BUSINESS Today

SUMMER INTERNSHIP PROJECT
On
“TO CANDUCT A MARKET RESEARCH TO KNOW OUR READER’S VIEW AND
IMPROVING OUR SALES VARIABLE”
2014 – 2015
In
REPORT SUBMITED BY
Mahammed Shah Nawaj Akhtar

Regd No: 1306286058
FACULTY GUIDE
INDUSTRY GUIDE
Prof. U. K. Das Mr. A. Rajesh

Asst. Manager
Srusti Academy of Management Business Standard, BBSR
A PROJECT REPORT SUBMITTED IN
PARTIAL FULFILLMENT OF THE
REQUIREMENTS FOR THE DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
IN THE BIJU PATTNAYAK UNIVERSITY &
TECHNOLOGY (BPUT)
PROJECT REPORT ON
“TO CANDUCT A MARKET
RESEARCH TO KNOW OUR
READER’S VIEW AND IMPROVING
OUR SALES VARIABLE”
IN
BUSINESS STANDARD LTD.
BBSR
DECLARTION
I, Sri Mahammed Shah Nawaj Akhtar do here by declare that the

project report submitted me titled “CONDUCT A MARKET
RESEARCH TO KNOW OUR READER’S VIEW AND
IMPROVING OUR SALES VARIABLE” in “BUSINESS
STANDARD LTD. , BBSR” in my own effort being submitted to
SRUSTI ACADEMY OF MANAGEMENT in the partial
fulfillment for the aware degree in MBA an original piece of work
done by me.
This report on my part there off has not submitted to any

institution or published anywhere before.
Place: Mahammed Shah Nawaj Ahtar

Date : Regd.No- 1306286058
Srusti Academy of Management
ACKNOWLEDGEMENT
The report entitled “TO CANDUCT A MARKET RESEARCH TO

KNOW OUR READER’S VIEW AND IMPROVING OUR
SALES VARIABLE” a study in Business Standard Limited
represents the guidance and co-operation of a few individuals, to
whom I would like to express my deep sense of gratitude.
I express my sincere and heartiest gratitude to my internal guide, Mr.

U.K.Das , Srusti Academy of Management for their valuable
suggestion and guidance, which have given a finite shape to this
report.
I am also grateful to Mr.A. Rajesh (Marketing Executive, market

development and circulation), for giving me this opportunity and
guidance to conduct the project study in Business Standard
Ltd.,BBSR.
I am also obliged to the staff members especially Mr.Bijaya Kumar
Das(Manager Market Development) and Mr.Manoj Mohapatra
for their help and assistance.
Lastly I thank all the respondents whose responses played a major
role in completion of this research work and without whose help I
couldn’t have completed the project work.
PREFACE
This research project provides a brief knowledge about the print

media industry. In today’s world print media plays a vital role as the
fourth pillar of democracy and helps to reveal unveiled truths to
open the eyes of common people. As print media become more
sophisticated and complex in 1975 ANAND BAJAR PATRIKA come up
with a paper that provides core business knowledge with business
strategic named BUSINESS STANDARD.
In the respect of syllabus I had under going on forty five days

training .The topic assigned to me was personal selling .The different
situation also been discussed.
EXECUTIVE SUMMARY
Know-a –days print media play a vital role with each a class of
its own kinds .and each of them faces though competition from rest
other .that is why the study of attitude of customer at the same time
the prefer of Clint towards a particular newspaper.
But this study is limited because of its scope and areas which
had been covered was confined within two cities only that is
bhubaneswar , berhampur ,in fact I have tried my level best and taken
place at all the necessary steps to give conclusive evidence with
limited time period of study.
I also have tried my level best to improve the sales of the
company and to improve the customer relation .whatever target was
given I tried to achieve as per my effort.
I hope that my mentor and all the department of BUSINESS
STANDARD bless me for my brighter future.
CONTENTS
CHAPTER – 1: Introduction
CHAPTER – 2: Company history
CHAPTER – 3: Company Profile
CHAPTER – 4: Readers Profile
CHAPTER – 5: Share Holders of the Company
CHAPTER - 6: Product Profile
CHAPTER – 7: Objective & limitation
CHAPTER – 8: Research Methodology
CHAPTER – 9: Data Analysis
CHAPTER – 10: Observations & Findings
CHAPTER – 11: Conclusion
CHAPTER – 12: Recommendation
CHAPTER – 13: Bibliography

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SUMMER INTERNSHIP PROJECT

Mahammed Shah Nawaj Akhtar

Prof. U. K. Das Mr. A. Rajesh

I, Sri Mahammed Shah Nawaj Akhtar do here by declare that the

This report on my part there off has not submitted to any

Place: Mahammed Shah Nawaj Ahtar

The report entitled “TO CANDUCT A MARKET RESEARCH TO

I express my sincere and heartiest gratitude to my internal guide, Mr.

I am also grateful to Mr.A. Rajesh (Marketing Executive, market

This research project provides a brief knowledge about the print

In the respect of syllabus I had under going on forty five days

CHAPTER – 2: Company history

CHAPTER – 3: Company Profile

CHAPTER – 4: Readers Profile

CHAPTER – 5: Share Holders of the Company

CHAPTER - 6: Product Profile

CHAPTER – 7: Objective & limitation

CHAPTER – 8: Research Methodology

CHAPTER – 9: Data Analysis

CHAPTER – 10: Observations & Findings

CHAPTER – 11: Conclusion

CHAPTER – 12: Recommendation

CHAPTER – 13: Bibliography

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