FAVOURITE PRODUCT

GOOGLE MAPS

A deck to showcase
enhancements for my favorite
product.

Harshit Mendiratta
OVERVIEW FEATURES BUSINESS MODEL USER PERSONA SOLUTIONS METRICS GTM STRATEGY

About: User Rating:

Launched on Feb 8, 2005 for desktop. Widely
used mapping service developed by Google. It
provides users with a variety of features that
make navigation, exploration, and location-
based information easily accessible.

Competitors: Future Goals:

Improve its navigation capabilities
Integration with AR and VR
AI and Machine Learning Integration

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OVERVIEW FEATURES BUSINESS MODEL USER PERSONA SOLUTIONS METRICS GTM STRATEGY

Why is it my favorite product?

USEFUL EFFICIENT INNOVATIVE

Navigation and Directions Time-Saving Features Augmented Reality (AR) Navigation

Accurate and detailed, turn-by-turn More efficient and time-saving navigation. Overlay directions on the real-world view.
directions for driving, walking, cycling, or
using public transportation.
Multi-Modal Transportation Live View
Allows seamlessly switch between Real-time information about nearby
Location Information walking, driving, cycling, or public transit places, businesses, and landmarks.
Detailed information about businesses, within a single journey.
landmarks, and points of interest.
Integration with Other Services
Offline Maps Integrates with Google Search and
Real-Time Traffic Updates Provides navigation capabilities even in Google Reviews
Helps to avoid congestion and choose the areas with limited or no internet
fastest routes. connectivity.

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OVERVIEW FEATURES BUSINESS MODEL USER PERSONA SOLUTIONS METRICS GTM STRATEGY

How does Google Maps make money?

1 ADVERTISING 2 GOOGLE MAPS API

Local Search Advertisements Sells its API to businesses like Uber, which
By charging businesses to display their customize and utilize it to meet their specific
information as top results in local search ads needs, generating revenue for Google Maps.
when users search for nearby businesses or
explore the neighborhood on Google Maps. Custom Maps
Hotel marketplaces, real estate websites, and
Promoted Pins applications use customizable maps and
By allowing businesses to pay for the display street view imagery to enhance the user
of their logos instead of standard pins, experience on their platforms.
making them easily noticeable amid
numerous locations. Companies like Routes
McDonald's, for instance, pay a fee to have Companies like Swiggy use Google Maps API
their distinctive logos featured on the map, to facilitate on-the-road operations, enabling
attracting more attention from users. services such as deliveries, route display, and
real-time location sharing with users.

Places
Ideal for applications and websites focused
on events, trip booking, and trip planning.

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OVERVIEW FEATURES BUSINESS MODEL USER PERSONA SOLUTIONS METRICS GTM STRATEGY

User Segments

USERS Based on different purpose of use

INDIVISUALS BUSINESSES PARTNERS

General Users and Commuters: For Local Businesses: To create and manage Business Partners: Companies and
personal navigation, commuting, finding their online presence, including updating organizations integrating Google Maps into
local businesses, real-time traffic updates. business information, responding to their applications or services.
reviews, and attracting customers through
Travelers and Tourists: To navigate location-based services. Developers: Software developers using
unfamiliar locations, find points of interest, Google Maps APIs (Application
and discover local attractions. Delivery and Logistics Companies: For Programming Interfaces) to embed
route optimization, tracking shipments in mapping functionalities into their own
Delivery Drivers and Couriers: For route real-time, and managing fleet operations. websites, applications, or services.
optimization, accurate delivery locations,
and real-time traffic information. Advertising and Marketing: For advertising
and location-based marketing, targeting
users based on their geographical location.
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 OVERVIEW FEATURES BUSINESS MODEL USER PERSONA SOLUTIONS METRICS GTM STRATEGY

User
Himanshu Olivia Rohit Shreeram
Persona
Age: 30 Age: 24 Age: 22 Age: 35
About
Occupation: Consultant Occupation: Freelancer & traveller Occupation: Delivery Driver Occupation: Owner of a Grocery Store
Often required to travel for meetings Travels frequently for both work & Works under time constraints to Actively engages with technology to
and collaborations leisure ensure timely deliveries reach a broader customer base
Daily commuting to the office using Relies on technology for navigation Prioritizes familiarity with traffic Values customer relationships
Behavior
public transportation and trip planning conditions Often collaborates with local
Efficiently plans routes to avoid peak Enjoys documenting her travel Often multitasks, managing multiple suppliers and community events to
traffic times and ensure punctuality experiences on social media orders and deliveries simultaneously enhance his store's visibility

