Premium A+ Module Guide

Use this guide as you’re designing your

content to ensure a smoother creation
process within the A+ Content Manager.
In addition to the specific requirements
for each module type, all images within
the modules have the following standard
requirements across all modules:

1. File type: .jpg, .bmp, or .png (animated images such

as GIFs are not supported)

2. File size: Individual image files no greater than 2MB

(images that are too large will be resized to fit the
maximum sizes listed for each module, but not if they
are smaller than the module limits. You can also crop
and scale your images directly in the tool.)

3. Resolution: At least 72 dpi

4. Color space: RGB (CYMK not supported)

Run A/B tests with Manage Your

Experiments to test which version of your
content resonates best with customers.
To learn more about A+ Content, check
out the A+ Best Practice Guide.

Version 1.0 | Last updated May 30, 2023

Table of Contents

Premium Full Image3

Premium Text4

Premium Images & Text 5

Premium Videos9

Premium Comparison Tables11

Premium Hotspots14

Premium Carousels16

Premium Q&A20

Premium Technical Specifications21

Brand Highlight22

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Premium Full Image

Module Specifications

DESKTOP LAYOUT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Image: 1464px W x 600px H (min) Image: 600px W x 450px H (min) Headline: 80 characters
Body: 300 characters

Recommended use case

• Close-up of product According to research, most individuals
• Customer using the product to show size/dimen-
will generate a first impression of a
sion of product or in a lifestyle setting
• Brand logo product or brand within 90 seconds of
their initial interaction... and roughly
62%-90% of this assessment is based
solely on colors alone.

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Premium Text

Module Specifications

C H A R A C T E R C O U N T L I M I TS

Headline: 80 characters
Create effective product descriptions
Body: 300 characters by highlighting unique features and
benefits, and use clear and concise
language. Good content needs to be
engaging and persuasive to attract
potential customers.
Recommended use case
Allows greater character limits than other modules for
explaining more details or instructions on your product

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Premium Background Image with Text

Module Specifications

DESKTOP LAYOUT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Image: 1464px W x 600px H (min) Image: 600px W x 450px H (min) Subheadline: 40 characters
Headline: 60 characters
Body: 300 characters
Note: The text box can be posi-
tioned to the left or right. Text
color can be black or white.

Recommended use case

• Close-up of product
According to research, 93% of
• Customer using the product to show size/dimen-
sion of product or in a lifestyle setting customers consider visual appearance
• Highlight key product features/benefits — think the key deciding factor in a purchase
product “elevator pitch”
decision.

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Premium Four Images & Text

Module Specifications

D E S K T O P L A Y O UT M O B ILE LAYOUT CHARACTER COUNT LIMIT S

Image: 300px W x 225px H (min) Image: None - will utilize desktop Subheadline: 80 characters
image assets Headline: 30 characters
Body: 150 characters

Recommended use case

• Photos of all angles of the product
• Show different uses of the product
• Show different features of the product

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Premium Dual Images with Text

Module Specifications

DESKTOP LAYOUT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Image: 650px W x 350px H (min) Image: None - will utilize desktop Subheadline: 50 characters
image asset Headline: 50 characters
Body: 300 characters

Recommended use case

• Photos of all angles of the product
• Show different uses of the product
• Show different features of the product

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Premium Single Image with Text

Module Specifications

D E S K T O P L A Y O UT M O B ILE LAYOUT CHARACTER COUNT LIMIT S

Image: 800px W x 600px H (min) Image: None - will utilize desktop Subheadline: 40 characters
image asset Headline: 80 characters
Body: 500 characters

Recommended use case

• Close-up of product
• Customer using the product to show size/dimension
of product
• Highlight key product features/benefits — think
product “elevator pitch”

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Premium Full Video

Module Specifications

DESKTOP LAYOUT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Video type: .mp4 only (Flash is Video: None - will utilize desktop Headline: 80 characters
unsupported) image assets Body: 300 characters
Video resolution: 960:540 (min) Image: None - will utilize desktop
Video size: 200 MB (max) images assets
Video length: 180 sec (max)
Image (for video preview):
1464px W x 600px H (min)
Image file types: png, jpg, jpeg

Recommended use case

• Show how the product moves and operates The ideal video length should be 10
• Show how your product is assembled seconds or less, as we have found the
• Show different uses of your product in action
average customer may stop viewing
after this.

