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    Forward 2A Unit 1 Listening

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    chowjaco
    Forward 2A Unit 1 Listening

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    Forward 2A Unit 1 Listening

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    chowjaco
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    Forward 2A Unit 1 Listening

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    Forward 2A Unit 1 Listening

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views3 pages

    Forward 2A Unit 1 Listening

    Uploaded by

    chowjaco
    Forward 2A Unit 1 Listening

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Forward 2A

    Unit 1
    p. 20
    Listening task
    Part A
    Situation 處境: Anna is a secondary 中學 student 生 who 她 works as a summer 暑期 intern 實習生 at
    Stylist Shop, a popular 受歡迎 online boutique 時裝店.

    Listen for these words and phrases to identify 識別 similarities 相同 and differences 不同:
    Similarities
    - the same (as), e.g. We went to the same shopping centre.
    - like and alike, e.g. This boutique is like 像 that one. / These two dresses are alike 相像的.
    - both 兩者, all 全部, neither 兩者都不是, none 無一, e.g. Both/All/Neither/None of the shops are having a
    sale 減價.
    - similar to, similarity, identical to, e.g. The souvenirs 記念品 at this stall 檔 are identical to 等同於 those
    at that stall.

    Differences
    - Comparative adjectives, e.g. cheaper than, better than and more popular than
    - Superlative adjectives, e.g. the cheapest, the best and the most popular
    - different (from) and unlike, e.g. This cinema is different from/unlike the others.
    - but, in contrast (to)不同於, on the other hand 另一方面, e.g. Sam prefers 較喜愛 shopping online, but
    his sister spends 花 more time in shopping centres.

    Task 1
    Anna is talking to her supervisor 顧問, Mr Chau, about a new online boutique that has just 剛 launched 開辦.
    Listen to their conversation 對話 and write the information in the spaces 空間 below 以下的. The first one
    has been provided 提供 as 作為 an example.

    Name of the online boutique: Shopalot


    Website address 網址:

    What is similar to Stylish Shop


    - optimized 持樂觀看法 for devices 設計
    - sells styles 風格
    - has a
    - accepts 接受 all major 主要的
    - offers 提供

    What is different from Stylish Shop


    - does not accept payments 付款
    - has a
    - sells
    - allows 容許 customers 顧客 to pick up 提取 their goods 貨物 from 從

    p. 21
    Part B
    Situation: You are Katie Wong, a research 調查 assistant 助手 at a market 巿場 research company 公司 called
    名叫 DataPoint. Your team 組 leader 長, Mr Tam Larsen, has 已 asked 要求 you to write a report 報告 on a
    recently 最近 conducted 做的 survey 調查. Listen to a recording of a radio 收音機 interview 訪問 with 與
    Roberto Diaz, the head 首席 researcher 調查員 of DataPoint. Take 記 notes 筆記 under the appropriate 合
    適的 headings 題目.

    Listening note-taking sheet for the interview


    Details 詳細資料 about 關於 the survey
    Aim 目的: a
    Survey period 期間: b
    Survey locations 地點: c

    Mr Larsen has 已 sent 送出 you an email and some information 資料 to help you write the survey report.
    Read the email below and the information on page 22.

    To 給: Katie Wong Sent: 12 November 202_


    From 從: Tom Larsen
    Subject 主題: Survey report

    Hi Katie,
    Can you please write a report on the teenage 青少年人 shopping survey 調查 that Roberto and his team
    團隊 carried out 作出? We just 只 need a summary 摘要 of the responses 答案 to the questions, not a
    complete 完整 rundown 報告—for example 例如, you can list 列舉 the two most 最 common 常見 reasons
    原因 people gave for shopping, and the three most common sources 源頭 from which they learn 知道 about
    what they buy. You’ll also 也 need 需 to say somewhere 在某處 that the team surveyed 調查 1,500
    teenagers, and that they only surveyed people who were between 介乎 the ages 年齡 of 15 and 18.
    Thanks in advance 事先 for 為着 your help.
    Tom

    p. 22
    Selected 部分選取 survey results 結果
    Question 1: Why 為甚麼 do you usually 常 go shopping?
    Response 回答 % Response %
    To buy gifts for 為 others 別人 12% To kill time 打發時間 8%
    To buy necessary 需要的 items 46% To relieve stress 減壓 37%
    To keep up 追上 with trends 潮流 58% To spend 花 time with 與 friends 65%

