Building LNRSRPs
Building LNRSRPs
TABLE OF CONTENTS
Section 1: Negotiating Rates
o Total Room Night Volume & Revenue Potential
o Travel Patterns by Day of Week
o Length of Stay
o Company Travel Policy
o Proximity to the Hotel
o Other Considerations
Best Available Rates should continue to be the best value for most of your guests
based on the length of stay and arrival date.
When renegotiating with existing accounts or setting a price point for a new account, do
not simply offer a discount in hopes of gaining room nights. Signing the account may
increase your occupancy, but if the business travelers displace guests who may
potentially book BAR (or another discounted rate above that which you offer the account)
your total revenue may be reduced.
Do your homework and follow the sales call process for each account. Not every account
in your market may deserve a discounted rate—even if they ask for one. Remember: sell
value, not price. Prior to negotiating with any account, determine 2-4 production tiers
with matching rates into which most accounts will fall. Group your accounts into those
tiers based upon the criteria below:
NOTE: If they only stay over your peak nights such as account #2 (in the figure above), is it
worth offering a discounted rate?
4. Company Travel Policy - Can the account influence where travelers stay?
a. Is there a written or mandated travel policy? How is it enforced?
b. Does the company appear to have the ability to effectively move share to your
hotel (i.e. centralized travel agency, preferred listing in their self-booking tool, list of
preferred hotels promoted internally, etc.)?
c. Does the company have a corporate credit card with mandated use? Will they
provide you with travel spend reports?
d. Does the company have competitors listed in their directory/self-booking tool and
are they willing to reduce the number of hotels listing in the booking tool in exchange
for rate consideration or last room availability (LRA)?
e. If they have previously booked your hotel, what reservation sources does the
company use? Use of self-booking tools is good because it reduces the number of
calls to your hotel but incurs a GDS booking fee.
Other Considerations
Premium Accommodations
If your hotel offers upgraded room types (i.e. suites or view rooms), provide a rate for the
upgraded accommodation, as well as a standard accommodation if the company allows
their travelers to book premium/upgraded room types.
Value-Adds
Depending on brand, items like breakfast, parking, and premium internet may not be
automatically included with a guest’s rate. Use that to your advantage! If a client is requesting
breakfast and you are a Hilton Garden Inn, make sure you are including that cost into the
rates you are offering. The same principle goes for parking and premium internet, as
applicable.
Consider each of the above points to efficiently assign a value to each account. Ensure that
the number of accounts that have negotiated rates is both manageable and sensible for your
hotel. Grouping similar producing accounts onto the same SRP will improve the
manageability of negotiated accounts.
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Rate
LOS LOS Control Function SRP Placement
Level
LV0 1+ FPLOS (1 2 3 4 5 6 7) Highest Rate LRA or controlled by the LRV SRPs
LV1 1+ FPLOS (1 2 3 4 5 6 7) High Rate High Value Transient SRPs
LV2 1+ FPLOS (1 2 3 4 5 6 7) High Rate High Value Transient SRPs
LV3 1+ FPLOS (1 2 3 4 5 6 7) Mid-Range Rate Mid-Range Value Transient SRPs
LV4 1+ FPLOS (1 2 3 4 5 6 7) Mid-Range Rate Mid-Range Value Transient SRPs
LV5 1+ FPLOS (1 2 3 4 5 6 7) Low Rate Low Value Transient SRPs
LV6 1+ FPLOS (1 2 3 4 5 6 7) Low Rate Low Value Transient SRPs
LV7 1+ FPLOS (1 2 3 4 5 6 7) Lowest Rate Low Value Transient SRPs
LV8 1+ FPLOS (1 2 3 4 5 6 7) Lowest Rate Low Value Transient SRPs
*These are guidelines only. If you are unsure of which rate level to house your SRP, please contact your
Regional Director of Revenue Management or [email protected].
