Sr. Contents Page no.

No.
1.0 Importance of summer internship project [SIP] 2

1.1 Areas of SIP 2

1.2 Common areas of SIP 2

1.3 How to select areas for SIP 3

1.4 How to select a project 4

1.5 Characteristic of a Good Project Report. 4

1.6 Guidelines for Reviewing Draft 5

2.1 How to carry out research 5

2.2 Things to be done before starting project 6

2.3 Time frame for the SIP 6

3.1 During the project 6

3.2 Developing Questionnaire 7

3.3 While on field 7

3.4 After data collection 8

3.5 Conclusion & recommendation 8

3.6 Report Writing 8

3.7 Reference Section 11

3.8 Summary and Conclusion 14

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1.0 Importance of Summer internship project [SIP]

Summer internship project is an extremely important activity for management

student. It gives an opportunity to the student to apply the theoretical concepts in
real life situations.SIP also facilitates interaction between the students and the
industry and allows the student to have in depth inside knowledge about the
working of an industry.SIP should be conducted by the students with all sincerity
and dedication to get the maximum mileage out of opportunity. A well done SIP
adds great value to the CV of the student.

1.1 Areas of SIP

Students should be careful in selecting the area for SIP. Preferably the chosen area
should be in line with the specialisation that the student plans to select for the
second year. This is preferable though not mandatory. Marketing, HRM, Finance
& operations are the common areas in which SIP is conducted. Other uncommon
and less frequently ventured areas are material management and system etc.

1.2. Following are some of the common areas in which SIP is undertaken:

Marketing:

1. New product launch

2. Product modification/rebranding/repositioning
3. Consumer Behaviour
4. Customer Satisfaction Survey
5. Pricing
6. Marketing Strategy
7. Place: Distribution efficiency
8. Sales management & personal selling
9. International Marketing
10. Promotional strategies

HRM:

1. HR planning
2. Organizational structure & culture

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 3. Job Design
4. Performance Appraisals
5. Compensation Management
6. Human erosion, attrition & related topics
7. Training & Development
8. Employee Satisfaction Survey
9. Employee Welfare
10. Career Planning
11. Entrepreneurship Development

Finance:

1. Financial healthiness of a Company

2. Debtor Analysis
3. Stock Market Studies
4. Capital related Studies
5. Costing
6. Forecasting
7. Valuation
8. Pricing
9. Financial Forecasting

Remember, these are only broad areas Anything beyond this could also
be meaningful & interesting.

1.3 How to select areas for SIP

This question is best answered by the students themselves. The choice of

specialisation depends on the aptitude and mental make up of the student. For eg.
If you are outgoing, enjoy interacting with people and do not mind travelling
probably marketing is your area. If you are a leader, motivator, enjoy managing
people then HRM is your cup of tea. If you enjoy managing money and good at
accounts and figures then your choice should be Finance. However it should be
kept in mind that these are general guidelines and your actual choice of
specialisation depends on individual’s likes and dislikes. Feel free to consult

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your professor/mentor before you finalise your area of specialisation & your area
of SIP.

1.4 How to select a project

Selection of SIP requires identification of a specific industrial problem/study, area

and it’s in depth analysis.SIP also includes your observation, conclusions and
specific recommendations. Make sure that the problem or study area is significant,
important to the company and interesting to you. More often than not, the company
will suggest you the problem. If you have to make your choice, do this with at
most care. Consult your professor if Necessary. A poorly selected subject for your
SIP will fetch you poor scores. Additional, the industry may disapprove your
project if it is insignificant or haphazardly done.

1.5 Characteristics of Good Report Writing:

A project report is presentation of your hard work done so far. It’s channel of
communicating the research findings to the readers of the report. To make the
report efficient effective following points may be of help.

 The length of the report should be enough to cover the subject but short
 enough to maintain interest of readers 
 It must maintain the consistency and continuity of the subject. 

