Topic 1 Review of Economic Concepts
Topic 1 Review of Economic Concepts
Douglas Mugabe
[email protected]
Outline
● Economic Concepts
○ Costs (TC, AC, MC), Revenue (TR, AR, MR) and Profit
○ Market equilibrium
Resource/factor/labor market
• Households provide factors of production
• Households receive payment
Demand
● We would expect the demand curve to be
downward sloping:
quantity demanded.
Q / Q0
A)
P / P0 B)
○ If 𝜼𝒚𝒙 >0, X and Y are substitutes & If 𝜼𝒚𝒙 <0, X and Y are complements
Cross Price Elasticity of Demand-Example
● It is estimated that a 10% rise in the price of juice would lead to a 1.5% increase in
the demand for coke
1.5%
𝜂𝑦𝑥 = = 0.15
10%
• Discuss the following terminology & highlight the magnitude of the elasticity (η)
• Elastic, inelastic; Unitary elastic, Perfectly elastic & inelastic
Class Activity: Price Elasticity of Demand
• Calculate own price elasticity of demand when price changes from $3 to $4.
• What category of elasticity does the result fall into?
Discuss the following cost terms
● Explicit vs Implicit Costs
● Marginal Costs
● Opportunity Cost
Cost and Cost Curves
● Example: 𝑇𝐶 = 10 − 5𝑄 + 2𝑄 2
𝑇𝐶(𝑄)
● 𝐴𝐶 =
𝑄
𝑑𝑇𝐶(𝑄)
● 𝑀𝐶 =
𝑑𝑄
● AC and MC curves?
Average Cost and Marginal Costs
Profit and Marginal Revenue Functions
● Total Revenue (TR) = P(Q)*Q
𝑑𝑇𝑅(𝑄)
● 𝑀𝑅 =
𝑑𝑄
● Profit = TR-TC
● Profit Maximization
○ MR=MC
Class Activity: Profit, MR, MC calculations
• Use these equations to answer questions 1 and 2 below: Total cost is represented by
2. Determine the numerical value of TC, TR, Price, and profits at the profit maximization quantity
level
Choices with Scarcity
• Economic entities tend to want more than they can get, but factors of production are always
limited, therefore CHOICES should be made.
• Opportunity set all affordable possible combinations of consumption (to max utility)
• Marginal decision making – consider benefits & costs of choosing a little more/less
• The principal of Marginal Analysis is used to answer the “how much” question
• Answer: When Marginal Benefit =Marginal Costs {Marginal Revenue =Marginal Costs}
• Law of diminishing marginal utility - as a person receives more of a good, the additional (or
marginal) utility from each additional unit of the good declines.
Marginal Decision Making
• Marginal Benefits (Demand Curve)
• MB =change in total benefit divided by the change in the number of units consumed
Δ𝑇𝐵 𝑑𝑇𝐵
• 𝑀𝐵 = Δ𝑞
= 𝑑𝑞
• MC =change in total cost divided by the change in the number of units produced.
Δ𝑇𝐶 𝑑𝑇𝐶
• 𝑀𝐶 = =
Δ𝑞 𝑑𝑞
Marginal Analysis
● If Marginal Benefit > Marginal Cost
How many hours needed to maximize benefits
d𝑦 d𝑦
• Power Rule: if 𝑦 = 𝑎𝑥 𝑏 then the derivative =𝑎𝑏𝑥 𝑏−1 E.g: if 𝑦 = 3𝑥 5 then the derivative =15𝑥 4
d𝑥 d𝑥
Δ𝑇𝐶 𝑑𝑇𝐶
• 𝑀𝐵 =
Δ𝑇𝐵 𝑑𝑇𝐵
= = 960 − 4𝑄 • 𝑀𝐶 = = = 100 + 6𝑄
Δ𝑞 𝑑𝑞 Δ𝑞 𝑑𝑞