    Question 2: Do you prefer 較喜歡 physical 實體 shopping 購物 or 還是 online 網上 shopping?


    Physical shopping 63%, Online shopping 37%
    Question 3: What 甚麼東西 do you usually buy?

    Question 6: How 如何 do you hear about 聽到 the things you decide 決定 to buy?
    Shops > Social media 社交媒體 > Search engines 搜查引擎 > Word of mouth 口口相傳 >
    Others 其他

    Excerpt 節錄 from DataPoint meeting 會議 on 11 November


    Item 2: Locations 討論項目 2︰地點
    RD noted 說到 that many of the teenagers surveyed 被調查的 appeared 看來 to be from 有着 a similar 相
    似 socio-economic 社會經濟 background 背景. He suggested 提議 that future 未來的 surveys might 該
    benefit 得益 by 用 sampling 取樣 respondents 回應者 in a wider 較 variety 多 of locations 地點 and
    shopping areas 區, such as markets 街巿 and small local 本地 shopping centres, not 不 just 只 major 大型
    shopping streets 街 and large shopping centres. All 全體 agreed 同意.

    Item 3: Recommendations 建議
    TL asked for 要求 suggestions as to recommendations that could be made 作出 based 基 on 於 the results
    結果. RD noted that based on the responses 回應 relating to 關乎到 the importance 重要性 of social
    media—that trends 潮流 spread 擴展 quickly 快速 via 透過 social 社交 media 媒體 and that teenagers
    often made impulse 衝動 purchases 購買 based on ads 廣告 they saw on their social media feeds 給與—a
    recommendation 建議 could 能 be 被 made 作出 that if 若 businesses 行業 want 想 to reach 接觸 a
    teenage market 巿場, they should place 放置 more emphases 着力 on 於 social media marketing. All agreed.

    Item 4: Privacy issues and concerns 私隱問題和關注


    JC noted that a number of 有幾個 the respondents 回應者 had expressed 表達 concerns 關注 about how
    their personal 個人 data 資料 would be used by DataPoint. She suggested including 連同 on the survey form
    表格 a statement 聲明 about our data retention 不用 and usage 用 policies 政策. All agreed.

    p. 23
    Task 2 Complete 完成 the survey report 報告 using the information from pages 21 and 22.
    Survey report
    Prepared 作出 by Katie Wong of DataPoint
    A recent 最近 survey was carried out 進行 in several 幾個 major shopping areas in Hong Kong. The aim
    目的 of the survey was a .
    The survey was carried out b . During this time, 1500 teenagers, between the ages of 15 and 18,
    were interviewed 訪問 about their shopping habits 習慣. The survey interviews took place 進行 in c,
    major shopping streets and large shopping centres .
    According to 根據 the survey results, the two most common reasons that teenagers go shopping are
    to spend time with friends and to keep up with trends . Respondents reported that they preferred
    physical shopping . However 但是, many teenagers noted that they saw ads on their social media feeds
    and said that they often bought impulsively . When asked about how they heard about the items they
    decided to buy, shops, social media and search engines were among the most common sources of
    information.
    From these results, we can make the recommendation that 1. future surveys might benefit by
    sampling respondents in a wider variety of locations and shopping areas, such as markets and small local
    shopping centres, not just major shopping streets and large shopping centres. 2. if businesses want to reach a
    teenage market, they should place more emphases on social media marketing. 3. a statement about our data
    retention and usage policies should be included on the survey form .

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