28/09/2024 10:45 Omnium Nord Africain (ONA) - AGE (African Growing Enterprises) File - Institute of Developing Economies

Research Research Papers &

Researchers Library About IDE Japanese
Activities Columns Publications

Data & Resources

Institute of Developing Economies > Data & Resources > AGE (African Growing Enterprises) File > Company >Omnium Nord Africain (ONA) - AGE (African Growing Enterprises) File

Data & Manual Report

Resources Omnium Nord Africain (ONA)
CSR Report

AGE (Afr ic an Gr o win g

All data are collected in the Fiscal Year of 2008-2009.
En t e r pr ise s) File

Sea rch R es ul t - A GE Morocco / Finance, Insurance, Investment

( A f ri ca n Grow i ng
E nterp ri s es ) F i l e
> Company Profile and History > In Country Location > Services and Products
C a teg ory
C om p a ny > Number of Employees > Financial Information > Market Share > Business Objective

C ountry > Business Model > Ownership of Business BOP Report

M a nua l rep ort

> Benefits Offered and Relations with Government > Product Development
Abo u t Ge o - Ec o n o m ic
Dat ase t Fo r Asia

In pu t - Ou t pu t T able s Company Profile and History

(Do wn lo ad)

T r ade In de x Nu m be r s fo r ONA is the first private-equity industrial and financial group in Morocco and is a publicly listed
Un it Valu e , Valu e , company on the Casablanca and Paris stock markets. Approximately 5% of the Casablanca Stock
Qu an t it y an d T e r m s o f China in Africa
Exchange is represented by the Group’s market capitalisation.
T r ade

It has its origins in the Compagnie Générale de Transport et de Tourisme (CGTT) which was
established in 1919 and became ONA in 1934. In the beginning of the 1980's, the Group diversified
its activities through equity investments in various business segments, mainly dairy products
> African Page (Centrale Laitière, Pingouin), sugar (Cosumar), oil & fats (Unigral Cristal, Sepo), banking (Société de
Banque et de Crédit), marine transit, chemical products and textile.

ONA pursued its development in these traditional business segments through: equity investment in
Lesieur Afrique; acquisition of Sugar mills by Cosumar; acquisition of a 40 percent stake in Banque
Commerciale du Maroc; equity investment in Compagnie Africaine d'Assurances; acquisition of an
industrial fishing fleet and equity investments in the canned fish industry; and development of
mining activities. In the early 90's, ONA entered into cutting-edge domains such as
communications, multimedia, modern retail distribution and real-estate.

The Group has also signed several strategic agreements: strategic partnership with SEMAFO, a
Canadian company specialized in mining; strengthening of the partnership with DANONE for the
acquisition of BIMO and LEADERFOOD companies; and a partnership with AUCHAN for the
development of modern retail distribution in Morocco (hyper and supermarkets).

In Country Location

The Institute of Developing Economies website uses cookies to provide social media features and to collect access
60, Rue d’Alger, Casablanca, Maroc;
logs on the site for the purpose
Telephone: of enhancing
+212 (0)5 22 22 41 02 user experience.
/ 22 43 21 00 When you click “Accept” button, you are agreeing to
let us collect your access
Telefax: logs
+212 using
(0)5 22 29cookies.
93 18 Selecting “Reject cookies” limits social media features within the site.
Regarding the use of cookies, please refer to " Privacy Policy."

Privacy Policy Services and Products

ONA operates in 5 strategic business areas: retailing; financial services; agribusiness; and mining.
Accept Reject cookies
Growth drivers, include telecoms, real estate, energy, environment and information technologies.

https://www.ide.go.jp/English/Data/Africa_file/Company/Morocco01.html 1/5
28/09/2024 10:45 Omnium Nord Africain (ONA) - AGE (African Growing Enterprises) File - Institute of Developing Economies

Managem , a public listed company produces and sells cobalt, base metals and metal derivatives. It
has specialized service companies in exploration, research, development and engineering.