 Abstract terminology and technical jargons should be avoided to maintain
the simplicity in the language. 

 Graphical and tabular representation of data, charts, etc. helps quick
understanding of the subject and hence may be used. 

 The report must be structured properly in accordance with the objectives
of research problem. Ultimately the report must solve the problem
addressed in there. 

 Clarity is the heart of any document and should be maintained in the
 project report also. 
  Proper indention, annexure, bibliography has to be followed. 
 Spelling mistakes should be carefully checked and avoided. 

 Abbreviation to be specified at the mention of the term at the first
instance of occurrence in the report. 

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  Report must be attractive in appearance, neat and clean whether typed or
printed. 


1.6 Guidelines for Reviewing Draft

Adequate reviewing effort has to be put in by the researcher to avoids errors,

following points must be answered at the time of reviewing.

  Is the text clear and free from ambiguity? 

 Is the intended message conveyed to the leaders? 

 Is the scope of research work covered and are the objectives of study
 fulfilled? 
  Is continuality maintained in the flow of report? 
 Is the report exceeding the page limit prescribed? 



2.1 How to carry out research?

Make sure that you follow following steps while carrying out the research

1. Gathering information about the company.

2. Identification of the problem( Management Problem-convert into
research problem)
3. Identification of Hypothesis ( Assumptions to be made on the basis of
research problem) if applicable to your project
4. Formulating research methodology
5. Developing the research design
6. Selection of the method for data collection
7. Designing methods of sampling
8. Collecting the data – Both primary & secondary
9. Drawing the conclusions.
10. Giving specific recommendations
11. Writing the report.

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2.2 Specific things to be done BEFORE you start your Project.

1. Get your project proposal approved by the company. Get a letter to that
effect. If the company is going to reimburse your expenses, give you
some allowance, let it be explicitly mentioned in the letter. Talk to your
external guide (from the company) & get His/her approval.
2. Inform your institute & concerned faculty
3. Gen an approval from your internal guide.

2.3 Time frame for the SIP:

The time required for specific activities largely depends on the nature of the
project. However, general time frame for the SIP is as follows:

Activity Time ( In Days)

Orientation in the company 7
Secondary Research 7
Designing of the Questionnaire 3
Sample Selection 3
Field Work 30
Data Tabulation & Analysis 4
Report Preparation 6

3.1 During the Project:

Following things must be followed during the SIP:

1. Stick to the time frame. Late submissions of the project report are not
acceptable in most institutes. If, due to unavoidable circumstances you are
not able to complete your project in time, inform the company (including
the external guide) & the institute (including the internal guide) well in
advance, in writing.
2. Keep in touch with your guides on a regular basis.
3. Do not deviate from the prescribed format of the project report.
4. Exhibit polite & sincere behaviour throughout the project. Remember, your
institution’s reputation depends on your conduct, hence your placement
opportunities.

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 5. Student shall write a project report on the topic selected under the
guidance of a faculty & submit two copies of the same to the Director of the
th
institute before 30 September deadline set by University of Pune.
6. The project report shall be assessed both internally (30mks) & externally
(70mks). For external evaluation there will be a viva-voice at the end of
third semester. Such a viva-voice shall be conducted by a panel of two
referees appointed by the University.

3.2 Developing the Questionnaire:

The questionnaire is an important part of your project & is an important tool in

primary data collection. While developing the questionnaire, observe the
following things:

1. The questionnaire should contain minimum number of questions to

draw out maximum information.
2. The language used in the questionnaire should be simple & should
be, as far as possible, non technical in nature.
3. The questions asked in the questionnaire could be open ended or close
ended. Wherever possible, give multiple choices or use Likert scale.
4. The questionnaire should not contain any questions of offensive
nature or questions that seek too personal information.
5. The questionnaire should not contain questions that are biased.