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Premium Video with Text

Module Specifications

D E S K T O P L A Y O UT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Video: 800px W x 600px H (min) Video: None - will utilize desktop Subheadline: 40 characters
Video size: 200 MB (max) image assets Headline: 80 characters
Video length: 180 sec (max) Image: None - will utilize desktop Body: 500 characters
Image (for video preview): images assets Video title: 50 characters
800px W x 600px H (min) Video description: 200 characters

Recommended use case

• Show how the product moves and operates
• Show how your product is assembled
With Premium A+ modules, sales can
• Show different uses of your product in action increase by up to 9.7% by adding videos,
• Use text to provide additional context or drive and 96.3% of customers surveyed
home key points of the video
said video was crucial for researching
products. Customers that view videos are
3.6x more likely to convert than non-
viewing customers.

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Premium Comparison Table 1

Module Specifications

DESKTOP LAYOUT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Image 200px W x 225px H (min) Image: None - will utilize desktop Module headline: 80 characters
image assets Image headline: 25 characters
Feature: 30 characters
Tooltip: 150 characters
Detail: 30 characters

Recommended use case Note

• Show feature or use case differences between Products: 4 min - 7 max
products in your catalog Features: 5 min - 12 max
• Show spec differences between products in your
catalog, like size, color, material
• Upsell opportunity for other product variations

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Premium Comparison Table 2

Module Specifications

DESKTOP LAYOUT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Image 300px W x 225px H (min) Image: None - will utilize desktop Module headline: 80 characters
image assets Image headline: 30 characters
Feature: 30 characters
Body Text: 80 characters

Recommended use case Note

• Show feature or use case differences between Products: 2 min - 3 max
products in your catalog Features: 2 min - 5 max
• Show spec differences between products in your
catalog, like size, color, material
• Upsell opportunity for other product variations

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Premium Comparison Table 3

Module Specifications

DESKTOP LAYOUT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Image 488px W x 700px H (min) Image: 600px W x 450px H (min) Chart headline: 25 characters
Note: Mobile image needed for Image headline: 25 characters
each panel Feature: 20 characters
Feature Text: 20 characters

Recommended use case Note

• Show feature or use case differences between Comparison products: 2 min - 4 max
products in your catalog Features: 3 min - 7 max
• Show spec differences between products in your
catalog, like size, color, material
• Upsell opportunity for other product variations

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Premium Hotspots 1

Module Specifications

D E S K T O P L A Y O UT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Image 1464px W x 600px H (min) Image: 600px W x 450px H (min) Hotspot headline: 50 characters
Note: Mobile image needed for Hotspot body text: 200 characters
each hotspot

Recommended use case Note

• Simplify and structure feature/benefit callouts for Hotspots: 2 min - 6 max
complex, feature-heavy products
• Answer questions like “What does this button do?”
and “What does this material look and feel like?”

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Premium Hotspots 2

Module Specifications

D E S K T O P L A Y O UT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Image (for video preview): Image: 600px W x 450px H (min) Module headline: 80 character
1464px W x 600px H (min Note: Mobile image needed for Body text: 300 characters
each hotspot Hotspot headline: 50 characters

Recommended use case Note

• Simplify and structure feature/benefit callouts for
Hotspots: 2 min - 6 max
complex, feature-heavy products
• Answer questions like “What does this button do?”
and “What does this material look and feel like?”

15
Premium Navigation Carousel

Module Specifications

D E S K T O P L A Y O UT M O B I LE LAYOUT CHARACTER COUNT LIMITS

Image: 1464px W x 600px H (min) Image: 600px W x 450px H (min) Navigation text: 25 characters
Note: Image needed for each panel Note: Image needed for each panel Subheadline: 25 characters
Headline: 25 characters
Body text: 100 characters

Recommended use case Note

• Show feature or use case differences between Panels: 2 min - 5 max
products in your catalog
• Upsell opportunity for other products that may
be of better value
• Photos of all angles of the product
• Show different uses of the product

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Premium Regimen Carousel

Module Specifications

D E S K T O P L A Y O UT M O B I LE LAYOUT CHARACTER COUNT LIMITS

Image: 1464px W x 600px H (min) Image: 600px W x 450px H (min) Module headline: 100 characters
Note: Image needed for each panel Inset headline text: 20 characters
Inset Body text: 100 characters
Navigation text: 20 characters

