Public Communication ➢ is a communication situation where a speaker delivers a message before an audience. There are two forms of public communication: public speaking and mass communication. Forms of Public Communication 1. Public Speaking ➢ is a sustained formal presentation by the speaker to an audience. The audience primarily functions as receivers and responders. ➢ A prepared speech is appreciated if delivered orally. The message can be driven by informational or persuasive purposes.
Examples: o President of the Philippines delivers the State of the Nation Address (SONA) to an audience in the Congress. o Present a class report
To maintain reciprocal communication, the speakers in these three preceding
examples must accept responsibility for their stand on issues and for their ideas while the audience must take responsibility for examining those ideas either critically or appreciatively. 2. Mass Communication ➢ is a type of public communication to an extremely large audience mediated by audio and/or visual means such as television, radio, newspapers, magazines, books, billboards, internet and other social media platforms. ➢ Messages may be transmitted orally, visually, or in written form. ➢ It is also used to inform, to persuade or to entertain the public.
Examples: o President a television news anchor presenting guidelines weather updates o A student journalist articulating his stand on current issues through the school’s newspaper.
Module 10: Verbal and Nonverbal Communication
1. Verbal Communication ❖ Refers to an interaction in which words are used to relay a message. For effective and successful verbal communication, use words to express ideas which can be easily understood.
1 G11- Oral Communication Quarter 2 Lesson 2: Module 9&10
Characteristics Of Effective Verbal Communication
A. Appropriateness -It means that the language you use should be appropriate to the environment or occasion that is whether formal language or informal language. B. Brevity - his means that the speakers who often use simple yet precise and powerful words are found to be more credible. Try to achieve brevity by being more direct with your words. Avoid fillers and insubstantial expressions which do not add to the message, such as “uh”, “you know”, “I guess”, etc. C. Ethics. This means that the words should be carefully chosen in consideration of the gender, rules, ethnicity, preferences, and status of the person you are talking to. D. Vividness. It means that the words that vividly or creatively describe things or feelings usually add color and spice to communication. Hence, you are encouraged to find ways to charm your audience through the use of vivid words.
2. Nonverbal Communication ❖ Refers to an interaction where behavior is used to convey and represent meanings. ❖ All kinds of human responses that are not expressed in words are classified as nonverbal communication.
Examples o stares, smiles, tone of voice, movements, manners of walking, standing and sitting, appearance, style of attire, attitude towards time and space, personality, gestures. Forms of Nonverbal Communication A. Chronemics – or noting time in communication situations Example: What message does looking at one’s watch behavior convey? Perhaps it might mean one has arrived very late for class. B. Proxemics - the use of space by the speaker and the listeners in communication situations. Example: What do you notice in terms of the use of space by two close friends sharing a secret in contrast to newly-introduced persons talking to each other? The two close friends are nearer each other than the two who are newly-introduced to each other. C. Tactile - or touch nonverbal communication. Example: What feeling or message does a pat on someone’s shoulder after a good presentation in class convey? It means a job well done. D. Kinesics - these are the body movements such as movements of your eyes, head, feet, hands, or arms, etc. It also includes your posture. Example: What does clenched fist might mean? Perhaps, someone who has clenched his hands is angry.
2 G11- Oral Communication Quarter 2 Lesson 2: Module 9&10
E. Silence Example: What possible message does it convey when the teacher asks a question and no one answers? It is possible that no one knows the answer. F. Paralanguage - is concerned with how one says the message, not with what one said. A speaker may use different intonation patterns, stress or pause to mean what he/she says. Reasons Of Mastering Nonverbal Communication 1. It can communicate feelings and attitudes without you saying a word. 2. It gives the audience a preview to the type of speaker you are. 3. It can build a connection with listeners. 4. It makes you a credible speaker. 5. It enhances and emphasizes the message of your speech, thus making it more meaningful, truthful, and relevant. 6. It can sustain the attention of listeners and keep them engaged in the speech. 7. It makes you appear more dynamic and animated in your delivery. 8. It serves as a channel to release tension and nervousness. 9. It helps make your speech more dramatic. 10. It helps you vary your speaking style and avoid a monotonous delivery.