Ensure a smooth and time-efficient Efficiently navigate unfamiliar Navigate efficiently through traffic to Attract new customers to the store
daily commute to the office locations avoid delays through marketing and visibility
Optimal route planning and real-time Discover points of interest Optimize routes to reduce fuel Enhance the overall customer
Goals
transit information Easily plan and optimize her itinerary consumption and operational costs experience to foster loyalty and
Discover nearby restaurants and Capture and share her travel Use technology to streamline the repeat business
services for convenience during work experiences on social media delivery process and enhance overall Expand the store's presence in the
breaks platforms efficiency local community

Unpredictable traffic causing delays Language barriers and difficulties in Heavy traffic, congestion and Limited online visibility affecting
in the daily commute communicating with locals challenging weather conditions customer acquisition
Limited knowledge of nearby Concerns about personal safety, affecting delivery times Difficulty in reaching new customers
Pain services, amenities, and lunch spots especially in unfamiliar locations Difficulty finding fuel refill stations outside the immediate neighborhood
Points Inconsistent public transportation Limited mobile data or internet and optimal parking spaces near High competition from larger retailers
schedules impacting punctuality connectivity at certain locations delivery locations and online platforms
Lack of information on clean public Insufficient information about
toilets customer locations
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OVERVIEW FEATURES BUSINESS MODEL USERS SOLUTIONS METRICS GTM STRATEGY

1 Public Transport information

Displays live information on public transport, including autos, Users can input specific times, allowing Google Maps to showcase
cabs, and buses. public transport data tailored to their selected timeframe.
This enhancement proves valuable for users, providing real-time Helps individuals plan their journeys more effectively.
updates on the availability of public transport along specific
routes.
9:00 AM 10:10 PM

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OVERVIEW FEATURES BUSINESS MODEL USERS SOLUTIONS METRICS GTM STRATEGY

2 Advanced safety features

Users can assess the safety of a selected place or
location.

Safety
The feature displays news on reported crimes, providing
insights into aspects such as women's safety, child
safety, and information on thefts.
Crime reports

Provides an alert level and details on the timing of

reported crimes, highlighting when most incidents have
occurred.
Thefts Women Safety Child Safety

Users can contribute to this safety assessment by

adding reviews and feedback, fostering a community-
Alert level
driven approach to enhancing awareness and promoting Safety

safety in various areas.

Most crime 12:00 1:00 2:00 AM
time
Valuable for tourists, providing crucial information for
those unfamiliar with the locality.

Increased caution among individuals, potentially leading

to a reduction in crime over time.
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OVERVIEW FEATURES BUSINESS MODEL USERS SOLUTIONS METRICS GTM STRATEGY

3 Parking space availability information

Displays parking availability information.

Users can easily identify free parking, private

parking, and no parking regions through color-
coded representations on the map.

Enhances the convenience of finding suitable

parking spaces in various areas.

Especially beneficial for individuals visiting

Parking
hospitals and restaurants, allowing them to plan
Nearest Free Nearest Private efficiently.
View All
Parking Parking

Users can easily locate and head towards the

Free Parking
nearest available parking space, streamlining
Private Parking
their experience and minimizing any parking-
No Parking
related concerns.

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OVERVIEW FEATURES BUSINESS MODEL USERS SOLUTIONS METRICS GTM STRATEGY

4 Guide for low network connectivity locations

Displays network connectivity information for

different locations, indicating whether the
connectivity is good or poor.

Users can benefit from real-time internet speed

data contributed by others through reviews.

This helps individuals plan ahead, knowing if the

location has reliable network coverage.
Network Connetivity

Users can also download offline maps in

Network Download offline Map
advance for areas with potential connectivity
Good
challenges.
Poor

Internet Speed review

Network Connetivity

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OVERVIEW FEATURES BUSINESS MODEL USERS SOLUTIONS METRICS GTM STRATEGY

5 Additional guide for selected routes

Users can view and assess various amenities

along a selected route, including petrol pumps,
stores, restaurants, and toilets.

Enriched with user reviews, offering insights into

the quality of services.

Users can also check the cleanliness status of

toilets.

WC View All
Fuel refill
stations Access to information about available toilets on
a route can make the journey more comfortable
Clean Charged
for tourists.

Timely access to fuel stations helps delivery

Review drivers plan their trips efficiently and ensures
uninterrupted deliveries.

Helps increase visibility of businesses on the

route.