Recommended use case Note

• Show feature or use case differences between Panels: 2 min - 5 max
products in your catalog
• Upsell opportunity for other products that may
be of better value
• Photos of all angles of the product
• Show different uses of the product
• Highlight key steps in using the product

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Premium Simple Image Carousel

Module Details

DESKTOP LAYOUT M O B I LE LAYOUT CHARACTER COUNT LIMITS

Image: 1464px W x 600px H (min) Image: 600px W x 450px H (min) Headline text: 50 characters
Note: Image needed for each panel Body text: 200 characters

Recommended use case Note

• Close-up of product Panels: 2 min - 6 max
• Customer using the product to show size/dimension
of product
• Highlight key product features/benefits - think
product “elevator pitch”
• Show feature or use case differences between
products in your catalog

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Premium Video Image Carousel

Module Specifications

D E S K T O P L A Y O UT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Video type: .mp4 only (Flash is Video/Image: None - will utilize Headline: 80 characters
unsupported) desktop asset Panel headline: 50 characters
Video resolution: 800:600 min Panel subheadline: 80 characters
Video size: 200 MB (max) Panel body text: 500 characters
Video length: 180 sec (max) Video title: 50 characters
Image: 800px W x 600px H (min) Video description: 200 characters
Image file types: png, jpg, jpeg

Recommended use case Note

• Shorter clips of different aspects, for example, Panels: 2 min - 6 max
a 20-second clip of the product in use, then a
20-second clip of product assembly
• Use the text to guide users through what each
clip is

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Premium Q&A

Module Specifications

DESKTOP LAYOUT M O B ILE LAYOUT CHARACTER COUNT LIMITS

Image: 1464px W x 600px H (min) Image: None - will utilize desktop Question text: 120 characters
Q&A limits: 2 min - 5 max asset Answer text: 250 characters
Q&A limits: 2 min - 5 max

Recommended use case

TIP
• Proactively answer frequently asked questions
• Address common concerns that lead to customer Customer feedback in the reviews are a
complaints or returns great source to know what to address.

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Premium Technical Specifications

Module Specifications

DESKTOP AND MOBILE LAYOUT M O BILE LAYOUT CHARACTER COUNT LIMITS

Specification limits: 4 min-16 max Same as desktop Headline: 80 characters

Specification: 30 characters
Definition: 500 characters

Recommended use case

Simplify key details of your product for customers to
make informed purchase decisions

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Brand Highlight: Uproot Clean

Premium full video

This 25-second video clip is used to simply show how
the product is built and a close-up shot of the end
result. Used to help shoppers understand what product
they will receive, to address online purchase barriers of
not being able to physically see the product.

Premium full image

Using close-up images of the product, the image itself
is simple, with large text that succinctly describes
features (multi-fabric, reusable) and benefits (collect-
ing fur and dust).

Premium navigation carousel

Uproot used this module to show simple lifestyle imag-
ery and highlight the different areas their product can
be used - covering the various areas where pet owners
may encounter and want to remove pet fur.

Premium full video

This 36-second video clip is used to show how to use the
product, tips and tricks for using the product on different
materials, and the results of using the product in action.

Premium full image

Lifestyle imagery here along with a tag line can help build
a connection and positive association with your shoppers.

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 Premium Q&A
Uproot Clean gets questions around what types of
materials their product can be used on and what types of
hair it tackles. They have used this Q&A module to help
proactively address these frequently asked questions.

Premium Comparison Table

This module not only allows you to provide specs about
your product, but can help shoppers decide between
similar products you sell. In this example, there are
similar products shown that have slightly different use
cases, which might help a shopper decide another item
from the brand is better suited for their needs.

See Uproot Clean’s A+ Premium assets on Amazon.com

Brand Story
Brand Story appears in an additional section under
“From the brand” or “From the manufacturer” to help
build brand recognition. The more familiar shoppers
are with your brand, the more likely they will be to
purchase from your brand. Uproot Clean has used Brand
Story to provide information on what sets their brand
apart from the competition, the values behind their
brand, and showcase the other items from their brand.
This space is also often used to highlight Deal/ Promo-
tion products during high traffic seasons or highlight
bestsellers to draw additional attention when needed.

Uproot Clean has optimized the image space and

uses only a couple of colors in their color theme that
is consistent with their brand’s look. The images are
simple and uncluttered, and the text within focused on
key details.

Get Started

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