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    Marketing-Management Solved MCQs (Set-3)

    Uploaded by

    Tan Singh
    Mcq

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Marketing-Management Solved MCQs (Set-3)

    Uploaded by

    Tan Singh
    12 views8 pages
    Mcq

    Original Title

    marketing-management Solved MCQs [set-3] McqMate.com

    Copyright

    © © All Rights Reserved

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    Mcq

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    12 views8 pages

    Marketing-Management Solved MCQs (Set-3)

    Uploaded by

    Tan Singh
    Mcq

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

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    Marketing Management MCQs [set-3]
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    51. Which is not a level of brand loyality.

    A. brand preference.

    B. brand recognition.

    C. brand insistence.

    D. brand equity. 64. trading up is a method of product line modification by.

    Answer: D

    52. Trading down is a method of product line modification by.

    A. product line expansion.

    B. product line contraction.

    C. quality variation.

    D. none of these.

    Answer: C

    53. Air conditioners are an example of …….goods.

    A. brown.

    B. white.

    C. red

    D. orange.

    Answer: B

    54. American expression for fast moving consumer goods is…….goods.

    A. brown.

    B. white.

    C. red

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    D. orange.
    q M
    Answer: C c
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    55. Yellow goods include ………goods.

    A. red & white.

    B. white & brown.

    C. orange & red

    Answer: B

    56. …….goods are purchased without any planning or search effort.

    A. staple.

    B. impluse.

    C. emergency.

    D. none of these.

    Answer: B

    57. ………goods are purchased on a regular basis.

    A. staple.

    B. impluse.

    C. emergency.

    D. none of these.

    Answer: A

    58. ……….influence product line decisions.

    A. customer preference.

    B. change in demand

    C. product sepecialisation

    D. all of these.

    Answer: D

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    59. Rising profits is a featurec
    of ……….stage of PLC.

    A. growth.
    M
    B. introduction.

    C. maturity

    D. saturation.

    Answer: A

    60. Revival plans to reintroduce the product in more modified form is


    adopted in ………..stage of PLC.

    A. introduction.

    B. maturity.

    C. decline.

    D. growth.

    Answer: C

    61. The set of all the products a firm made available to consumers buy is
    called.

    A. product line.

    B. product mix

    C. product category.

    D. none of these.

    Answer: A

    62. Setting price on the basis of the demand for the product is known
    as……

    A. cost based pricing

    B. demand based pricing

    C. competition based pricing

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    D. value based pricing
    q M
    Answer: B c
    M
    63. Setting price on the basis of the competition for the product is known
    as……….

    A. cost based pricing

    B. demand based pricing

    C. competition based pricing

    D. value based pricing

    Answer: C

    64. Pricing method based on customer value is known as……….

    A. cost based pricing

    B. demand based pricing

    C. competition based pricing

    D. value based pricing

    Answer: D

    65. Which of the following is not a method of cost based pricing

    A. cost plus pricing

    B. marginal cost pricing

    C. differential pricing

    D. target pricing

    Answer: C

    66. Which of the following is a method of Competition Based Pricing

    A. going rate pricing

    B. sealed bid pricing

    C. customary pricing

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    D. all of these
    q M
    Answer: D c
    M
    67. Premium Pricing is a method of…………………

    A. cost based pricing

    B. demand based pricing

    C. competition based pricing

    D. value based pricing

    Answer: A

    68. The approach used when the marketer wants the consumer to respond
    on an emotional, rather than rational basis

    A. predatory pricing

    B. economy pricing

    C. psychological pricing

    D. penetration pricing

    Answer: D

    69. Razor manufacturer will charge a low price and recoup its margin (and
    more) from the sale of the only design of blades which fit the razor. This I
    an example of…………….

    A. predatory pricing

    B. economy pricing

    C. psychological pricing

    D. captive product pricing

    Answer: C

    70. Where sellers combine several products in the same package is known
    as…….

    A. psychological pricing

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    B. captive product pricing
    q M
    C. product bundle pricing c
    D. promotional pricing M
    Answer: D

    71. Which of the following is not a factor influensing pricing policy

    A. cost

    B. competitors

    C. business objectives

    D. none of these

    Answer: D

    72. Which of the following are possible pricing objectives

    A. to maximise profits

    B. to achieve a target market share

    C. to match the competition, rather than lead the market

    D. all of these.

    Answer: D

    73. When there is a large potential market for a product, the firm will adopt.

    A. skimming price policy

    B. penetration price policy.

    C. premium price policy.

    D. none of these.

    Answer: C

    74. A price reduction to buyers who pay their bills promptly is called.

    A. trade discount.

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    te
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    B. cash discount.
    q M
    C. seasonal discount. c
    D. quality discount. M
    Answer: B

    75. ----------are the retailers who have no fixed place of business.

    A. large scale retailers

    B. itinerant retailers

    C. small scale retailers

    D. none of these

    Answer: B

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    Take Quick Mock/Practice test on this topic HERE

    M
    For Discussion / Reporting / Correction of any MCQ please visit discussion page by clicking on
    'answer' of respective MCQ.

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