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The extent to which switching costs and brand loyalty affect the likelihood of customers adopting substitute products and services

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5 views

0 Introduction

The extent to which switching costs and brand loyalty affect the likelihood of customers adopting substitute products and services

Uploaded by

hantran.31231025517
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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MANAGEMENT INFORMATION SYSTEM

INTRODUCTION
2
About Us

Master of Information System - University of Science


PhD student in Computer Science - University of Science
Email: [email protected]

Ho Thi Thanh Tuyen – Lecturer


3
About Us

Alumni BIT – UEH


Major: E-commerce
Job Experiences: Business Analyst , Project Manager

Doan Minh Khoa – TA


Anatomy of the course 5

 Lectures – really big picture ideas


 Case study – concepts and discussions
 Workshops – practicing with actual IT artifacts
6
Lectures

 Introduce new topics


 Reinforced with the textbook and references
 Many of the topics are samples of whole courses at
advanced levels
 Something for E commerce core, Information
System minor and majors
Case Study 7

 Discussion time, clarify your thinking


 Get involved
 Debate/Present
Workshop 8

Learn by doing, practice some technical skills


but also learn some reflective-practice skills in
the project.
9
Assessment

Assessment Weighting Note


Essay 15% Individual
Case Study (discuss/debate) 20% Group
Test (quiz) 15% Individual
Final Project (report + present + 50% Group
demo)
Bonus (if any) 10% Individual
10
Group forming

 5 students/ group
 4 first weeks: Group members will change
according to the activity (Groups will be formed
based on rules requested)
 From week 5 onwards, groups will be fixed to
carry out course project.
11
Course Agenda (estimated)
Week Topic Ref
1 Introduction Chap1 (*)
Concepts and Context Chap2 (*)
2 IS component and Organization Strategy Chap3 (*)
Ethical and Social Issues (Self-study) Chap4 (**)
Test 1
3 Information system infrastructure Chap4 (*)
Databases and Information Management (Self-study) Chap6 (**)
Essay 1
4 Telecommunication, Internet and Wireless Chap7(**)
Technology (Self-study)
E-commerce, Enterprise Application – Test 2 Chap10 (**)
12
Course Agenda (estimated)
Week Topic Ref
5 - Securing Information System (Self-study) Chap10(*)
LMS Business Process (Self-study) Chap7 (*)
Essay 2
6 Workshop: How to build a basic website prototype Lab-guide
7 Project Presentation
8 Project Presentation
9 Review Test (Test 3)

(*): Pearson.Using.MIS.Global.Edition.9th.Edition – Textbook


(**): Laudon_Management_Information_System - Reference
13
Course Learning Objectives
1. Describe basic information systems concepts and terminology
2. Identify the range and importance of information systems in
organisations
3. Understand the development of information systems in the
context of current technology trends
4. Identify the social, legal and ethical implications of information
systems
5. Understand the role of IT infrastructure in MIS.
6. Understand issues in IS development and administration.
7. Describe current IS practice through demonstration and use of
online systems tools
14
Why do we Study Information Systems

 Information Systems Majors use technology to solve business


problems or social problems.
 An IS professional applies technology to integrate and support
business and organizational activities such as Accounting, Finance,
Marketing, HR, Management and so on.
 MIS students can analyze, design, develop, and manage technology.
Rules of cooperation 15

 Students need to bring laptops/tablets to carry


out activities in class.
 Encourage initiative in discussing, expressing
opinions and presenting to groups/classes.
 Encourage students to be willing to collaborate in
different groups in different roles.
 Encourage self-study to expand knowledge
beyond the material provided.
 Be honest with yourself and enjoy learning
activities
Q&A

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