3.3 While on Field

1. Be polite, patient & courteous to EVERYONE

2. Learn to accept denial, even occasional insult. Remember, your SIP
has to be your learning experience.
3. As far as possible, get the entire questionnaire filled. If some
questions are unanswered, find out the reasons for the answers not
being provided.
4. Even a “No Response” is also a response.
5. During sampling, if you feel that the questionnaire is inadequate,
make the necessary corrections in consultation with your guides.

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3.4 After Data Collection:

Data analysis is a very important part of SIP. It can be done through graphs, charts
or tables. You may have to use various statistical tools for the data analysis.
Consult your guides for this purpose.

3.5 Conclusions & Recommendations:

For the company, this is the most important part of your SIP. Your conclusions
should be based on facts & should be substantial. Your recommendations should
reflect your free thinking ability & realistic approach. Make sure that your
recommendations are specific & clear. Do not suggest something highly fancy or
impractical. Consult your internal guide before writing this chapter.

3.6 Report Writing:

Report of SIP has to be submitted in the prescribed format. A draft of the format
is attached. Make sure that your project report contains the following chapters:

  Title Page 
 Acknowledgements 

 Certificates: These must include the certificate from the company (on
company’s letter head- photo copy will not do) certificate from the institute
 in the prescribed formats & certificate of student’s declaration. 
  Introduction- Objectives, methodology & scope. 
  Company & product profile: 
a. Name & address of the company
b. Vision & Mission
c. Historical background
d. Different departments
e. Organization chart
f. Different product profiles
g. Current status
h. Future plans
i. Any special awards
j. Any other relevant information of the organization.
  Data: Primary & secondary 
  Data analysis 
 Conclusion & Recommendations 
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  Bibliography: These are the sources of secondary data & contain both
printed references & websites. Please note- do not include search engines
as websites. Text references should be given as- Name of the author, name
of the book, name of the publisher, specific page number. Websites should
be alphabetically listed. 

 Appendix: This contains a copy of the questionnaire, company product,
literatures, competitor’s product literatures & any other secondary report. 

Report Writing Specifications

Sr. Description Specification

No

1 Length 5000 words, ranging between 60-70, A-4

pages

2 Paper A 4 size executive bond white paper

3 Typing Font- Times New Roman

Font Size- 12

Line Spacing- 1.5

4 Margin Left & Top: 35 mm

Bottom & Right: 20 mm

5 Cover Hard bound black with golden

embossing

6 No of copies 2 hard bound 1 spiral bind

7 Front cover format Refer- Annexure “A”

8 Draft company certificate Refer- Annexure “B”

9 Draft of student declaration Refer- Annexure “C”

certificate

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Cover: Hard bound Black
Front Cover –

Engraved letters in block capital (please refer to specimen of

title page attached herewith)
Put transparency page before Title page, Company
certificate and College certificate.
One white paper each, adjacent to front and back covers.

Page Numbers:
All the pages in the initial part are in small roman (i, ii, iii, iv, …)
centrally located at the bottom of the pages.

Page number (1,2,3,4 …) should start from chapter no. 1 i.e.

Introduction.
Each chapter should begin on a new page
Chapter pages are in numerical (CHAPTER 1, CHAPTER 2…)
Chapter Numbers:

Chapters should be serially numbered in numerical. Sections and

subsections of chapters should be in decimal notation e.g. in
chapter 2, section would appear as 2.1, 2.2, 2.2.1 etc.