Created in 2002, Mercure.com is an IT holding company. In 2005, Mercure.com concluded a

strategic partnership agreement with Bearing Point Group, a world leader in management
consulting. Mercure.com also holds a participation of 34% in Involys, a company specializing in the
production of software. Created in 1992, Netcom Technology , a subsidiary of Mercure.com,
specializes in systems and corporate networks. Created in May 2004, Accolade, another subsidiary
of Mercure.com, is a call centre servicing customers of large (mainly European) companies
operating in various sectors such as tourism, the Internet and telephony.

Founded in 1995, Archos Conseil operates mainly in two market segments: information systems
management consulting and software applications.

Onapar represents the real estate holding company of the Group. The company aims at realizing
tourism-oriented large scale real estate projects and participating in development projects of
industrial areas.

CMB Plastique operates in the segment of plastic packaging for the liquid food industry.

Cosumar , a PLC created in 1929, is involved in sugar production, import, transformation, branding
and distribution.

Bimo is a market leader in the biscuit industry in Morocco. Bimo has 40 trademarks under 5
different brands.

Created in 1940, Centrale Laitière is a group of companies specializing in the Milk and dairy
products industry. Centrale Laitière is owned by ONA Group since 1981 in partnership with Danone
Group.

Sotherma (Société du Thermalisme Marocain) markets natural still water since 1968. In 2002,
Sotherma signed a partnership agreement with Danone Group and extended its product range by
selling a new brand; Danone Aïn Saïss.

The first Moroccan Agro-Industrial company, Lesieur Cristal works in two sectors; the triturating
of oleaginous seeds, and refining of oils. During 2005, the company diversified its activities in the
field of bleaches and products of hygiene and domestic maintenance and is prominent in the field of
animal feeds.

Marona operates in deep sea fishing and specializes in selling a wide variety of fish mainly
cephalopods. Japan is considered their main export market (mainly for octopus), while the Spanish
and Italian (for white fish).

Sopriam is the exclusive distributor of the Peugeot and Citroën car brands, and a market leader in
the “new” cars segment in Morocco.

Marjane is a hypermarket chain with 14 stores in Casablanca, Rabat, Marrakech, Tangier, Fès,
Agadir, Tétouan and Meknes.

Created in 2002 in partnership with Auchan, Acima introduced the “supermarket proximity”
concept into districts of large cities, which was extended to small and average sized cities.

Optorg and its subsidiaries distribute goods and services in Morocco (through Tractafric Maroc) and
in Sub-saharian Africa. Business activities are divided into two main segments: Tractafric
Equipement-materials for public works, forest, mining-Caterpillar, Hyster, Manitou, and Perkins; and
Tratafric Motors-Trucks, private vehicles-Mercedes Benz, Chrysler, Jeep, Mitsubishi, Hyundai,
Mazda and Michelin.

The Institute of Developing Economies

ONA is present website
in the banking sectoruses cookies
through to provide
Attijariwafa social media
Bank. Attijariwafa Bankfeatures andthe
concentrates to collect access
logs on the site for the purpose
majority of enhancing
of its activities user
in Morocco, but experience. Whenoffices
has representative you click “Accept”
in various button,
European you are agreeing to
countries.
let us collect your access logs using cookies. Selecting “Reject cookies” limits social media features within the site.
Agma Lahlou Tazi is involved in the insurance business and is an official partner of Marsh, a world
Regarding the use of cookies, please refer to " Privacy Policy."
leader in risk management consulting and insurance brokerage.
Privacy Policy
Wana (previously Maroc Connect) is involved in the ICT sector.

