To expand the business Nupur should make more advertisement via online, personal selling, and make more sales, to make huge brand in gasoline products. The company should take pricing decision to increase in sales because people are giving the first priority to price when they go for purchasing any product. Company should develop his website so awareness of product can be more.
Page 51
Conclusion:Before buying a particular product or service, a customer may have a number of questions in his mind regarding the product and its service. This research made a systematic effort at studying the consumers brand awareness in Surat by analyzing the factors that influence the brand awareness of the customer and addressed the beginning issues related to the selection of brand. The marketing communication strategies loosed by manufactures and dealers also have a fair say on the total decision of the customer preference. It is imperative that the management of Nupur gasoline product Pvt. Ltd. carry out more research to discover any shortfalls in service quality and to take necessary corrective measures in case of a shortfall. This could ensure that the service quality of Nupur gasoline product Pvt. Ltd. provides the best to its consumers in order to compete effectively. As the consumer plays a key role in the definition and evaluation of the quality of gasoline product services offered, manager of Nupur gasoline product should incorporate consumer expectations and perceptions in the formulation of effective long-term marketing strategies.
Page 52
Journals: Dr. B Shafiulla Genericization of trademark: Brand Name Becomes Generic Name A Challenge for Brand Managers, Indian journal of Marketing Volume: 40 Number: 9 September, 2010. Dr. Inder P. Khera Globalizing Chinese Brands: Perspectives And Strategy Implications, Indian journal of Marketing Volume-41, Number:-1, January 2011 Lalit mohan kathuria and Bhupinder jit An empirical study on Brand Awareness and the factors influencing Brand Loyalty Towards Hair Shampoos, The ICFAI university journal of Brand Management Volume: 6, Numbers: 3 & 4, September & December 2009
Websites: http://en.wikipedia.org/wiki/Brand http://www.alibaba.com/trade/search? SearchText=gas+water+heater&Country=&IndexArea=product_en&fsb=y
Page 53

Project Final

Uploaded by

Copyright:

Available Formats

Project Final

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Project Final

Uploaded by

Copyright:

Available Formats

1.

NUPUR GASOLINE PRODUCT PVT. LTD.

6 L/min - For domestic and Light commercial use

NUPUR GASOLINE PRODUCT PVT. LTD.

BOILER WITH 3000 L/MIN. USAGE

BUILDING AND APARTMENTS.

5000 LITER HEATING WATER.

NUPUR GASOLINE PRODUCT PVT. LTD.

2.4 Our Vision

2.5 Mission of the company:

2.6 Company Strength:

NUPUR GASOLINE PRODUCT PVT. LTD.

All sorts of packaging and transportation facilities available

2.7 Owner promoter details

2.7 Objectives of the company

2.8 Functional areas number of plants/units

2.10 Growth profile

2.11 Sales volume

NUPUR GASOLINE PRODUCT PVT. LTD.

2.12 Company Background

Ac. No.: 252602000005

2.13 ORGANIZATION STRUCTURE CHART NO. 1

NUPUR GASOLINE PRODUCT PVT. LTD.

2.14 FUTURE PLAN OF NUPUR:

NUPUR GASOLINE PRODUCT PVT. LTD.

3.1 INTRODUCTION OF HR DEPARTMENT

NUPUR GASOLINE PRODUCT PVT. LTD.

3.2 Department structure Chart No.2

ACTIVITY OF HUMAN RESOURCE DEPARTMENT

3.4 ROLE OF HUMAN RESOURCE IN NUPUR

3.5 HUMAN RESOURCE PLANNING

NUPUR GASOLINE PRODUCT PVT. LTD.

NUPUR GASOLINE PRODUCT PVT. LTD.

4.1 INTRODUCTION OF PRODUCTION DEPARTMENT

4.2 ORGANIZATION STRUCTURE Chart No. 3

ACTIVITIES OF PRODUCTION DEPARTMENT IN NUPUR

NUPUR GASOLINE PRODUCT PVT. LTD.

4.3 PRODUCTION PROCESS CHART NO. 4

4.4 MANUFACTURING PROCESS CHART NO.5

4.5 Raw Material

4.7 Combing / Finishing:

NUPUR GASOLINE PRODUCT PVT. LTD.

5.1 INTRODUCTION TO MARKETING DEPARTMENT

NUPUR GASOLINE PRODUCT PVT. LTD.

5.2 ORGANIZATION STRUCTURE OF MARKETING DEPARTMENT CHART NO. 6

5.2.3Distributor & Dealers:

5.3 OBJECTIVES OF MARKETING

Training & awareness regarding the product to the customers.

5.4 DISTRIBUTION NETWORK

5.5 COMPARISON OF 4PS WITH COMPETITORS 4PS

NUPUR GASOLINE PRODUCT PVT. LTD.

NUPUR GASOLINE PRODUCT PVT. LTD.

Distribution through Internet

5.6 PRICING POLICIES

ADVERTISEMENT AND PROMOTION POLICIES

5.7 Customer Detail

NUPUR GASOLINE PRODUCT PVT. LTD.

6.1 INTRODUCTION OF FINANCE DEPARTMENT

NUPUR GASOLINE PRODUCT PVT. LTD.

6.2 ORGANIZATIONAL STRUCTURE OF FINANCE DEPARTMENT