Please note that – There will be no chapter numbers assigned to

closing pages such as Bibliography & Annexure.
Format
A. Initial/ Opening Pages:
a. Title page
b. Acknowledgement
c. Declaration
d. College certificate
e. Company certificate
f. Executive Summary (Entire Report)
g. Index/ Contents – Chapter Number, Chapter Title and Page
Numbers
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 h. List of Tables – Table number, title of table, page number
i. List of Graphs/ Charts – Figure number, title of figure, page
number

B. Main Body:
1. Introduction – Chapter 1 – Rationale of the study, sector profile in
brief
2. Objectives and Scope of the project (Elaborately) – Chapter 2
3. Company and Product Profile – Chapter 3
4. Literature Survey – Chapter 4 – project related literature from
relevant books, journals, articles etc.
5. Research Methodology – Chapter 5
i. Objectives (briefly)
ii. Type of Research
iii. Sampling – Universe, sample frame, sample unit, technique
of sampling
iv. Data Collection Techniques/ Tools
v. Analysis Techniques – Statistical tools and techniques used.
vi. Limitations
6. Data Analysis and Interpretation – Chapter 6 – Presentation of
tables and graphs prepared from the data collected in the following
order
i. Table
ii. Graph/ chart
iii. interpretation
7. Findings – Chapter 7
8. Conclusions – Chapter 8
9. Suggestions/ Recommendations – Chapter 9

3.7 Reference Section

Any study needs references and due credits must be given to it by its proper
mention in reference section.

Reference section is divided into three parts:

1) Bibliography
2) Footnotes
3) Annexure
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1) Bibliography: the reference section deals with the presentation of bibliography.
It is list of the sources of material used by the researcher. Bibliography is
prepared category wise and then arranged in alphabetical order. Thesis, books,
reports, journals, periodicals and unpublished sources, all these referred by
researcher are given category wise and alphabetically. It must be prepared
carefully and completed in all respects, so that it is easy to locate reference
subject index and author index are included in the reference section for the
benefit of the readers.

 Bibliography entries are divided into three categories. They are: 



1) Published book: this bibliography entry for a book is made up of three parts.
They are: author, title and publication details. In case of author’s name, the
family name comes first followed by initials of the first name. In case of
multiple authors, the sequence of authors is to be maintained as published in
the book. The title of the book is to be reproduced as it is. Mention title of the
book in italic. The publication details include name of the publisher, place
and date or year of publication. Edition number (2 nd, 3rd etc). Use of comma
to separate three parts of this bibliography entry.
Example:
Kothari C. R., research methodology- methods and techniques, new age
international publishers, New Delhi, 1985, second edition

2) Journals: typical bibliographical entry for journals and periodicals are done
same as book mentioned above. The title of the article is to be reproduced as it
is. Place the title of the article in quote marks. The publication details include
the name of the journal, volume number or issue number, date or month of
publication. In case the journal does not follow the volume number or issue
number pattern, then it may not be included in the bibliographical entry.
Mention the page number on which the article appears in the journal.

3) Periodicals: student may refer to various periodicals relevant to their topic of

study and reference of the same may be given in the report. The title of the
article refer to, is to be reproduced as it is. Place the title of the article in quote
marks. The publication details include the name of the periodical, volume
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 number or issue number, date or month of publication. In case the journal does
not follow the volume number or issue number pattern, then it may not be
included in the bibliographical entry. Mention the page number on which the
article appears in the periodical.
Example:
Ferguson lian, “the software puzzle”, MIS south Asia, June 2000, pp. 52-56

4) Thesis: thesis is the research work completed by the researcher in the form of
thesis to any university, use as a source of material in the concerned subject.
Referred part of thesis must be mentioned with the details as to the author/
researcher, respective page numbers, title of the thesis, name of university/
institution to whom submitted and the date/month/year of submission.3
Example:
Dr. shikha jain, “ impact of liberalization of public sector bank in india with a
special reference to select bank efforts to meet the demand of competiton,
consolidation and stability, “ page no.s 110-115, submitted to bharti university,
September 2009.

5) Online published material on the World Wide Web is done as follows.

Name of the author or authors(surname first, first name and initials
subsequently)
Title of the article
URL (complete URL description, date on which it is referred)
Example:
Kothari C.R.
Guidelines for technical writing
URL: http://www.ent.edu/valy/techwrite.html
October 5, 2009

Note: though ‘footnote’ is important part of reference section, but for preparing
project reports footnotes are not used or not included.

