Case Study - DP - Questions
Case Study - DP - Questions
UoM: KG 2017
SKU Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
A 9,433 3,038 3,901 3,752 2,354 2,851 2,401 3,106 4,070 6,686 4,474
B 450 400 300 250 300 500 550 600 700 650 600
C 200 500 700 - - - 300 350 400 - -
Question
1. Do the sales forecast till end 2020 for each SKU
2. Choose method of forecasting by your self and explain why you choose it
3. You can put assumption which you need for calculation
4. Visualize by chart and interpration
5. For August 2019 demand of SKU A, let break down the forecast by channel, by location and by SKU. You can ask Teacher for data you need or your can p
Chart Title
10,000
9,000
Online 8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
-
May
Nov
Jan
Feb
Jun
Sep
Mar
Apr
Dec
43117
43148
43176
43207
43237
43268
43298
43329
43360
43390
Oct
Jul
Aug
2017 2018
A B C
SKU B
YEAR MONTH DEMAND3 - MONTFORECAST
2017 1 450 Jan Feb Mar
2 400 2017 9,433 3,038 3,901
3 300 2018 7,832 4,601 5,901
4 250 2019 8,633 3,820 4,901
5 300
SEASONA
6 500 L INDEX 1.862915 0.8242574986 1.0576478598
7 550 ASSUMP
8 600 UNIT 5467.917
9 700 D-2019 10186.26 4506.9713142 5783.1303602
10 650 A-2020 9,009 4,554 5,842
11 600
12 550 SI 1.730799 0.8748937524 1.1223545071
2018 1 450 ASSUMP
2 410 UNIT 511.84
3 330 D-2020 885.90 447.81 574.47
4 250
5 330
6 550
7 580
8 660
9 750
10 700
11 630
12 590
2019 1 640 FORCASTING FOR SKU B
2 620
3 617 2500
4 626
5 621 2000
6 621
7 622
1500
8 621
9 622
10 622 1000
11 622
12 622 500
2020 1 622
2 622
0
3 622 1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728293031323334353637383940
4 622
5 622 Column A Column C
6 622
7 622
8 622
9 622
10 622
11 622
12 622
350
500
550
600
500
400
550
2018
Dec Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18
4,849 7,832 4,601 5,901 4,162 3,530 2,962 3,700 4,500
550 450 410 330 250 330 550 580 660
- - 400 450 - - 350 300 -
2018
52627282930313233343536373839404142434445464748
Column C
1-Jan-19
NOW
2019
Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19
5,068 5,950 6,262 5,830 10,186 4,507 5,783 4,669 3,472 3,430 3,600 4,488 5,391 7,455
750 700 630 590 640 620 617 626 621 621 622 621 622 622
- - 500 600 160 480 650 - - 70 300 280 320 -
TOTAL
50,915
60,298
55,606
4,633.87
65615
65615
62,462
5,205.19
6,142.12
2020
Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20
6,334 6,301 885.90 447.81 574.47 434.20 295.64 314.25 358.89 441.89 514.25 659.09 619.31
622 622 622 622 622 622 622 622 622 622 622 622 622
100 120 32 416 490 - - 294 300 56 64 - 420
Chart Title
12,000
10,000
8,000
6,000
4,000
2,000
-
n r y l p v 7 6 7 8 0 1 2 1 2 3 5 6 7 7 8 9 1 2
Ja Ma Ma Ju Se No 311 317 323 329 336 342 348 354 360 366 372 378 384 390 396 402 409 415
4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4
UoM: KG 2017
SKU Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17
A 9,433 3,038 3,901 3,752 2,354 2,851 2,401 3,106 4,070 6,686
Question
1. Do forecast for this SKU which come from key components: baseline, seasonality, activities
- Seasonality: yes and you find out by yourself (Hint: be careful for long holiday)
Base on historical - Activities in the past: there was promotion in Q4 anunaly with actual acheivement of incremental 15-20%
sales data 2017 &
2018 - Baseline: find the way to calculate and explain why you do it
- Activities: there are some promotion in Q4 with experience ratio of incremental is 20%. You can predict the post lost by your self
- Loading: there is a loading stock (50% of a month volume) in January 2019, and net off 20% in Feb in 2019
From Jan 2019
onward - Top down % growth rate is 5%/year vs 2018
1
2
2018
Nov-17 Dec-17 Jan-18 Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18
4,474 4,849 7,832 4,601 5,901 4,162 3,530 2,962 3,700 4,500 5,068 5,950