Assignment : 2 (Part I) - 10 Marks

Date of the Test - 27th of September, 2024 (First Half)

Instruc ons:
• You will be given 20 mul ple-choice ques ons.
• Each ques on will carry 0.5 marks.
• You will have 30 minutes to answer all the ques ons.
• Your performance will be evaluated based on your answers.
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 Assignment : 2 – (Part II)
Date of the Presenta on - 27th of September, 2024 (Second Half)

Details of the Assignment, Evalua ons Criteria and Marking Distribu on

Topic 1 : Smart and Technical Tex les in Fashion and Lifestyle

Objec ve:
Students need to analyse how smart tex les and technical tex les are being integrated into fashion
and lifestyle products, focusing on prac cal applica ons for performance, health, and aesthe cs.
Feilds which need to be covered and researched:
• Smart Tex les: Discuss how smart tex les (e.g., tex les with embedded sensors, conduc ve
Fibers) are used in wearable technology, sportswear, and medical applica ons.
• Technical Tex les in Fashion: The role of technical tex les like waterproof, breathable, and
re-retardant fabrics in outdoor gear, workwear, and high-performance fashion.
• Research (Online / O ine): Use case studies of brands and companies (e.g., Under Armour
for smart sportswear, GORE-TEX for technical tex les), explore academic research, and/or
interviews with the experts to understand the latest developments.
• Prac cal Component:
o Research the current market o erings of smart tex les and technical tex les.
o Inves gate consumer reviews, technological advancements, and/or interviews with the
experts to understand the applica ons and the impact on the fashion industry.
• Market Gap and Target Consumer Analysis:
Analyze gaps in the market where smart and technical tex les could o er new opportuni es
(e.g., unmet consumer needs or underdeveloped sectors). Iden fy the target consumer for
these products based on demographics and lifestyle factors.
Presenta on Structure:
• Introduc on to smart & technical tex les (5 mins)
• Fashion and lifestyle applica ons (10 mins)
• Future trends and market poten al (10 mins)
• Market Gap and Target Consumer Analysis (5 minutes)
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 Topic 2 : Product and Brand Analysis of Sustainable Tex les in Fashion
Objec ve:
Students will explore the use of sustainable tex les in fashion brands, analyzing product o erings,
ber content, and the market’s response to sustainability trends.
Feilds which need to be covered and researched:
• Sustainable Fibers & Tex les: Analyzing how brands incorporate organic co on, bamboo,
lyocell, or recycled polyester in their collec ons.
• Brand Case Study: Students will select a global or Indian fashion brand (e.g., H&M, Patagonia,
Fabindia) and analyze their use of sustainable tex les.
• Research (Online / O ine): U lize brand websites, sustainability reports, online/o ine
resources, and/or interviews with the experts to gather insights on how brands are marke ng
and implemen ng sustainability prac ces.
• Prac cal Component:
o Study online/o ine resources (e.g., brand blogs, sustainability reports) and/or conduct
interview with the experts to analyze the role of sustainable tex les in modern fashion.
o Discuss the impact of these materials on brand posi oning, marke ng, and consumer
appeal in the fashion industry.
• Market Gap and Target Consumer Analysis:
Analyze gaps in the market where sustainable tex les could meet untapped consumer needs.
Iden fy the target consumer for sustainable tex le products based on demographics, lifestyle,
and purchasing behavior.
Presenta on Structure:
• Overview of sustainable tex les (5 mins)
• Case study of selected brand (15 mins)
• Consumer and market impact analysis (5 mins)
• Market Gap and Target Consumer Analysis (5 minutes)
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 Marking Criteria (Total: 20 Marks)

1. Content Quality (5 marks)

• Relevance to Topic (2.5 marks)

Groups will be evaluated on how well they cover the assigned topic, ensuring the content is factual, clear, and
directly related to the subject.

• Depth of Research (2.5 marks)

This assesses how thorough and detailed the research is, including the use of credible sources, case studies, and
industry data.

2. Applica on and Prac cal Examples (5 marks)

• Use of Real-World Examples (3 marks)

Groups should demonstrate prac cal applica ons of their research, presen ng relevant examples from fashion
brands, industries, or consumer trends.

• Prac cal Insights and Conclusions (2 marks)

Marks are awarded based on how e ec vely the group connects theore cal knowledge to real-world prac ces,
providing prac cal insights into the fashion and lifestyle industry.

3. Market Gap and Target Consumer Analysis (2 marks)

• Market Gap Analysis (1 marks)

The group will be evaluated on how well they iden fy untapped opportuni es or areas in the market where the
topic's applica ons are lacking.

• Target Consumer Iden ca on (1 marks)

The group must clearly de ne the target consumer segment based on relevant factors such as demographics,
lifestyle, and purchasing behaviour.

4. Presenta on Style and Delivery (4 marks)

• Clarity and Structure (2 marks)

The presenta on should be well-organized and easy to follow, with a logical ow between points. Visual aids
should enhance understanding.

• Engagement and Delivery (2 marks)

Groups should engage the audience through con dent and clear speech, using visuals, and showing an overall
command of the presenta on material.

5. Teamwork and E ort (3 marks)

• Teamwork (1.5 marks)

This evaluates how well the group collaborated, shared responsibili es, and ensured that all members
contributed to the presenta on.

• E ort in Research and Presenta on (1.5 marks)

Marks are awarded based on the overall e ort shown in conduc ng research, crea ng the presenta on, and
delivering it professionally and crea vely.

6. Responsiveness to Ques ons (1 mark)

• Q&A Performance (1 mark)

The group’s ability to respond e ec vely to audience and instructor ques ons, demonstra ng deep
understanding of their topic.

o Maximum three ques ons can be asked by the audience groups watching the presenta on.

o Each group can ask only one ques on to the group who is giving the presenta on

Nega ve Marking Rules for Time Extension:

• Exceeding 30 minutes by:

o 1-5 minutes: -1 mark

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o More than 5 minutes: -2 marks