Scribd Logo
Upload

Welcome to Scribd!

  • 16 views

    Instagram Metrics 2024

    Uploaded by

    entaledigital
    Metrics to follow on Insta

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Instagram Metrics 2024

    Uploaded by

    entaledigital
    16 views3 pages
    Metrics to follow on Insta

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Metrics to follow on Insta

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views3 pages

    Instagram Metrics 2024

    Uploaded by

    entaledigital
    Metrics to follow on Insta

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 3

    5 Instagram Metrics That Truly Measure Your Efforts

    Made by Wordtune Read | Open

    https://sproutsocial.com/insights/instagram-metrics/

    For successful social media marketing, keeping tabs on your performance is


    essential, especially on Instagram.

    What are Instagram metrics?


    Instagram metrics include reach, impressions, engagement rate and follower growth.

    Why you should track your Instagram metrics


    If you manage your Instagram account without ever looking at your social media
    analytics, you won't understand the results of your efforts. Here are three reasons
    why you should be tracking your Instagram metrics.
    Instagram metrics keep your strategy in line with company objectives
    If you want to increase your company's follower count, story views, or post
    engagement, you need to measure growth.

    How to view insights on Instagram


    To view insights and metrics on Instagram, you need to have an Instagram business
    or creator account.

    12 Instagram metrics you need to track performance


    If you're still feeling a little lost, we've outlined several key Instagram metrics to help
    you get started.
    1. Reach
    Instagram reach and impressions are different metrics that indicate how many
    people are seeing your content.
    In your Instagram Business Profiles Report, you can see your reach and percent
    change.
    2. Impressions
    Your impressions tell you how many times your content has been seen. A lot of
    impressions can mean that your content was well-liked, but also reduce conversions.
    3. Follower growth
    When evaluating a growing Instagram follower count, make sure to measure it over
    time and keep the above context examples in mind so you know exactly what has
    contributed to the growing numbers.
    Sprout enables you to measure follower growth on Instagram and provides a
    comprehensive growth chart and a Post Performance Report.
    4. Engagements per follower
    Brands with millions of followers should be racking up thousands of likes, but if you
    have just a couple thousand followers, you're still performing exactly as you should
    be.
    5. Engagement rate by impressions
    This metric measures the percentage of viewers who interacted with your content
    after coming across it, instead of simply scrolling past it.
    6. Saves
    When a user saves your post, it's a clear indicator that they find your content
    valuable enough to revisit later. It also signals to Instagram's algorithm that your
    content is high-quality and deserves more attention.
    To track Instagram saves in Sprout Social, navigate to your Instagram Business
    Profiles Report and locate the Engagement section.
    7. Referral traffic
    Instagram's impact on your website traffic is measured by referral traffic. You can
    use UTM codes to track where these visitors come from.
    Instagram makes it difficult to link out to a website's specific landing page, product
    page or even the home page, and tracking referral traffic from Instagram can be
    tricky.
    Because Instagram doesn't allow clickable links within its posts, you can track
    referral traffic from IG campaigns using UTM parameters.
    8. Instagram Reels metrics
    Instagram Reels have the highest engagement rate of any content type on
    Instagram.
    Within Sprout Social's Reports, Instagram Reels and Instagram posts are
    represented in the same way. You can delineate the difference between a post and a
    Reel by hovering over the icon in the left bottom corner of the post thumbnail.
    9. Instagram Stories metrics
    Instagram Stories are arguably one of the most essential components to current
    Instagram marketing strategies. They provide another dimension of content for your
    audience.
    10. Profile interactions
    This metric tells you how well your Instagram profile drives action or generates
    leads. It provides valuable data on how users are actively engaging with your brand
    and which calls-to-action are most effective.
    11. Comments received
    When evaluating Instagram performance metrics, comments are much more
    important than likes. Comments are an indication that your content had some kind of
    impact, or at least enough for the individual to take the extra step to leave feedback.
    Sprout's Instagram Business Profiles Report shows comment totals over a specified
    time period alongside other engagement metrics. You can then cross-reference
    comment counts with actual feedback being received to determine sentiment.
    12. Most engaged hashtags
    Instagram users can include up to 30 hashtags on each post, but it is best to use
    them wisely through research and learning from performance over time.
    To maximize your Instagram Outbound Hashtag Performance, review your
    Instagram Business Profiles Report and use the data to inform future hashtag
    decisions.

    You might also like