Established in January 2005, Nareva specializes in energy, environment and utilities.

https://www.ide.go.jp/English/Data/Africa_file/Company/Morocco01.html 2/5
28/09/2024 10:45 Omnium Nord Africain (ONA) - AGE (African Growing Enterprises) File - Institute of Developing Economies

Number of Employees

More than 32000 employees, amongst others: Mercure.com: 454 people; Onapar: 103 people; CMB
Plastique: 56 people; Cosumar: 2 571 people; Bimo: 1341 people; Centrale Laitière: 2 453 people;
Sotherma: 314 people; Lesieur Cristal: 1 314 people; Sopriam: 364 people; Marona: 526 people;
Marjane: 5 134 people; Acima: 1 238 people; Optorg: 1 273 people; Attijariwafa Bank: 8 196 people;
Agma Lahlou Tazi: 162 people; Wana: 574 people; Nareva: 21 people

Financial Information

2008 Revenues: MAD36,635 million. Share capital: MAD1,746,245,000

Managem 2007 turnover: MAD 2 208,8m; Operating profit: MAD 172,5m; Mercure.com 2007
turnover: MAD 112m; Onapar: 2007 turnover: MAD 511m; CMB Plastique 2007 turnover: MAD
184,7m;Cosumar 2007 turnover: MAD 5,462,6m; Bimo 2007 turnover: MAD 537,6m; Centrale
Laitière 2007 turnover: MAD 4 483,6 m; Sotherma 2007 turnover: MAD 192,1m; Lesieur Cristal
2007 turnover: MAD 3 694 m; Marona 2007 turnover: MAD 303,7m; Sopriam 2007 turnover: MAD 2
587,2 m; Marjane 2007 turnover: MAD 6 338,1 m; Acima 2007 turnover: MAD 1 804,7 m; Optorg
2007 turnover: 427,1 M€; Attijariwafa Bank: Net banking product-MAD 8 793,1 m; Agma Lahlou Tazi
2007 turnover: MAD 109,56 m; Wana 2007 turnover: MAD 791,2 m; Nareva 2007 turnover: MAD 3,8
m

Market Share

ONA is Morocco’s largest private-equity group. Managem is the largest Moroccan integrated
mining operator; Cosumar the leader in sugar production, import, transformation, branding and
distribution; Bimo Market share: 41.7%; Centrale Laitière Market share (milk) : 58.8 %; Lesieur
Cristal Market share: Edible Oil: 4%, Olive oil: 16%, Oil cakes : 45%, Soap: 87%, Cleaning products :
28%; Sopriam, Market share: 18.1%; Agma Lahlou Tazi Market share: 7.8%; Attijariwafa Bank, ranked
second after Banques Populaires Group; Agma Lahlou Tazi, is the market leader in insurance in
Morocco.

Business Objective

“To become not only a major domestic but also regional economic force”

“Our aim is to reach a balance between delivering growth and improving profitability whilst pursuing
our social and economic ambitions.”

Business Model

After years of strong development and diversification, the Group started making strategic changes
between 1995 and 1997 by refocusing its business activities. The group’s objective was to
The Institute of Developing
capitalize on Economies website uses
competitive advantages cookies
and foster to provide
growth. social media
ONA emphasizes features
productivity, and
quality andto collect access
logs on the site for the purpose
innovation of enhancing
whilst making user
every effort to experience. When you
mobilise both financial and click “Accept”
high-calibre humanbutton, you are agreeing to
resources
to be able to satisfy demand and seize opportunities. The Group’s investment strategy is based on
let us collect your access logs using cookies. Selecting “Reject cookies” limits social media features within the site.
the principle of majority ownership whilst retaining management control. A hands-on management
Regarding the use of cookies, please refer to " Privacy Policy."
approach underpins this strategy aimed at developing a stable portfolio over the long-term. The

Privacy Policy Group aims to generate sustainable growth over the long-term from its traditional businesses (food
manufacturing and mining), services sectors (distribution and financial services), as well as from
new activities with strong growth potential (growth drivers).

https://www.ide.go.jp/English/Data/Africa_file/Company/Morocco01.html 3/5
28/09/2024 10:45 Omnium Nord Africain (ONA) - AGE (African Growing Enterprises) File - Institute of Developing Economies
ONA Holding bases its model on the following: maximise each subsidiary’s return on invested
capital and ensure the profitable growth of the Group’s various activities; ensure an optimal
allocation of capital, whilst taking into consideration the overall risk-reward profile; validate the
strategy and monitor the performance and risks of its subsidiaries; encourage synergies between
subsidiaries; provide support and expertise to its subsidiaries (legal, tax-related, financial
communications, etc).