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PCRS
HCRS Reporting Category
Market Category MCAT Type
MCAT Code Description
Code
BAR Transient
Best Available Rate BAR B
BAR+ Local Packages
Consortia CONS C Travel Agency Consortia Transient
Before beginning the SRP build for local negotiated rates, you will need to have the answers to
these four questions:
The answers to these questions will dictate how to properly build the Local Negotiated SRPs and
ensure proper attribution for GRO.
In the Code field, enter the SRP, reference chart for brand specific SRP to be used.
In the Name field, enter the name of the SRP (For Extended Stay hotels, P-Codes should begin with
the word “PREFERRED RATE” and then the length of stay requirements, i.e. 1-5.) The SRP name box is
limited to 20 characters per box.
The Inventory drop down will default to Room Type and Total
Leave the Inventory setting at Level and select the rate level to which the SRP should be associated
(LV0 – LV8)** Hotels on GRO Linked SRP functionality should place SRP in LV0 to be controlled by
GRO.
Click the binocular icon next to the Market Segment / Category field and
select the Local Negotiated (W) market category.
Check the box for GDS Enabled. The Market Category New field will default to LNR Local
Negotiated.
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Do not enter any information into the Reporting Category or Availability Set.
In the Description field, enter a brief description of the SRP. Please make sure that you have the
same description in the GDS Description and SRP Description boxes. In the GDS Description
box, you are limited to 30 characters per line
There is no spell-check feature in this field; it may be beneficial to transfer the verbiage to a Word
document so that Spell-Check can be processed.
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Dates Details
There are two areas on this tab that have to be applied in order for your SRP to work, they are SRP
Date Range and Active Date Ranges.
Set the Start Date to today’s date and set the End Date way into the future.
One suggestion is to use 10/14/2173. This setting will make yearly updates easier as your room
types and guarantee policy will carry over from year to year.
Set the Active Start Date and Active End Date to represent the period for which the SRP should
accept bookings.
Click the Add button to add the Active Date Range into the field with the blue background
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The Active Date Range should mirror the time period for which the negotiated rate was
established with the client. Remember you will need to update this box if extending the rate
beyond this period.
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Decide whether the SRP has a Fixed Rate or a Floating Rate off BAR?
Select the radio button Fixed Rate OR value added to or subtracted from
specific rate level (LV0).
Most negotiated rates should have this rate control selected.
Select the radio button Linked to float above/below/equal to Best Available Rate (BAR).
Only negotiated rates that offer a percent off BAR should have this rate control selected.
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If the rate is available for all lengths of stay, follow the instructions below. If the rate is
negotiated by length of stay, skip to the next page.
If the SRP is available for any length of stay, complete either step a or b below.
Service Charges
This must be completed for the rate to be available only for the specified account(s).
Note, if you are setting up a tiered rate, i.e. 5-11 nights, please make sure that you indicate this in
the Length of Stay boxes.
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The Start Date and End Date of the GTD / Cancel Policy should match those of the SRP Date Range
The information on Deposit Policies is only applicable if the Guarantee Method specified on the
GTD / Cancel Policies tab was set to DEP – Deposit Required
If the Guarantee Method which was specified on the GTD / Cancel Policies tab was not set to DEP
– Deposit Required, leave all information at its default value
If the Guarantee Method which was specified in the previous step was set to DEP – Deposit
Required, expand the Deposit ID drop down menu and select the applicable Deposit ID. If a new
Deposit ID needs to be created, click the Create a New Deposit ID button and set the
specifications
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The Total line and the individual Room Type counts will automatically default to 999.
Room Types not negotiated with the account should be set to 0.
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The SRP Summary tab displays a review of all the information which has been entered to this point
A Print button at the button at the bottom of the screen allows you to print a hard copy of the SRP
Summary
After reviewing the SRP Summary for accuracy, click the Save SRP button to finalize the process
OnQ R&I will automatically navigate to the Rate Maintenance screen so that rate id’s can be
assigned to each room type
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Rate Maintenance
On the Rate Maintenance screen highlight all room type(s) to assign a Rate ID.
