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Lesson 2

BA

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15 views31 pages

Lesson 2

BA

Uploaded by

maheshrj83
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Analytics

Mrs Hashani Kumarasinghe


Software Engineer -Data Science
Zone 24X7
[email protected]
What is the plan for today
Data Visualization and its importance

Data Visualization softwares(tools)

Data visualization techniques


What is Data visualizations

The primary goal of data visualization is to communicate information clearly and


effectively through graphical means. It does not mean that data visualization needs to look
boring to be functional or extremely sophisticated to look beautiful. To convey ideas
effectively, both aesthetic form and functionality need to go hand in hand, providing
insights into a rather sparse and complex data set by communicating its key-aspects more
intuitively.

Friedman 2008
Importance of data visualization
“data visualization is one of the most useful professional skills to develop. The better you can
convey your points visually, the better you can leverage that information.”

~Tableau~

“Visualization gives you answers to questions you didn’t know you had”

~Ben Schneiderman~

“Most of us need to listen to the music to understand how beautiful it is. But often that’s how we
present statistics: we just show the notes, we don’t play the music.”

~Hans Rosling~
Importance of data visualization
● Helping decision makers understand how the business data is being interpreted to determine
business decisions.

● Leading the target audience to focus on business insights to discover areas that require attention.

● Handling large amounts of data in a pictorial format to provide a summary of unseen patterns in
the data, revealing insights and the story behind the data to establish a business goal.

● Visualizing business data to manage growth and converting trends into business strategies by
making sense of your information.

● Revealing previously unnoticed key points about the data sources to help decision makers
compose data analysis reports.
Best Practices for data visualization

Know your Choose an Provide Keep users


Audience effective Context engaged
Visuals
Know your audience
How we see things ?

The memory with in the brain

● Iconic memory
● Short term memory
● Long term memory
Know your audience

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Count the 6 s in this diagram


Know your audience

756395068473
658663037576
860372658602
846589107830

Count the 6 s in this diagram


Preattentive attributes
Choose an effective visuals

1. Simple text

2. Tables
Choose an effective visuals
3. Heatmap
4. Graphs
5. Scatter plots
6. line graph
7. Vertical bar charts
8. Stacked vertical bar charts
Choose an effective visuals

9. Waterfall charts

10. Horizontal bar charts


11. Slope graph

Slope graph
Choose an effective visuals
12. Stacked horizontal bar chart

13. Area graph


To be avoided
Pie charts are evil

Which supplier is the largest based on this visual ??

What proportion supplier B makes up of the overall

market??
To be avoided
“Supplier B”—which looks largest, at 31%—is actually smaller than

“Supplier A”

What will be the solution ??


To be avoided
Never use 3D

Secondary y‐axis: generally not a good idea


To be avoided
Secondary y‐axis: generally not a good idea
Provide the context
Who, What and How

● To whom are you communicating ?

● What do you want your audience to know or do ?


● How can you use the data to help make your point ?
Keep users engaged
User engagement in a presentation takes either one of the below

● No user engagement.
● Too much user engagement.

Story telling could help you to keep your audience interested and engaged on what you are presenting
Data visualization tools
1. Tableau
2. Power BI
3. Granfana
4. QuickView
5. Geckoboard
6. SiSense
7. Domo
8. Ggplots , Lattice, Leaflet in R
9. Matplotlib, plotly, seaborn, dash in python
Visualization types

1. Line Charts

provide a useful means for displaying data over time.You may plot multiple data series in line
charts; however, they can be difficult to interpret if the magnitude of the data values differs
greatly. In that case, it would be advisable to create separate charts for each data series
Line charts
Pie charts
A pie chart displays this by partitioning a circle into pie-shaped areas showing the relative proportion
Pie charts
Area chart
An area chart combines the features of a pie chart with those of line charts. Area charts present more
information than pie or line charts alone but may clutter the observer’s mind with too many details if too
many data series are used; thus, they should be used with care.
Bubble chart
A bubble chart is a type of scatter chart in which the size of the data marker corresponds to the value of a
third variable; consequently, it is a way to plot three variables in two dimensions.
Histogram
It is a representation of the distribution of the numerical data

How do you construct a histogram from numerical data ?

To construct a histogram from a continuous variable you first need to

split the data into intervals, called bins.


Bar Charts
Bar charts are a type of graph that are used to display and compare the number, frequency or other
measure for different discrete categories of data.

Bar charts are one of the most commonly used types of graph because they are simple to create and very
easy to interpret

Different kinds of bar charts

● Horizontal bar charts


● Grouped bar charts
● Stacked bar charts
Bar Charts vs Histograms
Here is the main difference between them.

With bar charts, each column represents a group

defined by a categorical variable;

and with histograms, each column represents a group

defined by a quantitative variable.


Link to Power BI Desktop
https://powerbi.microsoft.com/en-us/downloads/

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