Biblography May Extend To 2 Pages.

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ANNEXURE

 An Annexure contains material which is needed to support the main

body of the report but is too detailed/voluminous to be included in the
text 

 All the annexure should be referred to in the text and its significance or
meaning pointed out. If its number is more than one, they should be
designated as annexure A, annexure B and so on. 

 Generally the kinds of data included in the annexure are questionnaires,
statistical data, samples of forms of data sheets or data sheets used in the
investigation and other materials which must be included for record. This
are annexure in reference to the data presented in the project report and
 include the following 
  Blank questionnaire 
  Interview schedules 
  Complex tables 
  Technical notes 
 Financial data 

 Company brochures or reports excerpts, etc. relevant to the research
topic. 



3.8 Summary and Conclusion
This chapter contains three parts viz. main findings, policy suggestions and
scope for further research study.

 Main findings: findings are statements of factual information based upon

data analysis. Students must consider following points while writing
findings: 

1) Finding must relate to the data analyzed and project the rejection or
proof of hypothesis
2) The wordings of the findings must be simple and clear.
3) All the findings must be sequences logically and serially listed. (1-2
pages)

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 Policy suggestions: policy suggestions are some suggestions by the
researcher to the organization based on his findings. In simple words,
these are the recommendations for the future course of actions. These
suggestions must relate to and flow from the findings. They should be
practical, rational, specific and should be enlisted in the descending order
of their importance. Students should avoid controversial
recommendations. 


 Scope for further research study: every research work has some
limitations like constraints as to time, data availability, monetary
limitations, sampling errors, statistical errors, etc. which may be scope for
the project improvement. Also, some new questions may arise during
present research work, which are not properly answered in the current
project work which may be investigated further and may be indicated in
the future scope. 

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 INDEX

SR. NO. NAME OF TOPIC PAGE NO.

1. INTRODUCTION

2. OBJECTIVES AND SCOPE OF THE STUDY

3. COMPANY PROFILE

4. PRODUCT PROFILE

5. THEORETICAL BACKGROUND

6. RESEARCH METHODOLOGY

7. DATA ANALYSIS & INTERPRETATION

8. FINDINGS

9. CONCLUSION

10. RECOMMENDATIONS / SUGGESTIONS

BIBLIOGRAPHY

ANNEXURE

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List of Tables
Table No Title of Table Page No

List of Graphs
Figure No Title of Figure Page No

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 ANNEXURE “A” (Font: Times New Roman)

FRONT PAGE FORMAT (Font Size: 14)

A PROJECT REPRT

ON

“PROJECT TITLE” (Font Size 18)

FOR

NAME OF THE COMPANY

SUBMITTED BY (Font size: 14)

STUDENT NAME

ROLL NO:

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVESRSITY

In the partial fulfilment of the requirements for the award of MBA
(Font size: 12)

RASHTRIYA SHIKSHAN MANDAL’S (Font size: 14)

CHETTAN DATTAJI GAIKWAD INSTITUTE OF MANAGEMENT STUDIES

BATCH- 20…. - ……

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 ANNEXURE “B”

Draft of Company Certificate

(On Letter Head of the Company)

TO WHOMSOEVER IT MAY CONCERN

This is to certify that (Student Name) has completed his/ her project work on the
topic..................... during the period from..... to......

He/ She has been sincere, hardworking & punctual in his/her work.

We wish him/her success in his/her endeavours.

Authorized Signatory

Designation

Company Seal

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 ANNEXURE “C” (This will be given by the Institute)

CERTIFICATE

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project report

entitled”.............................................................................”

At

“.................................................”

Submitted by

“Name of the Student”

In partial fulfilment of requirement for the award of MBA submitted to University

of Pune under our guidance & supervision. To the best of my knowledge & belief
the work presented has not been submitted earlier for the award of degree or
diploma.

Director Project Guide

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