If upgrade rooms have been negotiated, load the negotiated rate (which should be a higher rate
than standard room types).
If upgrade rooms have not been negotiated or they are not allowed by the client, then upgrades
should be loaded at the standard rate with no inventory allocation (see previous step). This ensures
proper configuration for GRO and reduces the amount of rate overrides.
Click the Add button to add those room types to window on the right side of the screen
SET RATE ID
In the Sunday column, select the appropriate Rate ID. Continue until each day of the week has
been assigned a rate ID
All 7 days of the week must have a Rate ID associated in order to Save
Click the Save button. OnQ R&I will automatically navigate to Assign Clients to SRP screen
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Expand the Client Type drop down menu and select C – Corporation
The answers to these questions will dictate how to properly build the Local Negotiated SRPs and
ensure proper attribution for GRO.
In the Name field, enter the name of the SRP. The SRP name box is limited to 20 characters per
box.
The Inventory drop down will default to Limit-Room Type and Total
Leave the Inventory setting at Level and select the rate level to which should be associated (LV0 –
LV8)** Hotels on GRO Linked SRP functionality should place SRP in LV0 to be controlled by GRO.
Click the binocular icon next to the Market Segment / Category field and select the Local
Negotiated (W) market category.
Check the box for GDS Enabled. The Market Category New field will default to LNR Local
Negotiated.
Do not enter any information into the Reporting Category or Availability Set.
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In the Description field, enter a brief description of the SRP. Please make sure that you have the
same description in the GDS Description and SRP Description boxes.
In the GDS Description box, you are limited to 30 characters per line
There is no spell-check feature in this field; it may be beneficial to transfer the verbiage entered
into a Word document so that Spell-Check can be processed
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Dates Details
There are two key areas on this tab that have to be applied in order for your SRP to work. They are
SRP Date Range and Active Date Ranges.
Set the Start Date to today’s date and set the End Date way into the future.
One suggestion is to use 10/14/2173. This setting will make yearly updates easier as your room
types and guarantee policy will carry over from year to year.
Set the Active Start Date and Active End Date to represent the period for which the SRP should
accept bookings.
Click the Add button to add the Active Date Range into the field with the blue background
The Active Date Range should mirror the time period for which the negotiated rate was
established with the client. Remember you will need to update this box if extending the rate
beyond this period.
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Decide whether the SRP has a Fixed Rate or a Floating Rate off BAR?
Select the radio button Fixed Rate OR value added to or subtracted from specific rate level
(LV0).
Select the radio button Linked to float above/below/equal to Best Available Rate (BAR).
Only negotiated rates that offer a percent off BAR should have this rate control selected.
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Children:
Please leave the box checked that says Children Stay Free and do not change Up to Age 18.
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Service Charges
This must be completed in order for the rate to be available only for the specified account(s).
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Click the Add button at the bottom of the screen to add a GTD / Cancel policy.
The Start Date and End Date of the GTD / Cancel Policy should match those of the SRP Date
Range
The information on Deposit Policies is only applicable if the Guarantee Method specified on the
GTD / Cancel Policies tab was set to DEP – Deposit Required
If the Guarantee Method which was specified on the GTD / Cancel Policies tab was not set to DEP
– Deposit Required, leave all information at its default value
If the Guarantee Method which was specified in the previous step was set to DEP – Deposit
Required, expand the Deposit ID drop down menu and select the applicable Deposit ID. If a new
Deposit ID needs to be created, click the Create a New Deposit ID button and set the
specifications
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The Total line and the individual Room Type counts will automatically default to 99999.
The SRP Summary tab displays a review of all of the information which has been entered to this
point.
Make sure the SRP Enabled box is checked so that the SRP is bookable.
After reviewing the SRP Summary for accuracy, click the Save SRP button to finalize the process
OnQ R&I will automatically navigate to the Rate Maintenance screen so that rate id’s can be
assigned to each room type
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Once you complete the steps above and save the SRP, the Rate Maintenance
Screen will open. On the Rate Maintenance screen highlight all room type(s) to assign a Rate.
