About Vraj:bhoomi

At Vraj:bhoomi, we capture the true essence of hand-block prin ng while inducing a meless
touch to every collec on that celebrates Prints & Colors. Origina ng from a desert-town in Gujarat,
our kind tex les have made their way to distant ends of the world, engendering apprecia on for
the immaculate cra smanship embedded in Indian tradi ons. We make collec ons that align with
our values and with an apprecia on for their makers. ‘Contemporary Revival’ as a design
expression is hold close and lies at the spirit of every crea on.

You can nd more about us: vrajbhoomi.in | Instagram | Linkedin

POSITION - VISUAL COMMUNICATION DESIGNER :

A Visual Communica on Designer at Vraj:bhoomi India plays a key role in shaping the brand's
visual iden ty and storytelling. Their responsibili es would likely include:

1. Designing Branding Materials: Crea ng cohesive visual designs for product packaging,
promo onal materials, and marke ng content that re ect Vraj:bhoomi’s ethos of reviving the
tradi onal cra of block prin ng and natural dyes.

2. Content Crea on for Digital Pla orms: Developing visual content for the website, social media,
and other digital pla orms to showcase collec ons, stories behind the cra , ar sans, and seasonal
campaigns.

3. Collabora ng with Ar sans: Working closely with block printers and designers to create
engaging visuals that blend tradi onal cra techniques with contemporary design elements,
ensuring that the brand's rich heritage is consistently communicated.

4. Visual Storytelling: Developing visual narra ves that highlight Vraj:bhoomi’s sustainability,
cra smanship, and cultural signi cance, aiming to connect with customers on a deeper, emo onal
level.

5. Event and Campaign Design: Crea ng visual elements for events, exhibi ons, or collabora ons
that the brand may engage in, ensuring a uni ed and aesthe cally pleasing brand presence across
all pla orms.
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 6. Photography and Videography: Coordina ng photoshoots or video content to document the
cra processes, new collec ons, or ar san stories, providing authen city and engagement for the
audience.

7. Consistency in Visual Iden ty: Ensuring all communica on materials maintain a consistent
brand iden ty, focusing on the cultural and ar sanal heritage that Vraj:bhoomi represents.

Full Time Posi on | Ahmedabad

Salary - Rs. 30000/ to 50000/- (depending on the skill sets & competencies )

Vraj:bhoomi Human Resource l 8320304922 l [email protected]

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