IB Economics Chap 14 - Aggregate Demand

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AGGREGATE DEMAND

CHAPTER 14
distinguish between demand and aggregate
demand (AD)
Learning define and illustrate AD
define and describe the components of AD

Objectives explain the determinants of the components of AD


illustrate shifts of the AD curve
explain how governments can use monetary and
fiscal policy to alter the level of AD in an economy
explain the nature of a government budget
AGGREGATE DEMAND
aggregate demand: the total spending on goods and services in a period of time at a given price level

the demand and AD curves look similar in that


they’re both downward sloping, but the AD
takes into account the average price level of
the entire economy
diff lies on the axes: y-axis for AD is the avg
price level all goods and services in the
economy, and the x-axis constitutes the
economy’s entire output
however, intuition remains: the downward
slope illustrates the inverse relationship
between output and price level of the economy
THE COMPONENTS OF AGGREGATE DEMAND
AD = C + I +G + (X-M)
CONSUMPTION
total spending of households on goods and services produced domestically
goods that are both durable - used more than once (e.g. cars, appliances and clothes) - and non-durable
ones (e.g., food items and diapers)

INVESTMENT
the addition of capital stock into the economy by private firms
investment can take the form of buying new machinery or investing in training for workers
main objective: increase productivity and output

GOVERNMENT SPENDING
total spending by the govt on goods and services such as public schooling, housing and healthcare
the govt will increase or decrease its spending depending on the macro objectives it is trying to achieve

NET EXPORTS (X-M)


exports: domestic production bought by foreigners; imports: foreign production bought by local households,
firms and the govt; net exports is X-M, or revenue from imports minus expenditure on exports
CHANGES IN AGGREGATE DEMAND

changes in the price level: these result in


movement along the AD
changes in the components of AD: these cause
shifts in the AD to either the left (fall) or right
(rise)
what causes these changes? NEXT SLIDE
CHANGES IN CONSUMPTION (C)
CHANGES IN INCOME
disposable income is the income households have after paying tax
the larger that income, the more people will spend on goods and services

CHANGES IN THE RATE OF INTEREST


interest rate is the cost/price of borrowing and the reward for saving; meaning that the higher the
rate, the less people will borrow and the more they will save
people borrow money from to purchase expensive durable goods such as houses and cars, and
when the loan is repaid, interest is charged (that’s how banks make money)

CHANGES IN WEALTH
income does not equal wealth; income is money people earn and wealth is the value of the assets people
own
two main factors affect wealth: changes in house prices and stocks - when these rise, people become
wealthier and feel comfortable spending more and saving less
CHANGES IN CONSUMPTION (C)... PT 2
CHANGES IN CONSUMER CONFIDENCE
the more optimistic people are about the future, the more they will spend
this optimism may surround both micro matters (i.e. the expectation of a promotion) or macro ones (i.e. the
expectation that economic conditions will improve )

HOUSEHOLD INDEBTEDNESS
indebtedness = current debt
individuals who have unpaid loans may not feel comfortable in taking out further ones
also, if interest rates increase, creditors will have to pay more interest back, and that may dissuade
borrowing
CHANGES IN INVESTMENT (I)
CHANGES IN THE RATE OF INTEREST
like households, firms borrow to finance expenditure, typically on investment
the same logic applies: higher interest rates dissuade borrowing while simultaneously encouraging
saving - firms save too! (this is known as retained earnings)

CHANGES IN THE LEVEL OF NATIONAL INCOME


if national income increases, investment will increase as well
why? because consuption will increase, meaning that more output will be demanded from firms
firms then invest in expansions and new and more advanced machinery to keep up with demand - induced
investment

TECHNOLOGICAL CHANGE
advances in tech force firms to keep up by means of continuous investments

EXPECTATIONS/BUSINESS CONFIDENCE
if economic prospects are good, firms will invest more in order to take advantage of the favourable
conditions
CHANGES IN NET EXPORTS (X-M)
(X)
a rise in foreign incomes will likely result in an increase in X
high inflation rates abroad (relative to home country) means that domestic production will be more
price competitive
low exchange rates also make domestic production more affordable abroad
if trade policies shift in favour of X (i.e. duty taxes are cut), X will increase

(M)
a rise in domestic income means people can afford foreign goods more easily
as income rises, investment may rise too, and firms may source this investment from abroad (i.e. a
Dubai clinic may purchase MRI machines from Siemens in Germany)
again, rises in the forex rate make imports less expensive and hence more attractive
and again, if the domestic country chooses to scrap duty taxes, imports will become cheaper and
more affordable to the local population
GOVT & AD - FISCAL POLICY

EXPANSIONARY FISCAL POLICY


fiscal policy: the set of govt policies relating to its spending and taxation rates
taxes can be direct - taxes on earnings and profits (i.e. income and corporate taxes) or
indirect - taxes on expenditure (i.e. VAT, duty taxes)
taxes are instruments used by govts to manipulate spending - if they want to increase
spending, they’ll cut taxes, if they want to decrease it, they’ll raise them
lower taxes also stimulate investment by firms
GOVT & AD - MONETARY POLICY
monetary policy: the set of govt policies relating to the level of money supply and interest and
exchange rates
banks are free to decide their own interest rate, so govts influence these rates by setting the base
rate - the rate at which the central bank (CB) charges commercial banks for loans
in order to increase AD, the govt (by means of the CB) will use expansionary monetary policy, such
as lowering interest rates and increasing the money supply

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