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OVERVIEW FEATURES BUSINESS MODEL USERS SOLUTIONS METRICS GTM STRATEGY

6 Integration with social media platforms

Seamlessly connect with favorite places through

an update that links locations with social media
posts from content creators.
Social Media Visitors Wall Visitors Wall Social Media

Users could benefit from more personalized

Neha Mehta recommendations based on the experiences and
Neha@youtube
preferences of social media content creators
Neha123@insta
Recommendations: Sweet they follow.
shop, Crowded after 11:00 AM

Social media posts often provide real-time

Mahi Jain
updates on events, promotions, or changes in a
Travelwithme@Mahi

Phototips@Mahi
particular location, enhancing the timeliness of
Recommendations: Boat ride
near Taj Mahal
information on Google Maps.

Get a glimpse of the people who visited a place

with "Visitors Wall" feature.

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OVERVIEW FEATURES BUSINESS MODEL USERS SOLUTIONS METRICS GTM STRATEGY

Success Metrics
Feature #1, 3 and 4 Feature #5
User Engagement User Engagement
Measure the number of active users utilizing the live public transport Measure the no. of users actively using the amenity assessment feature.
information, parking availability and network information feature. Amenity Quality and Cleanliness Ratings
Analyze frequency of use of the feature during their navigation. Track the quantity and quality of user-generated reviews for amenities.
Accuracy and Timeliness Efficiency in Trip Planning

Evaluate the accuracy and timeliness of the live information. Evaluate whether users experience time savings by efficiently planning
their stops at amenities.
User Satisfaction
Measure the effectiveness of suggested routes based on the availability
Monitor app store ratings and user reviews. and quality of amenities.
Business Visibility and Impact
Feature #2
Monitor how businesses along the route engage with the feature and
User Satisfaction and Trust respond to user reviews.
Collect user feedback regarding the usefulness and accuracy of the Assess whether the feature contributes to an increase in foot traffic and
safety feature. business visibility for stores, restaurants, and petrol pumps.
Monitor user trust in the information provided.
Feature #6
Community Engagement
Feature Adoption
Encourage users to report incidents and contribute to the community's Measure the number of users who actively connect their favorite places
safety by providing relevant information. with social media posts and engage with the "Visitors Wall" feature.
Crime Prevention and Awareness Social Media Integration
Evaluate whether the presence of the safety feature has contributed to a Track the number of social media accounts linked to Google Maps for
reduction in reported incidents. sharing location-related content.
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 OVERVIEW FEATURES BUSINESS MODEL USERS SOLUTIONS METRICS GTM STRATEGY

Go-to-market Strategy
Design and Post-Launch
Market Research MVP Creation Soft Launch Analysis Launch
Development Analysis
Understand the pain Validate user interest Gather feedback from a Evaluate the results of Design user-friendly Introduce the Continuously improve
points of current and engagement. select group of users. the soft launch. features that integrate developed features to features based on user
OBJECTIVES

Google Maps users. Test potential Identify potential issues Identify successful seamlessly with Google the wider user base. feedback.
Analyze competitors solutions. and areas for features and areas for Maps. Conduct A/B testing to Consider introducing
and identify gaps in Collect data for future improvement. improvement. Develop features based understand user subscription-based
their offerings. feature development. Refine features based Prioritize features on prioritized feedback preferences. models for premium
Identify user segments on user experiences. based on user and needs. features.
and their specific feedback.
needs.

Conduct surveys, Create a landing page Invite a small group of Conduct a Collaborate with UX/UI Implement A/B testing Gather feedback from
interviews, and focus with an overview of the users to participate in a comprehensive designers to create to compare variations users through surveys,
groups with current new features. beta testing phase. analysis of data intuitive and visually of the new features. reviews, and customer
Google Maps users. Produce an explainer Collect feedback collected during the appealing features. Monitor user support channels.
Analyze online reviews video showcasing the through surveys, user soft launch. Work with developers engagement and gather Implement regular
ACTIVITIES

and feedback related to benefits of the interviews, and usage Identify trends, to implement the feedback during the updates and
mapping applications. proposed solutions. analytics. patterns, and user features seamlessly official launch. improvements based
Research competitors' Implement a "fake Monitor user preferences. into the Google Maps Adjust features based on user input.
strengths and door" strategy to engagement and Prioritize features platform. on real-time user data. Explore the possibility
weaknesses. measure interest identify any technical or based on positive Conduct internal testing of introducing
Segment users based without a fully usability issues. feedback and address to ensure functionality subscription plans for
on demographics, developed product. Make iterative issues with negative and usability. advanced features.
preferences, and Run targeted ad improvements to feedback. Monitor user retention
behaviors. campaigns highlighting address user feedback. and satisfaction
key features to gauge metrics.
user reactions. 14
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