FACULTY/COLLEGE College of Business and Economics

SCHOOL School of Consumer Intelligence and

Information Systems
DEPARTMENT Applied Information Systems
CAMPUS(ES) APB
MODULE NAME Business Analysis 1B
MODULE CODE BAY01A1
SEMESTER FIRST
ASSESSMENT OPPORTUNITY, SEMESTER 1 MAY TEST 2024
MONTH AND YEAR MEMO

ASSESSMENT DATE 06 MAY 2024 SESSION 13:00 – 14:30

ASSESSOR(S) MS ROFHIWA
MMAKHUTHE

MODERATOR(S)
DURATION 1hour 30min TOTAL MARKS 60

NUMBER OF PAGES OF QUESTION PAPER (Including cover 3

page)

INFORMATION/INSTRUCTIONS:
___________________________________________________________________________
• Answer each question in a separate book.
• Read the questions carefully and answer only what is required.
• Number your answers clearly and correctly as per the question paper.
• Write neatly and legibly on both sides of the paper in the answer book, starting on the
first page.

SECTION A: CASE STUDY

1
Foodcorp is the third largest food company in South Africa, producing and distributing
ingredients, staple foods and some of the country’s best-known brands, including category
leaders, Yum-Yum peanut butter, Ouma rusks, Piemans Pantry meat pies, Bobtail, Dogmor
pet foods, and the popular maize drink Mageu No 1. In March 2010, Foodcorp underwent a
shareholder restructuring that simplified ownership and solidified its position in this highly
competitive industry. Following the transaction, management and staff hold a 51% stake in
the business, while BlueBay Asset Management, a UK based fund manager and Capitau SA
Partnership, a South African private equity investor hold 44.44% and 4.56% respectively. The
Foodcorp family believes in sowing back into their workforce. Over 3000 employees own
23% of the business through the Share Trust, and 86% of these benefits go to previously
disadvantaged persons. Foodcorp is made up of two distinct divisions: Consumer Brands and
Ready to Eat, each focusing on specific needs within the consumer market. Foodcorp is a
major supplier to the large food retailers including Shoprite-Checkers, Spar, Pick ‘n Pay and
Woolworths. As a leading market player, Foodcorp believes in nurturing innovation while
nourishing a nation. As such, the company launched the 7th Floor in Cape Town – a state-of-
the-art innovation centre with the sole aim of turning brilliant ideas for food products into a
reality. Internationally, the business is well-positioned to leverage its scale to enhance South
Africa’s exports significantly to the rest of Africa and Asia where its products are already in
high demand.

CASE STUDY QUESTIONS

2
Question 1 [31
MARKS]

1.1 FoodCorp will have written policies to establish employee guidelines, personnel
procedures, and organizational rules. List and discuss six e-policies that FoodCorp typically
would use to achieve this. [6x2 = 12]

 Ethical computer use policy √– contains general principles to guide computer user
behavior √. The ethical computer user policy ensures all users are informed of the
rules and, by agreeing to use the system on that basis, consent to abide by the rules.
 An information privacy policy √ contains general principles regarding information

privacy. The unethical use of information typically occurs “unintentionally” when it

is used for new purposes √.
 An acceptable use policy (AUP) √ is a policy that a user must agree to follow in order
to be provided access to corporate email, information systems, and to the Internet. An
AUP usually contains a non-repudiation clause √.
 An email privacy policy √ details the extent to which email messages may be read by
others √. Organizations can mitigate the risks of email and instant messaging
communication tools by implementing and adhering to an email privacy policy.
 A social media policy √ outlines the corporate guidelines or principles governing
employee online communications √.
 Workplace monitoring policy √ states explicitly how, when, and where the company
monitors its employees √. Workplace monitoring is a concern for many employees.

1.2 What type of data inconsistencies will FoodCorp fix, when they perform information
cleansing activities in their data warehouse? [5]

 Missing records or attributes √

 Redundant records √
 Missing keys or other required data √.
 Erroneous relationships or references√
 Inaccurate data√

1.3 Efficiency and effectiveness are definitely interrelated, however success in one does not
imply success in the other. Explain to FoodCorp management how efficiency and
effectiveness differ and how the organization can use the efficiency MIS metrics to monitor
the technology it is currently using.
[14]

3
  Efficiency – Measure the performance of M I S itself, such as throughput, transaction
speed, and system availability√. Fouses on the extent to which an organization is
using its resources in an optimal way, “Doing things right” √
 Effectiveness – Measures the impact M I S has on business processes and activities,
including customer satisfaction and customer conversation rates√. Focuses on how
well an organization is achieving its goals and objectives, “Doing the right things” √

Efficiency MIS metrics monitor technology, and the most common metrics are:
 Throughput √- the amount of information that can travel through a system at any
point. √
 Transaction speed √- the amount of time a system takes to perform a transaction.
√
 System availability √- the number of hours a system is available for users. √
 Information accuracy √- the extent to which a system generates the correct
results when executing the same transaction numerous times. √
 Response time √- the time it takes to respond to user interactions such as a mouse
click. √

GENERAL QUESTIONS

Question 2 [16
MARKS]

2.1 Use an illustration to explain how the Extraction, Transformation, and Loading (ETL)
process works in a data warehouse. Illustrate at least four (4) internal and four (4) external
databases.

√√√√Any four internal database

√√√√Any four external database
√√Correct arrow transfer, showing ETL, from both internal and external databases.
√√Which then feed related information into the data warehouse
√√Correct arrow transfer, showing ETL, from data warehouse to data marts (at least 2)
√√Which then feed into at least 2 data marts.

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Question 3 [13 MARKS]

3.1 Decision-making and problem-solving occur at different levels in an organization, namely

operational, managerial and strategic. For decisions taking place at an operational level,
answer the following questions:

a) Which employee type makes operational decisions? [1)

b) What is the focus of operational decisions? [2)

c) What is the time frame of operational decisions? [1]

d) What types of decisions take place at operational level? [2]

e) What is derived from operational decisions? [1]

f) What are the key performance indicators for operational decisions? [1]

a) Employee Type: lower management/supervisors and staff. √

b) Focus: Internal √and/or functional and/or transactional. √
c) Time Frame: Short-term and day-to-day operations. √
d) Decision Types: Structured √ and recurring/repetitive. √
e) MIS Type: Information. √
f) Metrics: Key performance indicators focus on efficiency. √

3.2 Use the illustration below, to answer the following questions:

a) Who is the publisher of the book titled “Macrame and Straw Tying”?
[1]
b) Who is the author of the book titled “Macrame and Straw Tying”?
[1]
c) In what year was the book titled “Beads, Baskets and Revolution” published?
[1]
d) What is the address of the publisher of the book titled “Beads, Baskets and Revolutions”?
[1]
e) What is the ISBN of the book written by “Haile Selassie”?
[1]

5
a) Wiley and Sons √
b) Joe Blow √
c) 1967 √
d) 99 Market, San Francisco √
e) 1-34532-482-1 √