If upgrade rooms have been negotiated, load the negotiated rate (which should be a higher rate than standar
room types).
If upgrade rooms have not been negotiated or they are not allowed by the client, then upgrades
should be loaded at the standard rate with no inventory allocation (see previous step). This ensures
proper configuration for GRO and reduces the amount of rate overrides.
Click the Add button to add room types individually or Add Real Room Types to add all room
types to window on the right side of the screen.
SET RATES
In the Sunday column, add the appropriate Rate. Continue until each day of the week has been
assigned a rate. If the rates are the same all days of week, enter rates in the Sunday fields, then
use “Update all” to copy the rates to all other days.
Meal Plan: If breakfast is included, select “B” for Buffet breakfast. Other options can be selected if
more fitting of meal plan being offered. The breakfast meal plan selection informs OTAs of this
inclusion.
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To assign clients to SRPs so they’re able to book their negotiated rate, you’ll need to submit the
Local Negotiated Rate form.
Enter your inncode in the property ID box and click “Add Property”.
Next, begin typing the name of the client in the “Search for Client by Name or ID” box. Select the
client you wish to attach to your SRP.
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Select the SRP you wish to attach the client to, along with the start and end date. Enter the
Expected Production in room nights.
Please note that new SRPs can take up to 48 hours to appear in this form.
If the account will be loaded on the GDS or Third Party, select “Yes” from the drop down. You’ll be
able to select which system(s) and enter the appropriate information for each channel to get it
connected.
Once finished, select submit. You’ll get a completion email from the GDM team once the client is
attached.
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This means what each client could potentially have 4 SRPs—one for transient (generally 1-6 nights),
one for 7-13 night, one for 14-29 nights and one for 30+ nights.
The hotel negotiated both the rate and length of stay restrictions with their clients, so the length
of stay listed in the example above does not have to be the same for every account.
SRP Attribution:
In the rate controls section, there are instructions for SRP attribution. This can apply to your
transient (1-4, 1-5, or 1-6 night) SRPs. Attributing your SRP as outlined would allow GRO to manage
its availability.
The other option is to manage all NLRA SRPs by rate level placement. Recommendations are
outlined on the next page.
From a rate controls perspective, “Yieldable” must be unchecked and “99999” entered into the
“Yieldable Value Amount of Increase” box.
All negotiated extended stay SRPs (7 or more nights) must follow the yieldable settings in the
screenshot above.
If the yieldable box is left checked, GRO will override your minimum and maximum length of stay
requirements that you have set. Unchecking the yieldable box tells GRO to NOT manage this SRP.
If your negotiated extended stay SRPs are non-last room available (NLRA), we recommend
housing the SRP in a rate level that corresponds to its value.
*Best practice guidelines below only applicable for hotels without GRO Linked SRP
functionality activated. Hotels with GRO Linked SRP functionality should shelf SRPs in
LV0 to be controlled by GRO.
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*These are guidelines only. If you are unsure of which rate level to house your SRP, please contact
your Regional Director of Revenue Management.
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Inc. (“Hilton”) for informational purposes only, with the understanding that Hilton is, by the provision of these materials,
not engaged in the rendering of legal or other professional advice or service. The information is based upon sources
believed to be accurate and reliable; and we have exercised reasonable care to assure the accuracy of the information.
However, Hilton makes no representation or warranty as to such accuracy. These materials were prepared by us for
personnel of Hilton's owned and managed hotels. These materials are made available to franchisees as a resource
only. As a franchisee, you retain ultimate control over the policies and procedures that you choose to implement at
your hotels regarding the subjects and issues addressed in these materials, including setting your terms of sale. By
providing these materials, Hilton does not intend to exercise any direction, oversight or control over your policies,
procedures, or terms of sale. For all of the above reasons, you should consult your own attorney or other appropriate
professional for advice concerning compliance with any legal requirement