ONA’s “Synergies” and “Risk Management” projects are vitally important for the Group’s
development. Both these functions have a common objective, that of value-creation. The
Synergies programme endeavours to match resources to skills whilst the Risk Management
programme is aimed at improving risk control and decision-making.

The Synergies programme, which was launched in 2005 by the Development and Synergies division,
has resulted in a corporate culture founded on best practice. Other projects have been launched
aimed at generating sustainable cost savings and exploring new areas for potential synergies.

Risk management, for which the holding company’s General Control division is responsible, is one
of the key functions of the Group. The aim is to progressively put in place a global risk
management system for all the Group’s subsidiaries. This system identifies and manages risks,
improves decision-making processes and allocation of resources and provides support for
implementing corporate strategy. The Risk Management system manages both risks relating to the
external environment (external factors that may affect the viability of a subsidiary’s business
model), risks relating to the business model itself (operational, HR, organisational, ethical and IT-
related risks) and risks relating to the accuracy and relevance of information as the basis for taking
strategic and operational decisions.

Ownership of Business

Holding Companies: Mercure.Com, 100.0% owned by ONA Group; Archos, 100.0% owned by ONA
Group since 2003; Netcom, 100.0% owned by ONA Group since 2001; Accolade,100.0% owned by
ONA Group; Onapar, 100.0% owned by ONA Group

Managem Owned 78.18% by ONA Group; Cosumar, 55.5% owned by ONA Group; Bimo, 50.0% owned
by ONA Group; Centrale Laitiere, 51% owned by ONA Group; Sotherma, 30% owned by ONA Group;
CMB Plastique, 56.1% owned by ONA Group; Lesieur Cristal, 56.1% owned by ONA Group; Marona,
98.73% owned by ONA Group; Sopriam, 91.0% owned by ONA Group; Marjane, 100% owned by ONA
Group; Acima, 100% owned by ONA Group; Optorg, 100.0% owned by ONA Group; Attijariwafa
Bank,29.6% owned by ONA Group; Agma Lahlou Tazi, 49.0% owned by ONA Group; Wana, 51.0%
owned byONA Group; Nareva, 100.0% owned by ONA Group

Benefits Offered and Relations with Government

The company is controlled by the Moroccan royal family, and it enjoys preferential treatment,
privileges and sometimes even state-protected monopoly in many vital economic sectors of the
country.

Product Development

Emaar Properties, the largest real estate developer in the world in terms of market capitalisation
and ONA Group entered into a joint venture to create large scale residential and golfing
development projects throughout Morocco. The first project is Amelkis II-a luxury residential
golfing complex in Marrakech.

The Institute of Developing Economies website uses cookies to provide social media features and to collect access
logs on the site for the purpose of enhancing user experience. When you click “Accept” button, you are agreeing to
let us collect your access logs using cookies. Selecting “Reject cookies” limits social media features within the site.
Regarding the use of cookies, please refer to " Privacy Policy."
Institute of Developing Economies
Privacy Policy
Japan External Trade Organization (JETRO)
JCN (Japan Corporate Number) 2010405003693
3-2-2 Wakaba, Mihama-ku, Chiba-shi, Chiba, 261-8545, Japan Access Sitemap Privacy Policy

https://www.ide.go.jp/English/Data/Africa_file/Company/Morocco01.html 4/5
28/09/2024 10:45 Omnium Nord Africain (ONA) - AGE (African Growing Enterprises) File - Institute of Developing Economies
Copyright (C) JETRO. All rights reserved. Fellowships / Job Openings Term of Use Procurement

Disclosure System Requirements Inquiries

The Institute of Developing Economies website uses cookies to provide social media features and to collect access
logs on the site for the purpose of enhancing user experience. When you click “Accept” button, you are agreeing to
let us collect your access logs using cookies. Selecting “Reject cookies” limits social media features within the site.
Regarding the use of cookies, please refer to " Privacy Policy."

Privacy Policy

https://www.ide.go.jp/English/Data/Africa_file/Company/Morocco01.html 5/5