Phil PopCulture

Popular three kinds_
- Inferior, but because of its availability it, becomes popular. Like sando bags, people use it
continuously for many purpose.
- The second is something or someone intentionally seeking attention like vice ganda.
- 3rd is something liked by everybody like milktea enjoyed by many.
2 kinds of culture
- Highly valued representation of a peoples culture like Banaue rice terraces

- Traditions, artifacts and perceptions created by people who generally shares geographic region
of the world. Example bulul of mountain province, penafrancia festival of bicol.
Levels of culture
1. High culture – identifies the culture of an upper class. Example the intelejencia. Identifies
societies common repository of broad range knowledge and tradition that transcends the social
class system of society. Example fox culture.
2. Also refered to a sub culture, low culture is a disparaging term for some forms of popular culture
that have appeal to the masses. Example bakya ad jologs.
3. Middle culture- mixture of cultural elements from 2 or more culture. Also known as hybrid
culture. Many people enjoyed high art but also enjoyed funny, which most of us fall.
A common way to understand culture is to see it as consisting of four elements that are passed on from
generation to generation through independent learning.
1. Values- are comprise of ideas about what in life seems important

2. Norms- consist of expectations of how people will behave in various situations
3. Institutions- the structure of society within which values and norms are transmitted.
4. Artifacts – are things or aspects of material culture derived from a culture’s values an norms.
Popular culture according to national artist for literature Bienvenido Lumbera : revaluation: essays on
Philippine literature, theater and popular culture is highly different from the folk culture and nationalist
culture of the filipinos
Folk culture is the way of living in a place, in a specific time and portrays the practices of certain people,
and how they cope to survive with nature. For examples: folk stories, legends,myths, customs and beliefs
in a culture that are not written and passed down orally from generaaiton to generation . these also
include the traditional dances and rituals observed by people in rural areas.
Nationalist culture is the culture related through colonial resistance with the collective of the people on
a given place and time.
Folk culture and nationalist culture are different from popular culture which can be traced even if the
period of hispanizataion of the Philippines. About 15% of the population is what is made up of what are
generally defined as indigenous people. They are the descendants of the original inhabitants of the
philipphine; virtually untouched by Spanish and American influenced and largely retain their customs
and traditions – indigeneous culture like aetas. Aetas are among the earliest known migrants or
inhabitants of the Philippines. Over the years, majority of their population manages to keep their
traditions. Sadly, as one of the indigenous group try thriving in the country, they also faced challenges
such as displacements, marginalization and poverty. They are characteried by skin color, hair, height.
Mostly have dark to dark brown skin, cutly hair and below 5tf tall. They hunt and gather and area skilled
to jungle survival. They are able to use plants as herbal medicine and possessed tools as weapons. They
are able to build temporary houses made of sticks even nomadic. According to lumbera, popular culture
in the philipines was created and used by the Spaniards to the native filipinos and indios via plays and
literature to get the heart of the natives and win it. The colonial origin of popular culture in the
philippined can be traced by looking in the salient developments in Philippine literature. The children of
the native elite under the tutelage of the missionaries became the core group of intelejencia called
ladinos as they became instrumental in bringing into the vernacular literary forms to be vehicle for the
pacification of the natives.
forms of popular theater and literatiure such as passion, sinapulo and corrido ensure the acceptance and
spread of Christianity. And the comedia and the awit did the same for the monarchy.
popular culture as introduced by the Spanish was popular to the extent that it was watering downs os
spainsh European culture for the purpose of winning the general purpolace over the ideology of the
cologial regime.
Popular culture at that time was created by colonial authorities with the aid of local intelegencia to
promote the interest of the church and the state. However, once the native intelegentia saw the effects
of popular culture and knew how to work its way as propaganda, they soon used the Spanish weapon
against them in the 19th century. Through the propaganda movement, the native intelegentia used the
same forms of popular culture to undermine the power and abusive friars and rally the populace to put
an end to the popular group. Xample is marcello h del pillar, when he soon used prayers such as the
ginoong maria and ama naming In a sort of parody to strike against the abusive Spanish friars in his work
dasalan and tocsohan. Here’s the example Ang Aba Guinoong Baria Aba guinoong Baria nakapupuno ka
nang alcancia ang Fraile'I sumasainyo bukod ka niyang pinagpala't pina higuit sa lahat, pinagpala naman
ang kaban mong mapasok. Santa Baria Ina nand Deretsos, ipanalangin mo kaming huag anitan ngayon at
cami ipapatay. Siya naua.
The advent of American colonialism brought the properly so called popular culture to the Philippines.
The liberal policy regarding the printing press soon through radio, television and film, increased the
circulation of popular culture forms. Not only through these forms but also in new media such as films,
Hollywood films had a near monopoly in the Philippine market, especially in the absence of the
European movies due to world war one.
you can watch the youtube videos on the colonial mentality off filipinos and poder on these question.
What can we do to show pur nationalism or love for country.
According to professor Bienvenido, ”popular culture is power, and whoever wields it to manipulate
minds is likely to finds it literary and technological machinery turn against him when the mind it has
manipulated discover its potency as a political weapon “
The filipino popular culture is now adopted and practiced by many filipinos we can all agree that it has
positive and negative effects in our country and identity. We just have to always look at the brighter
sidethehistory has given us.

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Popular three kinds_

- Highly valued representation of a peoples culture like Banaue rice terraces

1. Values- are comprise of ideas about what in life seems important

What can we do to show pur nationalism or love for country.

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